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Show Results For
-
All HBS Web
(1,140)
- People (3)
- News (274)
- Research (690)
- Multimedia (14)
- Faculty Publications (349)
- March 1995
- Supplement
The Black & Decker Corporation (D): DeWalt Opportunities in Europe and Japan
By: Robert J. Dolan
Describes Black & Decker's challenges in international markets, particularly in Europe and Japan.
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Keywords:
Brands and Branding;
Product Positioning;
Competition;
Globalization;
Problems and Challenges;
Construction Industry;
Consumer Products Industry;
Japan;
Europe
Dolan, Robert J. "The Black & Decker Corporation (D): DeWalt Opportunities in Europe and Japan." Harvard Business School Supplement 595-062, March 1995.
- 09 Oct 2018
- First Look
New Research and Ideas, October 9, 2018
2018 Redwood City, Stanford Business Books The Gift of Global Talent: How Migration Shapes Business, Economy & Society By: Kerr, William R. Abstract—The global race for talent is on, with countries and...
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Keywords:
Dina Gerdeman
- September 1996 (Revised March 1999)
- Case
EMDICO (B)
By: John A. Quelch
Supplements the (A) case.
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Keywords:
Multinational Firms and Management;
Emerging Markets;
Product Launch;
Brands and Branding;
Manufacturing Industry;
Consumer Products Industry;
Saudi Arabia
Quelch, John A., and Yoshinori Fujikawa. "EMDICO (B)." Harvard Business School Case 597-030, September 1996. (Revised March 1999.)
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
HBS students worked on their project with representatives of the bakery chain Benjamin in São Paulo. (photo by Cintia Farago) In the United States, brand loyalty is often a powerful motivator—consumers will drive miles in search of a...
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- Profile
Tessa Vacher-Desvernais
literature, languages, and creative arts. When Tessa completed her master’s degree at the ESSEC Graduate Business School, she began her career with another hybrid: luxury brands eager to embrace modernity. She was selected for a...
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- 01 Jun 2005
- News
Do You Speak Business?
experiences. Klump’s experience is a reminder of just how complicated, on a personal level, globalization and managing across cultures can be. On the one hand, the world seems small and interconnected, thanks to high-speed technology,...
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Keywords:
Garry Emmons
- 23 Feb 2004
- Research & Ideas
How Corporate Responsibility is Changing in Asia
Asia," held at the Asia Business Conference on February 14 at Harvard Business School. Ever since the public outcry in the 1990s over the wages paid by Nike to its Asian factory workers, the issue of multinational corporate social responsibility (CSR) and its...
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by Julia Hanna
- December 1992
- Case
BASF: Corporate Advertising for 1992
By: Stephen A. Greyser and Norman Klein
Describes BASF's corporate advertising program in the United States. In 1992, BASF's U.S. companies extended an existing corporate advertising campaign to continue to build awareness of the German-based multinational's corporate identity. The core theme of the campaign...
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Keywords:
Advertising Campaigns;
Marketing Communications;
Brands and Branding;
Marketing Strategy;
Multinational Firms and Management;
Corporate Strategy;
Consumer Products Industry;
United States;
Germany
Greyser, Stephen A., and Norman Klein. "BASF: Corporate Advertising for 1992." Harvard Business School Case 593-021, December 1992.
- 01 Apr 2002
- News
Q&A - Mark Fields
Concluding a successful tenure at Mazda, Mark Fields was appointed on April 19 to head the Premier group, a London-based unit of Ford Motor Company, which controls Mazda. The Premier group, a $23 billion company, includes brands such as...
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- March 1995 (Revised April 1995)
- Case
NIKE Inc. in the 1990s (A): New Directions
By: Robert J. Dolan
Describes the transition of Nike from 1990 to 1993 as it sees major growth opportunities in foreign markets.
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Dolan, Robert J. "NIKE Inc. in the 1990s (A): New Directions." Harvard Business School Case 595-102, March 1995. (Revised April 1995.)
- 05 Dec 2013
- What Do You Think?
Is Walmart Defying Economic Gravity?
Summing Up When Does Friction Trump Scale in the Corporate Life Cycle? This month's column raised the issue of size limits on an organization's ability to compete In today's global economy. The specific case in point was Walmart and...
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- 01 Jun 2009
- News
Alumni Books
multinationals as Bharat Forge, Hindalco, Mahindra, and Suzlon will increasingly be making acquisitions and building their brands in Western markets. This book profiles India’s pioneering multinationals, describing their transformation...
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- 01 Jun 2012
- News
Bringing ‘Global’ Back Home
Ford’s Premier group (including brands such as Volvo, Jaguar, Aston Martin, and Land Rover). With this wealth of international experience, when asked to identify essential “global management” qualities and skills, Fields replies, “Strong...
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- 01 Jun 2015
- News
Ask the Expert: The Kids Are All Right
Hubert, SVP at Viacom and head of Scratch, the company’s “creative SWAT team.” That means change on a global scale: Millennials, currently one-third of the global population and more than 85 million strong...
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- 01 Sep 2017
- News
3-Minute Briefing: Jeetendr Sehdev (MBA 2004)
organization’s leaders have a perspective, and they want to hear it. They also recognize that organizations are contradictory, and that those contradictions can offer a platform to start a conversation. Unilever, for example, owns both Axe and Dove, two View Details
- May 2006 (Revised June 2006)
- Case
Icebreaker: The China Entry Decision
By: Joseph B. Lassiter III and Dan Heath
Jeremy Moon, CEO of Icebreaker, maker of merino-fiber activewear, thinks about the strengths and weaknesses of staying focused on his rapidly expanding U.S. and European markets vs. broadening his attack to include China. If he enters China, should he continue his...
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Keywords:
Brands and Branding;
Product Positioning;
Global Strategy;
Expansion;
Decision Choices and Conditions;
Market Entry and Exit;
Marketing Strategy;
Apparel and Accessories Industry;
China;
United States;
Europe
Lassiter, Joseph B., III, and Dan Heath. "Icebreaker: The China Entry Decision." Harvard Business School Case 806-195, May 2006. (Revised June 2006.)
- 17 Jun 2016
- Op-Ed
Companies Need to Start Marketing Security to Customers
the reputation of one of the greatest global brands is sullied by a tragic alligator attack on a small child. The marketer has no greater responsibility than to ensure the safety of the consumer. So why do...
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- October 2000
- Case
Procter & Gamble Italy: The Pringles Launch (A)
By: Roy D. Shapiro
Procter & Gamble's (P&G) Pringles potato chips have been a very successful brand. This case reviews the development and first launch in the United States, then in markets around the world. Italy is one of the last countries where Pringles will be launched. Should P&G...
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Keywords:
Globalized Markets and Industries;
Brands and Branding;
Marketing Strategy;
Product Launch;
Emerging Markets;
Product Development;
Adoption;
Value Creation;
Pharmaceutical Industry;
United States
Shapiro, Roy D. "Procter & Gamble Italy: The Pringles Launch (A)." Harvard Business School Case 601-070, October 2000.