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All HBS Web
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- Faculty Publications (1,223)
- March 2018 (Revised July 2018)
- Case
Cadre
By: Thomas R. Eisenmann, Scott Duke Kominers and David Lane
Late in 2017, CEO Ryan Williams and his team debated whether Cadre should become not only a technology-enabled investment manager, but also an online trading exchange providing high levels of liquidity for investors in commercial real estate (CRE) equity. Cadre was a...
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- March 2018 (Revised October 2019)
- Supplement
ZBJ: Building a Global Outsourcing Platform for Knowledge Workers (B)
By: Feng Zhu, Weiru Chen and Shirley Sun
Supplements the (A) case.
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Keywords:
Outsourcing;
Disintermediation;
Digital Platforms;
Information Technology;
Problems and Challenges;
Global Strategy;
Information Technology Industry;
China
Zhu, Feng, Weiru Chen, and Shirley Sun. "ZBJ: Building a Global Outsourcing Platform for Knowledge Workers (B)." Harvard Business School Supplement 618-046, March 2018. (Revised October 2019.)
- March 2018 (Revised April 2018)
- Case
Verizon 2018
By: Rosabeth Moss Kanter and Jonathan Cohen
In 2018, CEO Lowell McAdam led efforts to transform Verizon through digital innovation, media acquisitions and integration, and changes to the company culture. He sought to manage change at the company as growth in traditional areas slowed and position it as a leader...
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Keywords:
Change;
Change Leadership;
Change Management;
Innovation;
Digital;
Management;
Leading Change;
Innovation and Management;
Acquisition;
Integration;
Telecommunications Industry;
United States
Kanter, Rosabeth Moss, and Jonathan Cohen. "Verizon 2018." Harvard Business School Case 318-114, March 2018. (Revised April 2018.)
- March 2018
- Case
TrustSphere: Building a Market for Relationship Analytics
By: Boris Groysberg and Katherine Connolly Baden
Manish Goel was the CEO of TrustSphere, a seven-year-old company in the data analytics industry that focused squarely on relationship analytics, a space in which TrustSphere was pioneering a unique technology and solutions in the areas of sales, risk, and people...
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Keywords:
Data Analytics;
People Analytics;
Talent Management;
Human Resources;
Networks;
Relationships;
Analysis;
Employee Relationship Management;
Core Relationships;
Applications and Software;
Communication;
Technology Industry;
Singapore
Groysberg, Boris, and Katherine Connolly Baden. "TrustSphere: Building a Market for Relationship Analytics." Harvard Business School Case 418-070, March 2018.
- March 2018
- Case
Zensar Technologies Ltd.
By: Joseph B. Fuller and Tanvi Deshpande
Zensar, an established mid-tier IT services company based in India, is known for its customer-centric approach and close-knit culture. Sandeep Kishore has recently stepped in as the MD and CEO, replacing the previous CEO of 15 years. Kishore is developing his strategy...
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Keywords:
Digitalization;
Business Processes;
Strategy;
Leading Change;
Organizational Culture;
Information Technology Industry
Fuller, Joseph B., and Tanvi Deshpande. "Zensar Technologies Ltd." Harvard Business School Case 318-051, March 2018.
- March 2018
- Teaching Note
Twine Health
By: Robert S. Huckman and Ariel D. Stern
In late 2014, Dr. John Moore (CEO), Frank Moss (chairman), and Scott Gilroy (CTO) of Twine Health (Twine) had to resolve several challenges that threatened to restrict the widespread dissemination of its sole product, Twine. Twine was a cloud-based platform that...
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- February 2018
- Case
EmQuest: Travel Distribution in the Digital Era
By: Karim R. Lakhani and Gamze Yucaoglu
EmQuest, Emirates Group’s travel distribution company, must decide what to do with its contract with the global distribution system it uses, Sabre. Since its founding in 1988, EmQuest was servicing travel agents in the MENA region by providing a connection to over 400...
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Keywords:
UAE;
Decision;
Business Model;
Competitive Strategy;
Growth and Development Strategy;
Decision Choices and Conditions;
Business Strategy;
Value Creation;
Change Management;
Emerging Markets;
For-Profit Firms;
Competitive Advantage;
Travel Industry;
United Arab Emirates
Lakhani, Karim R., and Gamze Yucaoglu. "EmQuest: Travel Distribution in the Digital Era." Harvard Business School Case 618-040, February 2018.
- February 2018
- Case
Amazon, Google, and Apple: Smart Speakers and the Battle for the Connected Home
By: Rajiv Lal and Scott Johnson
Amazon, Google, and Apple all offer their own smart speaker. The devices represent each firm's entry point into the connected home market. All three companies come into the space with their own strengths and weaknesses. Who will win?
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Keywords:
Apple;
Apple Inc.;
Google;
Amazon;
Amazon.com;
Google Home;
Homepod;
Echo;
Smart Home;
Connected Home;
Voice;
Artificial Intelligence;
Machine Learning;
Internet Of Things;
Smart Speaker;
Connected Speaker;
Intelligent Assistants;
Virtual Assistants;
Voice Assistants;
Alexa;
Google Assistant;
Siri;
Technological Innovation;
Disruptive Innovation;
Competitive Strategy;
Business Strategy;
Adoption;
Information Infrastructure;
Information Technology;
Internet and the Web;
Mobile and Wireless Technology;
Applications and Software;
Technology Adoption;
Digital Platforms;
Household;
AI and Machine Learning;
Electronics Industry;
Technology Industry;
United States
Lal, Rajiv, and Scott Johnson. "Amazon, Google, and Apple: Smart Speakers and the Battle for the Connected Home." Harvard Business School Case 518-035, February 2018.
- February 2018
- Teaching Plan
Tesla in 2015
By: Lynda M. Applegate, Olivia Hull and Sarah Mehta
Teaching Note for HBS No. 817-081.
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Keywords:
Electric Vehicle;
Internal Combustion Vehicle;
Battery;
Product Distribution;
Platform Disruption;
Vertical Integration;
Patents;
Disruption;
Innovation and Invention;
Disruptive Innovation;
Innovation Leadership;
Innovation Strategy;
Technological Innovation;
Energy;
Entrepreneurship;
Leading Change;
Product Marketing;
Information Technology;
Digital Platforms;
Transportation;
Auto Industry;
Energy Industry;
Green Technology Industry;
Manufacturing Industry;
Technology Industry;
Transportation Industry;
California
- February 2018 (Revised May 2018)
- Case
Haier: Incubating Entrepreneurs in a Chinese Giant
By: Rosabeth Moss Kanter and Nancy Hua Dai
CEO Zhang Ruimin must plan how to accelerate the growth of self-managed microenterprises. Platforms were Haier’s business platforms operating in five major sectors: white goods transformation, investment and incubation, financial holdings, real estate, and cultural...
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Keywords:
China;
Microenterprise;
Appliances;
Platform;
Change;
Innovation;
Opportunities;
Entrepreneurship;
Digital Platforms;
Transformation;
Innovation and Invention;
Leadership;
Growth and Development Strategy;
China
Kanter, Rosabeth Moss, and Nancy Hua Dai. "Haier: Incubating Entrepreneurs in a Chinese Giant." Harvard Business School Case 318-104, February 2018. (Revised May 2018.)
- February 2018
- Teaching Note
Goldman Sachs' Digital Journey
By: Sunil Gupta
Teaching Note for HBS No. 518-039.
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- February 2018 (Revised December 2019)
- Case
Rise of the Drones: Identified Technologies
By: Andy Wu and George Gonzalez
The founder and CEO of Identified Technologies, a Pittsburgh-based drone software and services company, faces a dilemma when San Francisco–based DroneDeploy begins to disrupt the industry with its drone software platform. Identified Technologies needs to consider...
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Keywords:
Applications and Software;
Digital Platforms;
Disruption;
Network Effects;
Computer Industry;
Web Services Industry;
Pittsburgh;
San Francisco
Wu, Andy, and George Gonzalez. "Rise of the Drones: Identified Technologies." Harvard Business School Case 718-482, February 2018. (Revised December 2019.)
- February 2018
- Case
Aetna and the Transformation of Health Care
By: Rebecca M. Henderson, Russell Eisenstat and Matthew Preble
Mark Bertolini, chairman and CEO of the health insurer Aetna, faces a number of questions as he seeks to transform Aetna from a classic insurance company into a business that will engage much more deeply with its members around their personal health goals. His strategy...
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Keywords:
Health Care and Treatment;
Insurance;
Transformation;
Behavior;
Leading Change;
Strategy;
Insurance Industry;
Health Industry;
United States;
Connecticut
Henderson, Rebecca M., Russell Eisenstat, and Matthew Preble. "Aetna and the Transformation of Health Care." Harvard Business School Case 318-048, February 2018.
- 2018
- Working Paper
The Welfare Effects of Peer Entry in the Accommodation Market: The Case of Airbnb
By: Chiara Farronato and Andrey Fradkin
We study the effects of enabling peer supply through Airbnb in the accommodation industry. We present a model of competition between flexible and dedicated sellers - peer hosts and hotels - who provide differentiated products. We estimate this model using data from...
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Keywords:
Peer To Peer;
Digital Platforms;
Market Entry and Exit;
Competition;
Accommodations Industry
Farronato, Chiara, and Andrey Fradkin. "The Welfare Effects of Peer Entry in the Accommodation Market: The Case of Airbnb." NBER Working Paper Series, No. 24361, February 2018.
- January 2018 (Revised October 2019)
- Case
ZBJ: Building a Global Outsourcing Platform for Knowledge Workers (A)
By: Feng Zhu, Weiru Chen and Shirley Sun
ZBJ.com (ZBJ), an online platform that connects knowledge workers to small- and medium-sized enterprises, is China’s largest outsourcing platform. Founded by Mingyue Zhu in 2006, ZBJ had grown into a unicorn with 4,000 employees and a daily transaction volume of RMB15...
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Keywords:
Outsourcing;
Disintermediation;
Digital Platforms;
Information Technology;
Problems and Challenges;
Global Strategy;
Information Technology Industry;
China
Zhu, Feng, Weiru Chen, and Shirley Sun. "ZBJ: Building a Global Outsourcing Platform for Knowledge Workers (A)." Harvard Business School Case 618-044, January 2018. (Revised October 2019.)
- January 2018 (Revised February 2018)
- Technical Note
Making Markets
Explains how to identify and capitalize on marketplace design opportunities. Defines markets and marketplaces and describes the basic functions of each. Discusses attributes (e.g., heterogeneity of participants' preferences and asymmetry in available information) that...
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Keywords:
Marketplaces;
Two-Sided Markets;
Entrepreneurship;
Market Design;
Digital Platforms;
Marketplace Matching;
Market Participation;
Market Transactions;
Market Entry and Exit;
Digital Platforms;
Auctions
Eisenmann, Thomas R., and Scott Duke Kominers. "Making Markets." Harvard Business School Technical Note 818-096, January 2018. (Revised February 2018.)
- January 2018 (Revised March 2020)
- Case
SAP: Branding in the Digital Age
By: Das Narayandas and Amram Migdal
By 2017, digital, social, and mobile technologies were rapidly changing the way many of SAP’s traditional customers did business over the last decade. In response to this trend, SAP had acquired companies with capabilities in e-commerce, human capital, workforce...
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Narayandas, Das, and Amram Migdal. "SAP: Branding in the Digital Age." Harvard Business School Case 518-058, January 2018. (Revised March 2020.)
- January 17, 2018
- Other Article
Using Traditional and Digital Data Sources Together in Economic Research
By: Edward L. Glaeser, Hyunjin Kim and Michael Luca
Glaeser, Edward L., Hyunjin Kim, and Michael Luca. "Using Traditional and Digital Data Sources Together in Economic Research." Vox, CEPR Policy Portal (January 17, 2018).
- January 2018
- Case
Viacom: Democratization of Data Science
By: Shane Greenstein and Christine Snively
In two short years, Viacom’s Data Science & Advanced Analytics team built a web platform called Science Central that allowed employees from Viacom’s 20+ cable networks to access television audience insights through three data science apps. In the past, employees would...
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Keywords:
Data Science;
Big Data;
Digital Platforms;
Analytics and Data Science;
Expansion;
Strategic Planning
Greenstein, Shane, and Christine Snively. "Viacom: Democratization of Data Science." Harvard Business School Case 618-016, January 2018.
- January 2018 (Revised January 2021)
- Background Note
Customer Lifetime Social Value (CLSV)
By: Elie Ofek, Barak Libai and Eitan Muller
One of the hallmarks of the digital revolution is the rise of the socially connected consumer. Concomitantly, the ability of companies to affect and measure the social interactions among customers has grown tremendously. Consequently, in assessing the full value of...
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Keywords:
Customer Lifetime Value;
Customer Management;
Social Contagion;
Word Of Mouth;
Customer Engagement;
Customer Value and Value Chain;
Measurement and Metrics;
Customer Relationship Management
Ofek, Elie, Barak Libai, and Eitan Muller. "Customer Lifetime Social Value (CLSV)." Harvard Business School Background Note 518-077, January 2018. (Revised January 2021.)