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- Faculty Publications (101)
- October 2006 (Revised October 2007)
- Case
Google Advertising
By: Youngme E. Moon and David Chen
In mid-2006, Google is the number one search engine in America with 99% of its revenues deriving from its simple, text-only advertising services. It is on track to bring in roughly $9.5 billion in advertising revenue in 2006, which would place it fourth among American...
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Keywords:
Digital Marketing;
Disruptive Innovation;
Media;
Expansion;
Internet and the Web;
Advertising Industry;
United States
Moon, Youngme E., and David Chen. "Google Advertising." Harvard Business School Case 507-038, October 2006. (Revised October 2007.)
- October 2005 (Revised February 2006)
- Case
Reactivity: A Case of Re-Invention
By: Myra M. Hart and Sylvia Sensiper
By the time Glenn Osaka joined Reactivity as its new CEO in January 2001, the Internet bubble had burst, the financial markets had turned, and the company's core businesses were drying up. He was not hired to lead a turnaround, but Osaka found that the firm's future...
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- July 2001
- Exercise
Working with Your "Shadow Partner": Building a High Tech Investment Portfolio
By: Dwight B. Crane and Richard L. Nolan
Team-based exercise designed to illustrate the use of the Internet directly by executives. Requires going on the Internet to search for information required to construct a high-tech investment portfolio.
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Crane, Dwight B., and Richard L. Nolan. Working with Your "Shadow Partner": Building a High Tech Investment Portfolio. Harvard Business School Exercise 302-029, July 2001.
- February 2001 (Revised June 2001)
- Case
ClubTools, Inc.
By: Paul W. Marshall and Kristin Perry
Discusses the development of an Internet start-up by a recent HBS graduate. Details the company's business plan, incubation, technology development, marketing strategy, and search for funding.
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Keywords:
Business Startups;
Business Plan;
Cash Flow;
Marketing Strategy;
Financing and Loans;
Technological Innovation;
Internet and the Web;
Forecasting and Prediction
Marshall, Paul W., and Kristin Perry. "ClubTools, Inc." Harvard Business School Case 801-164, February 2001. (Revised June 2001.)
- November 2000
- Case
Model E: An Incubated Enterprise
By: Myra M. Hart
Provides a close-up view of an entrepreneurial search for opportunity, the role of incubators in the process, and the development of a viable business concept. Also depicts the changes made to the business concept as new people (with new expertise and experience) are...
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Keywords:
Business Model;
Transformation;
Entrepreneurship;
Human Resources;
Problems and Challenges;
Internet and the Web
Hart, Myra M. "Model E: An Incubated Enterprise." Harvard Business School Case 801-257, November 2000.
- October 2000 (Revised March 2001)
- Case
eLance.com: Building a Professional Services Marketplace
By: Lynda M. Applegate and Kristin Kohler
Launched as an eBay for services, eLance promises to leverage the capabilities of the Internet to not only change the way services are bought and sold, but change the fundamental dynamics of the global economy. Building on theories posited in the HBR article by Tim...
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Keywords:
Entrepreneurship;
Technological Innovation;
Job Search;
Business or Company Management;
Growth and Development Strategy;
Business Strategy;
Competitive Strategy;
Web Sites;
Information Technology Industry;
Information Technology Industry
Applegate, Lynda M., and Kristin Kohler. "eLance.com: Building a Professional Services Marketplace." Harvard Business School Case 801-224, October 2000. (Revised March 2001.)
- August 2000 (Revised September 2002)
- Exercise
Working with Your Shadow Partner in Analyzing IT Strategic Partnering
By: Richard L. Nolan
A team-based exercise allowing students to conduct a strategy analysis of the leading companies in the IT business. Involves searching on the web for both public information sources and company information sources. The teams work together to analyze the information and...
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Nolan, Richard L. "Working with Your Shadow Partner in Analyzing IT Strategic Partnering." Harvard Business School Exercise 301-003, August 2000. (Revised September 2002.)
- January 2000 (Revised April 2000)
- Case
AsiaMail.com: What's in a Name?
By: Myra M. Hart and Sharon Peyus
Three founders of an international Internet company (e-mail-based marketing) struggle with naming the company. As they prepare to invest more than $10 million of first-round venture funding in advertising and marketing, they search for a name that will have power and...
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Keywords:
Business Startups;
Venture Capital;
Brands and Branding;
Internet and the Web;
Entrepreneurship;
Advertising;
Marketing;
Information Technology Industry;
Information Technology Industry;
Asia
Hart, Myra M., and Sharon Peyus. "AsiaMail.com: What's in a Name?" Harvard Business School Case 800-132, January 2000. (Revised April 2000.)
- June 1999 (Revised May 2000)
- Exercise
Working with your "Shadow Partner" in the healthcare industry (A)
By: Richard L. Nolan
Intended to introduce individuals to search engines and databases on the Internet, in particular those that are available to HBS. This exercise is a more difficult version of Working with Your "Shadow Partner" and is intended for those with some previous Internet...
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Nolan, Richard L. Working with your "Shadow Partner" in the healthcare industry (A). Harvard Business School Exercise 399-177, June 1999. (Revised May 2000.)
- September 1998 (Revised September 1998)
- Exercise
Working with Your "Shadow Partner"
By: Richard L. Nolan and Kelley Porter
Intended to introduce individuals to search engines and databases on the Internet, in particular those that are available to HBS.
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Nolan, Richard L., and Kelley Porter. Working with Your "Shadow Partner". Harvard Business School Exercise 399-051, September 1998. (Revised September 1998.)
- January 1998 (Revised March 1998)
- Case
Staples (C)
By: Myra M. Hart, Marco Iansiti and Barbara Feinberg
The search for appropriate hardware and software to support the launch of a new large-scale retail operation forces the management team to define their goals at a very detailed level and to make all underlying assumptions explicit.
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Keywords:
Goals and Objectives;
Information Infrastructure;
Applications and Software;
Business Startups;
Management Teams;
Retail Industry
Hart, Myra M., Marco Iansiti, and Barbara Feinberg. "Staples (C)." Harvard Business School Case 898-159, January 1998. (Revised March 1998.)
- January 1998 (Revised May 1999)
- Case
General Scanning, Inc. (B)
By: H. Kent Bowen, Sean McClenaghan and Charles Tillen
After meeting with a mediator, Montagu and Davis decided their goals were not in accordance, and Davis left General Scanning. Montagu and Brosens wrote three-year objectives for the company and proceeded to search for a new professional manager. Chuck Winston took on...
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Keywords:
Business Units;
Restructuring;
Change;
Business or Company Management;
Ownership Stake;
Strategic Planning;
Hardware
Bowen, H. Kent, Sean McClenaghan, and Charles Tillen. "General Scanning, Inc. (B)." Harvard Business School Case 698-037, January 1998. (Revised May 1999.)
- November 1997 (Revised August 1998)
- Case
Palm Computing, Inc. 1995: Financing Challenges
By: Myra M. Hart and Stephanie Dodson
The president, Donna Dubinsky, and the chairman and founder, Jeff Hawkins, discuss an opportunity to sell their company to U.S. Robotics. They must weigh this option versus accepting venture capital funding, partnering with a large company that could provide...
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Keywords:
Venture Capital;
Partners and Partnerships;
Business Exit or Shutdown;
Decision Choices and Conditions;
Information Technology Industry;
Information Technology Industry
Hart, Myra M., and Stephanie Dodson. "Palm Computing, Inc. 1995: Financing Challenges." Harvard Business School Case 898-090, November 1997. (Revised August 1998.)
- September 1997 (Revised October 1997)
- Case
Information at the World Bank: In Search of a Technology Solution (B)
By: W. Earl Sasser and Josep Valor
Acting on his vision to make the World Bank a knowledge institution, bank President Wolfensohn announces the creation of an Information and Knowledge Management Council and an Information Solutions Group, headed by a newly nominated CEO, Mohamed Muhsin. This case...
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Keywords:
Organizational Change and Adaptation;
Information Technology;
Knowledge Management;
Management Teams;
Information Management;
Banks and Banking;
Banking Industry
Sasser, W. Earl, and Josep Valor. "Information at the World Bank: In Search of a Technology Solution (B)." Harvard Business School Case 898-054, September 1997. (Revised October 1997.)
- September 1997
- Case
Information at the World Bank: In Search of a Technology Solution (A)
By: W. Earl Sasser, Josep Valor and Carin-Isabel Knoop
Information Technology Services Director Mohamed Muhsin planned to restructure the World Bank's information technology in response to President Jim Wolfensohn's call to build a knowledge bank. Several reorganization efforts taken by the bank in the 1980s led to a...
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Keywords:
Restructuring;
Information;
Knowledge Management;
Mission and Purpose;
Technology;
Public Administration Industry
Sasser, W. Earl, Josep Valor, and Carin-Isabel Knoop. "Information at the World Bank: In Search of a Technology Solution (A)." Harvard Business School Case 898-053, September 1997.
- March 1997 (Revised October 2017)
- Case
Hospital Equipment Corporation
By: Clayton M. Christensen and Rory McDonald
Hospital Equipment Corp. is a very successful maker of hospital beds. Due to outstanding performance in new product development, it grew to dominate its primary market and is searching for other opportunities to grow through new product development. It discovers that...
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Keywords:
Growth and Development Strategy;
Innovation and Management;
Opportunities;
Business Processes;
Product Development;
Technological Innovation;
Expansion;
Markets;
Problems and Challenges;
Medical Devices and Supplies Industry;
United States
Christensen, Clayton M., and Rory McDonald. "Hospital Equipment Corporation." Harvard Business School Case 697-086, March 1997. (Revised October 2017.)
- Teaching Interest
Competing in the Age of Digital Platforms—(Executive Education)
By: David B. Yoffie
Summary
Without exception, the most valuable companies in the world today are platforms. Microsoft, Apple, Amazon, Google, Facebook, and many other firms have built their fortunes by facilitating innovation across global ecosystems or... View Details
Without exception, the most valuable companies in the world today are platforms. Microsoft, Apple, Amazon, Google, Facebook, and many other firms have built their fortunes by facilitating innovation across global ecosystems or... View Details
- Teaching Interest
Driving Digital Strategy (DIGS)
By: Sunil Gupta
Digital technologies have changed the way consumers search for information, communicate with each other, and buy products. Rapid changes in technology and consumer behavior have had a profound impact on business models and marketing practices. This program equips...
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- Teaching Interest
Launching Technology Ventures
This course takes the perspective of founders struggling to achieve product market fit in their early-stage startups. Our cases focus on founder decision during this search and discovery phase, both in the experiments that they design and run as well as the... View Details
- 2015
- Other Teaching and Training Material
Marketing Reading: Digital Marketing
By: Sunil Gupta and Joseph Davin
Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and...
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Keywords:
Advertising;
Buzz Marketing;
Internet Marketing;
Marketing;
Marketing Management;
Social Media;
Social Networks;
Viral Marketing;
Word-of-mouth Marketing;
Digital;
Internet;
Marketing Channels;
Marketing Reference Programs;
Online Advertising;
Advertising Industry
Gupta, Sunil, and Joseph Davin. "Marketing Reading: Digital Marketing." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8224, 2015.