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Show Results For
-
All HBS Web
(3,240)
- People (1)
- News (615)
- Research (2,029)
- Events (11)
- Multimedia (6)
- Faculty Publications (931)
- March 2020 (Revised February 2021)
- Module Note
Corporate Strategy
By: Ashish Nanda
As a strategist, you must decide for your firm what products to produce, what customers to serve, what geographies to operate in, and what activities to perform. This note on Corporate Strategy, which introduces the fifth module of the RC Strategy course, offers a...
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Nanda, Ashish. "Corporate Strategy." Harvard Business School Module Note 720-448, March 2020. (Revised February 2021.)
- 06 Jun 2023
- Cold Call Podcast
The Opioid Crisis, CEO Pay, and Shareholder Activism
- Article
Divided We Lead: CEO Activism Has Entered the Mainstream
By: Aaron K. Chatterji and Michael W. Toffel
Leaders in all sectors, from business to sports to education, are increasingly wading into controversial political and social issues. Based on interviews with leaders who have made activism part of their core activities, we found that they feel compelled to address...
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Chatterji, Aaron K., and Michael W. Toffel. "Divided We Lead: CEO Activism Has Entered the Mainstream." Special Issue on HBR Big Idea: Leadership in a Hot-Button World. Harvard Business Review (website) (March–April 2018).
- December 2018 (Revised September 2019)
- Case
Brand Activism: Nike and Colin Kaepernick
By: Jill Avery and Koen Pauwels
Nike's selection of politically polarizing Colin Kaepernick as the spokesperson for the 30th anniversary of its iconic "Just Do It" campaign catapulted the brand into the media spotlight and made it a political flashpoint for consumers across America. Would the choice...
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Keywords:
Digital Marketing;
Entertainment;
Politics;
Activism;
Brand Equity;
Marketing;
Marketing Strategy;
Brands and Branding;
Marketing Communications;
Sports;
Advertising;
Social Media;
Apparel and Accessories Industry;
Sports Industry;
Consumer Products Industry;
United States;
North America
Avery, Jill, and Koen Pauwels. "Brand Activism: Nike and Colin Kaepernick." Harvard Business School Case 519-046, December 2018. (Revised September 2019.)
- June 1996
- Case
Siemens Corporation (B): Corporate Advertising for 1996
By: Stephen A. Greyser and Norman Klein
Describes the television advertising and presents examples of the comparable print ads, then documents new measurement tools and presents the results of key surveys that address audience awareness. Also includes other relevant activities to support Siemens USA's...
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Keywords:
Advertising Campaigns;
Learning;
Balanced Scorecard;
Operations;
Outcome or Result;
Advertising Industry
Greyser, Stephen A., and Norman Klein. "Siemens Corporation (B): Corporate Advertising for 1996." Harvard Business School Case 596-106, June 1996.
- 09 Aug 2016
- Working Paper Summaries
Shareholder Activism on Sustainability Issues
- 16 Feb 2016
- News
The Political Issues Board Directors Care Most About
- 20 Sep 2017
- News
Japan Is Counting on Shareholder Activism to Improve Its Economy
- 07 Sep 2021
- News
Embracing Activism for Social Change
financial assistance from classroom to career. SUPPORTING STUDENTS Her role as senior advisor in the Detroit Mayor’s office is Mendu’s first experience in municipal government, but she has long embraced activism for social change. Before...
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Keywords:
Deborah Blagg
- 1994
- Article
Energy Taxes and Aggregate Economic Activity
By: J. J. Rotemberg and Michael Woodford
Rotemberg, J. J., and Michael Woodford. "Energy Taxes and Aggregate Economic Activity." Tax Policy and the Economy 8 (1994): 159–195.
- 14 Jan 2022
- Blog Post
Embracing Activism for Social Change
the city’s Mental Health Co-Response Partnership, as well as with Andrea Smith, director of Workforce Training & Program Development at DWIHN. Her role as senior advisor in the Detroit Mayor’s office is Mendu’s first experience in municipal government, but she has...
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- Web
Europe - Global Activities 2020
When first exploring the region, the research team envisioned a case focused simply on economic activity in the landlocked country. Upon talking to leaders in the government, business, social, and academic sectors, it became clear,...
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- March 2012
- Article
Managing Political Risk in Global Business: Beiersdorf 1914-1990
By: Geoffrey Jones and Christina Lubinski
This article is concerned with business strategies of political risk management during the twentieth century. It focuses especially on Beiersdorf, a pharmaceutical and skin care company in Germany. During World War I, the expropriation of its brands and trademarks...
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Keywords:
Business Strategy;
Government and Politics;
Risk Management;
Brands and Branding;
Problems and Challenges;
Communication Technology;
Cost;
Trademarks;
Strategy;
Pharmaceutical Industry;
Germany
Jones, Geoffrey, and Christina Lubinski. "Managing Political Risk in Global Business: Beiersdorf 1914-1990." Enterprise & Society 13, no. 1 (March 2012): 85–119.
- March 1999 (Revised June 2005)
- Case
Saevig Corporation
By: Henry B. Reiling and Mark Pollard
The taxpayer purchased land and later transferred it to a family controlled corporation in return for an earn out. When funds were eventually received, the IRS treated them as dividends, whereas the individual and corporate taxpayers contended they were sums paid on...
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Keywords:
Investment Return;
Debt Securities;
Taxation;
Outcome or Result;
Financial Reporting;
Family Business;
Assets;
Business and Stakeholder Relations
Reiling, Henry B., and Mark Pollard. "Saevig Corporation." Harvard Business School Case 299-082, March 1999. (Revised June 2005.)
- Web
Europe - Global Activities 2021
is a result of decades of uncontrolled immigration, leading to deeply ingrained, dysfunctional structures,” says Tengberg, who is now a journalist in Lisbon, Portugal. “Outdated international treaties and a fearful political climate...
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- Web
Israel - Global Activities 2021
Agribusiness Seminar as well as to students in his Food and Agribusiness MBA elective. “The goal of the case discussion is to help course participants and students understand how economic institutions and corporate strategy interact in a...
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- March 24, 2015
- Article
Starbucks' 'Race Together' Campaign and the Upside of CEO Activism
By: Aaron Chatterji and Michael W. Toffel
When Starbucks CEO Howard Schultz asked his baristas to engage customers in a discussion about race in America, it was a clear case of the growing trend of "CEO activism." Despite the criticism of that particular initiative, CEO activism—from Shultz to Chick-Fil-A's...
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Keywords:
Leadership;
Social Issues;
Corporate Social Responsibility and Impact;
Communication Strategy;
Race
Chatterji, Aaron, and Michael W. Toffel. "Starbucks' 'Race Together' Campaign and the Upside of CEO Activism." Harvard Business Review (website) (March 24, 2015).
- 13 Nov 2019
- Working Paper Summaries
Shareholder Activism and Firms’ Voluntary Disclosure of Climate Change Risks
- 2023
- Working Paper
The Politics of Philanthropy in China
By: Geoffrey Jones and Yuhai Wu
This working paper looks historically at business philanthropy in China. In the West, the literature has distinguished between entrepreneurial and customary philanthropy, while the phenomenon of spiritual philanthropy has been identified in many emerging markets. This...
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Keywords:
China;
Philanthropy;
Ethics;
Philanthropy and Charitable Giving;
Moral Sensibility;
Corporate Social Responsibility and Impact;
Economic Systems;
Economic Sectors;
China
Jones, Geoffrey, and Yuhai Wu. "The Politics of Philanthropy in China." Harvard Business School Working Paper, No. 23-067, May 2023.
- 2014
- Working Paper
The Role of the Corporation in Society: An Alternative View and Opportunities for Future Research
By: George Serafeim
A long-standing ideology in business education has been that a corporation is run for the sole interest of its shareholders. I present an alternative view where increasing concentration of economic activity and power in the world's largest corporations, the Global...
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Keywords:
Corporate Social Responsibility;
Corporate Governance;
Environment;
Environmental And Social Sustainability;
Sustainability;
Sustainability Reporting;
Sustainability Research;
Sustainability Targets;
Corporate Performance;
Corporate Accountability;
Corporate Social Responsibility and Impact
Serafeim, George. "The Role of the Corporation in Society: An Alternative View and Opportunities for Future Research." Harvard Business School Working Paper, No. 14-110, May 2014.