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Show Results For
-
All HBS Web
(2,639)
- People (7)
- News (458)
- Research (1,822)
- Events (10)
- Multimedia (4)
- Faculty Publications (852)
- October 2006 (Revised February 2010)
- Case
Linux vs. Windows
By: Ramon Casadesus-Masanell and Jordan Mitchell
As of 2006, Microsoft is finding that its dominant position in client and server operating systems is under attack from Linux. While Linux has only 3% of the worldwide installed base of PC operating systems, it had captured 20% of the server market by the end of 2005...
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Keywords:
Business Model;
For-Profit Firms;
Open Source Distribution;
Competitive Strategy;
Applications and Software;
Value;
Technology Industry
Casadesus-Masanell, Ramon, and Jordan Mitchell. "Linux vs. Windows." Harvard Business School Case 707-465, October 2006. (Revised February 2010.)
- February 2005 (Revised May 2005)
- Case
Intelliseek
Intelliseek harvests, filters, and mines the content of messages posted by consumers online and on discussion boards and blogs. For any specified consumer product brand, Intelliseek measures the volume of work-of-mouth and its valence (proportion of positive and...
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Keywords:
Internet and the Web;
Information Technology;
Consumer Behavior;
Knowledge Management;
Marketing Reference Programs;
Web Services Industry
Wathieu, Luc R., and Allan Friedman. "Intelliseek." Harvard Business School Case 505-061, February 2005. (Revised May 2005.)
- September 2017 (Revised February 2018)
- Case
Becton Dickinson: Global Health Strategy
By: Mark R. Kramer and Sarah Mehta
Becton, Dickinson and Company (BD) was a medical technology firm headquartered in Franklin Lakes, New Jersey, with 43,000 employees and 2016 revenues of $12.5 billion. For several years, the company had pursued developing products that created shared value, defined as...
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Keywords:
Shared Value;
Creating Shared Value;
Odon Device;
Medical Technology;
Value Creation;
Values and Beliefs;
Philanthropy and Charitable Giving;
Health;
Health Care and Treatment;
Health Testing and Trials;
Emerging Markets;
Social Issues;
Competitive Strategy;
Medical Devices and Supplies Industry;
Africa;
Asia;
Middle East
Kramer, Mark R., and Sarah Mehta. "Becton Dickinson: Global Health Strategy." Harvard Business School Case 718-406, September 2017. (Revised February 2018.)
- Web
MS/MBA: Engineering Sciences - MBA
students who do not pursue their own startup should be well qualified for positions as product managers, managers of engineering teams (i.e., "tech leads"), and consultants in firms that design new products....
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- 30 Sep 2021
- Blog Post
Driving Social Impact Through Consumer Behavior: Nonprofit to Finance to Retail with Nicole Krantz (MBA 2022)
From a young age, Nicole Krantz (MBA 2022) knew she wanted to make a positive change in the world. The question she has carried with her as she builds her career is how to best combine her interests and skills to do that in her unique...
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Keywords:
Retail
- August 2014
- Article
Incentives in a Stage-Gate Process
By: Raul O. Chao, Kenneth C. Lichtendahl and Yael Grushka-Cockayne
Many large organizations use a stage‐gate process to manage new product development projects. In a typical stage‐gate process project managers learn about potential ideas from research and exert effort in development while senior executives make intervening go/no‐go...
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Chao, Raul O., Kenneth C. Lichtendahl, and Yael Grushka-Cockayne. "Incentives in a Stage-Gate Process." Production and Operations Management 23, no. 8 (August 2014): 1286–1298.
- 2009
- Working Paper
Broadening Focus: Spillovers, Complementarities and Specialization in the Hospital Industry
By: Jonathan R. Clark and Robert S. Huckman
The long-standing argument that focused operations outperform others stands in contrast to claims about the benefits of broader operational scope. The performance benefits of focus are typically attributed to reduced complexity, lower uncertainty, and the development...
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Keywords:
Health Care and Treatment;
Medical Specialties;
Performance Capacity;
Diversification;
Health Industry
Clark, Jonathan R., and Robert S. Huckman. "Broadening Focus: Spillovers, Complementarities and Specialization in the Hospital Industry." Harvard Business School Working Paper, No. 09-120, April 2009. (Revised April 2011.)
- 26 Apr 2010
- Research & Ideas
When Other Companies Compete Like Crazy, Dare to Be Different
dizzying array of options to choose from, options that are notable, not for their difference, but for their apparent sameness. And so there is a disconnect between the way companies talk about their products and brands, and the way...
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Keywords:
by Sarah Jane Gilbert
- Forthcoming
- Article
Improving Customer Compatibility with Tradeoff Transparency
By: Ryan W. Buell and MoonSoo Choi
Through a large-scale field experiment with 393,036 customers considering opening a credit card account with a nationwide retail bank, we investigate how providing transparency into an offering’s tradeoffs affects subsequent rates of customer acquisition and long-run...
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Keywords:
Transparency;
Customer Selection;
Customer Compatibility;
Retention;
Service Operations;
Service Delivery;
Marketing Strategy;
Marketing Communications;
Customer Focus and Relationships;
Customer Satisfaction;
Banking Industry;
Australia
Buell, Ryan W., and MoonSoo Choi. "Improving Customer Compatibility with Tradeoff Transparency." Management Science (forthcoming). (Pre-published online May 8, 2024.)
- January 2011
- Case
Serious Materials
By: Thomas J. Steenburgh and Elizabeth A. Kind
Serious Materials is a start up who is moving into clean tech markets. The company's first product, QuietRock, originated the sound proofing drywall category and created a steady stream of revenue. It was now considering how to expand its product line to compete in the...
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Keywords:
Business Startups;
Entrepreneurship;
Brands and Branding;
Marketing Strategy;
Product Launch;
Product Positioning;
Market Entry and Exit;
Green Technology Industry
Steenburgh, Thomas J., and Elizabeth A. Kind. "Serious Materials." Harvard Business School Case 511-111, January 2011.
- October 2016 (Revised April 2018)
- Case
DataXu: Selling Ad Tech
By: Frank V. Cespedes, John Deighton, Lisa Cox and Olivia Hull
DataXu served marketers by buying digital advertising for brands using its demand-side platform. It sought a way to build a more predictable revenue stream in the very transactional media marketplace, and hoped that two new marketing analytics products would give it a...
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Keywords:
Sales Management;
Pricing;
Programmatic Ad Buying;
"Marketing Analytics";
Advertising Technology;
Sales;
Digital Marketing;
Marketing Strategy;
Advertising Campaigns;
Product Launch;
Product Positioning;
Media;
Technology Industry;
Advertising Industry;
Boston;
Massachusetts
Cespedes, Frank V., John Deighton, Lisa Cox, and Olivia Hull. "DataXu: Selling Ad Tech." Harvard Business School Case 817-012, October 2016. (Revised April 2018.)
- November 2017 (Revised April 2019)
- Case
Summa Equity: Building Purpose-Driven Organizations
By: George Serafeim and David Freiberg
In 2015, Reynir Indahl left top Nordic private equity firm Altor Equity Partners to found Summa Equity (Summa). After long contemplation following the financial crisis, Indahl was convinced the financial system was producing negative externalities and that the current...
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Keywords:
Corporate Purpose;
ESG;
ESG (Environmental, Social, Governance) Performance;
Social Impact;
Investment Management;
Management Practices;
Innovation;
Voice;
Environmental Impact;
Private Equity;
Social Enterprise;
Finance;
Capital Markets;
Management Practices and Processes;
Innovation Leadership;
Leadership;
Innovation and Management;
Entrepreneurship;
Mission and Purpose;
Value Creation;
Financial Services Industry;
Norway;
Sweden;
Scandinavia
Serafeim, George, and David Freiberg. "Summa Equity: Building Purpose-Driven Organizations." Harvard Business School Case 118-028, November 2017. (Revised April 2019.)
- October 1981 (Revised August 1985)
- Case
Vicks Health Care Division: Project Scorpio (C)
Reveals that the new products executives have decided to recommend national expansion. They have to develop a justification and preliminary marketing plan. Emphasizes consumer and trade promotion options. Students have to complete a five-year projected P&L statement.
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Yip, George S., and Jeffrey R Williams. "Vicks Health Care Division: Project Scorpio (C)." Harvard Business School Case 582-042, October 1981. (Revised August 1985.)
- 12 Jul 2017
- Working Paper Summaries
Task Selection and Workload: A Focus on Completing Easy Tasks Hurts Long-Term Performance
- Web
Faculty & Research
may craft experiments designed to gain support for their ideas, even if doing so reduces the informativeness of the experiment. However, decision-makers are not naïve—they are aware that the results they are reviewing may be the product...
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- May 2002 (Revised October 2002)
- Case
Dell--New Horizons
By: V. Kasturi Rangan and Marie Bell
Founded in 1984, Dell Corp. has achieved phenomenal growth, and by 2000 had topped $25 billion in sales and over $2 billion in net income. In the 4th quarter of 2000, however, the PC industry's average 30-year growth rate crashed to a negative 10%. Dell must make...
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Keywords:
History;
Decisions;
Product Positioning;
Marketing Strategy;
Framework;
Globalization;
Brands and Branding;
Computer Industry;
Technology Industry;
United States
Rangan, V. Kasturi, and Marie Bell. "Dell--New Horizons." Harvard Business School Case 502-022, May 2002. (Revised October 2002.)
- February 2022
- Case
US Foods: Driving Post-Pandemic Success?
By: David E. Bell, Olivia Hull and Amy Klopfenstein
In November 2021, US Foods CEO Pietro Satriano must decide his company’s trajectory following the COVID-19 pandemic. US Foods suffered due to business closures and social distancing during the height of the pandemic. While the situation improved following the return of...
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Keywords:
COVID-19 Pandemic;
Agribusiness;
Food;
Goods and Commodities;
Jobs and Positions;
Job Design and Levels;
Job Offer;
Labor;
Employment;
Human Capital;
Wages;
Working Conditions;
Operations;
Distribution Channels;
Order Taking and Fulfillment;
Infrastructure;
Logistics;
Product Development;
Diversification;
Product Design;
Service Delivery;
Service Operations;
Supply Chain Management;
Social Psychology;
Motivation and Incentives;
Transportation;
Truck Transportation;
Transportation Networks;
Agriculture and Agribusiness Industry;
Distribution Industry;
Food and Beverage Industry;
Transportation Industry;
United States
Bell, David E., Olivia Hull, and Amy Klopfenstein. "US Foods: Driving Post-Pandemic Success?" Harvard Business School Case 522-023, February 2022.
- 03 Oct 2006
- First Look
First Look: October 3, 2006
seemingly been forgotten for decades now, but his insights should be decisively resurrected in the money management business. History, Structure, and Practices: San Pedro Longshoremen in the Face of Change Author:Kathleen L. McGinn Publication:Chap. 14 in Exploring...
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Keywords:
Sean Silverthorne
- September 1999 (Revised July 2006)
- Case
Juice Guys (A)
By: Joseph B. Lassiter III, Sharon Lee Fox and Cynthia Rushmore Kuechle
The case explores who the customers are for a new beverage product, their desires as customers for this product, and their desires when ordering this product from a local specialty store location.
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Keywords:
Entrepreneurship;
Product Launch;
Product Positioning;
Customer Relationship Management;
Consumer Behavior;
Commercialization;
Customer Satisfaction;
Food and Beverage Industry
Lassiter, Joseph B., III, Sharon Lee Fox, and Cynthia Rushmore Kuechle. "Juice Guys (A)." Harvard Business School Case 800-122, September 1999. (Revised July 2006.)