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- News (411)
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- Faculty Publications (295)
Show Results For
-
All HBS Web
(1,935)
- People (14)
- News (411)
- Research (945)
- Events (6)
- Multimedia (3)
- Faculty Publications (295)
- Article
The Corporate Brand Identity and Reputation Matrix—The Case of the Nobel Prize
By: Mats Urde and Stephen A. Greyser
The purpose of this article is to explore corporate brand identity and reputation, with the aim of integrating them into a single managerial framework. The Nobel Prize serves as an in-depth field-based case study and is analysed using the Corporate Brand Identity and...
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Urde, Mats, and Stephen A. Greyser. "The Corporate Brand Identity and Reputation Matrix—The Case of the Nobel Prize." Journal of Brand Management 23, no. 1 (January 2016): 89–117.
- July 2001 (Revised September 2005)
- Case
USA TODAY: Pursuing the Network Strategy (A)
By: Michael L. Tushman, Michael J. Roberts and David Kiron
Describes the evolution of USA TODAY Online, the electronic version of the newspaper, within the organizational structure of the newspaper. Describes the tensions and issues that develop and the pressure from the Online division to be spun off. At the same time, CEO...
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Keywords:
Business Units;
Organizational Change and Adaptation;
Integration;
Internet and the Web;
Organizational Design;
Groups and Teams;
Newspapers;
Innovation and Invention;
Journalism and News Industry
Tushman, Michael L., Michael J. Roberts, and David Kiron. "USA TODAY: Pursuing the Network Strategy (A)." Harvard Business School Case 402-010, July 2001. (Revised September 2005.)
- 27 Nov 2012
- News
The Beauty of the Network
Pao: A beauty business veteran leverages the HBS network to launch her own skincare line. Photo courtesy Patti Pao Patti Pao (MBA 1987) describes her two years at HBS as “spectacularly unsuccessful,” thanks...
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- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
customers over long periods of time. What's the secret of long-running megabrands such as Mountain Dew, Nike, and Budweiser? The magical sweet spot when a brand delivers imaginative stories that are...
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Keywords:
by Martha Lagace
- 01 Mar 2004
- News
Protecting against the Erosion of Brand Value
Innovation, a newsletter from HBS Publishing. “Barnes & Noble’s action indicates that within the publishing area, circumstances have changed, meaning that the power to capture value from View Details
- 07 Dec 1999
- Research & Ideas
Henry Heinz and Brand Creation in the Late Nineteenth Century
efficiently as possible. Increasing the company's product line was a potentially quick, inexpensive way to shape a nascent market for processed food. It was also a means, Heinz...
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Keywords:
by Nancy F. Koehn
- 11 Dec 2023
- Blog Post
Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy
Kyle Leahy (MBA 2011) stepped into the CEO role of Glossier in May 2022 ready to take the brand to new heights. Since its founding in 2014, Glossier had disrupted the beauty industry, created a powerful...
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- May 2012
- Article
To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance
By: Thales S. Teixeira, Michel Wedel and Rik Pieters
Huge amounts of money are spent on TV advertising. In an environment of rising per-viewer rates for advertisers and increased skipping past ads by consumers, it is necessary for advertising managers to understand the determinants of commercial avoidance. In order to...
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Teixeira, Thales S., Michel Wedel, and Rik Pieters. "To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance." GfK Marketing Intelligence Review 4, no. 1 (May 2012): 14–23.
- 03 Mar 2011
- Working Paper Summaries
How Firm Strategies Influence the Architecture of Transaction Networks
- August 2012 (Revised October 2015)
- Case
LinkedIn Corporation, 2012
By: David Yoffie and Liz Kind
Since its inception in 2003, LinkedIn had become a leading Silicon Valley institution with a brand name that was recognizable throughout the U.S. and in many countries overseas. As of March 2012, LinkedIn was the world's largest professional network on the Internet...
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Keywords:
Social Networking;
Media;
Technology;
Strategy;
Growth Management;
Internet and the Web;
Corporate Strategy;
Social and Collaborative Networks;
Brands and Branding;
Social Media;
Service Industry;
Media and Broadcasting Industry;
California
Yoffie, David, and Liz Kind. "LinkedIn Corporation, 2012 ." Harvard Business School Case 713-420, August 2012. (Revised October 2015.)
- 07 Mar 2019
- News
Smart Marketing Brings Rapid Growth to Latino Brands
did, one step at a time, is bring together concepts and brands from Mexico and from Latin America, establish them in the marketplace, and work them hard to visually have an influence at View Details
- 11 Dec 2023
- Blog Post
Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy
Kyle Leahy (MBA 2011) stepped into the CEO role of Glossier in May 2022 ready to take the brand to new heights. Since its founding in 2014, Glossier had disrupted the beauty industry, created a powerful...
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Keywords:
Consumer Products / Retail
- 2012
- Working Paper
Author-Level Eigenfactor Metrics: Evaluating the Influence of Authors, Institutions and Countries within the SSRN community
By: Jevin D. West, Michael C. Jensen, Ralph J. Dandrea, Gregg Gordon and Carl T. Bergstrom
In this paper, we show how the Eigenfactor® score, originally designed for ranking scholarly journals, can be adapted to rank the scholarly output of authors, institutions, and countries based on author-level citation data. Using the methods described herein, we...
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Keywords:
Body of Literature;
Measurement and Metrics;
Networks;
Rank and Position;
Research;
Motivation and Incentives
West, Jevin D., Michael C. Jensen, Ralph J. Dandrea, Gregg Gordon, and Carl T. Bergstrom. "Author-Level Eigenfactor Metrics: Evaluating the Influence of Authors, Institutions and Countries within the SSRN community." Harvard Business School Working Paper, No. 12-068, February 2012.
- 2010
- Other Unpublished Work
Hunkering Down and Venturing Out: Network Activation in Response to the Uncertainty of Organizational Restructuring
Uncertain times in organizational life are often accompanied by shifts in resources and power and can trigger a desire for people to affiliate with others. Yet little is understood about which network ties people activate when they feel uncertain about their standing...
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- 06 Jun 2024
- Blog Post
Revolutionizing Wellness: Kate Twist (MBA 2008) Shapes the Future of Consumer Health Brands
remain - and someone in your friend group will remember the ‘takeaway’ you need in the moment.” The HBS network also played a role in Twist landing her first brand management...
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- February 2022
- Case
Toraya
By: Lauren Cohen and Akiko Kanno
Mitsuharu Kurokawa was the 18th generation leader of a family firm that produced and sold premium Japanese sweets, Toraya Confectionery Co., Ltd. He had succeeded the business from his father, Mitsuhiro Kurokawa who had led the firm for thirty years. Mitsuharu was...
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- Forthcoming
- Article
Dynamic Silos: Increased Modularity and Decreased Stability in Intra-organizational Communication Networks During the COVID-19 Pandemic
By: Tiona Zuzul, Emily Cox Pahnke, Jonathan Larson, Christopher White, Patrick Bourke, Nicholas Caurvina, Neha Parikh Shah, Fereshteh Amini, Youngser Park, Joshua Vogelstein, Jeffrey Weston and Carey E. Priebe
Workplace communications around the world were drastically altered by COVID-19, related work-from-home orders, and the rise of remote work. To understand these shifts, we analyzed aggregated, anonymized metadata from over 360 billion emails within 4,361 organizations...
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Zuzul, Tiona, Emily Cox Pahnke, Jonathan Larson, Christopher White, Patrick Bourke, Nicholas Caurvina, Neha Parikh Shah, Fereshteh Amini, Youngser Park, Joshua Vogelstein, Jeffrey Weston, and Carey E. Priebe. "Dynamic Silos: Increased Modularity and Decreased Stability in Intra-organizational Communication Networks During the COVID-19 Pandemic." Management Science (forthcoming).
- January 2015 (Revised November 2016)
- Case
La Martina: Leveraging Polo's Luxury Lifestyle
By: Anat Keinan, Maria Fernanda Miguel and Sandrine Crener
Founded in 1984 in Buenos Aires, Argentina, La Martina has grown from a high-end polo equipment company into a global fashion brand with operations in 56 countries. Polo, which is not only a sport but also a way of life, is at the core of the brand DNA. Polo is a...
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Keywords:
Luxury Brand;
Digital Marketing;
Premium Brands;
Fashion;
Leather Goods;
Retail;
Globalization;
Brand Positioning;
Brand Extension;
Lifestyle Brand;
Growth Strategy;
Polo;
Entrepreneurship;
Family Business;
Brand Partnerships;
Business Model;
Product Positioning;
Diversification;
Luxury;
Sports;
Brands and Branding;
Consumer Products Industry;
Fashion Industry;
Sports Industry;
Buenos Aires
Keinan, Anat, Maria Fernanda Miguel, and Sandrine Crener. "La Martina: Leveraging Polo's Luxury Lifestyle." Harvard Business School Case 515-085, January 2015. (Revised November 2016.)
- 2023
- Working Paper
Estimating Productivity in the Presence of Spillovers: Firm-Level Evidence from the U.S. Production Network
By: Ebehi Iyoha
This paper examines the extent to which productivity gains are transmitted across U.S. firms through buyer-supplier relationships. Many empirical studies measure firm-to-firm spillovers using firm-level productivity estimates derived from control function approaches....
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Iyoha, Ebehi. "Estimating Productivity in the Presence of Spillovers: Firm-Level Evidence from the U.S. Production Network." Harvard Business School Working Paper, No. 24-033, December 2023. (Winner of the Young Economists' Essay Award at the 2021 Annual Conference of the European Association for Research in Industrial Economics (EARIE))
- 05 Aug 2014
- Blog Post
Leverage the Power of Alumni Networks in Recruiting
example, if your organization is participating in a company presentation, consider sending an alum of the school to help present. Our office will continue to travel to many US and international cities over the coming months and we...
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