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- Events (73)
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- Faculty Publications (6,515)
Show Results For
-
All HBS Web
(15,273)
- People (49)
- News (3,394)
- Research (9,118)
- Events (73)
- Multimedia (126)
- Faculty Publications (6,515)
- August 2010 (Revised January 2012)
- Teaching Note
Breaking the Buck (TN)
By: Robert C. Pozen and Elizabeth Leonard
Teaching Note for 310135.
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- 17 Sep 2013
- News
How sales and coupons persuade consumers to spend more money
- 07 Nov 2018
- News
Driving Digital Strategy: What Makes Amazon So Hard to Define?
- March 2016 (Revised February 2023)
- Teaching Note
Advertising Experiments at RestaurantGrades
By: Michael Luca, Weijia Dai and Hyunjin Kim
Advertising Experiments at RestaurantGrades is an exercise in which students are asked to analyze and make a recommendation on the basis of simulated experimental data. The setting is a hypothetical restaurant review company called RestaurantGrades (RG), which shows...
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- 21 May 2020
- Blog Post
Creating a World with Trusted Leaders: An Open Letter from MBA Students
“We as MBA students have a voice and with that a duty to make the voices of those most-vulnerable heard.” Amy, Sarika, and Steve (HBS 2020) watched in awe as signatures reached over 1,200 within a few days supporting the open letter they’d written to Fortune 500 CEOs....
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- 2014
- Book
A Social Strategy: How We Profit from Social Media
By: Mikolaj Jan Piskorski
Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives—from...
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Piskorski, Mikolaj Jan. A Social Strategy: How We Profit from Social Media. Princeton University Press, 2014.
- March 1990 (Revised March 1992)
- Case
New York Against AIDS (A): The Saatchi & Saatchi Compton Advertising Campaign
By: V. Kasturi Rangan and Sohel Karim
Describes the background leading to the development of an advertising campaign to help prevention of AIDS in New York City. The three television networks, however, for various reasons reject the campaign, to the dismay of Saatchi & Saatchi executives.
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Keywords:
Advertising Campaigns;
Growth and Development;
Health Care and Treatment;
Marketing Communications;
Failure;
Advertising Industry;
New York (city, NY)
Rangan, V. Kasturi, and Sohel Karim. "New York Against AIDS (A): The Saatchi & Saatchi Compton Advertising Campaign." Harvard Business School Case 590-036, March 1990. (Revised March 1992.)
- 31 Mar 2020
- News
Reinventing the Direct-to-Consumer Business Model
- April 1999 (Revised September 1999)
- Case
Compaq Computer: Consumer Notebook Group
By: David E. Bell and Ann Leamon
Presents the background for a video of a focus group on Compaq Computer's new consumer notebook. Engineers, manufacturers, and retailers had collaborated on the product design, which has been approved by the executive committee. A launch is scheduled for nine months...
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Keywords:
Human Resources;
Product Launch;
Product Design;
Outcome or Result;
Social and Collaborative Networks;
Corporate Strategy;
Computer Industry
Bell, David E., and Ann Leamon. "Compaq Computer: Consumer Notebook Group." Harvard Business School Case 599-053, April 1999. (Revised September 1999.)
- March 2008 (Revised March 2009)
- Case
Microsoft's Unlimited Potential (A)
By: V. Kasturi Rangan and Marie Bell
In April 2007, Bill Gates announced Microsoft Unlimited Potential. Its mission was to enable social and economic opportunity for the next five billion people. To deliver against this mission, Microsoft sought to focus its citizenship efforts and its product development...
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Keywords:
Developing Countries and Economies;
Emerging Markets;
Corporate Social Responsibility and Impact;
Growth and Development Strategy
Rangan, V. Kasturi, and Marie Bell. "Microsoft's Unlimited Potential (A)." Harvard Business School Case 508-072, March 2008. (Revised March 2009.)
- 13 Jan 2003
- Research & Ideas
Making Biotech Work as a Business
dubbed "a market for know-how." The new entrants became sellers; established pharmaceutical companies became buyers of the technology. This market View Details
- 13 Mar 2014
- Research & Ideas
Can We Get To Where We Need To Go?
much bigger, "gleaming" roadways, and he feels a growing concern that America's transportation and infrastructure systems are lacking attention and falling behind. “We suffer through an extremely aged and outdated infrastructure” It's a problem that is an...
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- October 1982 (Revised August 1999)
- Case
Johnson Wax: Enhance (A)
Johnson Wax has produced a new hair conditioner for problem hair. Before committing themselves to test market, they analyze the new product using a field based, pretest-market procedure called ASSESSOR. The testing reveals product positioning, advertising, and...
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Keywords:
Product Positioning;
Analysis;
Marketing Communications;
Advertising;
Beauty and Cosmetics Industry
Clarke, Darral G. "Johnson Wax: Enhance (A)." Harvard Business School Case 583-046, October 1982. (Revised August 1999.)
- Summer 2014
- Article
When Does a Platform Create Value by Limiting Choice?
By: Ramon Casadesus-Masanell and Hanna Halaburda
We present a theory for why it might be rational for a platform to limit the number of applications available on it. Our model is based on the observation that even if users prefer application variety, applications often also exhibit direct network effects. When there...
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Keywords:
Platform Governance;
Direct Network Effects;
Indirect Network Effects;
Complements;
Tragedy Of The Commons;
Equilibrium Selection;
Coordination;
Foresight;
Strategy;
Value Creation;
Digital Platforms;
Balance and Stability;
Decision Choices and Conditions;
Consumer Behavior;
Applications and Software;
Network Effects
Casadesus-Masanell, Ramon, and Hanna Halaburda. "When Does a Platform Create Value by Limiting Choice?" Journal of Economics & Management Strategy 23, no. 2 (Summer 2014): 259–293.
- 25 Aug 2003
- Research & Ideas
Studying Japan from the Inside
The same group of people who had been working for an under-performing company can produce outstanding results if they have the right leader. Japan may be the first country in the world where companies can choose from two different...
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Keywords:
by Cynthia Churchwell
- 30 Nov 2010
- Working Paper Summaries
Sponsored Links’ or ’Advertisements’?: Measuring Labeling Alternatives in Internet Search Engines
- December 2003 (Revised March 2004)
- Case
FIRA: Confronting the Mexican Agricultural Crisis
By: James E. Austin, Michael Chu and Cate Reavis
In fall 2003, Mexico's agriculture sector was facing a crisis brought on largely by a surge in cheap U.S. imports resulting from NAFTA and inaccessible and/or expensive terms of credit for Mexican agricultural producers. It was getting harder for Mexican producers to...
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Keywords:
Development Economics;
Public Sector;
Trade;
Financial Instruments;
Crisis Management;
Markets;
Strategic Planning;
Partners and Partnerships;
Competitive Strategy;
Agriculture and Agribusiness Industry
Austin, James E., Michael Chu, and Cate Reavis. "FIRA: Confronting the Mexican Agricultural Crisis." Harvard Business School Case 304-032, December 2003. (Revised March 2004.)
- February 9, 2024
- Article
The Rise of Consumer Crypto
By: Steve Kaczynski and Scott Duke Kominers
Although non-fungible tokens are often misunderstood and even derided, they remain a general and flexible solution for establishing and tracking ownership in the digital domain. As a superior solution to existing technology in many areas of the consumer economy, their...
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Keywords:
Cryptocurrency;
Crypto Economy;
NFTs;
Non-fungible Tokens;
Internet Of Everything;
Market Design;
Technological Innovation;
Demand and Consumers;
Web Services Industry
Kaczynski, Steve, and Scott Duke Kominers. "The Rise of Consumer Crypto." Project Syndicate (February 9, 2024).
- 10 Dec 2001
- Research & Ideas
Governance in India and Around the Globe
of capital markets in fostering such convergence through, for example, cross-border listings and global institutional investor activism. The software industry offers a unique setting to test the role of...
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- August 2018 (Revised February 2019)
- Case
Shindigz
By: Frank Cespedes
Shindigz provides party and celebratory items for various occasions and events through its branded online channel, through third-party retail and wholesale channels, and external online marketplaces. The case focuses on pricing challenges facing a venture with an...
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Keywords:
Ecommerce;
Pricing;
Price;
Strategy;
Decision Making;
Brands and Branding;
Distribution Channels;
E-commerce;
Consumer Products Industry
Cespedes, Frank. "Shindigz." Harvard Business School Case 819-010, August 2018. (Revised February 2019.)