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All HBS Web
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- Faculty Publications (887)
- August 1988 (Revised August 1989)
- Case
Poletown Dilemma, The
By: Thomas R. Piper
Senior management of General Motors must select a site for a new assembly plant to replace two plants located in Detroit. The economics strongly favor a site in an adjacent state. However, a relocation would have substantial, negative impact on the existing work force,...
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Keywords:
Factories, Labs, and Plants;
Business and Government Relations;
Corporate Social Responsibility and Impact;
Business Offices;
Management Teams;
Restructuring;
Economics;
Auto Industry;
Michigan
Piper, Thomas R. "Poletown Dilemma, The." Harvard Business School Case 389-017, August 1988. (Revised August 1989.)
- June 1988 (Revised December 1991)
- Case
IBM Computer Conferencing
Applegate, Lynda M. "IBM Computer Conferencing." Harvard Business School Case 188-039, June 1988. (Revised December 1991.)
- 1988
- Chapter
Joint Ventures and Collaborative Arrangements in the Telecommunications Equipment Industry
By: Gary P. Pisano, Michael Russo and David Teece
- October 1987 (Revised November 1994)
- Case
Boston Fights Drugs (A): Designing Communications Research
Describes in detail the research mounted by five individuals with a $20,000 budget to combat drug abuse among Boston's school-going population. Using the focus group methodology they discover that most of the current anti-drug advertising is useless. They create their...
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Keywords:
Budgets and Budgeting;
Misleading and Fraudulent Advertising;
Communication Intention and Meaning;
Brands and Branding;
Performance Evaluation;
Research and Development;
Segmentation;
Pharmaceutical Industry;
Boston
Rangan, V. Kasturi. "Boston Fights Drugs (A): Designing Communications Research." Harvard Business School Case 588-031, October 1987. (Revised November 1994.)
- September 1987 (Revised June 1988)
- Case
Lorin Communications Corp.
By: W. Earl Sasser and Lucy N. Lytle
Keywords:
Communications Industry
Sasser, W. Earl, and Lucy N. Lytle. "Lorin Communications Corp." Harvard Business School Case 688-001, September 1987. (Revised June 1988.)
- July 1987 (Revised October 1995)
- Case
Phillips 66: Controlling a Company Through Crisis
The downstream operations subsidiary of a major U.S. petroleum company is faced with major restructuring decisions and responds by developing an Executive Information System (EIS) which allows for increased responsiveness, wider span of control, and higher levels of...
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Keywords:
Restructuring;
Information Management;
Governance Controls;
Organizational Design;
Crisis Management;
Communication;
Management Teams;
Growth Management;
Mining Industry;
Mining Industry;
United States
Applegate, Lynda M. "Phillips 66: Controlling a Company Through Crisis." Harvard Business School Case 189-006, July 1987. (Revised October 1995.)
- January 1987 (Revised March 1987)
- Case
MCI Communications Corp.: National Accounts Program
Keywords:
Telecommunications Industry
Cespedes, Frank V. "MCI Communications Corp.: National Accounts Program." Harvard Business School Case 587-116, January 1987. (Revised March 1987.)
- December 1986 (Revised April 1987)
- Case
Motorola's Japan Strategy
By: David B. Yoffie and John J. Coleman
Keywords:
Globalized Firms and Management;
Corporate Strategy;
Trade;
Technology Industry;
Technology Industry;
Japan
Yoffie, David B., and John J. Coleman. "Motorola's Japan Strategy." Harvard Business School Case 387-093, December 1986. (Revised April 1987.)
- October 1986
- Supplement
American Communications (B)
By: D. Quinn Mills and G Bruce Friesen
Mills, D. Quinn, and G Bruce Friesen. "American Communications (B)." Harvard Business School Supplement 487-031, October 1986.
- August 1986 (Revised May 2005)
- Case
Mike Finkelstein (B)
By: Carliss Y. Baldwin, Charles Bryan and Ken Leet
Following his successful turnaround of WTXX, Waterbury, Mike Finkelstein joined Odyssey Partners with a mandate to build a communications company. From 1982-1985, he acquired three more stations, financing each as an independent partnership. However, increasing...
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Keywords:
Business Exit or Shutdown;
Cash;
Business or Company Management;
Bonds;
Cost vs Benefits;
SWOT Analysis;
Alignment;
Acquisition;
Financial Strategy;
Corporate Finance;
Communications Industry
Baldwin, Carliss Y., Charles Bryan, and Ken Leet. "Mike Finkelstein (B)." Harvard Business School Case 287-021, August 1986. (Revised May 2005.)
- March 1986
- Teaching Note
American Communications (A), Teaching Note
By: D. Quinn Mills and G. Bruce Friesen
- March 1986 (Revised November 1990)
- Case
Valerie Morgan
Presents interviews and conversations with a woman who recently started a publishing house. Primarily concerns her immediate future regarding harvesting options: IPO, sell out, step up to chairman, venture capital, etc. Also deals with the excitement and thrill of...
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Keywords:
Interactive Communication;
Decision Choices and Conditions;
Entrepreneurship;
Cash;
Initial Public Offering;
Business or Company Management;
Strategic Planning;
Publishing Industry
Stevenson, Howard H. "Valerie Morgan." Harvard Business School Case 386-164, March 1986. (Revised November 1990.)
- September 1985 (Revised October 1989)
- Case
CompuServe (A)
By: James L. Heskett
Keywords:
Internet and the Web;
Information Technology;
Information Technology Industry;
Information Technology Industry
Heskett, James L. "CompuServe (A)." Harvard Business School Case 386-067, September 1985. (Revised October 1989.)
- April 1985 (Revised March 1986)
- Case
Seven-Up Division of Philip Morris
By: Michael E. Porter and Edward J. Hoff
In 1979, Philip Morris acquired the Seven-Up Co., the number three concentrate producer in the U.S. After four years of losses, Seven-Up had registered an operating profit in 1984. Industry analysts were debating the role that Seven-Up would play in Philip Morris's...
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Keywords:
Acquisition;
Business Divisions;
Debates;
Profit;
Production;
Personal Development and Career;
United States
Porter, Michael E., and Edward J. Hoff. "Seven-Up Division of Philip Morris." Harvard Business School Case 385-321, April 1985. (Revised March 1986.)
- August 1984 (Revised May 1992)
- Case
MCI Telecommunications Corp. (C): Data Communications Market Opportunity Assessment
By: John F. Cady and Frank V. Cespedes
Cady, John F., and Frank V. Cespedes. "MCI Telecommunications Corp. (C): Data Communications Market Opportunity Assessment." Harvard Business School Case 585-097, August 1984. (Revised May 1992.)
- July 1983
- Background Note
Brave New World: Note on the Data Communications Marketplace--1983
By: John F. Cady and Frank V. Cespedes
Keywords:
Information Industry
Cady, John F., and Frank V. Cespedes. "Brave New World: Note on the Data Communications Marketplace--1983." Harvard Business School Background Note 584-006, July 1983.
- January 1983 (Revised June 1985)
- Case
Mary Kay Cosmetics, Inc.: Marketing Communications
By: John A. Quelch
Marketing executives at the company are considering the merits of a variety of communications programs designed to increase the effectiveness of the company's sales force of beauty consultants.
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Keywords:
Marketing Communications;
Salesforce Management;
Decision Making;
Performance Effectiveness;
Management Teams;
Beauty and Cosmetics Industry;
United States
Quelch, John A. "Mary Kay Cosmetics, Inc.: Marketing Communications." Harvard Business School Case 583-068, January 1983. (Revised June 1985.)
- October 1982
- Supplement
Fiber-Optics Industry (D)
By: Michael E. Porter and John R. Wells
Porter, Michael E., and John R. Wells. "Fiber-Optics Industry (D)." Harvard Business School Supplement 383-044, October 1982.
- October 1982
- Supplement
Fiber-Optics Industry (E)
By: Michael E. Porter and John R. Wells
Porter, Michael E., and John R. Wells. "Fiber-Optics Industry (E)." Harvard Business School Supplement 383-045, October 1982.