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All HBS Web
(116,104)
- Faculty Publications (132)
- September 2017 (Revised March 2018)
- Case
Chai Point: Disrupting Chai
By: Shikhar Ghosh, Ramana Nanda and Rachna Tahilyani
Chai Point is India’s largest organized chai retailer. It has missed its target for retail store openings by approximately 25%, goals that are very important to its investors who are also board members. However, it has developed an exciting new internet-based tea...
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Keywords:
Strategy;
Venture Capital;
Stock;
Business Model;
Mobile Technology;
Technological Innovation;
Marketing;
Marketing Strategy;
Internet and the Web;
Mobile and Wireless Technology;
Food;
Selection and Staffing;
Employee Stock Ownership Plan;
Resignation and Termination;
Compensation and Benefits;
Resource Allocation;
Product Positioning;
Distribution Channels;
Product Design;
Supply Chain;
Governing and Advisory Boards;
Food and Beverage Industry;
Retail Industry;
Asia;
India;
Karnataka;
Bangalore
Ghosh, Shikhar, Ramana Nanda, and Rachna Tahilyani. "Chai Point: Disrupting Chai." Harvard Business School Case 818-020, September 2017. (Revised March 2018.)
- February 2017
- Case
Aston Martin: A Second Century of Performance and Luxury
By: Vish V. Krishnan, Karim R. Lakhani and Amram Migdal
Following the March 2016 launch of DB11, Aston Martin Lagonda Ltd.’s first new sports car platform in over a decade, this case discusses the future strategy of the famed British luxury auto manufacturer. Since its founding in 1902, Aston Martin has been characterized...
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Keywords:
Luxury;
Auto Brand;
Luxury Auto;
Growth;
Innovation;
Business or Company Management;
Goals and Objectives;
Growth and Development Strategy;
Brands and Branding;
Product Marketing;
Product Launch;
Product Positioning;
Operations;
Product Design;
Product Development;
Production;
Innovation and Invention;
Transportation;
Innovation and Management;
Innovation Strategy;
Change;
Transformation;
Management;
Marketing;
Auto Industry;
Europe;
United Kingdom;
England
Krishnan, Vish V., Karim R. Lakhani, and Amram Migdal. "Aston Martin: A Second Century of Performance and Luxury." Harvard Business School Case 617-033, February 2017.
- March 2016 (Revised February 2021)
- Case
Lotus F1 Team
By: Stefan Thomke, Nikolaos Trichakis, Jérôme Lenhardt and Daniela Beyersdorfer
Describes the detailed inner workings of a high performance Formula One (F1) racing team. It shows how Lotus F1 Team has been able to battle bigger rivals in a very fast-moving, highly regulated, and ultra-competitive environment, where winning races can come down to...
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Keywords:
Formula One;
Motor Sport;
Racing Cars;
Car Development;
Supply Chain;
Logistics;
Innovation and Management;
Competitive Advantage;
Product Design;
Research and Development;
Auto Industry;
Sports Industry;
Entertainment and Recreation Industry
Thomke, Stefan, Nikolaos Trichakis, Jérôme Lenhardt, and Daniela Beyersdorfer. "Lotus F1 Team." Harvard Business School Case 616-055, March 2016. (Revised February 2021.)
- October 2015 (Revised September 2016)
- Technical Note
Flight: Now without Humans Aboard
By: Mitchell Weiss, Karim Lakhani, HT Kung and Kerry Herman
This note provides an overview of the unmanned aerial vehicles (UAVs, or drones) industry in September 2015. UAVs offered many potential applications in industries as diverse as aerial imaging and photography, agriculture, construction, infrastructure inspection and...
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- October 2014
- Article
Hidden Structure: Using Network Methods to Map System Architecture
By: Carliss Y. Baldwin, Alan MacCormack and John Rusnak
In this paper, we describe an operational methodology for characterizing the architecture of complex technical systems and demonstrate its application to a large sample of software releases. Our methodology is based upon directed network graphs, which allows us to...
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Baldwin, Carliss Y., Alan MacCormack, and John Rusnak. "Hidden Structure: Using Network Methods to Map System Architecture." Research Policy 43, no. 8 (October 2014): 1381–1397.
- March 2014 (Revised March 2015)
- Case
Samsung Electronics: TV in an Era of Convergence
By: Karim R. Lakhani, Marco Iansiti and Kerry Herman
From the late 1990s to 2006/2007, Samsung Electronics moved from one of 170 TV manufacturers to gain dominant TV market share year over year from 2007-2013. As digital technologies increasingly converged in 2013-2014, the industry faced new questions: What was the...
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Keywords:
Digital Innovation;
Technology;
Technology Management;
Digital Convergence;
Digital Technology;
Innovation;
Korea;
Samsung;
Television;
Technological Innovation;
Information Technology;
Innovation and Invention;
Innovation Leadership;
Innovation and Management;
Product Development;
Product Design;
Electronics Industry;
Korean Peninsula;
Asia
Lakhani, Karim R., Marco Iansiti, and Kerry Herman. "Samsung Electronics: TV in an Era of Convergence." Harvard Business School Case 614-034, March 2014. (Revised March 2015.)
- January 2014 (Revised January 2017)
- Supplement
Nivea (B)
By: Karim R. Lakhani, Johann Fuller, Volker Bilgram and Greta Friar
This supplementary case follows up on an innovative R&D approach by Beiersdorf,a skin care and cosmetics company. The case relates what happened to the product launched by Beiersdorf, to its Nivea line, following the events of the A case, and how the commercial success...
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Keywords:
Innovation;
Innovation Management;
Marketing;
Innovation Strategy;
Innovation and Management;
Research and Development;
Product Design;
Collaborative Innovation and Invention;
Beauty and Cosmetics Industry;
Consumer Products Industry
Lakhani, Karim R., Johann Fuller, Volker Bilgram, and Greta Friar. "Nivea (B)." Harvard Business School Supplement 614-043, January 2014. (Revised January 2017.)
- August 2013 (Revised November 2013)
- Case
Ford vs. GM: The Evolution of Mass Production (A)
By: Willy Shih
This case explores the very different paths taken by the Ford Motor Company and the General Motors Corporation in the first three decades of the twentieth century. Henry Ford's Model T was a car for the masses. After considerable experimentation, Ford Motor... View Details
Keywords:
Innovation;
Exploration;
Dominant Design;
Business Growth and Maturation;
Business History;
Innovation and Management;
Innovation Strategy;
Technological Innovation;
Leading Change;
Growth and Development Strategy;
Product Positioning;
Product Design;
Product Development;
Business Strategy;
Corporate Strategy;
Vertical Integration;
Auto Industry;
Manufacturing Industry;
Michigan
Shih, Willy. "Ford vs. GM: The Evolution of Mass Production (A)." Harvard Business School Case 614-010, August 2013. (Revised November 2013.)
- August 2013 (Revised November 2013)
- Supplement
Ford vs. GM: The Evolution of Mass Production (B)
By: Willy Shih
This case explores the very different paths taken by the Ford Motor Company and the General Motors Corporation in the first three decades of the twentieth century. Henry Ford's Model T was a car for the masses. After considerable experimentation, Ford Motor... View Details
Keywords:
Innovation;
Exploration;
Dominant Design;
Business Growth and Maturation;
Business History;
Innovation and Management;
Innovation Strategy;
Technological Innovation;
Leading Change;
Growth and Development Strategy;
Product Positioning;
Product Design;
Product Development;
Business Strategy;
Corporate Strategy;
Vertical Integration;
Auto Industry;
Manufacturing Industry;
Michigan
Shih, Willy. "Ford vs. GM: The Evolution of Mass Production (B)." Harvard Business School Supplement 614-011, August 2013. (Revised November 2013.)
- 2013
- Working Paper
Visualizing and Measuring Enterprise Architecture: An Exploratory BioPharma Case
By: Robert Lagerstrom, Carliss Baldwin, Alan MacCormack and David Dreyfus
We test a method that was designed and used previously to reveal the hidden internal architectural structure of software systems. The focus of this paper is to test if it can also uncover new facts about the components and their relationships in an enterprise...
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Lagerstrom, Robert, Carliss Baldwin, Alan MacCormack, and David Dreyfus. "Visualizing and Measuring Enterprise Architecture: An Exploratory BioPharma Case." Harvard Business School Working Paper, No. 13-105, June 2013.
- 2013
- Working Paper
Visualizing and Measuring Enterprise Application Architecture: An Exploratory Telecom Case
By: Robert Lagerstrom, Carliss Y. Baldwin, Alan MacCormack and Stephan Aier
We test a method for visualizing and measuring enterprise application architectures. The method was designed and previously used to reveal the hidden internal architectural structure of software applications. The focus of this paper is to test if it can also uncover...
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Keywords:
Communication Technology;
Complexity;
Applications and Software;
Product Design;
Telecommunications Industry
Lagerstrom, Robert, Carliss Y. Baldwin, Alan MacCormack, and Stephan Aier. "Visualizing and Measuring Enterprise Application Architecture: An Exploratory Telecom Case." Harvard Business School Working Paper, No. 13-103, June 2013.
- 2014
- Working Paper
Hidden Structure: Using Network Methods to Map System Architecture
By: Carliss Baldwin, Alan MacCormack and John Rusnak
In this paper, we describe an operational methodology for characterising the architecture of complex technical systems and demonstrate its application to a large sample of software releases. Our methodology is based upon directed network graphs, which allows us to...
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Baldwin, Carliss, Alan MacCormack, and John Rusnak. "Hidden Structure: Using Network Methods to Map System Architecture." Harvard Business School Working Paper, No. 13-093, May 2013. (Revised April 2014.)
- December 2012 (Revised March 2015)
- Case
AmTran Technology Ltd.
By: Willy Shih, Jyun-Cheng Wang and Karen E. Robinson
As an original design manufacturer (ODM) of television sets and leading supplier to Vizio, a market leader in the U.S. for LCD flat panel TVs, AmTran Technology Ltd. uses what founder Alpha Wu describes as a "WE" model in which western companies perform sales,...
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Keywords:
Modularity;
Technology Transitions;
Analog;
Digital;
Television;
TV;
Flat-panel;
ATSC;
NTSC;
Video;
Global Strategy;
Innovation and Management;
Innovation Leadership;
Innovation Strategy;
Technological Innovation;
Growth and Development Strategy;
Product Development;
Product Design;
Supply Chain;
Business Strategy;
Competitive Strategy;
Technology Adoption;
Technology Platform;
Electronics Industry;
Taiwan;
United States;
Japan
Shih, Willy, Jyun-Cheng Wang, and Karen E. Robinson. "AmTran Technology Ltd." Harvard Business School Case 613-069, December 2012. (Revised March 2015.)
- November 2012 (Revised May 2013)
- Case
ASUSTeK and the Google Nexus 7 Tablet
By: Willy C. Shih and Jyun-Cheng Wang
Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung...
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Keywords:
Nexus;
Google;
ASUSTeK;
Android;
Tablet;
Kindle;
Kindle Fire;
Notebook Computers;
ODM;
Apple;
Price Point;
App Store;
Ecosystem;
Open Handset Alliance;
Reference Design;
iPad;
EMS;
Electronic Manufacturing Services;
Smartphone;
Innovation and Management;
Innovation Strategy;
Technological Innovation;
Product Marketing;
Product Launch;
Product Positioning;
Industry Structures;
Product Design;
Product Development;
Business Strategy;
Competitive Strategy;
Mobile and Wireless Technology;
Digital Platforms;
Information Technology;
Internet and the Web;
Computer Industry;
Information Technology Industry;
Technology Industry;
Taiwan;
United States
Shih, Willy C., and Jyun-Cheng Wang. "ASUSTeK and the Google Nexus 7 Tablet." Harvard Business School Case 613-056, November 2012. (Revised May 2013.)
- November 2012 (Revised September 2013)
- Case
Learning Resources: A Hands-On Toy Company Deals with New Challenges and Opportunities
By: Boris Groysberg and Anahita Hashemi
Learning Resources is a family-owned educational toy company that, by late 2011, was facing a myriad of challenges, including increased competition, entry into new markets, new distribution methods, rising costs of production in China, and changing customer behavior....
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Keywords:
Leading Teams;
Strategy Formulation;
Strategy And Execution;
Innovation;
Corporate Culture;
Industry Analysis;
Organizational Alignment;
Entrepreneurs;
Sales Channels;
Leadership;
Strategy;
Change Management;
Innovation Leadership;
Family Business;
Entrepreneurship;
Product Design;
Sales;
Retail Industry;
United States
Groysberg, Boris, and Anahita Hashemi. "Learning Resources: A Hands-On Toy Company Deals with New Challenges and Opportunities." Harvard Business School Case 413-086, November 2012. (Revised September 2013.)
- Article
Exploring the Duality Between Product and Organizational Architectures: A Test of the 'Mirroring' Hypothesis
By: Alan MacCormack, Carliss Y. Baldwin and John Rusnak
A variety of academic studies argue that a relationship exists between the structure of an organization and the design of the products that the organization produces. Specifically, products tend to "mirror" the architectures of the organizations in which they are...
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Keywords:
Organization Design;
Architecture;
Modularity;
Open Source Software;
Communication;
Design;
Governance;
Management Practices and Processes;
Open Source Distribution;
Product Design;
Mission and Purpose;
Organizational Structure;
Performance;
Problems and Challenges;
Behavior;
Software
MacCormack, Alan, Carliss Y. Baldwin, and John Rusnak. "Exploring the Duality Between Product and Organizational Architectures: A Test of the 'Mirroring' Hypothesis." Research Policy 41, no. 8 (October 2012): 1309–1324.
- March 2012
- Article
Does America Really Need Manufacturing?
By: Gary P. Pisano and Willy C. Shih
Too many U.S. companies base decisions about where to locate production largely on narrow financial criteria. They don't consider whether keeping manufacturing at home makes more sense strategically or take into account the impact it might have on their ability to...
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Keywords:
Production;
Geographic Location;
Innovation and Invention;
Competitive Advantage;
Product Design;
Risk Management;
Manufacturing Industry;
United States
Pisano, Gary P., and Willy C. Shih. "Does America Really Need Manufacturing?" Harvard Business Review 90, no. 3 (March 2012).
- February 2012 (Revised October 2013)
- Case
OpenIDEO
By: Karim R. Lakhani, Anne-Laure Fayard, Natalia Levina and Stephanie Healy Pokrywa
The case describes OpenIDEO, an online offshoot of IDEO, one of the world's leading product design firms. OpenIDEO leverages IDEO's innovative design process and an online community to create solutions for social issues. Emphasis is placed on comparing the IDEO and...
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Keywords:
Social Issues;
Product Design;
Social and Collaborative Networks;
Collaborative Innovation and Invention;
Ghana;
New Zealand
Lakhani, Karim R., Anne-Laure Fayard, Natalia Levina, and Stephanie Healy Pokrywa. "OpenIDEO." Harvard Business School Case 612-066, February 2012. (Revised October 2013.)
- December 2011 (Revised January 2015)
- Background Note
The Product Manager
By: Jeffrey Bussgang, Thomas Eisenmann and Robert Go
Describes the role of product manager (PM) in technology companies, detailing 1) PMs' responsibilities; 2) different ways to organize the product management function; 3) how PMs interact with other functions within technology companies (e.g., engineering, product...
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Keywords:
Product Marketing;
Product Development;
Product Design;
Information Technology;
Entrepreneurship
Bussgang, Jeffrey, Thomas Eisenmann, and Robert Go. "The Product Manager." Harvard Business School Background Note 812-105, December 2011. (Revised January 2015.)
- October 2011 (Revised March 2012)
- Supplement
Cottle-Taylor: Expanding the Oral Care Group in India, Faculty Spreadsheet (Brief Case)
By: John A. Quelch and Alisa Zalosh