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Show Results For
-
All HBS Web
(10,079)
- People (28)
- News (2,437)
- Research (5,596)
- Events (59)
- Multimedia (93)
- Faculty Publications (3,788)
- 17 Jun 2009
- News
A Transparent Health Care Industry Focused on Patient Outcomes
- June 2016 (Revised January 2018)
- Case
Airbnb, Etsy, Uber: Growing from One Thousand to One Million Customers
By: Thales S. Teixeira and Morgan Brown
By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products or services with customers demanding them. Among the most notable...
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Keywords:
Airbnb;
Etsy;
Uber;
Growth Hacking;
Two Sided Markets;
Digital Platforms;
Marketing;
Digital Marketing;
Growth Management;
Service Industry
Teixeira, Thales S., and Morgan Brown. "Airbnb, Etsy, Uber: Growing from One Thousand to One Million Customers." Harvard Business School Case 516-108, June 2016. (Revised January 2018.)
- 2013
- Case
Travelers Insurance: Focusing on Climate Change and Natural Catastrophe Risk
The dilemma Evan Blue faces stems from a report by sustainability advocacy group Ceres that calls on companies to take climate change into consideration in their risk models and develop response strategies. The fictional vice president of Traveler's Insurance is tasked...
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Hoffman, Andrew J. "Travelers Insurance: Focusing on Climate Change and Natural Catastrophe Risk." William Davidson Institute Case 1-429-347, 2013.
- March 2018
- Article
In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions
By: Eva Ascarza, Scott A. Neslin, Oded Netzer, Zachery Anderson, Peter S. Fader, Sunil Gupta, Bruce Hardie, Aurelie Lemmens, Barak Libai, David T. Neal, Foster Provost and Rom Schrift
In today’s turbulent business environment, customer retention presents a significant challenge for many service companies. Academics have generated a large body of research that addresses part of that challenge—with a particular focus on predicting customer churn....
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Ascarza, Eva, Scott A. Neslin, Oded Netzer, Zachery Anderson, Peter S. Fader, Sunil Gupta, Bruce Hardie, Aurelie Lemmens, Barak Libai, David T. Neal, Foster Provost, and Rom Schrift. "In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions." Special Issue on 2016 Choice Symposium. Customer Needs and Solutions 5, nos. 1-2 (March 2018): 65–81.
- September 2022
- Background Note
On CUE: The Quest for Optimal Customer Unit Economics
By: Elie Ofek, Barak Libai and Eitan Muller
Startups are often evaluated by how well they perform on unit economics, defined as the ratio of a customer’s lifetime value (LTV) to acquisition costs (CAC). A common target for unit economics, advocated by many VCs and analysts, is 3:1 (i.e., LTV/CAC=3). While there...
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Keywords:
Unit Economics;
Business Startups;
Performance Evaluation;
Customer Value and Value Chain;
Customer Relationship Management;
Analysis
Ofek, Elie, Barak Libai, and Eitan Muller. "On CUE: The Quest for Optimal Customer Unit Economics." Harvard Business School Background Note 523-050, September 2022.
- May 2016
- Case
OPET: Precision Marketing in Uncertain Times
By: Rajiv Lal, Esel Çekin and Eren Kuzucu
During Timucin Guler’s decade at OPET, a prominent fuel distributor in Turkey, he transformed the definition of marketing in the company. Under Guler’s lead, OPET, once a local player in the downstream distribution market, became the second largest fuel distributor in...
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Keywords:
Customer Satisfaction;
Customer Service;
Emerging Market;
Focusing On Customers;
Competition;
Turkey;
Loyalty Program;
Marketing Strategy;
Downstream Distribution;
Customer Relationship Management;
Energy Industry;
Turkey
Lal, Rajiv, Esel Çekin, and Eren Kuzucu. "OPET: Precision Marketing in Uncertain Times." Harvard Business School Case 516-087, May 2016.
- August 2012 (Revised February 2021)
- Case
Hub and Spoke, HealthCare Global and Additional Focused Factory Models for Cancer Care
By: Regina E. Herzlinger, Amit Ghorawat, Meera Krishnan and Naiyya Saggi
This case compares and contrasts four different models for delivering cancer care in India and the US. Students are asked to select the best model in its alignment with the Six Forces in those two countries and Africa, to which one of the models is considering...
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Keywords:
Cancer Care Services;
Focused Factories For Cancer Care;
Hub And Spoke Cancer Care;
Cancer Care In The U.S.;
Cancer Care In Africa;
Cancer Care In India;
Health Care and Treatment;
Business Model;
Six Sigma;
Health Disorders;
Health Industry;
United States;
India;
Africa
Herzlinger, Regina E., Amit Ghorawat, Meera Krishnan, and Naiyya Saggi. "Hub and Spoke, HealthCare Global and Additional Focused Factory Models for Cancer Care." Harvard Business School Case 313-030, August 2012. (Revised February 2021.)
- 01 Nov 2009
- News
Starbucks focuses on relevance over cool as 4Q earnings loom
- 22 Apr 2015
- News
The king of soya focuses on a high-tech vision of farming
- Web
Databases for Custom & Focused Programs | Baker Library | Bloomberg Center | Harvard Business School
Services Custom & Focused Programs Databases for Custom & Focused Programs Databases for Custom & View Details
- November 2011
- Case
Comfort Class Transport: Does Customer Service Need an Overhaul?
By: Michael J Roberts and Paul E. Morrison
The general manager of a chauffeured limousine transport company is concerned about underperformance at the company's customer service call center. The eight-person call center handles almost all customer interaction including discussing company services with...
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Keywords:
Capacity Utilization;
Supply & Demand;
Operations Management;
Customer Service;
Management;
Demand and Consumers;
Service Operations;
Order Taking and Fulfillment;
Performance Capacity;
Customer Satisfaction;
Transportation Industry
Roberts, Michael J., and Paul E. Morrison. "Comfort Class Transport: Does Customer Service Need an Overhaul?" Harvard Business School Brief Case 114-374, November 2011.
- Research Summary
Understanding Customers
In conventional business case studies, protagonists almost never have the option of stepping back to seek a new understanding of the customer. But to be effective in practice, managers need both the self-assurance and ability to initiate and pursue, with rigor and...
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- May 1987
- Supplement
Copeland Corp.: The Focused Factory, Video
By: David A. Garvin
Introduces students to the products, shows the company's focused factories, introduces the principal managers, and describes the process the company went through in executing a major change in manufacturing strategy and philosophy. Can be used independently to...
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Keywords:
Factories, Labs, and Plants;
Change;
Machinery and Machining;
Product;
Production;
Strategy
Garvin, David A. "Copeland Corp.: The Focused Factory, Video." Harvard Business School Video Supplement 887-527, May 1987.
- September 2004
- Class Lecture
Capitalizing on the Power of the Customer
By: Frances X. Frei
Frei, Frances X. "Capitalizing on the Power of the Customer." Harvard Business School Class Lecture 605-037, September 2004.
- 2004
- Class Lecture
Capitalizing on the Power of the Customer
By: Frances X. Frei
Frei, Frances X. "Capitalizing on the Power of the Customer." Boston: Harvard Business School Publishing Class Lecture, 2004. Electronic. (Faculty Lecture: HBSP Product Number 9-824-XC.)
- 2007
- Case
Sun Power: Focused on the Future of the Solar Power Industry
By: Rebecca Henderson, J. Conkling and R. Nanda
- July 2018 (Revised March 2019)
- Teaching Note
Hilti (A): Fleet Management?
By: Ramon Casadesus-Masanell and Jan Rivkin
This Teaching Note accompanies the case HBS No. 718-419, “Hilti (A): Fleet Management.” It provides guidelines for class discussion, as well as a board plan and transcripts of the associated videos, Hilti Fleet Management Video Supplements.
The associated case... View Details
The associated case... View Details
Keywords:
Business Model Innovation;
Total Customer Value;
Innovation;
Inventions;
Business Models;
Value Chains;
Transformations;
Focusing On Customers;
Business Model;
Restructuring;
Transformation;
Customer Value and Value Chain;
Decision Making;
Customer Focus and Relationships;
Customer Relationship Management;
Construction;
Innovation and Invention;
Leasing;
Strategy;
Liechtenstein;
Switzerland;
Europe