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Show Results For
-
All HBS Web
(3,218)
- People (5)
- News (1,066)
- Research (1,431)
- Events (8)
- Multimedia (137)
- Faculty Publications (947)
- 21 Aug 2019
- Video
Naina Lal Kidwai
Naina Lal Kidwai, former head of HSBC India and founder of the India Sanitation Coalition, reflects on her experience as a woman trying to start a career in chartered accountancy in India in the 1970s, and...
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- 07 Dec 1999
- Research & Ideas
Henry Heinz and Brand Creation in the Late Nineteenth Century
Today we might point to Heinz and Noble's skill in exploiting economies of scope, in developing additional goods that utilized existing inputs and organizational capabilities. 48 But neither man thought in theoretical terms about what he was doing. Like other...
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Keywords:
by Nancy F. Koehn
- 15 Feb 2022
- Cold Call Podcast
How to Make Venture Capital Accessible for Black Founders: An Entrepreneur’s Dilemma
Keywords:
Re: Jo Tango
- December 1996 (Revised June 1998)
- Case
Midnight Networks, Inc.
By: H. Kent Bowen and Marilyn Matis
Midnight Networks, Inc., is a small computer network validation company. This case describes how the five founders built their business from operations earnings and how they established "best practices" operational processes to run their firm successfully. Operational...
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Keywords:
Corporate Entrepreneurship;
Business or Company Management;
Operations;
Organizational Culture;
Applications and Software;
Business Startups;
Business Growth and Maturation;
Information Technology Industry;
Massachusetts
Bowen, H. Kent, and Marilyn Matis. "Midnight Networks, Inc." Harvard Business School Case 697-019, December 1996. (Revised June 1998.)
- March 2021 (Revised July 2021)
- Case
Resident
By: Jeffrey F. Rayport and Thomas O. Jones
Launched in 2016, Resident was a leading player in the direct-to-consumer bed-in-a-box mattress market, where it was one of at least 175 venture-backed companies competing in the space. By late 2020, it had realized over $500 million in revenue, profitability in the...
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Keywords:
Digital Marketing;
Business Growth and Maturation;
Operations;
Entrepreneurship;
Competitive Strategy;
Initial Public Offering;
Decisions;
Marketing Strategy;
Cash Flow;
Demand and Consumers
Rayport, Jeffrey F., and Thomas O. Jones. "Resident." Harvard Business School Case 821-090, March 2021. (Revised July 2021.)
- April 2017
- Case
Luminopia: Improving Treatment for Visual Disorders
By: Doug J. Chung and Sarah Mehta
Luminopia—a start-up founded in January 2016 by three Harvard College freshmen—uses virtual reality technology to treat amblyopia (more commonly called “lazy eye”), the single biggest cause of visual disorders among children. By February 2017, the three founders had...
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Keywords:
Pricing;
Virtual Reality;
Startup;
Marketing;
Marketing Channels;
Product Marketing;
Product Launch;
Product Positioning;
Business Startups;
Price;
Medical Devices and Supplies Industry;
Cambridge;
Massachusetts;
United States
Chung, Doug J., and Sarah Mehta. "Luminopia: Improving Treatment for Visual Disorders." Harvard Business School Case 517-065, April 2017.
- January 2005 (Revised April 2006)
- Case
Stonewall Kitchen
By: Myra M. Hart, Victoria Winston, Kristin Lieb, Kenna Wyllie Baudin, Alison Bell and Leslie Simmons
Jonathan King and Jim Stott, the founders of Stonewall Kitchen, started out in 1992 with a simple business selling jams and jellies at local farmers' markets. By 2004, they had grown the company into a $25 million organization with 250 employees. They expanded their...
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Keywords:
Strategic Planning;
Food;
Expansion;
Business Growth and Maturation;
Entrepreneurship;
Financing and Loans;
Business Startups;
Growth and Development Strategy;
Retail Industry;
Food and Beverage Industry;
United States
Hart, Myra M., Victoria Winston, Kristin Lieb, Kenna Wyllie Baudin, Alison Bell, and Leslie Simmons. "Stonewall Kitchen." Harvard Business School Case 805-006, January 2005. (Revised April 2006.)
- March 1998 (Revised December 1999)
- Case
Bronner Slosberg Humphrey
By: David E. Bell and Donald M Leavitt
Bronner Slosberg Humphrey has succeeded by providing integrated direct marketing solutions for major service companies such as AT&T, American Express, and FedEx. A new CEO takes over from the company's founder and is wondering how to grow the company. Options include...
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Keywords:
Marketing;
Growth and Development Strategy;
Leading Change;
Global Strategy;
Service Operations;
Competitive Strategy;
Information Technology;
Salesforce Management;
Marketing Communications;
Service Industry
Bell, David E., and Donald M Leavitt. "Bronner Slosberg Humphrey." Harvard Business School Case 598-136, March 1998. (Revised December 1999.)
- 08 Feb 2012
- News
Professor Noam Wasserman’s Advice to Mark Zuckerberg
- 06 Sep 2019
- Video
Mo Ibrahim
Mo Ibrahim, the founder of the African telecommunications company Celtel and later a major corporate philanthropist, describes his decisions to leave the large telecommunications company British Telecom and...
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- 31 Oct 2019
- Video
Dato' Sri Tahir
Daro’ Sri Tahir, founder of a large financial service group in Indonesia, argues that the whole eco-system of the country is corrupt, with businesses pursuing strategies which make no economic sense, and then...
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- June 2007 (Revised October 2009)
- Case
Les is More, Times Four
By: Noam T. Wasserman and Rosy Fynn
"I've had enough! I've decided that I need to resign," read the email from the founder of Webpoint to the company's board of directors. Les Trachtman, the CEO of Webpoint, has to figure out how to react to the founder's "it's Trachtman or me" ultimatum. Webpoint was...
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Wasserman, Noam T., and Rosy Fynn. "Les is More, Times Four." Harvard Business School Case 807-173, June 2007. (Revised October 2009.)
- April 2007 (Revised May 2007)
- Case
John Mackey and Whole Foods Market
By: Nancy F. Koehn and Katherine Miller
Traces the history of organic agriculture from its pre-industrial roots to the present day, and examines the growth of Whole Foods Market in the context of the broader growth of the organic industry. Also investigates John Mackey's role as a founder and leader of the...
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Keywords:
Leadership;
Food;
Entrepreneurship;
Agribusiness;
Retail Industry;
Agriculture and Agribusiness Industry;
Food and Beverage Industry
Koehn, Nancy F., and Katherine Miller. "John Mackey and Whole Foods Market." Harvard Business School Case 807-111, April 2007. (Revised May 2007.)
- 30 Apr 2012
- News
Risk-takers remain upbeat
- March 2019
- Case
The Sustainability Accounting Standards Board (Abridged)
By: Julie Battilana and Michael Norris
In 2014, as the Sustainability Accounting Standards Board (SASB) has just brought former New York City Mayor Michael Bloomberg on as chairman of the board, Jean Rogers, founder and CEO, struggles with how best to ensure the nonprofit’s financial sustainability while...
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Keywords:
Sustainability;
Sustainability Reporting;
Reporting;
Environmental Sustainability;
Accounting;
Accounting Industry;
United States
Battilana, Julie, and Michael Norris. "The Sustainability Accounting Standards Board (Abridged)." Harvard Business School Case 419-058, March 2019.
- January 2019 (Revised February 2024)
- Teaching Note
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Ayelet Israeli
Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a...
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Keywords:
DTC;
Direct To Consumer Marketing;
Health Care;
Mobile;
Attribution;
Experimentation;
Experiments;
Churn/retention;
Customer Lifetime Value;
Internet Marketing;
Big Data;
Analytics;
A/B Testing;
CRM;
Advertising;
Marketing;
Marketing Channels;
Marketing Strategy;
Media;
Brands and Branding;
Marketing Communications;
Digital Marketing;
Acquisition;
Growth and Development Strategy;
Customer Focus and Relationships;
Consumer Behavior;
Social Media;
E-commerce