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All HBS Web
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- Faculty Publications (579)
- December 2007 (Revised September 2011)
- Case
Global Knowledge Management at Danone (A)
By: Amy C. Edmondson, Bertrand Moingeon, Vincent Marie Dessain and Ane Damgaard Jensen
This case explores French consumer goods company Danone's novel approach to knowledge management. In 2007, Human Resource Chief (Executive Vice President) Franck Mougin assesses the company's knowledge-sharing tools and considers his options going forward. Through...
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Keywords:
Decision Choices and Conditions;
Employee Relationship Management;
Knowledge Management;
Knowledge Sharing;
Social and Collaborative Networks;
Expansion;
Consumer Products Industry;
France
Edmondson, Amy C., Bertrand Moingeon, Vincent Marie Dessain, and Ane Damgaard Jensen. "Global Knowledge Management at Danone (A)." Harvard Business School Case 608-107, December 2007. (Revised September 2011.)
- November 2007
- Class Lecture
The Baby Business (FSS)
By: Debora L. Spar
In vitro fertilization and genetic screening are possible with the advent of biotechnology. International adoptions, surrogacy, and other approaches to family planning are on the rise. But few rules govern these measures, medical costs can be prohibitive, and...
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Keywords:
Governing Rules, Regulations, and Reforms;
Policy;
Demand and Consumers;
Business and Government Relations;
Business and Stakeholder Relations;
Genetics;
Societal Protocols;
Commercialization;
Biotechnology Industry;
Health Industry
Spar, Debora L. "The Baby Business (FSS)." Harvard Business School Class Lecture 708-701, November 2007.
- 2007
- Casebook
Managing School Districts for High Performance: Cases in Public Education Leadership
By: Stacey Childress, Richard F. Elmore, Allen S. Grossman and Susan Moore Johnson
Managing School Districts for High Performance brings together more than twenty case studies and other readings that offer a powerful and transformative approach to advancing and sustaining the work of school improvement. At the center of this work is the...
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Keywords:
Management;
Strategy;
Leadership;
Public Sector;
Organizational Design;
Education;
Performance Improvement
Childress, Stacey, Richard F. Elmore, Allen S. Grossman, and Susan Moore Johnson, eds. Managing School Districts for High Performance: Cases in Public Education Leadership. Cambridge, MA: Harvard Education Press, 2007.
- October 2007
- Article
Grist: A Strategic Approach to Climate
By: Michael E. Porter and Forest Reinhardt
Climate change will affect everything businesses do, as government efforts to mitigate carbon emissions cause their prices to rise steeply. This special edition of Forethought takes a hard-nosed look at the risks and opportunities of climate change. Michael E. Porter...
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Keywords:
Customer Value and Value Chain;
Governing Rules, Regulations, and Reforms;
Leadership;
Logistics;
Corporate Social Responsibility and Impact;
Performance Improvement;
Climate Change;
Competitive Advantage;
Corporate Strategy
Porter, Michael E., and Forest Reinhardt. "Grist: A Strategic Approach to Climate." Forethought. Harvard Business Review 85, no. 10 (October 2007): 22–26.
- September 2007 (Revised April 2013)
- Case
Peter Welz: When a Marquee Prospect Plays Hardball (A)
By: James K. Sebenius and Ellen Knebel
Describes the hardball tactics facing Peter Welz, who seeks to negotiate a make-or-break contract with a vastly larger potential client. Welz's counterpart team is led by Preston Spitzer, a notoriously tough player who fully understands his side's massive advantages in...
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Keywords:
Negotiation Process;
Negotiation Tactics;
Behavior;
Conflict and Resolution;
Competitive Advantage
Sebenius, James K., and Ellen Knebel. "Peter Welz: When a Marquee Prospect Plays Hardball (A)." Harvard Business School Case 908-010, September 2007. (Revised April 2013.)
- September 2007 (Revised January 2008)
- Case
Tata Motors: The Tata Ace
By: Krishna G. Palepu and Vishnu Srinivasan
Considers the strategy and experience of Tata Motors, India's leading commercial truck maker, as it developed a new small commercial vehicle, the Tata Ace. Positioned as a replacement for the three-wheelers that predominated as small commercial vehicles in India, the...
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Keywords:
Emerging Markets;
Product Development;
Product;
Innovation Strategy;
Business Strategy;
Marketing Strategy;
Auto Industry;
India
Palepu, Krishna G., and Vishnu Srinivasan. "Tata Motors: The Tata Ace." Harvard Business School Case 108-011, September 2007. (Revised January 2008.)
- September 2007
- Article
Investigative Negotiation
By: Deepak Malhotra and Max H. Bazerman
This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Negotiators often fail to achieve results because they channel too much effort into...
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Keywords:
Knowledge Acquisition;
Knowledge Use and Leverage;
Negotiation Process;
Negotiation Tactics;
Motivation and Incentives;
Perspective;
Pharmaceutical Industry
Malhotra, Deepak, and Max H. Bazerman. "Investigative Negotiation." Harvard Business Review 85, no. 9 (September 2007).
- August 2007 (Revised November 2010)
- Case
Grand Central Publishing
By: Anita Elberse
In April 2007, Grand Central's publisher Jamie Raab and editor Karen Kosztolnyik were involved in a frantic bidding war for a proposed book on the life of cat Dewey, billed as the feline answer to the best-selling "Marley & Me: Life and Love with the World's Worst...
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Elberse, Anita. "Grand Central Publishing." Harvard Business School Case 508-036, August 2007. (Revised November 2010.)
- August 2007
- Case
Satelite Distribuidora de Petroleo
By: Lynda M. Applegate and Andrea M.A.F. Minardi
Marcelo Alecrim, the owner of SAT, a gas distribution company in Brazil, envisioned many growth opportunities but lacked financial resources to pursue them. He was approaching an American private equity fund to raise money. Describes Alecrim's challenge in creating SAT...
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Keywords:
Business Model;
Entrepreneurship;
Private Equity;
Growth and Development Strategy;
Emerging Markets;
Utilities Industry;
Brazil
Applegate, Lynda M., and Andrea M.A.F. Minardi. "Satelite Distribuidora de Petroleo." Harvard Business School Case 808-062, August 2007.
- July 2007 (Revised March 2008)
- Case
ABRY Fund V
By: Nabil N. El-Hage, Richard S. Ruback and Leslie Pierson
In January 2006, Andrew Banks and Royce Yudkoff were considering raising a 5th fund for their media-focused private equity firm, ABRY Partners. ABRY had a strong track record that the co-founders attributed to their group's deep knowledge of the media industry and...
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Keywords:
Cooperative Ownership;
Venture Capital;
Customer Relationship Management;
Asset Management;
Private Equity;
Judgments;
Competitive Strategy;
Media;
Corporate Finance;
Media and Broadcasting Industry;
Financial Services Industry
El-Hage, Nabil N., Richard S. Ruback, and Leslie Pierson. "ABRY Fund V." Harvard Business School Case 208-027, July 2007. (Revised March 2008.)
- June 2007 (Revised April 2016)
- Case
Octone Records
By: Anita Elberse and Elie Ofek
In February 2007, Octone Records founders James Diener, Ben Berkman, and David Boxenbaum had been highly successful with the first two bands they had signed, Maroon 5 and Flyleaf. Known for its grassroots marketing campaigns, Octone operated through a unique...
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Keywords:
Arts;
Joint Ventures;
Investment Return;
Marketing Strategy;
Product Launch;
Product Development;
Outcome or Result;
Creativity;
Music Industry
Elberse, Anita, and Elie Ofek. "Octone Records." Harvard Business School Case 507-082, June 2007. (Revised April 2016.)
- May 2007 (Revised March 2010)
- Case
Maria Sharapova: Marketing a Champion (A)
By: Anita Elberse and Margarita Golod
In July 2004, a then 17-year-old Maria Sharapova won Wimbledon, arguably the most prestigious tennis tournament in the world. Max Eisenbud, Sharapova's agent at International Management Group (IMG), knew the championship would lead to a flood of new opportunities. What...
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Elberse, Anita, and Margarita Golod. "Maria Sharapova: Marketing a Champion (A)." Harvard Business School Case 507-065, May 2007. (Revised March 2010.)
- March 2007 (Revised March 2009)
- Case
Cherrypicks
By: William R. Kerr
Cherrypicks is a Hong Kong communications start-up approaching a large Korean mobile operator for a partnership to take the operator's products to markets outside of Korea. SK Telecom's (SKT) Ring Back Tones (RBT) product is a spectacular success in South Korea, but...
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Keywords:
Business Model;
Business Startups;
Communication Strategy;
Entrepreneurship;
Partners and Partnerships;
Communications Industry;
China;
Hong Kong;
South Korea
Kerr, William R. "Cherrypicks." Harvard Business School Case 807-106, March 2007. (Revised March 2009.)
- March 2007 (Revised June 2007)
- Case
Wal-Mart, 2007
By: David B. Yoffie and Michael Slind
In 2007, Wal-Mart faced challenges to its historically high growth rate. Lagging same-store sales and setbacks overseas led the company to consider strategic shifts. Wal-Mart was the world's largest retailer, but competition had become particularly acute as the company...
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Keywords:
Competition;
Management Practices and Processes;
Rural Scope;
Human Resources;
Problems and Challenges;
Organizational Change and Adaptation;
Globalized Firms and Management;
Marketing Strategy;
Growth Management;
Urban Scope;
Retail Industry;
United States
Yoffie, David B., and Michael Slind. "Wal-Mart, 2007." Harvard Business School Case 707-517, March 2007. (Revised June 2007.)
- January 2007
- Case
AMD: A Customer-Centric Approach to Innovation
By: Elie Ofek and Lauren Barley
AMD's launch of the Opteron microprocessor in 2003 has allowed the company to make inroads into the lucrative server segment. A long-time follower to Intel, AMD management felt it was in a position to lead the microprocessor industry in new directions. However, in 2006...
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Keywords:
Customer Focus and Relationships;
Price;
Leadership;
Brands and Branding;
Product Launch;
Product Development;
Competitive Strategy;
Customization and Personalization;
Semiconductor Industry
Ofek, Elie, and Lauren Barley. "AMD: A Customer-Centric Approach to Innovation." Harvard Business School Case 507-037, January 2007.
- 2006
- Working Paper
The Value of a 'Free' Customer
By: Sunil Gupta, Carl F. Mela and Jose M. Vidal-Sanz
Central to a firm's growth and marketing policy is the revenus and profit potential of its customer assets. As a result, there has been a recent proliferation of work regarding customer lifetime value. However, extant research in this area is silent regarding how to... View Details
Gupta, Sunil, Carl F. Mela, and Jose M. Vidal-Sanz. "The Value of a 'Free' Customer." Harvard Business School Working Paper, No. 07-035, December 2006.
- October 2006 (Revised October 2006)
- Case
DLA Piper: Becoming a Global Firm
By: Jay W. Lorsch and Alexis Chernak
Focuses on DLA Piper, a global law firm resulting from the merger of the combined U.S. firm Piper Rudnick Gray Cary and the British firm DLA. At the time of the merger, the firms had similar strategies for the future and approaches to clients. While figuring out some...
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Keywords:
Mergers and Acquisitions;
Global Strategy;
Leadership;
Alignment;
Expansion;
Legal Services Industry;
United States
Lorsch, Jay W., and Alexis Chernak. "DLA Piper: Becoming a Global Firm." Harvard Business School Case 407-057, October 2006. (Revised October 2006.)
- September 2006 (Revised December 2007)
- Case
Go Red For Women: Raising Heart Health Awareness
By: V. Kasturi Rangan and Marie Bell
In 2003, the $654 million American Heart Association (AHA) approached Cone, Inc. (a brand and communications agency) to develop a corporate sponsorship strategy that would raise $75 million over three years. Within 12 months, the AHA launched the highly successful Go...
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Keywords:
Philanthropy and Charitable Giving;
Marketing Communications;
Social Marketing;
Nonprofit Organizations;
Social and Collaborative Networks
Rangan, V. Kasturi, and Marie Bell. "Go Red For Women: Raising Heart Health Awareness." Harvard Business School Case 507-026, September 2006. (Revised December 2007.)
- April 2006 (Revised September 2009)
- Case
BYD Company, Ltd.
By: Robert S. Huckman and Alan D. MacCormack
Considers whether BYD Co., Ltd., the largest Chinese maker of rechargeable batteries, should enter the Chinese automobile industry by acquiring Qinchuan Auto, a state-owned car manufacturer. Set just after BYD's initial public offering on the Hong Kong Stock Exchange...
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Keywords:
Mergers and Acquisitions;
Labor;
Production;
Competitive Advantage;
Diversification;
Auto Industry;
Battery Industry;
Manufacturing Industry;
China
Huckman, Robert S., and Alan D. MacCormack. "BYD Company, Ltd." Harvard Business School Case 606-139, April 2006. (Revised September 2009.)