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All HBS Web
(22,067)
- Faculty Publications (7,349)
- January 1985 (Revised February 1997)
- Case
Lotus Development Corp.
Contains a description of the history and venture capital financing of Lotus Development. Focuses on issues related to the possible terms of investment in Lotus by a major venture capital firm. The pedagogic objectives in the case are: to explore the elements of the...
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Keywords:
Technological Innovation;
Business or Company Management;
Venture Capital;
Organizational Structure;
Entrepreneurship;
Financing and Loans;
Outcome or Result;
Corporate Finance;
Planning;
Computer Industry
Sahlman, William A. "Lotus Development Corp." Harvard Business School Case 285-094, January 1985. (Revised February 1997.)
- January 1985 (Revised November 1985)
- Background Note
Note on the Microcomputer Software Industry--January 1982
Contains a history of the microcomputer software industry from the mid-1970s through early 1982. During that period growth was explosive. Many new companies were formed. However, the eventual structure of the industry was not yet clear. No truly dominant firms had...
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Sahlman, William A. "Note on the Microcomputer Software Industry--January 1982." Harvard Business School Background Note 285-095, January 1985. (Revised November 1985.)
- 1985
- Working Paper
Sequential Innovation and Market Structure
By: Jerry R. Green and Jean-Jacques Laffont
This paper concerns the introduction of a sequence of new, higher-quality durable products in a market in which there already exists a lower-quality substitute. The product has the further attribute that a real resource cost is incurred at the time a higher-quality...
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Green, Jerry R., and Jean-Jacques Laffont. "Sequential Innovation and Market Structure." Harvard Institute of Economic Research Discussion Paper, No. 1185, October 1985.
- January 1985 (Revised June 1993)
- Case
Turner Construction Co.
In June, 1984, a vice president at Turner Construction Co. must decide whether to approve a construction project being considered by one of Turner's territorial offices and how to manage that territory general manager's apparent reluctance to pursue another account...
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Keywords:
Organizational Structure;
Projects;
Market Entry and Exit;
Integration;
Contracts;
Marketing Strategy;
Sales;
Business or Company Management;
Business Offices;
Geographic Location;
Construction Industry
Cespedes, Frank V. "Turner Construction Co." Harvard Business School Case 585-031, January 1985. (Revised June 1993.)
- January 1985
- Case
Business Research Corp. (A)
Contains a description of a decision confronting an entrepreneur: which of two investment proposals should he accept to fund the creation and marketing of a database that comprises the full text of research reports produced by Wall Street investment banking firms? The...
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Keywords:
Strategy;
Cost vs Benefits;
Valuation;
Investment Banking;
Negotiation Participants;
Negotiation Deal;
Financing and Loans;
Financial Strategy;
Corporate Finance;
Service Industry
Sahlman, William A. "Business Research Corp. (A)." Harvard Business School Case 285-089, January 1985.
- 1985
- Article
The Impact of Organizational Culture on the Adoption of Industrial Innovations
By: Joseph Cherian and Rohit Deshpandé
Cherian, Joseph, and Rohit Deshpandé. "The Impact of Organizational Culture on the Adoption of Industrial Innovations." AMA Educators' Proceedings (1985): 30–34.
- 1985
- Chapter
The Use of Market Research in Industrial Organizations
By: Rohit Deshpandé and G. Zaltman
Deshpandé, Rohit, and G. Zaltman. "The Use of Market Research in Industrial Organizations." In A Strategic Approach to Business Marketing, edited by Robert Spekman and David Wilson, 58–66. American Marketing Association, 1985.
- December 1984
- Case
Expense Tracking System at Tiger Creek
By: Shoshana Zuboff
Mill manager Carl Adelman learns that a group of senior managers is soon to visit the Tiger Creek mill to learn more about the success of the newly implemented Expense Tracking System. The System had been installed on two paper machines to give workers real time cost...
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Zuboff, Shoshana. "Expense Tracking System at Tiger Creek." Harvard Business School Case 485-057, December 1984.
- December 1984
- Article
The Evolution of the Labor Market for Medical Interns and Residents: A Case Study in Game Theory
By: A. E. Roth
Roth, A. E. "The Evolution of the Labor Market for Medical Interns and Residents: A Case Study in Game Theory." Journal of Political Economy 92, no. 6 (December 1984): 991–1016.
- October 1984 (Revised July 1988)
- Case
Mark Twain Bancshares, Inc.
Describes the history, management, and organization of an extremely successful bank holding company. The company has had a very charismatic chairman, has made MBAs bank presidents at very early ages, and has a long record of innovation. Now deregulation and a coming...
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Badaracco, Joseph L., Jr. "Mark Twain Bancshares, Inc." Harvard Business School Case 385-178, October 1984. (Revised July 1988.)
- 1984
- Chapter
Macroeconomics and Finance: The Role of the Stock Market
By: Stanley Fischer and Robert C. Merton
Fischer, Stanley, and Robert C. Merton. "Macroeconomics and Finance: The Role of the Stock Market." In Essays on Macroeconomic Implications of Financial and Labor Markets and Political Processes. Vol. 21, edited by K. Brunner and A. H. Meltzer. Amsterdam: North-Holland Publishing Company, 1984.
- 1984
- Book
Energy Policy in America Since 1945: A Study of Business-Government Relations
By: Richard Vietor
Follows the history of government intervention in U.S. energy markets from 1945 to the present and shows how shifting market conditions of surplus and shortage and above all, price have played a determining role in the political process and U.S. fuel policy...
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Keywords:
Political Economy;
United States;
Postwar Policy;
Energy;
Energy Sources;
Policy;
United States
Vietor, Richard. Energy Policy in America Since 1945: A Study of Business-Government Relations. Cambridge University Press, 1984.
- September 1984 (Revised September 1993)
- Case
Nestle S.A.: International Marketing (A)
By: John A. Quelch
A senior manager at Nestle's headquarters is reviewing the role of the central marketing staff with respect to Nestle's operating companies around the world. Two specific examples of the role of the central staff in guiding the advertising and packaging decisions of...
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Keywords:
Globalized Firms and Management;
Organizational Design;
Organizational Structure;
Marketing;
Operations;
Advertising;
Management Teams;
Food and Beverage Industry;
Health Industry;
Switzerland
Quelch, John A., and Edward J. Hoff. "Nestle S.A.: International Marketing (A)." Harvard Business School Case 585-013, September 1984. (Revised September 1993.)
- September 1984 (Revised March 1993)
- Background Note
Marketing Planning and Organization
By: Robert J. Dolan
Presents guidelines for effective marketing planning. Provides a general outline of the contents of a typical marketing plan, the process by which the plan is developed, and considers the benefits successful firms reap from their planning efforts and the problems that...
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Dolan, Robert J. "Marketing Planning and Organization." Harvard Business School Background Note 585-106, September 1984. (Revised March 1993.)
- September 1984
- Background Note
Marketing Research: An Overview of Research Methods
By: Robert J. Dolan
Broadly describes the scope of marketing research, and describes experiments, non-survey methods, and internal data.
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Dolan, Robert J. "Marketing Research: An Overview of Research Methods." Harvard Business School Background Note 585-039, September 1984.
- September 1984 (Revised February 1989)
- Case
Benetton (A)
By: James L. Heskett
The world's largest manufacturer of woolen outerwear garments seeks to extend its retailing network to the United States from its base in Europe. A number of issues concerning marketing, manufacturing, and logistics strategy are raised by the proposed move along with...
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Keywords:
Logistics;
Brands and Branding;
Networks;
Production;
Marketing Strategy;
Globalization;
Apparel and Accessories Industry;
United States;
Europe
Heskett, James L. "Benetton (A)." Harvard Business School Case 685-014, September 1984. (Revised February 1989.)
- September 1984
- Case
Henkel Corp.: International Sealants Brand SISTA (A)
By: Robert J. Dolan
Corporate headquarters wishes to expand sales of a sealant product currently sold only in the West German market. Regional affiliates, operating on a profit center basis, are not enthusiastic about taking on the new product. The case describes the company's...
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Keywords:
Marketing Strategy;
Globalization;
Expansion;
Profit;
Conflict Management;
Consumer Products Industry;
Construction Industry;
Europe;
West Germany
Dolan, Robert J. "Henkel Corp.: International Sealants Brand SISTA (A)." Harvard Business School Case 585-099, September 1984.
- September 1984
- Case
Henkel Corp.: International Sealants Brand SISTA (B)
By: Robert J. Dolan
Describes the outcome of implementation of the standardized plan described in Henkel (A).
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Keywords:
Marketing Strategy;
Globalization;
Expansion;
Profit;
Conflict Management;
Outcome or Result;
Consumer Products Industry;
Construction Industry;
Europe;
West Germany
Dolan, Robert J. "Henkel Corp.: International Sealants Brand SISTA (B)." Harvard Business School Case 585-100, September 1984.
- September 1984
- Article
Diffusing Innovations When the Users are not the Choosers: The Case of Dentists
By: D. A. Leonard
Leonard, D. A. "Diffusing Innovations When the Users are not the Choosers: The Case of Dentists." Knowledge 6, no. 1 (September 1984): 89–111.