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All HBS Web
(8,426)
- Faculty Publications (1,529)
- 2023
- Working Paper
Targeting, Personalization, and Engagement in an Agricultural Advisory Service
By: Susan Athey, Shawn Cole, Shanjukta Nath and Jessica Zhu
ICT is increasingly used to deliver customized information in developing countries. We
examine whether individually targeting the timing of automated voice calls meaningfully
increases engagement in an agricultural advisory service. We define, estimate, and...
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Keywords:
Developing Countries and Economies;
Knowledge Dissemination;
Customization and Personalization;
Performance Effectiveness
Athey, Susan, Shawn Cole, Shanjukta Nath, and Jessica Zhu. "Targeting, Personalization, and Engagement in an Agricultural Advisory Service." Harvard Business School Working Paper, No. 24-006, August 2023.
- August 11, 2023
- Article
How CEOs Can Navigate the Emotional Labor of Leadership
By: Nitin Nohria
Although the CEO role comes with power, pay, and privilege, it also involves emotional labor, as leaders feel the toll of making divisive and unpopular decisions. This aspect of the job has become more challenging the last few years. This article offers leaders four...
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Nohria, Nitin. "How CEOs Can Navigate the Emotional Labor of Leadership." Harvard Business Review (website) (August 11, 2023).
- August 2023
- Case
Salma Qarnain: Spaceships to Broadway
By: Leslie Perlow, Mel Martin and Hannah Weisman
Salma Qarnain, daughter of Pakistani Muslim immigrants, is an engineer trained at Stanford and MIT. She began her career building spacecrafts but 30 years later finds herself pursuing her calling, acting on Broadway. The case explores Qarnain’s career path, family...
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Keywords:
Personal Development and Career;
Job Search;
Job Design and Levels;
Happiness;
Identity;
Well-being;
Work-Life Balance;
Family and Family Relationships;
Theater Entertainment;
Film Entertainment;
Talent and Talent Management;
Entertainment and Recreation Industry;
Motion Pictures and Video Industry;
Aerospace Industry;
United States;
New York (city, NY);
Boston;
California
- August 2023
- Case
The Ethical Tightrope: When to Disclose the AI Shortcut
By: David G. Fubini, William Fubini and Patrick Sanguineti
In this short vignette on ethics in consulting, John Child, a new Associate at a prestigious firm who is eager to impress, decides to use an AI tool to expedite his analysis and craft his presentation due to a short project timeframe. Feeling uneasy about his decision...
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- August 2023
- Article
Can Security Design Foster Household Risk-Taking?
By: Laurent Calvet, Claire Célérier, Paolo Sodini and Boris Vallée
This paper shows that securities with a non-linear payoff design can foster household risk-taking. We demonstrate this effect empirically by exploiting the introduction of capital guarantee products in Sweden from 2002 to 2007. The fast and broad adoption of these...
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Keywords:
Financial Innovation;
Household Finance;
Structured Products;
Stock Market Participation;
Finance;
Innovation and Invention;
Household;
Personal Finance;
Risk and Uncertainty;
Behavior;
Market Participation
Calvet, Laurent, Claire Célérier, Paolo Sodini, and Boris Vallée. "Can Security Design Foster Household Risk-Taking?" Journal of Finance 78, no. 4 (August 2023): 1917–1966.
- July–August 2023
- Article
What Smart Companies Know About Integrating AI
By: Silvio Palumbo and David Edelman
AI has the power to gather, analyze, and utilize enormous volumes of individual customer data to achieve precision and scale in personalization. The experiences of Mercury Financial, CVS Health, and Starbucks debunk the prevailing notion that extracting value from AI...
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Keywords:
AI and Machine Learning;
Customization and Personalization;
Integration;
Technology Adoption
Palumbo, Silvio, and David Edelman. "What Smart Companies Know About Integrating AI." Harvard Business Review 101, no. 4 (July–August 2023): 116–125.
- July 2023 (Revised April 2024)
- Case
Raymond Jefferson: Trial by Fire
By: Anthony Mayo and Carin-Isabel Knoop
In the spring of 2021, Raymond (Ray) Jefferson applied for a job in President Joseph Biden’s administration. Ten years earlier, false allegations were used to force him to resign from his prior U.S. government position as Assistant Secretary of Labor for Veterans’...
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Mayo, Anthony, and Carin-Isabel Knoop. "Raymond Jefferson: Trial by Fire." Harvard Business School Case 423-094, July 2023. (Revised April 2024.)
- July 2023
- Case
DayTwo: Going to Market with Gut Microbiome (Abridged)
By: Ayelet Israeli
DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals. After a first year of trial rollout in...
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Keywords:
Business Startups;
AI and Machine Learning;
Nutrition;
Market Entry and Exit;
Product Marketing;
Distribution Channels
Israeli, Ayelet. "DayTwo: Going to Market with Gut Microbiome (Abridged)." Harvard Business School Case 524-015, July 2023.
- June 2023
- Case
Albert Einstein: Changing the World
By: Robert Simons and Shirley Sun
This case traces the rise of Albert Einstein from a small town in Germany to a towering intellectual leader who revolutionized the field of physics. The case describes his early education and his penchant for individual thinking and non-conformity. A committed...
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Keywords:
Science;
Research;
Personal Characteristics;
Mission and Purpose;
Success;
Work-Life Balance;
Higher Education;
Power and Influence
Simons, Robert, and Shirley Sun. "Albert Einstein: Changing the World." Harvard Business School Case 123-025, June 2023.
- June 2023
- Supplement
Applied Intuition (B)
By: Andy Wu
Applied Intuition CEO Qasar Younis shares his perspective on the company's growth opportunities, the future of the autonomy industry, and his personal observations on strategy and leadership in technology.
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Keywords:
Autonomous Vehicles;
Software;
Strategy;
Competitive Strategy;
Growth and Development Strategy;
Valuation;
Auto Industry;
Technology Industry;
California;
Detroit
Wu, Andy. "Applied Intuition (B)." Harvard Business School Multimedia/Video Supplement 723-870, June 2023. (Click here to access this supplement.)
- June 2023 (Revised February 2024)
- Case
Betting on Green Steel
By: George Serafeim and Sofoklis Melissovas
'Betting on Green Steel' traces the innovative journey embarked upon by a group of MBA students who have set out to conceive a novel steelmaker that pioneers the production of green steel. The ensemble is confronted with a series of critical choices that will shape the...
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Keywords:
Decarbonization;
Sustainability Management;
Technology;
Industrialization;
Climate Risk;
Energy;
Entrepreneurship;
Environmental Sustainability;
Technology Adoption;
Climate Change;
Innovation and Invention;
Business Strategy;
Family Business;
Steel Industry;
Middle East;
India
Serafeim, George, and Sofoklis Melissovas. "Betting on Green Steel." Harvard Business School Case 123-101, June 2023. (Revised February 2024.)
- May–June 2023
- Article
The High Cost of Neglecting Low-Wage Workers: Six Mistakes That Companies Make—and How They Can Do Better
By: Joseph Fuller and Manjari Raman
Many companies blame outside factors for the trouble they’ve been having in finding and retaining frontline workers: the pandemic, the government’s stimulus checks, the intrinsic nature of low-wage work. The authors argue that in fact the real problem lies in six big...
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Keywords:
Retention;
Recruitment;
Human Capital;
Personal Development and Career;
Compensation and Benefits;
Performance Productivity
Fuller, Joseph, and Manjari Raman. "The High Cost of Neglecting Low-Wage Workers: Six Mistakes That Companies Make—and How They Can Do Better." Harvard Business Review 101, no. 3 (May–June 2023): 40–48.
- May 2023
- Supplement
Alicia Keys and Swizz Beats Video Supplement Playlist
By: Boris Groysberg
Keywords:
Entertainment;
Music Entertainment;
Personal Development and Career;
Entrepreneurship;
Goals and Objectives;
Power and Influence;
Music Industry;
Entertainment and Recreation Industry;
Fine Arts Industry
Groysberg, Boris. "Alicia Keys and Swizz Beats Video Supplement Playlist." Harvard Business School Multimedia/Video Supplement 422-701, May 2023.
- May 17, 2023
- Article
Don't Let Passion Lead to Burnout on Your Team
By: Joy Bredehorst, Kai Krautter, Jirs Meuris and Jon M. Jachimowicz
Passion is often heralded as the key to a fulfilling and successful career, but the authors’ recent research suggests that it can also come at a cost: Feeling passionate about work can lead to exhaustion and even burnout. Through studies with more than 700 employees...
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Bredehorst, Joy, Kai Krautter, Jirs Meuris, and Jon M. Jachimowicz. "Don't Let Passion Lead to Burnout on Your Team." Harvard Business Review (website) (May 17, 2023).
- May 2023 (Revised June 2023)
- Case
Novartis (A): Reimagining Medicine
By: Ramon Casadesus-Masanell, Claudio Feser, Karolin Frankenberger and David Redaschi
This case unfolds around the first-ever approved personalized cancer treatment, how Novartis wrapped it into a new business model design, and how Novartis scaled it. Novartis — one of the largest pharmaceutical companies in the world — is, among other ventures,...
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Keywords:
Health Care and Treatment;
Business Model;
Leadership;
Pharmaceutical Industry;
Switzerland
Casadesus-Masanell, Ramon, Claudio Feser, Karolin Frankenberger, and David Redaschi. "Novartis (A): Reimagining Medicine." Harvard Business School Case 723-443, May 2023. (Revised June 2023.)
- May 2023 (Revised June 2023)
- Supplement
Novartis (B): Reimagining Medicine
By: Ramon Casadesus-Masanell, Claudio Feser, Karolin Frankenberger and David Redaschi
This case unfolds around the first-ever approved personalized cancer treatment, how Novartis wrapped it into a new business model design, and how Novartis scaled it. Novartis — one of the largest pharmaceutical companies in the world — is, among other ventures,...
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Keywords:
Health Care and Treatment;
Business Model;
Production;
Business Strategy;
Pharmaceutical Industry
Casadesus-Masanell, Ramon, Claudio Feser, Karolin Frankenberger, and David Redaschi. "Novartis (B): Reimagining Medicine." Harvard Business School Supplement 723-444, May 2023. (Revised June 2023.)
- May 2023 (Revised June 2023)
- Supplement
Novartis (C): Reimagining Medicine
By: Ramon Casadesus-Masanell, Claudio Feser, Karolin Frankenberger and David Redaschi
This case unfolds around the first-ever approved personalized cancer treatment, how Novartis wrapped it into a new business model design, and how Novartis scaled it. Novartis — one of the largest pharmaceutical companies in the world — is, among other ventures,...
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Keywords:
Health Testing and Trials;
Health Care and Treatment;
Business Model;
Problems and Challenges;
Pharmaceutical Industry;
Switzerland
Casadesus-Masanell, Ramon, Claudio Feser, Karolin Frankenberger, and David Redaschi. "Novartis (C): Reimagining Medicine." Harvard Business School Supplement 723-445, May 2023. (Revised June 2023.)
- May–June 2023
- Article
A New Approach to Building Your Personal Brand: How to Communicate Your Value
By: Jill Avery and Rachel Greenwald
For better or worse, in today’s world everyone is a brand. Whether you’re applying for a job, asking for a promotion, or writing a dating profile, your success will depend on getting others to recognize your value. So you need to get comfortable marketing...
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Keywords:
Personal Brand;
Influencer Marketing;
Leadership Development;
Marketing;
Brands and Branding;
Identity;
Reputation;
Competency and Skills
Avery, Jill, and Rachel Greenwald. "A New Approach to Building Your Personal Brand: How to Communicate Your Value." Harvard Business Review 101, no. 3 (May–June 2023): 147–151.
- April 2023
- Case
Ryan Serhant: Time Management for Repeatable Success (A)
By: Ashley Whillans and Hawken Lord
From an open-concept 90’s-style stone and wood cabin in Dublin, New Hampshire, Ryan Serhant reflected on his career as a real estate broker. As Ryan stared into the fireplace that featured prominently in the center of the house, he wondered whether the period of...
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Keywords:
Real Estate;
Time Management;
Decision Choices and Conditions;
Personal Development and Career;
Real Estate Industry
Whillans, Ashley, and Hawken Lord. "Ryan Serhant: Time Management for Repeatable Success (A)." Harvard Business School Case 923-048, April 2023.