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Show Results For
-
All HBS Web
(21,358)
- People (39)
- News (4,724)
- Research (13,223)
- Events (118)
- Multimedia (353)
- Faculty Publications (10,918)
- Oct 2012
- Book
Producing Prosperity: Why America Needs a Manufacturing Renaissance
In many cases, once manufacturing capabilities go away, so does much of the ability to innovate and compete. Manufacturing, it turns out, really matters in an innovation-driven economy.
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- December 2005 (Revised April 2011)
- Case
C.W. Post
By: Nitin Nohria, Anthony Mayo and Mark Benson
In 1906, C.W. Post had to move his latest breakfast product--corn flakes--from store shelves into cereal bowls nationwide. Post genuinely believed his corn flakes and other breakfast foods would make people well. Through sampling and other innovative sales and...
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Keywords:
Entrepreneurship;
Innovation and Invention;
Brands and Branding;
Product Marketing;
Sales;
Food and Beverage Industry;
Battle Creek
Nohria, Nitin, Anthony Mayo, and Mark Benson. "C.W. Post." Harvard Business School Case 406-063, December 2005. (Revised April 2011.)
- 23 Apr 2012
- Research & Ideas
How to Brand a Next-Generation Product
notice a new name.” Like Apple, most consumer-centric companies deal with the dilemma of how to brand the next- generation of an existing product. Product upgrades make up the majority View Details
Keywords:
by Carmen Nobel
- June 2023
- Case
Investing in the Climate Transition at Neuberger Berman
By: George Serafeim and Benjamin Maletta
By mid-2023, Neuberger Berman (NB), an active asset manager, had grown its assets under management to about half a trillion dollars and took pride in its client centricity and innovative spirit. Responding to client demand for investment products that integrated...
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Keywords:
Carbon Emissions;
Sustainability;
Decarbonization;
Performance;
Risk Assessment;
Opportunities;
Environmental Sustainability;
Carbon Footprint;
Business Analysis;
Investing;
Regulation;
Asset Management;
Investment Strategy;
Climate Change;
Transition;
Analysis;
Product Positioning;
Strategy;
Investment Portfolio;
Financial Services Industry;
Energy Industry
- Teaching Interest
Big Data Analytics and Machine Learning
Big data in the context of marketing, management, and innovation strategy. Machine Learning algorithms and tools.
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- September 2014
- Case
Crescent Pure
By: John A. Quelch and Alisa Zalosh
Executives from Portland Drake Beverages (PDB) are meeting to determine the appropriate product positioning and advertising campaign for the launch of Crescent Pure, a specialty organic beverage. They have 3 options for positioning: should Crescent Pure be positioned...
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Quelch, John A., and Alisa Zalosh. "Crescent Pure." Harvard Business School Brief Case 915-539, September 2014.
Archie L. Jones
Archie Jones is Senior Lecturer at the Harvard Business School with an appointment in both the Finance and Entrepreneurial Management Units. In addition to teaching required curriculum courses in both units, Archie is a co-founder and course head for an elective... View Details
- 28 Nov 2007
- Research & Ideas
B2B Branding: Does it Work?
Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Many business-to-business...
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- October 2021 (Revised September 2022)
- Case
GoPro: Becoming a Subscription Hero
By: Elie Ofek, Marco Bertini and Nicole Tempest Keller
In 2021, Nick Woodman, founder and CEO of GoPro, was reviewing the company’s subscription offering, considering whether to extend it beyond benefits that were directly related to the company’s iconic camera. Founded in 2002, GoPro had gained renown for its innovative...
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Keywords:
Subscription Model;
Pricing;
Lifestyle Brands;
Value Proposition;
Business Model;
Growth and Development Strategy;
Marketing Strategy;
Consumer Products Industry;
California
Ofek, Elie, Marco Bertini, and Nicole Tempest Keller. "GoPro: Becoming a Subscription Hero." Harvard Business School Case 522-022, October 2021. (Revised September 2022.)
- 10 Jan 2019
- Cold Call Podcast
Can Miguel McKelvey Build the ‘Culture Operating System’ at WeWork?
Keywords:
Re: Jeffrey F. Rayport
- February 2022 (Revised April 2022)
- Case
CVS Health: Prescription for Transformation
By: Rosabeth Moss Kanter and Tuna Cem Hayirli
In 2021, new CEO Karen Lynch (named the most powerful woman in business) considered the next transformation phase for CVS Health (a Fortune 5 corporate giant. The 2018 acquisition of Aetna insurance brought her to the company as part of its long evolution from a...
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Keywords:
COVID;
Caregiving;
Healthcare;
Access;
Change;
Retail;
Health;
Health Care and Treatment;
Organizational Change and Adaptation;
Transformation;
Health Industry;
Retail Industry
Kanter, Rosabeth Moss, and Tuna Cem Hayirli. "CVS Health: Prescription for Transformation." Harvard Business School Case 322-091, February 2022. (Revised April 2022.)
- Program
Advanced Management Program
Summary Market volatility, digital transformation, and innovation are changing the way companies compete in every industry—and increasing the demand for business leaders who are global changemakers. Whether...
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- June 1994 (Revised March 1995)
- Background Note
New Product Commercialization: Common Mistakes
Addresses the common mistakes made in new product development and launch. Many times customers' and suppliers' perceptions of the degree of product/market innovation do not match. One of them may view the innovations as a "breakthrough," but the other may view it only...
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Rangan, V. Kasturi. "New Product Commercialization: Common Mistakes." Harvard Business School Background Note 594-127, June 1994. (Revised March 1995.)
- Video
Sanjay Lalbhai
Sanjay Lalbhai, Chairman of India-based Arvind, a large textile manufacturer and the flagship company of the Lalbhai Group based in Ahmedabad, discusses how the technological disruption caused by power looms...
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- 19 Oct 2022
- Video
Health Minute Series
- April 2021
- Case
Transforming BlackBerry: From Smartphones to Software
By: Ranjay Gulati and Nicole Tempest Keller
On the verge of failure, BlackBerry brought in John Chen as CEO in 2013 to orchestrate a bold turnaround of the company. Once an iconic leader in the smartphone market, BlackBerry was best known for its tactile QWERTY keyboard, strong security, and a focus on business...
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Keywords:
Pivot;
Managing Change;
Turnaround;
Smartphone;
Change Management;
Leading Change;
Transformation;
Organizational Change and Adaptation;
Digital Platforms;
Change;
Information Infrastructure;
Applications and Software;
Competitive Strategy;
Cybersecurity;
Technology Industry;
Transportation Industry;
Canada
Gulati, Ranjay, and Nicole Tempest Keller. "Transforming BlackBerry: From Smartphones to Software." Harvard Business School Case 421-052, April 2021.
- July 2022
- Case
boAt Lifestyle
By: Rajiv Lal and Kairavi Dey
boAt began as a lifestyle brand in the consumer electronics category in 2016 with the aim of bringing affordable, durable, and fashionable audio products and accessories to millennials and Gen-Z customers in India. Born in 2016 with Amazon India as its only sales...
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Keywords:
Marketing;
Brands and Branding;
Initial Public Offering;
Digital Marketing;
Product Development;
Product Marketing;
Business or Company Management;
Electronics Industry;
Consumer Products Industry;
Web Services Industry;
Asia;
India
Lal, Rajiv, and Kairavi Dey. "boAt Lifestyle." Harvard Business School Case 523-019, July 2022.
- October 2013 (Revised January 2017)
- Case
Walmart around the World
By: Juan Alcácer, Abhishek Agrawal and Harshit Vaish
After reaching the limits of its successful expansion in the United States in the early 1990s, Walmart sought growth opportunities in markets abroad. This case describes Walmart's attempts to replicate its successful U.S. business model in Mexico, Canada, Brazil,...
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Keywords:
Multinational Firms and Management;
Success;
Globalized Markets and Industries;
Expansion;
Market Entry and Exit;
Failure;
Retail Industry;
Germany;
China;
Argentina;
South Korea;
Canada;
Japan;
Brazil;
Africa;
United Kingdom;
United States;
Mexico
Alcácer, Juan, Abhishek Agrawal, and Harshit Vaish. "Walmart around the World." Harvard Business School Case 714-431, October 2013. (Revised January 2017.)
Collective Genius
Why can some organizations innovate time and again, while most cannot? You might think the key to innovation is attracting exceptional creative talent. Or making the right investments. Or breaking down organizational silos. All of these things may help--but there's... View Details