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- All HBS Web (213)
- Faculty Publications (62)
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- November 2008 (Revised November 2008)
- Case
Cyworld: Creating and Capturing Value in a Social Network
By: Sunil Gupta and Sangman Han
In May 2008, the new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base. Cyworld was founded in 1999, and in 2003 it was acquired by SK Telecom, a leading mobile service provider in Korea....
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Keywords:
Customer Value and Value Chain;
Consumer Behavior;
Social and Collaborative Networks;
Segmentation;
Value Creation;
South Korea
Gupta, Sunil, and Sangman Han. "Cyworld: Creating and Capturing Value in a Social Network." Harvard Business School Case 509-012, November 2008. (Revised November 2008.)
- 18 Feb 2013
- Research & Ideas
Breaking Through a Growth Stall
investor and managerial costs. It affects job creation and innovation throughout society. Once a venture reaches a critical size, its complexity greatly increases. The original business model must deal with new market and organizational realities, and View Details
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by Sean Silverthorne
- 06 Dec 2011
- First Look
First Look: Dec. 6
that escalate anxiety in high achievers and the unproductive behaviors you turn to for relief. Then adopt practices that give you the courage to "do the right things poorly" before "doing the right things well."...
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Keywords:
Sean Silverthorne
- February 2024 (Revised February 2024)
- Teaching Note
Travelogo: Understanding Customer Journeys
By: Eva Ascarza and Ta-Wei Huang
Teaching Note for HBS Exercise 524-044. The exercise aims to teach students about 1) Customer Segmentation; and 2) constructing buying personas, 3) Get actionable insights from clickstream data.
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- 10 Jan 2012
- First Look
First Look: January 10
http://people.hbs.edu/mbaker/cv/papers/Investor_Sentiment_JFE_Article_In_Press.pdf Memory Lane and Morality: How Childhood Memories Promote Prosocial Behavior Authors:F. Gino and S. Desai Publication:Journal of Personality and Social...
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Sean Silverthorne
- 21 Jan 2009
- First Look
First Look: January 21, 2009
Working PapersLetting Misconduct Slide: The Acceptability of Gradual Erosion in Others' Unethical Behavior (revised) Authors:Francesca Gino and Max H. Bazerman Abstract Previously titled "Slippery Slopes and Misconduct: The Effect...
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Martha Lagace
- 23 May 2000
- Research & Ideas
The Emerging Art of Negotiation
The psychological study of negotiation, once a mere sub-field of social psychology, can now draw on a wealth of work throughout many different segments of psychology: social psychology, cognitive psychology, View Details
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by Martha Lagace
- 26 Jun 2007
- First Look
First Look: June 26, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707451 CircleLending, Inc. 2006 Harvard Business School Case 206-137 CircleLending, an innovative start-up, offered individuals the ability to set up and manage informal loans made between relatives and...
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Martha Lagace
- 13 Jun 2014
- Op-Ed
World Cup Soccer: 770 Billion Minutes of Attention
50 percent share of the television sets turned on at any given night in that country. The Price Of Attention Attention is becoming a scarce resource. Due to consumer behaviors such as multitasking and shorter attention spans, the quality...
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- 25 Oct 2016
- First Look
October 25, 2016
Business Review To Increase Sales, Get Customers to Commit a Little at a Time By: Cespedes, Frank V., and David Hoffeld Abstract—This article discusses what behavioral research does and does not tell us about factors that aid the...
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Keywords:
Sean Silverthorne
- 04 Nov 2008
- First Look
First Look: November 4, 2008
The carbon market has emerged in response to concerns about global climate change. This note characterizes the market in 2008, describing each segment and how it operates. Purchase this note: http://harvardbusinessonline.hbsp.harvard.edu/...
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Keywords:
Martha Lagace
- 05 Feb 2001
- What Do You Think?
Do MBA Programs Face “The Innovator’s Dilemma”?
students." In his words, this behavior should characterize well-respected programs. He asks, "Isn't 'adapting to change' almost a synonym for learning?" Little attention was given to the influence of alumni in shaping...
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by James Heskett
- December 2009 (Revised November 2012)
- Teaching Note
Global Wine War 2009: New World versus Old (TN)
Teaching Note for [910405].
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- 30 Dec 2013
- Research & Ideas
Most Popular Articles of 2013
of reader e-mails, Jim Heskett wonders whether the term "servant leadership" is an oxymoron? Clay Christensen's Milkshake Marketing About 95 percent of new products fail. The problem often is that their creators are using an ineffective market View Details
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by Staff
- 21 Feb 2017
- First Look
First Look at New Research: February 21
prosthetic implant purchase prices for primary total knee and hip arthroplasties across providers. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=52299 2016 Envy at Work and in Organizations Envy and Interpersonal Corruption: Social Comparison...
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Carmen Nobel
- 14 Jul 2015
- First Look
First Look: July 14, 2015
biological antecedents and consequences of unethical conduct-using salivary collection of hormones (testosterone and cortisol). We hypothesized that pre-performance cortisol would interact with pre-performance levels of testosterone to regulate cheating View Details
Keywords:
Sean Silverthorne
- 16 Jul 2014
- HBS Case
Marketing Obamacare
and people don't like buying or paying for it. Therefore it takes skillful marketing to attract the attention of people and motivate the desired purchase behavior you are looking for." Amidst the generally dismal track record of the...
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- 05 Mar 2014
- What Do You Think?
When Will the Next Dot.com Bubble Burst?
monetize concepts, many of them apps for Android and IOS, driving doubtful revenue models in packed market segments with little differentiating code." Nol Perreira asked, "What will prick the bubble? The timing of that is, one...
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- 21 Nov 2017
- First Look
First Look at New Research and Ideas, November 21, 2017
their boundaries and in their domestic economies only a subset of their production stages. A key decision facing firms worldwide is the extent of control to exert over the different segments of their production processes. We describe a...
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Sean Silverthorne
- 06 May 2008
- First Look
First Look: May 6, 2008
deputies. Several months earlier, Swanborough, then vice-president of Marketing, had been named vice-president for Sales Effectiveness atop a transformed sales division. The previous week, the team had presented to top management the results of the customer View Details
Keywords:
Martha Lagace