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All HBS Web
(1,417)
- People (4)
- News (346)
- Research (800)
- Events (7)
- Multimedia (13)
- Faculty Publications (578)
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- July 1956 (Revised September 1982)
- Case
Sturbridge Electric Corp.
Lawrence, Paul R. "Sturbridge Electric Corp." Harvard Business School Case 403-034, July 1956. (Revised September 1982.)
- January 2021 (Revised May 2021)
- Case
'GEnron'? Markopolos versus General Electric (A)
By: Jonas Heese and David Lane
In August 2019, Harry Markopolos—the forensic accountant known for uncovering Bernie Madoff’s Ponzi scheme—alleged that General Electric had committed accounting fraud totaling $38 billion, coining the term “GEnron” for perceived similarities with the 2001 accounting...
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Keywords:
Financial Statements;
Communication;
Energy;
Financial Condition;
Insurance;
Performance;
Planning;
Business and Shareholder Relations;
Risk and Uncertainty;
Value;
Insurance Industry;
Financial Services Industry;
Energy Industry
Heese, Jonas, and David Lane. "'GEnron'? Markopolos versus General Electric (A)." Harvard Business School Case 121-005, January 2021. (Revised May 2021.)
- February 2010 (Revised October 2010)
- Case
Re-THINK-ing THINK: The Electric Car Company
By: Joseph B. Lassiter III and David Kiron
On January 5, 2010, 48-year-old Richard Canny was on his way to meet the governor of Indiana. He was reading his newly issued press release announcing that THINK planned to start automobile production in Elkhart County, Indiana to launch its THINK City battery-operated...
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Keywords:
Business Startups;
Entrepreneurship;
Investment;
Global Strategy;
Market Entry and Exit;
Product Development;
Production;
Pollutants;
Environmental Sustainability;
Auto Industry;
Manufacturing Industry;
Norway;
Indiana
Lassiter, Joseph B., III, and David Kiron. "Re-THINK-ing THINK: The Electric Car Company." Harvard Business School Case 810-105, February 2010. (Revised October 2010.)
- Spring 2013
- Article
China's Quest to Adopt Electric Vehicles
By: Christopher Marquis, Hongyu Zhang and Lixuan Zhou
The Chinese government's effort to create an electric vehicle industry is a bold experiment in local and system-level innovation. It also provides a window into understanding the promise and peril of economic development policies, both for China and for the rest of the...
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Keywords:
Technological Innovation;
Development Economics;
Emerging Markets;
Green Technology Industry;
Auto Industry;
China
Marquis, Christopher, Hongyu Zhang, and Lixuan Zhou. "China's Quest to Adopt Electric Vehicles." Stanford Social Innovation Review 11, no. 2 (Spring 2013): 52–57.
- August 2020 (Revised November 2020)
- Case
Gogoro: From Electric Scooter to Energy Platform
By: Tarun Khanna and Billy Chan
The founder of Gogoro had always wanted to revolutionize the energy market from day one since he started the electric scooter business that featured an innovative battery swapping technology. Over the course of five years, he had developed a premium line of electric...
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Keywords:
Entrepreneurship;
Information Technology;
Energy;
Organizational Change and Adaptation;
Strategy;
Taiwan
Khanna, Tarun, and Billy Chan. "Gogoro: From Electric Scooter to Energy Platform." Harvard Business School Case 721-379, August 2020. (Revised November 2020.)
- June 1982 (Revised February 1994)
- Supplement
Southeastern Electric Co. (B)
By: David E. Bell
Keywords:
Energy Industry
Bell, David E. "Southeastern Electric Co. (B)." Harvard Business School Supplement 182-281, June 1982. (Revised February 1994.)
- January 1989 (Revised March 1994)
- Supplement
Elwell-Parker Electric Co. (B)
McCormick, Janice. "Elwell-Parker Electric Co. (B)." Harvard Business School Supplement 489-082, January 1989. (Revised March 1994.)
- July 1990 (Revised October 1997)
- Case
Siemens Electric Motor Works (A) (Abridged)
By: Robert S. Kaplan
Explores how a cost system can help support a firm's decision to change strategies. In the process, the students are introduced to a simple activity-based cost system. Siemens Electric Motor Works found itself facing an increasingly competitive environment and so made...
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Keywords:
Activity Based Costing and Management;
Cost Accounting;
Cost;
Adoption;
Cost vs Benefits;
Management Analysis, Tools, and Techniques;
Production;
Business Strategy;
Electronics Industry;
Manufacturing Industry
Kaplan, Robert S. "Siemens Electric Motor Works (A) (Abridged)." Harvard Business School Case 191-006, July 1990. (Revised October 1997.)
- January 2022 (Revised August 2022)
- Case
Geely SEA: New Electric Vehicle Platforms
By: Willy C. Shih and Shu Lin
Kent Bovellan, the Chief Engineer and Head of the Vehicle Architecture Center for Geely Holding, the Hangzhou, China headquartered global automotive group, was debating the platform choice for an upcoming "D" segment midsized battery electric vehicle (BEV). He had led...
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Keywords:
Product Innovation;
Product Architecture;
Product Engineering;
Platform Design;
Platform Strategy;
Information Infrastructure;
Digital Platforms;
Information Technology;
Product Design;
Product Development;
Cost Management;
Decision Making;
Competitive Strategy;
Industry Structures;
Auto Industry;
China;
Sweden
Shih, Willy C., and Shu Lin. "Geely SEA: New Electric Vehicle Platforms." Harvard Business School Case 622-001, January 2022. (Revised August 2022.)
- May 1997 (Revised February 2004)
- Teaching Note
National Electric Corporation TN
By: David F. Hawkins and Norman Bartczak
Teaching Note for (9-195-159).
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Keywords:
Service Industry
- June 1997
- Case
Tokyo Electric Power Company
Reinhardt, Forest L. "Tokyo Electric Power Company." Harvard Business School Case 797-046, June 1997.
- March 1994 (Revised March 1995)
- Case
Emerson Electric in China
By: Dorothy Leonard-Barton and Thomas A Gerace
Leonard-Barton, Dorothy, and Thomas A Gerace. "Emerson Electric in China." Harvard Business School Case 694-064, March 1994. (Revised March 1995.)
- September 1984
- Background Note
Commercialization of Electric Vehicles
Rosenbloom, Richard S. "Commercialization of Electric Vehicles." Harvard Business School Background Note 685-021, September 1984.
- February 1978 (Revised April 1986)
- Case
Portland General Electric Co.
San Miguel, Joseph G., and Rajiv D. Banker. "Portland General Electric Co." Harvard Business School Case 178-171, February 1978. (Revised April 1986.)
- November 1985 (Revised November 1987)
- Case
General Electric Trading Co.--1985
By: David B. Yoffie
Yoffie, David B. "General Electric Trading Co.--1985." Harvard Business School Case 386-103, November 1985. (Revised November 1987.)
- October 2007 (Revised April 2009)
- Case
TH!NK: The Norwegian Electric Car Company
By: Joseph B. Lassiter III and David Kiron
On August 1, 2007, 61-year-old Jan-Olaf Willums' plane was flying along the Greenland coastline on his way back to Norway after intense discussions with several prominent U.S. venture capital investors, among them Kleiner Perkins and Rockport Capital Partners, about...
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Keywords:
Entrepreneurship;
Venture Capital;
Innovation and Invention;
Product Launch;
Market Entry and Exit;
Environmental Sustainability;
Pollutants;
Auto Industry;
Green Technology Industry;
Europe;
Norway
Lassiter, Joseph B., III, and David Kiron. "TH!NK: The Norwegian Electric Car Company." Harvard Business School Case 808-070, October 2007. (Revised April 2009.)
- September 1990 (Revised March 1993)
- Case
General Electric Plastics: Organizing the Marketing Function
Describes the rapid growth of General Electric Plastics for over the last decade to a $5 billion (sales) company. The accompanying organizational transitions are described. The task is to design a marketing organization for the coming decade given the anticipated...
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Rangan, V. Kasturi. "General Electric Plastics: Organizing the Marketing Function." Harvard Business School Case 591-029, September 1990. (Revised March 1993.)
- August 2023
- Case
BYD, China, and Global Electric Vehicle Rivalry
By: Cynthia A. Montgomery and Max Hancock
In 2023, BYD, a Chinese electric vehicle (EV) maker, surpassed Tesla to become the world's best-selling EV brand. BYD began selling mobile phone batteries in 1995, acquired a license to sell vehicles in 2002, and spent two decades building its EV brand, growing its...
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- 2012
- Case
Qingdao TGOOD Electric Corporation
By: F. Warren McFarlan, Zheng Xiaoming, Chen Hao and Hong Zhang
Founded in 2004, TGOOD is now the largest specialized developer and producer of cubicle-type transformation and distribution equipment in China, with the main products of outdoor cubicle-type power equipment supplemented by indoor switchgear cabinets, offered mainly to...
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McFarlan, F. Warren, Zheng Xiaoming, Chen Hao, and Hong Zhang. "Qingdao TGOOD Electric Corporation." Tsinghua University Case, 2012.