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All HBS Web
(1,937)
- People (1)
- News (194)
- Research (1,654)
- Events (10)
- Multimedia (1)
- Faculty Publications (1,032)
- January 2021 (Revised March 2021)
- Case
THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
By: Jill Avery, Ayelet Israeli and Emma von Maur
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on...
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Keywords:
Data;
Data Analytics;
Artificial Intelligence;
AI;
AI Algorithms;
AI Creativity;
Fashion;
Retail;
Retail Analytics;
E-Commerce Strategy;
Platform;
Platforms;
Big Data;
Preference Elicitation;
Preference Prediction;
Predictive Analytics;
App Development;
"Marketing Analytics";
Advertising;
Mobile App;
Mobile Marketing;
Apparel;
Online Advertising;
Referral Rewards;
Referrals;
Female Ceo;
Female Entrepreneur;
Female Protagonist;
Analytics and Data Science;
Analysis;
Creativity;
Marketing Strategy;
Brands and Branding;
Consumer Behavior;
Demand and Consumers;
Forecasting and Prediction;
Marketing Channels;
Digital Marketing;
Internet and the Web;
Mobile and Wireless Technology;
AI and Machine Learning;
E-commerce;
Digital Platforms;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
United States
Avery, Jill, Ayelet Israeli, and Emma von Maur. "THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)." Harvard Business School Case 521-070, January 2021. (Revised March 2021.)
- 05 Dec 2023
- Cold Call Podcast
Tommy Hilfiger’s Adaptive Clothing Line: Making Fashion Inclusive
- 01 Oct 2012
- Research & Ideas
Better by the Bundle?
Sales can soar when companies bundle products together into one cheaper package—Happy Meal, anyone? Yet a buyer's affinity for such deals comes with a big caveat, according to new research: These groupings are often successful only if the View Details
Keywords:
by Dina Gerdeman
- 02 Jun 2020
- Research & Ideas
Coronavirus Careers: Cloud Kitchens Are Now Serving
work, typically through online delivery companies such as Uber Eats, Postmates, Grubhub, and DoorDash. (Delivery services are not new, of course. In 2018, American consumers used third-party delivery services to place $10.2 billion in...
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- September 2011
- Module Note
Orientation to Leadership Intelligence Days, 2011
By: Joshua D. Margolis and Anthony J. Mayo
Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to...
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Keywords:
Budgets and Budgeting;
Borrowing and Debt;
Investment Return;
Resource Allocation;
Marketing Communications;
Marketing Strategy;
Consumer Behavior;
Online Technology;
Beauty and Cosmetics Industry
Margolis, Joshua D., and Anthony J. Mayo. "Orientation to Leadership Intelligence Days, 2011." Harvard Business School Module Note 412-057, September 2011.
- Web
Human Behavior & Decision-Making - Faculty & Research
imperil the emergence of a nascent category. Rather, when activated, it can have generative repercussions for not only the focal category, but also the broader categorical landscape. Keywords: Technological Innovation; Technology Adoption; Moral Sensibility; Market...
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- 11 May 2016
- Research & Ideas
Fix This! Why is it so Painful to Buy a New Car?
(Editor’s note: Fix This! is a series of occasional stories about industries that provide bad consumer experiences and how they can be fixed.) Consumers routinely list buying a car as the worst shopping...
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- Web
Japan - Global
emerging evidence from the Digital Reskilling Lab at HBS. She focused on pivotal questions such as “What is the actual demand for reskilling among managers and workers?” “How should reskilling initiatives be deployed in organizations?” or...
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- Web
Business Economics Online Course | HBS Online
analysis Apply conjoint analysis to understand what features customers value most Understand the power of network effects to drive demand Identify sources of competitive advantage through differentiation Who Will Benefit Aspiring...
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- 25 Sep 2007
- First Look
First Look: September 25, 2007
Obscurity: An Individual-Level Examination of 'Long Tail' Consumption Author:Anita Elberse Abstract The idea that online channels facilitate the distribution of a vast assortment of products is undisputed, but what consequence the increased supply will have on View Details
Keywords:
Martha Lagace
- Person Page
Recent articles
Don't Deny the Facts
Investor's Business Daily, April 27, 2010
The ability to see facts objectively is paramount to business success. An interview with Richard S.... View Details
- 2023
- Working Paper
Saving and Consumption Responses to Student Loan Forbearance
By: Justin Katz
How do households adjust savings and consumption in response to liquidity from debt relief? I study this question using policy variation induced by federal student loan forbearance in the 2020 CARES Act and an individual-level panel of daily financial transactions
for...
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Keywords:
Saving;
Consumer Behavior;
Borrowing and Debt;
Interest Rates;
Financial Liquidity;
Personal Finance;
Government Legislation
Katz, Justin. "Saving and Consumption Responses to Student Loan Forbearance." SSRN Working Paper Series, January 2023.
- 23 Jan 2007
- First Look
First Look: January 23, 2007
expensive, and irritating to employees. This book shows you how to implement time-driven activity-based costing (TDABC), an easier and more powerful way to implement ABC. You can now estimate directly the resource demands imposed by each...
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Keywords:
Martha Lagace
- March 1996 (Revised February 1999)
- Case
Vistakon: 1 Day Acuvue Disposable Contact Lenses
By: Alvin J. Silk, Bruce Issacson and Marie Bell
Vistakon, an independent and entrepreneurial subsidiary of Johnson & Johnson, pioneered the production and marketing of disposable contact lenses with the 1987 launch of Acuvue, the first disposable extended-wear lens--a soft contact lens that patients wear for a...
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Keywords:
Advertising Campaigns;
Business Subsidiaries;
Business Startups;
Corporate Entrepreneurship;
Price;
Risk Management;
Marketing;
Product Positioning;
Production;
Performance Effectiveness;
Consumer Products Industry;
United States
Silk, Alvin J., Bruce Issacson, and Marie Bell. "Vistakon: 1 Day Acuvue Disposable Contact Lenses." Harvard Business School Case 596-087, March 1996. (Revised February 1999.)
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
marketers are feeling pressure to show ROI.” Still, since those first Facebook ads were posted in 2004, social media has proven itself a valuable tool for helping companies create consumer perceptions about particular brands (Old Spice)...
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- November 2006
- Case
Organics: Coming Center Stage?
By: James E. Austin and Reed Martin
The organics movement has certainly come a long way. From hippie farming communes and a scattering of natural food stores in the 1960s, organics outgrew its origins as a counterculture curiosity of the 1970s to become the fastest growing segment of the food industry in...
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- 29 Nov 2010
- HBS Case
United Breaks Guitars
Tweets are in the air we breathe. Most of us know that "friend" can also be a verb. Social media are part of the public discourse now, whether or not we're active users of them. A new case coauthored by HBS marketing professor John Deighton and research...
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Keywords:
by Julia Hanna
- 19 Jan 2011
- First Look
First Look: Jan. 18
http://press.princeton.edu/titles/9390.html Why You Aren't Buying Venezuelan Chocolate Author:Rohit Deshpandé Publication:Harvard Business Review 88, no. 12 (December 2010) Abstract The article discusses the "provenance paradox," wherein View Details
Keywords:
Sean Silverthorne
- 09 Feb 2016
- First Look
February 9, 2016
and identity change interacted. We find instances in which urgent focus on design change consumed top management attention and crowded out identity change; in which experimentation in design made it premature to develop a new identity;...
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Keywords:
Sean Silverthorne
- 10 Feb 2022
- Research & Ideas
Why Are Prices So High Right Now—and Will They Ever Return to Normal?
Nov. 1, 2019 until May 1, 2021, which Cavallo notes was before supply chain issues intensified even further last summer in some areas, including the US, Canada, China, Japan, and sections of Europe. The goods examined cover 62 to 80 percent of the View Details
Keywords:
by Rachel Layne