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Show Results For
-
All HBS Web
(1,382)
- News (241)
- Research (967)
- Multimedia (4)
- Faculty Publications (694)
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- 2012
- Book
All Business is Local: Why Place Matters More Than Ever in a Global, Virtual World
By: John A. Quelch and Katherine E. Jocz
Quelch, John A., and Katherine E. Jocz. All Business is Local: Why Place Matters More Than Ever in a Global, Virtual World. New York: Portfolio/Penguin, 2012.
- May 2010
- Supplement
Flare Fragrances Company, Inc.: Analyzing Growth Opportunities, Spreadsheet Supplement (Brief Case)
By: John A. Quelch and Lisa D. Donovan
- May 2000
- Teaching Note
AT&T USADirect In-Language Service: India TN
By: John A. Quelch and V. Kasturi Rangan
Teaching Note for (9-596-013).
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- Article
Does the Customer Come First in Your Boardroom?
By: John A. Quelch and Gail J. McGovern
Quelch, John A., and Gail J. McGovern. "Does the Customer Come First in Your Boardroom?" Leader to Leader, no. 35 (Winter 2005): 28–32.
- 1997
- Article
Business-to-Business Market Making on the Internet
By: Lisa R. Klein and John A. Quelch
Klein, Lisa R., and John A. Quelch. "Business-to-Business Market Making on the Internet." International Marketing Review 14, no. 5 (1997): 345–361.
- Article
Pharmaceutical Marketing Practices in the Third World
By: N. Craig Smith and John A. Quelch
Smith, N. Craig, and John A. Quelch. "Pharmaceutical Marketing Practices in the Third World." Special Issue on Quality of Life. Journal of Business Research 23, no. 1 (August 1991): 113–126.
- autumn 2003
- Article
Rediscover Your Customers
By: John A. Quelch and Gail J. McGovern
Quelch, John A., and Gail J. McGovern. "Rediscover Your Customers." European Business Forum, no. 15 (autumn 2003): 91.
- 1992
- Book
Ethics in Marketing
By: N. Craig Smith and John A. Quelch
Smith, N. Craig, and John A. Quelch. Ethics in Marketing. Homewood, IL: Irwin, 1992.
- 29 Apr 2014
- First Look
First Look: April 29
Publications August 2013 Journal of Financial Economics X-CAPM: An Extrapolative Capital Asset Pricing Model By: Barberis, Nicholas, Robin Greenwood, Lawrence Jin, and Andrei Shleifer Abstract—Survey evidence suggests that many investors form beliefs about future...
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Keywords:
Sean Silverthorne
- Article
Building and Valuing Brands in the Nonprofit Sector
By: Nathalie Laidler-Kylander, John A. Quelch and Bernard L. Simonin
Laidler-Kylander, Nathalie, John A. Quelch, and Bernard L. Simonin. "Building and Valuing Brands in the Nonprofit Sector." Nonprofit Management & Leadership 17, no. 3 (Spring 2007): 253–277.
- 2005
- Manual
Problems and Cases in Health Care Marketing - Instructor Manual
Gourville, John T., John A. Quelch, and V. Kasturi Rangan. Problems and Cases in Health Care Marketing - Instructor Manual. New York: McGraw-Hill/Irwin, 2005.
- 1995
- Book
Global Marketing Management: Cases and Readings
By: Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett
Buzzell, Robert D., John A. Quelch, and Christopher A. Bartlett. Global Marketing Management: Cases and Readings. 3rd ed. Reading, MA: Addison-Wesley Publishing Company, 1995.
- Article
Responsibility and Responsiveness: Black & Decker Designs a Recall
By: Craig Smith, John A. Quelch and Gael Simonson
Smith, Craig, John A. Quelch, and Gael Simonson. "Responsibility and Responsiveness: Black & Decker Designs a Recall." Design Management Journal 2, no. 4 (Fall 1991): 16–21.
- 27 May 2008
- Sharpening Your Skills
Sharpening Your Skills: Thinking About Global
Professor John Quelch provides some answers. Key concepts include: For decades, Ford has created specialized products for different countries while Toyota, Nissan, and Honda sold standard products under a...
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- September 20, 2004
- Comment
How Consumers Value Global Brands
By: Douglas Holt, John A. Quelch and Earl L. Taylor
In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we conducted a qualitative study in forty-one countries to...
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Keywords:
Global Brands;
Brand Value;
Multi-national Brands;
Social Responsibility;
Global Range;
Multinational Firms and Management;
Globalized Markets and Industries;
Brands and Branding;
Social Marketing;
Corporate Social Responsibility and Impact
Holt, Douglas, John A. Quelch, and Earl L. Taylor. "How Consumers Value Global Brands." Harvard Business School Working Knowledge (September 20, 2004).
- November 2004
- Article
Bringing Customers Into the Boardroom
By: Gail J. McGovern, David Court, John A. Quelch and Blair Crawford
McGovern, Gail J., David Court, John A. Quelch, and Blair Crawford. "Bringing Customers Into the Boardroom." Harvard Business Review 82, no. 11 (November 2004): 70–80.
- September–October 1996
- Article
A Strategic Approach to Managing Product Recalls
By: N. Craig Smith, Robert J. Thomas and John A. Quelch
Smith, N. Craig, Robert J. Thomas, and John A. Quelch. "A Strategic Approach to Managing Product Recalls." Harvard Business Review 74, no. 5 (September–October 1996): 102–113.
- 10 Mar 2009
- First Look
First Look: March 10, 2009
a free press, real-life horror stories with bearing on policy issues may serve to blunt the power of special interests by informing and catalyzing public opinion. An Exploration of Marketing's Impact on Society: A Perspective Linked to...
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Keywords:
Martha Lagace
- 26 Sep 2006
- First Look
First Look: September 26, 2006
AIDS, Fighting Poverty: Customer Centric Marketing in the Generic Antiretroviral Business Authors:Rohit Deshpandé and Zoe Chance Publication:In Business Solutions for the Global Poor: Creating Social and Economic Value, edited by Kash...
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Keywords:
Sean Silverthorne
- 15 Jun 2010
- First Look
First Look: June 15
tranches. Overall, a one standard deviation reduction in average time on the market decreases the interest rate for institutional loans by over 30 basis points per annum. While this effect is significantly larger for loan tranches bought...
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Keywords:
Martha Lagace