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Show Results For
-
All HBS Web
(2,034)
- People (7)
- News (629)
- Research (943)
- Events (7)
- Multimedia (37)
- Faculty Publications (761)
- Person Page
Non-academic Talks and Lectures
Non-academic Talks and Lectures
- Harvard Business School Entrepreneurship Conference, March 3, 2005
Panelist on International... View Details
- March 2018 (Revised October 2019)
- Case
Yo-Yo Ma and Silkroad
Silkroad—a cross-cultural music collaboration that world-famous cellist Yo-Yo Ma had spearheaded since 1998, was preparing to celebrate its 20th anniversary. In parallel, Ma was stepping back from his role as the organization’s Artistic Director. Silkroad had come of...
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Keywords:
Managing Diverse Teams;
Leadership Transitions;
Global Innovation;
Music;
Cultural Entrepreneurship;
Nonprofit Organizations;
Music Entertainment;
Leadership;
Transition
Deshpandé, Rohit, Paul A. Gompers, and Scott Duke Kominers. "Yo-Yo Ma and Silkroad." Harvard Business School Case 818-110, March 2018. (Revised October 2019.)
- Teaching
Overview
My teaching focuses on innovation and effectiveness in the social sector. My principal course is on Social Entrepreneurship & Systems Change, and it tries to understand how small teams launch new initiatives to solve big, global, systemic problems. I also teach...
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- 04 May 2015
- News
‘Lean Startup’ Revolution Sweeps Through Business Schools
- December 1986 (Revised February 1993)
- Case
Scandinavian Airlines System
Discusses the fostering of entrepreneurship and innovation in the large corporation. It traces the development and history of Scandinavian Airlines System (SAS) from 1946 to the present with particular emphasis on the leadership of Jan Carlzon, CEO from 1981 to the...
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Keywords:
Organizational Change and Adaptation;
Leading Change;
Innovation and Management;
Corporate Entrepreneurship;
Organizational Culture;
Air Transportation Industry;
Scandinavia
Kao, John J. "Scandinavian Airlines System." Harvard Business School Case 487-041, December 1986. (Revised February 1993.)
- February 22, 2023
- Article
How to Seed Organic Marketing in a Video-First World
By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies...
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Keywords:
Online Business;
Ecommerce;
E-commerce;
E-Commerce Strategy;
Omnichannel Retail;
Omnichannel Retailing;
Influencer Marketing;
Consumer;
Organic Growth;
Video Advertising;
Promotion;
Celebrities;
Online Advertising;
Online Channel;
Online Communities;
Online Community;
Go To Market Strategy;
Platform;
Media;
Media Content;
Digital;
Digital Culture;
Digital Influencers;
Direct To Consumer Marketing;
Direct-to-consumer;
Innovation & Entrepreneurship;
Innovation;
Sales;
Digital Platforms;
Digital Marketing;
Digital Strategy;
Consumer Behavior;
Internet and the Web;
Advertising;
Business Model;
Growth Management;
Marketing;
Marketing Strategy;
Marketing Channels;
Marketing Communications;
Communication Strategy;
Innovation Strategy;
Retail Industry;
Consumer Products Industry;
Fashion Industry;
Advertising Industry;
Apparel and Accessories Industry;
Beauty and Cosmetics Industry;
Food and Beverage Industry;
Media and Broadcasting Industry;
United States;
North America
Israeli, Ayelet, Leonard A. Schlesinger, and Matt Higgins. "How to Seed Organic Marketing in a Video-First World." Harvard Business Review (website) (February 22, 2023).
Julia B. Austin
Julia Austin is a Senior Lecturer at Harvard Business School’s Rock Center for Entrepreneurship where she currently teaches Startup Operations. Julia is also a certified Executive Coach, board member, startup advisor and angel investor... View Details
- 2024
- Working Paper
Immigrant Entrepreneurship: New Estimates and a Research Agenda
By: Saheel Chodavadia, Sari Pekkala Kerr, William R. Kerr and Louis Maiden
Immigrants contribute disproportionately to entrepreneurship in many countries, accounting for a quarter of new employer businesses in the US. We review recent research on the measurement of immigrant entrepreneurship, the traits of immigrant founders, their economic...
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Keywords:
Immigrant Employment;
Immigration;
Entrepreneurship;
Demographics;
Innovation and Invention
Chodavadia, Saheel, Sari Pekkala Kerr, William R. Kerr, and Louis Maiden. "Immigrant Entrepreneurship: New Estimates and a Research Agenda." Harvard Business School Working Paper, No. 24-068, April 2024.
- June 2012
- Case
The Atavist: Reinventing the Book
By: Mukti Khaire and Mary Tripsas
Atavist, a start-up founded by journalists, publishes enhanced ebook singles as well as the software to create enhanced ebooks. The company is currently engaged in both publishing and software development, but as they raise funding and grow, must decide whether to...
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Keywords:
Disruptive Technology;
Growth Strategy;
Innovation;
Publishing;
Software Industry;
Technological Change;
Disruptive Innovation;
Applications and Software;
Entrepreneurship;
Growth and Development Strategy;
Information Technology Industry;
Publishing Industry
Khaire, Mukti, and Mary Tripsas. "The Atavist: Reinventing the Book." Harvard Business School Case 812-177, June 2012.
- September 2020
- Case
Chip and Joanna Gaines' Magnolia Network
By: Anita Elberse and Julia McNicholas
Chip and Joanna Gaines, who have shot to fame as stars of the hit television show Fixer Upper, are preparing to launch their own television network. It is April 2019, a year since the home-renovation show Fixer Upper’s fifth season on cable channel HGTV ended, and more...
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Keywords:
Entertainment;
Television;
Superstars;
Innovation;
Creative Industries;
Talent;
General Management;
Celebrities;
Television Entertainment;
Entrepreneurship;
Joint Ventures;
Innovation and Invention;
Marketing;
Strategy;
Entertainment and Recreation Industry;
Media and Broadcasting Industry
Elberse, Anita, and Julia McNicholas. "Chip and Joanna Gaines' Magnolia Network." Harvard Business School Case 521-044, September 2020.
- Research Summary
Sustainability, Real Estate and the Built Environment
By: John D. Macomber
Research interests include:
- Real estate development, design, and construction, notably how design creates value;
- Sustainable cities, in particular entrepreneurship and project finance in light of global trends in urbanization and resource... View Details
- 2015
- Conference Presentation
Managing Failure in Pioneering Industries: Virgin Galactic, Legitimacy, and the 2014 Test Flight Crash
By: Luciana Silvestri and Anil Doshi
Keywords:
Failure Tolerance;
Innovation;
Nascent Industries;
Legitimacy;
Cognition;
Organizational Learning;
Organizations;
Entrepreneurship;
Emerging Markets;
Performance;
Learning;
Failure;
Cognition and Thinking;
Innovation and Invention;
Aerospace Industry
Silvestri, Luciana, and Anil Doshi. "Managing Failure in Pioneering Industries: Virgin Galactic, Legitimacy, and the 2014 Test Flight Crash." Paper presented at the Strategic Management Society Annual International Conference, Denver, CO, 2015.
- 31 Jul 2020
- Blog Post
Building a DTC Brand Through COVID
Retail & Luxury Goods Club, Entrepreneurship Club, and the iLab’s Venture Incubation Program. Farah attended HBS for their entrepreneurship programs at the Rock Center and at the View Details
- October 2011 (Revised June 2014)
- Case
inge watertechnologies, GmbH
By: Ramana Nanda, Carin-Isabel Knoop and Markus Mittermaier
Using the financing history and exit choices of a German clean-tech startup as a lens, this case explores the reasons why venture-backed entrepreneurship is much lower in Germany than the US, despite a robust SME sector and large-corporate innovation in Germany. It...
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Keywords:
Entrepreneurial Finance;
Finance;
Venture Capital;
Negotiation;
Entrepreneurship;
Technology Industry;
Germany
Nanda, Ramana, Carin-Isabel Knoop, and Markus Mittermaier. "inge watertechnologies, GmbH." Harvard Business School Case 812-002, October 2011. (Revised June 2014.)
- 25 Jul 2019
- Video
A Window on the Future of Science of Business: Harvard FUSION Symposium
- November 2016 (Revised April 2018)
- Case
reMarkable: e-Writing the Future
By: Elie Ofek and Curtis Hsu
Magnus Wanberg is the creator of reMarkable, a breakthrough e-writer device set apart from similar products on the market by having solved the frustrating “slow ink” problem typically experienced on pen-based electronic devices, thus providing a “pen and paper” like...
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Keywords:
Entrepreneurial Marketing;
Innovation Management;
Go To Market Strategy;
Marketing Plan;
Target Market;
Digital Devices;
Consumer Electronics;
Forecasting;
Information Technology;
Marketing Strategy;
Innovation and Management;
Marketing Channels;
Entrepreneurship;
Forecasting and Prediction;
Product Marketing;
Product Development;
Electronics Industry
Ofek, Elie, and Curtis Hsu. "reMarkable: e-Writing the Future." Harvard Business School Case 517-018, November 2016. (Revised April 2018.)
- October 2022 (Revised May 2023)
- Case
Podimetrics: Next Steps for Diabetes Cases
By: Regina E. Herzlinger and Ben Creo
Podimetrics, a virtual care management company treating adults with acute diabetes, sat at the intersection of medical device technology, digital health, and health services. Its SmartMat had demonstrated that it could help prevent amputations and that people with...
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Keywords:
Health Care;
Health Care Delivery;
Health Care Entrepreneurship;
Health Care Outcomes;
Diabetes;
Chronic Disease;
Chronic Illness;
Health Care and Treatment;
Health Disorders;
Medical Specialties;
Technological Innovation;
Innovation Strategy;
Product Development;
Business Model;
Customer Focus and Relationships;
Medical Devices and Supplies Industry;
Health Industry
- July 2013 (Revised August 2017)
- Case
TaKaDu
By: Elie Ofek and Matthew Preble
In December 2012, Amir Peleg, founder and CEO of TaKaDu, reflected on how to position his young firm for the next fiscal year and beyond. The small Israeli startup had developed an innovative software system that used patented algorithms and statistical analysis to...
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Keywords:
Innovation;
Customer Selection;
Business Marketing;
High-tech Marketing;
Enterprise Resource Planning;
Water Resources;
Water Management;
Utilities;
Product Positioning;
Expansion;
Resource Allocation;
Applications and Software;
Entrepreneurship;
Business Startups;
Business Strategy;
Innovation and Invention;
Growth and Development Strategy;
Utilities Industry;
Australia;
Israel