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All HBS Web
(3,093)
- People (5)
- News (617)
- Research (1,725)
- Events (5)
- Multimedia (14)
- Faculty Publications (1,017)
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- November 1992 (Revised June 1994)
- Case
Advertising Council Get Out the Vote Campaign: Strategy and Creative Execution
By: V. Kasturi Rangan and Jayne D. Kramer
Rangan, V. Kasturi, and Jayne D. Kramer. "Advertising Council Get Out the Vote Campaign: Strategy and Creative Execution." Harvard Business School Case 593-061, November 1992. (Revised June 1994.)
- July 1993
- Supplement
Advertising Council Get Out the Vote Campaign: Strategy and Creative Execution
Rangan, V. Kasturi. "Advertising Council Get Out the Vote Campaign: Strategy and Creative Execution." Harvard Business School Video Supplement 593-515, July 1993.
- Teaching Interest
Senior Executive Leadership Program—China
Today's global business environment offers many exciting prospects for talented executives and ambitious organizations. To take full advantage of emerging opportunities in China and beyond, businesses need exceptional leaders—forward-thinking executives who are...
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- May 1999 (Revised April 2003)
- Case
Executive Health Group
Executive Health Group provides in-depth physical exams. Facing stagnant revenues, CEO William Flatley has to reposition his firm, strengthen the brand franchise, and grow share in an increasingly competitive health care environment.
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Keywords:
Product Positioning;
Competition;
Health Care and Treatment;
Brands and Branding;
Health Industry
Chun, Samuel S. "Executive Health Group." Harvard Business School Case 599-048, May 1999. (Revised April 2003.)
- Research Summary
Corporate Lobbying Strategy and Foreign MNEs
“U.S. Defense Contracts and the Lobbying Strategies of Foreign MNEs: The Liability of Foreignness and Make-or-Buy Decisions about Political Goods”
Many firms engage in lobbying with the expectation that their lobbying efforts will... View Details
- 22 Mar 2010
- Research & Ideas
One Strategy: Aligning Planning and Execution
middle managers and line employees attempt to execute the explicit strategy. Unfortunately, these strategies often diverge. They are not aligned. And so the potential of the enterprise becomes unrealized....
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- October 1995 (Revised March 1996)
- Case
Executive Shirt Company, Inc.
By: Janice H. Hammond and Sylvie Ryckebusch
The Executive Shirt Co. is contemplating a move into custom-made shirts. The company's general manager has charged two of his managers to come up with plans for incorporating production of custom shirts into the existing manufacturing process.
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Keywords:
Change Management;
Production;
Strategic Planning;
Expansion;
Apparel and Accessories Industry;
United States
Hammond, Janice H., and Sylvie Ryckebusch. "Executive Shirt Company, Inc." Harvard Business School Case 696-071, October 1995. (Revised March 1996.)
- September 2014 (Revised June 2016)
- Case
edX: Strategies for Higher Education
By: David Collis, Matthew Shaffer and Ashley Hartman
In May 2012, Harvard University and the Massachusetts Institute of Technology (MIT) founded edX, a new non-profit joint venture that would provide a platform for massive open online courses (MOOCs). edX did not produce original courses or instructional content—it made...
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Keywords:
MOOCS;
edX;
Online Platforms;
Online Education;
Harvard University;
MIT;
Execution;
Monetization;
Brand Management;
Higher Education;
Information Technology;
Strategy;
Disruptive Innovation;
Digital Platforms;
Education Industry
Collis, David, Matthew Shaffer, and Ashley Hartman. "edX: Strategies for Higher Education." Harvard Business School Case 715-413, September 2014. (Revised June 2016.)
- 09 Jul 2012
- Research & Ideas
The Unconscious Executive
What strategy do you use when making complex decisions? Do you burn the midnight oil to carefully weigh the pros and cons of each alternative? Or do you take your mind off the decision and follow the age-old wisdom of "sleeping on...
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Keywords:
by Martha Lagace
- Teaching Interest
Senior Executive Leadership Program - China (SELPC)
By: Stefan H. Thomke
Today's global business environment offers many exciting prospects for talented executives and ambitious organizations. To take full advantage of emerging opportunities in Greater China and beyond, businesses... View Details
- 2012
- Comment
The Balanced Scorecard: Comments on Balanced Scorecard Commentaries
By: Robert S. Kaplan
This paper provides the author's insights about five papers written in this volume about his published work on the balanced scorecard (BSC). The author finds that academic commentary on the BSC often ignores its role in strategy execution. The paper discusses how the...
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Keywords:
Strategy Execution;
Performance Management;
Strategy;
Public Sector;
Balanced Scorecard;
Performance
Kaplan, Robert S. "The Balanced Scorecard: Comments on Balanced Scorecard Commentaries." Journal of Accounting & Organizational Change 8, no. 4 (2012): 539–545.
- 2023
- Working Paper
Where Strategy Matters: Evidence from a Global Startup Field Study
By: Nataliya Langburd Wright
The role of strategy for innovative startups is theoretically ambiguous and much debated among
practitioners. I interviewed executives of 253 scaling software ventures from 34 countries and
scored the alignment of their market and organizational choices to detect...
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Keywords:
Entrepreneurship And Strategy;
Scaling Technology Ventures;
Global Contextual Intelligence;
Strategy;
Entrepreneurship;
Global Strategy;
Growth and Development Strategy
Wright, Nataliya Langburd. "Where Strategy Matters: Evidence from a Global Startup Field Study." Harvard Business School Working Paper, No. 23-041, January 2023. (Revised July 2023.)
- 11 Jun 2007
- Lessons from the Classroom
Teaching the Next Generation of Energy Executives
You may think that being an energy executive—especially a manager in a leading oil company—might be the easiest job around. Just flip the production switch, and watch gas prices head toward $4 a gallon. But students enrolled in Harvard Business School professor Forest...
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- November 2011
- Compilation
VCPE Strategy Vignettes: 2012
By: Josh Lerner, Felda Hardymon, Matthew Rhodes-Kropf, Ann Leamon and Lisa Strope
This compilation of five vignettes depicts common challenges confronting venture capital and leveraged buyout groups. They range from when to deviate from a strategy and how to manage an inept but well-connected executive to equity splits among founders and whether to...
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Keywords:
Strategy
Lerner, Josh, Felda Hardymon, Matthew Rhodes-Kropf, Ann Leamon, and Lisa Strope. "VCPE Strategy Vignettes: 2012." Harvard Business School Compilation 812-073, November 2011.
- Teaching Interest
Senior Executive Leadership Program - India (SELPI)
By: Stefan H. Thomke
Over the past two decades, India has emerged as one of the fastest-growing economies in the world. To seize growth opportunities in this promising economy and sustain success under shifting global business conditions, companies need executives who are exceptional...
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- December 2004 (Revised February 2006)
- Case
Executive Decision Making at General Motors
By: David A. Garvin and Lynne Levesque
Describes the evolution of General Motors' strategy, organizational structure, and management processes from its founding to the present day. Focuses on the role of GM's management committee—the senior-decision-making body at the company, now called the Automotive...
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Keywords:
Globalized Firms and Management;
Management Practices and Processes;
Organizational Structure;
Competitive Strategy;
Decision Making;
Management Teams;
Auto Industry
Garvin, David A., and Lynne Levesque. "Executive Decision Making at General Motors." Harvard Business School Case 305-026, December 2004. (Revised February 2006.)
- 2015
- Other Teaching and Training Material
Competitive Strategies Marketing Reading
By: Jill Avery and Sunil Gupta
Core Curriculum Readings in Marketing cover the fundamental concepts, theories, and frameworks that business students must study.
This Reading illuminates the dynamics of companies in competition and offers a process for planning and executing marketing... View Details
This Reading illuminates the dynamics of companies in competition and offers a process for planning and executing marketing... View Details
Keywords:
Competitive Strategy
Avery, Jill, and Sunil Gupta. "Competitive Strategies Marketing Reading." Core Curriculum Readings Series. Boston: Harvard Business School Publishing 8158, 2015.
- June 2007 (Revised January 2008)
- Case
BBC Worldwide: Global Strategy
By: John A. Quelch and Carin-Isabel Knoop
In January 2007, John Smith, chief executive officer of BBC Worldwide (BBC WW), the commercial arm of the British Broadcasting Corporation (BBC), was preparing to meet with his senior managers to discuss BBC WW's global strategy options. BBC WW exploited and exported...
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Keywords:
Global Strategy;
Brands and Branding;
Marketing Channels;
Expansion;
Internet;
Media and Broadcasting Industry;
Great Britain
Quelch, John A., and Carin-Isabel Knoop. "BBC Worldwide: Global Strategy." Harvard Business School Case 507-034, June 2007. (Revised January 2008.)
- January 2015 (Revised July 2019)
- Case
Rebranding Godiva: The Yıldız Strategy
By: Rohit Deshpande and Esel Çekin
This case concerns Yıldız Holding’s acquisition of Godiva Chocolatier from its previous owner, Campbell Soup, and its salient strategy in preserving Godiva’s “made in Belgian” brand position. Provenance Paradox, a problem faced by companies in emerging countries trying...
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Keywords:
Branding;
Internationalization;
Provenance Paradox;
Acquisitions;
Positioning;
Innovation;
Customer-centricity;
Brands and Branding;
Marketing Strategy;
Emerging Markets;
Product Positioning;
Change Management;
Innovation and Management;
Customer Focus and Relationships;
Food and Beverage Industry;
North America;
Turkey;
Japan
Deshpande, Rohit, and Esel Çekin. "Rebranding Godiva: The Yıldız Strategy." Harvard Business School Case 515-059, January 2015. (Revised July 2019.)
- 05 Jul 2006
- Working Paper Summaries
Creating the Office of Strategy Management
Keywords:
by Robert S. Kaplan & David P. Norton