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-
All HBS Web
(4,464)
- People (10)
- News (952)
- Research (2,637)
- Events (7)
- Multimedia (12)
- Faculty Publications (1,255)
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- 2020
- Book
The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value
By: Marco Bertini and Oded Koenigsberg
How some firms are rewriting the rules of commerce by pursuing “ends”—actual outcomes—rather than selling “means”—their products and services.
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Bertini, Marco, and Oded Koenigsberg. The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value. Management on the Cutting Edge. Cambridge, MA: MIT Press, 2020.
- June 2012
- Article
Pricing to Create Shared Value
By: Marco Bertini and John T. Gourville
Many companies are in competition with their customers to extract as much value as possible from every transaction. Pricing is their weapon of choice, and consumers fight back by rooting out and disseminating pricing policies that seem unfair. The problem is that...
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Keywords:
Pricing;
Marketing Strategy;
Price;
Customer Focus and Relationships;
Customer Relationship Management;
Value Creation;
Fairness
Bertini, Marco, and John T. Gourville. "Pricing to Create Shared Value." Harvard Business Review 90, no. 6 (June 2012): 96–104.
- 24 Jul 2000
- Research & Ideas
Value Maximization and Stakeholder Theory
choose among alternative policy options), what would it be? Or, even more simply, How do we want the firms in our economy to measure better versus worse?" It's tempting to consider value simply as a matter of maximizing the...
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Keywords:
by Michael C. Jensen
- July 2023 (Revised July 2023)
- Background Note
Generative AI Value Chain
By: Andy Wu and Matt Higgins
Generative AI refers to a type of artificial intelligence (AI) that can create new content (e.g., text, image, or audio) in response to a prompt from a user. ChatGPT, Bard, and Claude are examples of text generating AIs, and DALL-E, Midjourney, and Stable Diffusion are...
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Keywords:
AI;
Artificial Intelligence;
Model;
Hardware;
Data Centers;
AI and Machine Learning;
Applications and Software;
Analytics and Data Science;
Value
Wu, Andy, and Matt Higgins. "Generative AI Value Chain." Harvard Business School Background Note 724-355, July 2023. (Revised July 2023.)
- April 2021
- Exercise
Valuing Employment Exercise
By: George Serafeim, Ethan Rouen and Katie Panella
The Valuing Employment exercise can be used to show the importance of impact measurement in designing incentives and contracts. The exercise has two phases. In the first phase, participants play the role of managers at the State of Massachusetts Infrastructure...
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Keywords:
Bid Evaluation;
Workforce;
Impact Measurement;
Bids and Bidding;
Contracts;
Design;
Measurement and Metrics
Serafeim, George, Ethan Rouen, and Katie Panella. "Valuing Employment Exercise." Harvard Business School Exercise 121-086, April 2021.
- May 2017
- Case
Buffer.com
By: Susanna Gallani, Tiffany Y. Chang, Brian J. Hall and Jee Eun Shin
Social media company Buffer wanted to establish clear company values early in its growth. One of these values was a commitment to transparency in its company practices. Buffer openly shared its business strategies and fundraising decks, among lots of other information....
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Keywords:
Compensation;
Compensation Design;
Company Values;
Culture;
Transparency;
Compensation and Benefits;
Organizational Culture;
Values and Beliefs
Gallani, Susanna, Tiffany Y. Chang, Brian J. Hall, and Jee Eun Shin. "Buffer.com." Harvard Business School Case 917-019, May 2017.
- Research Summary
Creating Corporate Value Added
By: Joseph L. Bower
In response to dramatic changes in the business environment--hypercompetition in many traditional industries, short product life cycles, and new competitors based in emerging nations--successful companies have responded by repositioning themselves in the global markets...
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- September 2010 (Revised August 2011)
- Background Note
Pricing, Profits, and Customer Value
By: Frank V. Cespedes, Benson P. Shapiro and Elliot B. Ross
This note discusses how some firms (start-ups and established companies) maximize customer value and profits via their pricing processes. It is aimed at companies that compete on the basis of performance initiatives rather than absolute cost advantages and low price....
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Keywords:
Customer Focus and Relationships;
Customer Value and Value Chain;
Cost;
Price;
Profit;
Performance Effectiveness;
Sales;
Competitive Strategy
Cespedes, Frank V., Benson P. Shapiro, and Elliot B. Ross. "Pricing, Profits, and Customer Value." Harvard Business School Background Note 811-016, September 2010. (Revised August 2011.)
- 10 Sep 2014
- Research & Ideas
Become a Value Creator
of thing that can be terribly demotivating to the person who had the idea. "It's a tragedy when that happens," Hall said. "Somebody is trying to claim value, but in doing so, the person has destroyed value for the View Details
Keywords:
by Dina Gerdeman
- September 2020
- Case
&pizza: Leading an ‘Employee-First’ Company During a Period of Societal Challenges
By: Francesca Gino and Jeffrey Huizinga
&Pizza is a pizza chain that in the spring of 2020 finds its business completely up-ended by the COVID-19 crisis and shut-down. Many companies in the restaurant and hospitality sector responded to the crisis by shutting down their operations and laying off employees....
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Keywords:
Agility;
Crisis;
Culture;
Values;
COVID-19 Pandemic;
Crisis Management;
Leadership;
Organizational Culture;
Values and Beliefs;
Employee Relationship Management
Gino, Francesca, and Jeffrey Huizinga. "&pizza: Leading an ‘Employee-First’ Company During a Period of Societal Challenges." Harvard Business School Case 921-017, September 2020.
- 05 Feb 2018
- What Do You Think?
Should Companies Disclose Employee Compensation?
litigation." He added that it "is helpful in two ways: it quantifies what value the company puts on each function (and) it allows employees to get a clear idea about where they are within their...
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- 1997
- Book
The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value
Heskett, J., W. E. Sasser Jr., and L. Schlesinger. The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value. New York: Free Press, 1997.
- Article
How NFTs Create Value
By: Steve Kaczynski and Scott Duke Kominers
How much could a cluster of pixels possibly be worth? More pointedly, why is it worth anything at all? The explosion of NFTs and their accompanying marketplaces have left many baffled, incredulous, and deeply skeptical. But while NFTs may be fetching eye-popping,...
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Keywords:
Technological And Scientific Innovation;
Crypto Economy;
Blockchain;
Technological Innovation;
Currency;
Technology Adoption;
Digital Transformation
Kaczynski, Steve, and Scott Duke Kominers. "How NFTs Create Value." Harvard Business Review Digital Articles (November 10, 2021).
- Research Summary
Research: Shareholder Value in Europe
Marc L. Bertoneches research involves a series of empirical studies on value creation among Europes leading companies and the role of different models of corporate governance. He is also developing cases on European companies (Jazztel, Allianz, etc.).
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- 2004
- Book
Value Shift: Why Companies Must Merge Social and Financial Imperatives to Achieve Superior Performance.
By: Lynn Sharp Paine
Paine, Lynn Sharp. Value Shift: Why Companies Must Merge Social and Financial Imperatives to Achieve Superior Performance. New York: McGraw-Hill, 2004. (Japanese ed., 2004; Chinese Mandarin ed., 2004.)
- May 1999 (Revised November 2000)
- Case
AES Global Values
By: Lynn S. Paine
Members of the development team for the AES Corp.'s power plant project in India must decide what plant technology to specify in their application for techno-economic clearance from the government of India's Central Electric Authority. Their choice is between more...
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Keywords:
Business Ventures;
Corporate Social Responsibility and Impact;
Environmental Sustainability;
Energy Generation;
Technology Adoption;
Energy Industry;
India;
United States
Paine, Lynn S. "AES Global Values." Harvard Business School Case 399-136, May 1999. (Revised November 2000.)
- April 2005
- Case
Handleman Company
By: Janice H. Hammond and Kevin Dolan
Describes the organization and operations of the Handleman Co., an intermediary in the music industry that buys recorded music and resells it to mass retailers such as Wal-Mart. The company provides distribution, inventory management, retail merchandising, and category...
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Keywords:
Business Organization;
Music Entertainment;
Cost Management;
Growth and Development;
Business or Company Management;
Distribution Channels;
Problems and Challenges;
Risk and Uncertainty;
Online Technology;
Value Creation;
Music Industry
Hammond, Janice H., and Kevin Dolan. "Handleman Company." Harvard Business School Case 605-024, April 2005.
- 16 Apr 2020
- Research & Ideas
Has COVID-19 Broken the Global Value Chain?
The coronavirus pandemic has not only disrupted lives and businesses, it has illuminated underlying fragilities in the global value chain (GVC) that drives economies around the world. The smartphone you use many times daily is a product...
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Keywords:
by Sean Silverthorne
- 2002
- Chapter
Bridging the Gap: How Improved Information Can Help Companies Integrate Shareholder Value and Environmental Quality
By: Forest Reinhardt
Keywords:
Corporate Social Responsibility and Impact;
Business and Shareholder Relations;
Information;
Environmental Sustainability
Reinhardt, Forest. "Bridging the Gap: How Improved Information Can Help Companies Integrate Shareholder Value and Environmental Quality." In Environmental Performance Measurement: The Global Report 2001-2002, edited by Daniel Esty and Peter K. Cornelius. Oxford: Oxford University Press, 2002.
- 17 Jan 2023
- Cold Call Podcast