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Show Results For
-
All HBS Web
(17,460)
- People (54)
- News (4,539)
- Research (9,242)
- Events (54)
- Multimedia (276)
- Faculty Publications (6,972)
- 16 Feb 2004
- Research & Ideas
Marketing Wine to the World
"The Changing Structure of the Global Wine Industry," won the Best Paper award at the 2003 European Applied Business Research Conference. Roberto recently shared his thoughts on wine for HBS Working Knowledge in an e-mail...
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- November 2004 (Revised May 2005)
- Case
Marvel Enterprises, Inc.
By: Anita Elberse
The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a...
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Keywords:
Intellectual Property;
Business Model;
Brands and Branding;
Marketing Strategy;
Opportunities;
Growth and Development Strategy;
Rights;
Entertainment and Recreation Industry
Elberse, Anita. "Marvel Enterprises, Inc." Harvard Business School Case 505-001, November 2004. (Revised May 2005.)
- June 2012 (Revised July 2012)
- Case
Business-driven Research at IBM Research India
By: Willy Shih, Margaret Pierson, Pankaj Agarwal, Diego Medicina and Juan Prajogo
What is the right mix between business-driven and pure research? This case considers the question in the setting of IBM Research India, where a management push for balance between exploratory research and the fulfillment of business needs meets some resistance from...
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Keywords:
R&D;
Computer Services Industries;
IT R&D;
Internet;
Web-enabled Application;
Technological Planning;
Emerging Technologies;
Information Technology;
Internet and the Web;
Research and Development;
Projects;
Practice;
India
Shih, Willy, Margaret Pierson, Pankaj Agarwal, Diego Medicina, and Juan Prajogo. "Business-driven Research at IBM Research India ." Harvard Business School Case 612-076, June 2012. (Revised July 2012.)
- Summer 2016
- Article
The Real Lessons From Kodak's Decline
By: Willy C. Shih
Eastman Kodak is often mischaracterized as a company whose managers didn't recognize soon enough that digital technology would decimate its traditional business. However, what really happened at Kodak is much more complicated—and instructive. Kodak suffered from a...
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Keywords:
Technological Change;
Disruption;
Ecosystem;
Semiconductors;
Photography;
Scaling-up;
Scaling;
Organizational Change and Adaptation;
Information Technology;
Product;
Consumer Products Industry;
United States
Shih, Willy C. "The Real Lessons From Kodak's Decline." MIT Sloan Management Review 57, no. 4 (Summer 2016): 11–13.
- October 2018
- Case
P-Will at DISCO
By: Ethan Bernstein, Naoko Jinjo and Yuna Sakuma
From the outside, DISCO—a Japan-based manufacturer of precision tools for semiconductor production devices—appeared to be a rather ordinary company that had achieved rather extraordinary success: it had simultaneously achieved 70% global market share, had lifted its...
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Keywords:
Human Capital;
P-Will;
DISCO;
Semiconductors;
Self-Managed Organizations;
Governance;
Human Resources;
Selection and Staffing;
Management Practices and Processes;
Management Systems;
Organizational Structure;
Organizational Design;
Semiconductor Industry;
Japan
Bernstein, Ethan, Naoko Jinjo, and Yuna Sakuma. "P-Will at DISCO." Harvard Business School Case 419-035, October 2018.
- March 2016 (Revised April 2019)
- Technical Note
ESG Metrics: Reshaping Capitalism?
By: George Serafeim
In the past twenty-five years, the world had seen an exponential growth in the number of companies reporting environmental, social and governance (ESG) data. Investor interest in ESG data also grew rapidly. A growing belief that increasing levels of social inequality...
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Keywords:
Capitalism;
Sustainability;
Accountability;
Corporate Social Responsibility;
Responsibilities To Society;
Environment;
Social Impact Investment;
ESG;
Corporate Social Responsibility and Impact;
Environmental Sustainability;
Measurement and Metrics;
Integrated Corporate Reporting;
Corporate Accountability;
Accounting;
Economic Systems
Serafeim, George, and Jody Grewal. "ESG Metrics: Reshaping Capitalism?" Harvard Business School Technical Note 116-037, March 2016. (Revised April 2019.)
- 05 Jun 2015
- News
Waltons cement grip on Wal-Mart with new chairman
- August 2021 (Revised December 2022)
- Case
Allbirds: Decarbonizing Fashion
By: Michael W. Toffel, Ken Pucker and Eren Kuzucu
Allbirds is a footwear startup focused on simple design, comfort, and sustainable natural materials. The case describes the company’s product development process that works with suppliers to develop natural materials including wool and sugarcane to substitute for...
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Keywords:
Decarbonization;
Climate Impact;
Environmental Strategy;
Innovation;
Product Design;
Supply Chain Management;
Innovation Strategy;
Innovation and Management;
Product Development;
Climate Change;
Environmental Management;
Environmental Sustainability;
Apparel and Accessories Industry;
Fashion Industry;
United States;
California
Toffel, Michael W., Ken Pucker, and Eren Kuzucu. "Allbirds: Decarbonizing Fashion." Harvard Business School Case 622-024, August 2021. (Revised December 2022.)
- October 2006 (Revised August 2007)
- Case
Calloway Laboratory: Pee for Profit
By: Richard G. Hamermesh and David Kiron
Describes the formation and rapid growth of a drug-testing company. The company needs to decide whether to enter the painkiller testing market, in addition to growing its drug treatment center business.
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Keywords:
For-Profit Firms;
Health Care and Treatment;
Health Testing and Trials;
Growth and Development Strategy;
Market Entry and Exit;
Health Industry
Hamermesh, Richard G., and David Kiron. "Calloway Laboratory: Pee for Profit." Harvard Business School Case 807-040, October 2006. (Revised August 2007.)
- 03 Jan 2017
- First Look
January 3, 2017
Winter 2017 MIT Sloan Management Review Why Big Data Isn't Enough By: Chai, Sen, and Willy C. Shih Abstract—There is a growing belief that sophisticated algorithms can explore huge databases and find...
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Keywords:
Carmen Nobel
- March 2020
- Technical Note
Intrapreneurship: Leading Innovation Efforts in Established Organizations
By: Karen G. Mills and Annie Dang
“Intrapreneurship” is the use of entrepreneurial management techniques within established companies to create new environments that foster innovation. Mature firms have consistently faced risk of elimination from competitors, shifting consumer preferences, and...
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Keywords:
Intrapreneurship;
Innovation;
Corporate Venture Capital;
Accelerators;
Incubators;
Lean Startup;
Hypothesis Testing;
Business Ventures;
Entrepreneurship;
Innovation and Invention;
Leadership;
Framework;
Disruption
Mills, Karen G., and Annie Dang. "Intrapreneurship: Leading Innovation Efforts in Established Organizations." Harvard Business School Technical Note 820-096, March 2020.
- 17 Mar 2015
- Research & Ideas
Where Did My Shopping Mall Go?
not all equal in facing these threats. While some retailers will manage through this revolution, many will perish. The old strategy of containing shrink and growing incremental store traffic two percent per...
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Julian De Freitas
Julian De Freitas is an Assistant Professor of Business Administration in the Marketing Unit, and Director of the Ethical Intelligence Lab, at Harvard Business School. He earned his PhD in psychology from Harvard, masters from Oxford, and BA from Yale. He teaches... View Details
- 03 Feb 2016
- News
CargoMetrics Cracks the Code on Shipping Data
- 2014
- Other Teaching and Training Material
Marketing Reading: Creating Customer Value
By: Sunil Gupta
This Reading explores how firms can create value for their customers. The goal of any business is to delight customers by understanding its customers' needs and to provide products and services to meet those needs. As a result, it is critical to understand what...
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Keywords:
Consumer Behavior;
Consumer Marketing;
Customer Experience;
Network Effects;
Service Profit Chain;
Total Customer Value
Gupta, Sunil. "Marketing Reading: Creating Customer Value." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8176, 2014.
- 11 Apr 2024
- In Practice
Why Progress on Immigration Might Soften Labor Pains
Business Administration at HBS and co-director of Harvard’s Managing the Future of Work initiative. Marco Tabellini: One negative scenario and one positive for firms Given the current political climate, it’s...
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Keywords:
by Rachel Layne
- 22 Feb 2022
- Cold Call Podcast
How to Scale a Startup Marketplace for Used Furniture
- 24 Oct 2016
- Research & Ideas
Bernie Madoff Explains Himself
brokerage business though, in his growing investment management practice, Madoff started to feel greater strain in generating profits. He began “naked shorting” to clients....
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- 15 Nov 2010
- Lessons from the Classroom
Connecting Goals and Go-To-Market Initiatives
In some respects, developing strategy is the easy part. Executing that strategy in alignment with strategic priorities is where real mastery of management takes place. We asked Harvard Business School senior...
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