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Show Results For
-
All HBS Web
(1,317)
- People (4)
- News (325)
- Research (667)
- Events (4)
- Multimedia (6)
- Faculty Publications (292)
- October 1978 (Revised March 1987)
- Background Note
Note on Market Definition and Segmentation
Outlines the problems involved in defining "markets" for purposes of 1) developing competitive strategies, 2) measuring market share, and 3) evaluating the extent of competition. The primary focus is on strategic planning--specifically, the questions of delimiting the...
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Buzzell, Robert D. "Note on Market Definition and Segmentation." Harvard Business School Background Note 579-083, October 1978. (Revised March 1987.)
- Web
The Art of American Advertising: 1865 - 1910
Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising 1865 - 1910 National Markets Advertising...
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- Web
The Art of American Advertising: 1865 - 1910
Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising 1865 - 1910 National Markets Advertising...
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- 2016
- Blog
Building A Culture of Health - John A. Quelch: The Marketing of Prevention
By: John A. Quelch
The US will devote 17.5% of GDP to health care this year, around $3 trillion. Yet only 3 percent of that will be spent on prevention, including both primary prevention (preventing illness in the first place) and secondary prevention (preventing sick people getting...
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Keywords:
Healthcare;
Healthcare Marketing;
Prevention;
Wellbeing;
Health;
Marketing;
Health Industry;
Insurance Industry;
Public Administration Industry;
Europe;
North and Central America
Quelch, John A. "The Marketing of Prevention." Building A Culture of Health - John A. Quelch (blog). May 12, 2016. http://johnquelch.org/the-marketing-of-prevention/.
- April 2022
- Teaching Note
Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand
By: Jill Avery
A sixteenth century Renaissance masterpiece, missing for 137 years, believed by many to have been destroyed, and then rediscovered less than a decade ago, becomes the most expensive painting ever sold, all the while surrounded by controversy. Did the buyer of Leonardo...
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- 25 Oct 2015
- News
Legacy Brands And Millenials: The Art Of Courtship
- 05 Nov 2018
- Working Paper Summaries
Pioneer (Dis-)advantages in Markets for Technology
- April 2021 (Revised July 2021)
- Case
StockX: The Stock Market of Things (Abridged)
By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley
Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust...
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Keywords:
Markets;
Auctions;
Bids and Bidding;
Demand and Consumers;
Consumer Behavior;
Analytics and Data Science;
Market Design;
Digital Platforms;
Market Transactions;
Marketplace Matching;
Supply and Industry;
Analysis;
Price;
Product Marketing;
Product Launch;
Apparel and Accessories Industry;
Fashion Industry;
North and Central America;
United States;
Michigan;
Detroit
Farronato, Chiara, John J. Horton, Annelena Lobb, and Julia Kelley. "StockX: The Stock Market of Things (Abridged)." Harvard Business School Case 621-107, April 2021. (Revised July 2021.)
- 20 Oct 2011
- Research & Ideas
Getting the Marketing Mix Right
they studied the three primary ways these drugs were marketed by Pfizer, Merk, Bristol-Myers Squibb, and AstraZeneca: "detailing," in which drug firm representatives personally visit physicians to...
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Keywords:
by Dina Gerdeman
- 18 Jun 2014
- Research & Ideas
Leading Innovation is the Art of Creating ‘Collective Genius’
sustaining an innovative organization? A new book written with three coauthors attempts to answer the question of why some companies, such as Pixar, are able to invent continuously, while others aren't. “Conventional leadership won't get you to innovation” The book,...
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Keywords:
by Kim Girard
- 2019
- Chapter
The Art of (Creative) Thought: Graham Wallas on the Creative Process
BOOK ABSTRACT: The Creativity Reader is a necessary companion for anyone interested in the historical roots of contemporary ideas about creativity, innovation, and imagination. It brings together a prestigious group of international experts who were tasked with...
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Amabile, Teresa M. "The Art of (Creative) Thought: Graham Wallas on the Creative Process." Chap. 2 in The Creativity Reader, edited by Vlad P. Glăveanu. Oxford, UK: Oxford University Press, 2019.
- Web
Field Course: Business of the Arts - Course Catalog
networking opportunities and the potential to develop new business and build market share.” Business of the Arts (BOTA) is designed to introduce students to the key issues faced by leaders in this important...
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- 16 Jun 2023
- News
On the Move: Adam Laitsas (MBA 2016)
Our “On the Move” series highlights HBS alumni who are taking on new roles and responsibilities. Here we speak with Adam Laitsas (MBA 2016), who was announced as EVP of International Strategy & Business Operations for the Professional Fighters League (PFL) MENA region...
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- 25 Aug 2022
- News
Open Market
Gretchen Howard (MBA 2002) came to HBS in part because she had a story in her mind about how her career would start: It was 2000, the apex of the dotcom bubble. She would move to Boston, study business, partner with a technologist from MIT, and build a transformative...
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- December 2004 (Revised April 2006)
- Case
Mavens & Moguls: Because Marketing Matters...
By: Myra M. Hart, Kristin Lieb and Victoria Winston
Mavens & Moguls is a virtual marketing-consulting firm of approximately 40 professionals. Examines the processes by which Paige Arnof-Fenn (an HBS grad with deep industry experience)draws on her experience and her network to create a high-quality marketing consulting...
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Keywords:
Networks;
Values and Beliefs;
Business Growth and Maturation;
Organizational Structure;
Marketing;
Entrepreneurship;
Experience and Expertise;
Growth and Development Strategy;
Consulting Industry
Hart, Myra M., Kristin Lieb, and Victoria Winston. "Mavens & Moguls: Because Marketing Matters..." Harvard Business School Case 805-005, December 2004. (Revised April 2006.)
- January 2018 (Revised October 2019)
- Case
Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand
By: Jill Avery
A 16th century Renaissance masterpiece, missing for 137 years, believed by many to have been destroyed and then rediscovered less than a decade ago, becomes the most expensive painting ever sold, all the while surrounded by controversy. Did the buyer of Leonardo da...
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Keywords:
Brands;
Brand Valuation;
Art Collector;
Arts Marketing;
Auction House;
Auctions;
Luxury Brand;
Luxury Consumers;
Luxury Goods;
Marketing;
Valuation;
Marketing Strategy;
Arts;
Luxury;
Value;
Brands and Branding;
Fine Arts Industry;
Italy;
United Kingdom;
Europe;
United States;
United Arab Emirates
Avery, Jill. "Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand." Harvard Business School Case 518-066, January 2018. (Revised October 2019.)
- 17 Jan 2008
- Research & Ideas
If Marketing Experts Ran Elections
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.For all the...
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Keywords:
by John A. Quelch
- 15 Oct 2008
- Working Paper Summaries
The Artful Dodger: Answering the Wrong Question the Right Way
Keywords:
by Todd Rogers & Michael I. Norton
- 2009
- Case
Innovamedica: Innovation in an Emerging Market
By: Roberto Charvel, Fernando Fabre and T. Putimahtama
Innovamedica was a medical start up with several state of the art devices such as a silicon substitute heart and other inventions. However, the founding scientist was struggling in attracting talent and fundraising and that had an impact on growth.
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Keywords:
Biotech;
Entrepreneurial Finance;
Entrepreneurship;
Start-up;
Emergent Countries;
Business Startups;
Talent and Talent Management;
Design;
Corporate Entrepreneurship;
Private Equity;
Health Testing and Trials;
Innovation and Invention;
Managerial Roles;
Biotechnology Industry;
Latin America;
North and Central America
Charvel, Roberto, Fernando Fabre, and T. Putimahtama. "Innovamedica: Innovation in an Emerging Market." Instituto Panamericano de Alta Dirección de Empresa (IPADE) Case (P)DGe-440, 2009.
- 19 Jan 2011
- Research & Ideas
Activist Board Members Increase Firm’s Market Value
Public company shareholders have long complained that corporate boards don't always act in the best interest of their investors. But does the addition of a shareholder-sponsored board member increase the market value of the firm? The...
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Keywords:
by Carmen Nobel