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Show Results For
-
All HBS Web
(1,982)
- People (2)
- News (351)
- Research (1,223)
- Events (11)
- Multimedia (14)
- Faculty Publications (858)
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
Despite this upheaval, it seemed some businesses were immune to the digital onslaught—companies whose products and services couldn't be easily turned into 1's and 0's and put online. "A television set can't be digitized. A telephone can't...
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by Michael Blanding
- September 2019
- Case
Shell: A Company of Opportunity?
By: Joseph B. Fuller and Emer Moloney
The Opportunity Hub was a cloud-based platform that enabled managers to market projects they were working on and associated resourcing needs as “Opportunity Owners” and employees, or “Opportunity Seekers,” to browse these statements of need and engage when they had...
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Keywords:
Business Divisions;
Change Management;
Competency and Skills;
Experience and Expertise;
Talent and Talent Management;
Energy;
Energy Sources;
Non-Renewable Energy;
Renewable Energy;
Human Resources;
Employees;
Retention;
Collaborative Innovation and Invention;
Innovation and Management;
Innovation Strategy;
Technological Innovation;
Jobs and Positions;
Job Design and Levels;
Knowledge Sharing;
Knowledge;
Knowledge Use and Leverage;
Labor;
Human Capital;
Labor Unions;
Leading Change;
Resource Allocation;
Organizational Change and Adaptation;
Performance Evaluation;
Performance Productivity;
Strategic Planning;
Projects;
Motivation and Incentives;
Business Strategy;
Social and Collaborative Networks;
Technology Platform;
Chemical Industry;
Energy Industry;
Information Technology Industry;
Technology Industry;
United Kingdom;
Netherlands
Fuller, Joseph B., and Emer Moloney. "Shell: A Company of Opportunity?" Harvard Business School Case 320-025, September 2019.
- March 2024 (Revised March 2024)
- Case
Amperity: First-Party Data at a Crossroads
By: Elie Ofek, Hema Yoganarasimhan and Alexis Lefort
In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital advertising ecosystem, as concerns over consumer privacy placed limits on the ability to engage in third-party...
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- January 2018 (Revised January 2021)
- Background Note
Customer Lifetime Social Value (CLSV)
By: Elie Ofek, Barak Libai and Eitan Muller
One of the hallmarks of the digital revolution is the rise of the socially connected consumer. Concomitantly, the ability of companies to affect and measure the social interactions among customers has grown tremendously. Consequently, in assessing the full value of...
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Keywords:
Customer Lifetime Value;
Customer Management;
Social Contagion;
Word Of Mouth;
Customer Engagement;
Customer Value and Value Chain;
Measurement and Metrics;
Customer Relationship Management
Ofek, Elie, Barak Libai, and Eitan Muller. "Customer Lifetime Social Value (CLSV)." Harvard Business School Background Note 518-077, January 2018. (Revised January 2021.)
- October 2006 (Revised February 2007)
- Background Note
How Media Choices are Changing Online Advertising
By: Stephen P. Bradley and Nancy Bartlett
What is the response by advertisers as media consumption moves to the digital medium? Provides an overview of online advertising in mid-2006 and discusses the impact of an increasingly fractured media landscape and its accompanying expanding advertising options.
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Keywords:
Digital Marketing;
News;
Media;
Emerging Markets;
Internet and the Web;
Perspective;
Disruption;
Journalism and News Industry
Bradley, Stephen P., and Nancy Bartlett. "How Media Choices are Changing Online Advertising." Harvard Business School Background Note 707-458, October 2006. (Revised February 2007.)
- February 2021 (Revised April 2024)
- Case
Shopify: The Conquest for Chinese E-Commerce
By: Jeffrey F. Rayport, Avani Patel, Samantha Lin and Ariel Yang
In mid-2020, Tobias Lütke, CEO of Shopify, faced a critical decision on how to time potential expansion into the China market. Over the prior 15 years, his Canadian software-as-a-service company had grown from a small e-commerce solutions provider to a full service...
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Keywords:
Timing;
Corporate Entrepreneurship;
Service Operations;
Business Model;
Organizational Design;
Change Management;
Cross-Cultural and Cross-Border Issues;
Global Strategy;
Health Pandemics;
Growth Management;
Marketing Strategy;
Digital Platforms;
Alliances;
Partners and Partnerships;
Opportunities;
Internet and the Web;
E-commerce;
United States;
Canada;
China
- August 2023
- Supplement
Reimagining Hindustan Unilever (B)
By: Sunil Gupta and Rachna Tahilyani
In April 2023, as the CEO and MD of Hindustan Unilever (HUL), India’s largest fast-moving consumer goods (FMCG) firm, prepared to hand over the firm’s reins to his successor, he proudly reflected on the last decade. His quest to digitally transform HUL into an...
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- March 2024 (Revised April 2024)
- Case
Angel City Football Club: Scoring a New Model
By: Jeffrey F. Rayport, Jennifer Fonstad and Nicole Tempest Keller
In January 2024, Kara Nortman, Julie Uhrman, and Natalie Portman, the founders of Angel City Football Club (ACFC) were developing the club’s first three-year strategic plan. Founded in 2020, ACFC had a star-studded investor group, including Portman and celebrities such...
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Keywords:
Sports;
Entertainment;
Entrepreneurship;
Brands and Branding;
Innovation and Invention;
Venture Capital;
Sports Industry;
Entertainment and Recreation Industry;
United States;
California;
Los Angeles
Rayport, Jeffrey F., Jennifer Fonstad, and Nicole Tempest Keller. "Angel City Football Club: Scoring a New Model." Harvard Business School Case 824-192, March 2024. (Revised April 2024.)
- 16 Mar 2009
- Research & Ideas
When the Internet Runs Out of IP Addresses
roadblocks are delaying its widespread implementation, probably for many years. So what happens when the last IPv4 address is assigned? Harvard Business School professor Benjamin G. Edelman proposes a solution: Create a market for holders...
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- 04 Jun 2018
- Research & Ideas
Think of it as Professors in Cars Having Coffee
designed to make sure the executive office doesn’t have too much power.” Ep 15: Brainstorming the Affordable Housing Dilemma Desai: “There is a very real, genuine market failure. I think the answer is the government provides housing...
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- 30 Apr 2019
- First Look
New Research and Ideas, April 30, 2019
2019 HarperBusiness The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power By: Cusumano, Michael A., Annabelle Gawer, and David B. Yoffie Abstract—The Business of Platforms explores the strategic,...
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Dina Gerdeman
- 25 Sep 2017
- News
10 books that should be on every marketer’s shelf
Repositioning and Cost-Cutting: The Impact of Competition on Platform Strategies
We study how platform firms use repositioning and cost-cutting in response to competition, elucidate external and internal factors that constrain or enable these responses, and examine how the firms’ responses affect their performance. Our empirical context is...
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- Teaching Interest
Advanced Management Program
Market volatility and disruptive innovation are changing the way companies compete in every industry—and increasing the demand for business leaders who can manage globally in the age of digital transformation. Whether you are looking to move up to the executive... View Details
- April 2005 (Revised March 2007)
- Case
eAccess, Ltd.
By: Thomas R. Eisenmann, Masako Egawa and Ariko Ota
The managers of eAccess, Japan's third largest provider of digital subscriber line (DSL) service, must decide whether to enter the mobile communications business. Japan's mobile services are among the world's most expensive, and incumbent carriers' profits are high. To...
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Keywords:
Information Infrastructure;
Diversification;
Policy;
Business Startups;
Mobile and Wireless Technology;
Communications Industry;
Telecommunications Industry;
Japan
Eisenmann, Thomas R., Masako Egawa, and Ariko Ota. "eAccess, Ltd." Harvard Business School Case 805-117, April 2005. (Revised March 2007.)
- 27 Jan 2016
- News
Kodak’s Old-School Response to Disruption
- 12 Aug 2020
- Research & Ideas
Why Investors Often Lose When They Sue Their Financial Adviser
Years of bull market bliss gave brokerage clients few reasons to open their account statements—until March. Within one month, stocks in the United States notched their biggest one-day losses—and gains—as mounting fears about COVID-19’s...
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- September 2020 (Revised May 2021)
- Case
The Indian Premier League, 2020
By: John R. Wells and Benjamin Weinstock
Since its founding in 2008, the Indian Premier League (IPL), India’s eight-week Twenty20 (T20) cricket competition, had become one of the most popular and lucrative sporting leagues in the world. In 2019, the IPL attracted 462 million TV viewers and 300 million digital...
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Keywords:
Sports;
Organizational Structure;
Marketing;
Health Pandemics;
Organizational Change and Adaptation;
Growth and Development Strategy;
Sports Industry;
India
Wells, John R., and Benjamin Weinstock. "The Indian Premier League, 2020." Harvard Business School Case 721-362, September 2020. (Revised May 2021.)
- February 2020 (Revised June 2020)
- Background Note
China Commerce 2020
By: William R. Kerr, Daniel O'Connor and Nathaniel Schwalb
China's digital commerce platforms engage billions of consumers daily across a number of routine tasks from banking, retail purchases, travel, gaming, payments, and more. These platforms are the most sophisticated/informed and highest performing/capable in the world....
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Keywords:
Platforms;
Strategy;
Leadership;
E-commerce;
Digital Platforms;
Retail Industry;
Technology Industry;
Consumer Products Industry;
China
Kerr, William R., Daniel O'Connor, and Nathaniel Schwalb. "China Commerce 2020." Harvard Business School Background Note 820-014, February 2020. (Revised June 2020.)
- March 2017 (Revised February 2020)
- Case
Corey Thomas and the IPO
By: Steven Rogers and Derrick Collins
Corey Thomas, the African American CEO of the company Rapid7, must decide if it is the right time to take the 15-year-old company public, as it stood poised to capitalize on what appeared to be the next frontier for digital technology markets—cybersecurity. In spite of...
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Keywords:
Business Finance;
Capital Markets;
Private Equity;
Internet and the Web;
Initial Public Offering;
Decision Making;
Financial Services Industry;
Technology Industry;
Web Services Industry;
United States
Rogers, Steven, and Derrick Collins. "Corey Thomas and the IPO." Harvard Business School Case 317-082, March 2017. (Revised February 2020.)