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- Faculty Publications (2,839)
Show Results For
-
All HBS Web
(7,235)
- People (10)
- News (1,933)
- Research (4,135)
- Events (24)
- Multimedia (7)
- Faculty Publications (2,839)
- February 1993 (Revised March 1993)
- Case
Frito-Lay, Inc.: A Strategic Transition (A) (Updated)
The setting is a food manufacturing company that has stumbled in terms of its historic growth and profit achievements. In trying to recapture momentum, the president has used information technology as one element in his program of transition. The case focuses on the...
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Keywords:
Business History;
Information Technology;
Growth and Development Strategy;
Transition;
Organizational Change and Adaptation;
Food and Beverage Industry;
Manufacturing Industry
Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition (A) (Updated)." Harvard Business School Case 193-129, February 1993. (Revised March 1993.)
- September 2020 (Revised July 2022)
- Technical Note
Algorithmic Bias in Marketing
By: Ayelet Israeli and Eva Ascarza
This note focuses on algorithmic bias in marketing. First, it presents a variety of marketing examples in which algorithmic bias may occur. The examples are organized around the 4 P’s of marketing – promotion, price, place and product—characterizing the marketing...
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Keywords:
Algorithmic Data;
Race And Ethnicity;
Promotion;
"Marketing Analytics";
Marketing And Society;
Big Data;
Privacy;
Data-driven Management;
Data Analysis;
Data Analytics;
E-Commerce Strategy;
Discrimination;
Targeting;
Targeted Advertising;
Pricing Algorithms;
Ethical Decision Making;
Customer Heterogeneity;
Marketing;
Race;
Ethnicity;
Gender;
Diversity;
Prejudice and Bias;
Marketing Communications;
Analytics and Data Science;
Analysis;
Decision Making;
Ethics;
Customer Relationship Management;
E-commerce;
Retail Industry;
Apparel and Accessories Industry;
United States
Israeli, Ayelet, and Eva Ascarza. "Algorithmic Bias in Marketing." Harvard Business School Technical Note 521-020, September 2020. (Revised July 2022.)
- Program
Program for Leadership Development
active participation in fast-moving classes and small group discussions. Application Submission We recommend that you apply as soon as you can, and at least four weeks before the program start date. You may use our online form or download an application. HBS maintains...
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- 2012
- Chapter
Sustainable Cities: Oxymoron or the Shape of the Future?
By: Robert G. Eccles, Annissa Alusi, Amy C. Edmondson and Tiona Zuzul
Two trends are likely to define the 21st century: threats to the sustainability of the natural environment and dramatic increases in urbanization. This paper reviews the goals, business models, and partnerships involved in eight early "ecocity" projects to begin to...
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Keywords:
Environmental Sustainability;
City;
Urban Development;
Infrastructure;
Housing;
Urban Scope;
Business Ventures;
Business Model;
Green Technology Industry
Eccles, Robert G., Annissa Alusi, Amy C. Edmondson, and Tiona Zuzul. "Sustainable Cities: Oxymoron or the Shape of the Future?" Chap. 18 in Infrastructure Sustainability and Design, edited by Spiro Pollalis, Andreas Georgoulias, Stephen Ramos, and Daniel Schodek, 247–265. New York: Routledge, 2012.
- November 2016
- Case
QuintilesIMS: Biosimilar Marketing in England
By: John A. Quelch and Emily C. Boudreau
QuintilesIMS was a leading healthcare consulting firm best known for its data and information offerings as well as its market research and management consulting services for life science companies. By 2015, the company was expanding beyond the biopharmaceutical...
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Keywords:
Health;
Pharmaceutical Industry;
Biotech;
Marketing;
Health Care and Treatment;
Biotechnology Industry;
England
Quelch, John A., and Emily C. Boudreau. "QuintilesIMS: Biosimilar Marketing in England." Harvard Business School Case 517-054, November 2016.
- 2022
- Chapter
Sustainability Science and Corporate Cleanup in Community Fields: The Translation, Resistance and Integration Process Model
By: P. Devereaux Jennings, Maggie Cascadden and Andrew J. Hoffman
Both practically and theoretically, the sustainability science and corporate operation perspectives often diverge. Overcoming this divergence requires some degree of engagement with organizational field members; not just negotiation, but on-the-ground process work to...
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Jennings, P. Devereaux, Maggie Cascadden, and Andrew J. Hoffman. "Sustainability Science and Corporate Cleanup in Community Fields: The Translation, Resistance and Integration Process Model." Chap. 12 in Handbook on the Business of Sustainability: The Organization, Implementation, and Practice of Sustainable Growth, edited by Gerard George, Martine Haas, Havovi Joshi, Anita McGahan, and Paul Tracey, 214–231. Edward Elgar Publishing, 2022.
- January 2014 (Revised November 2021)
- Case
Filene's Basement: Inside a Fired Customer's Relationship
By: Jill Avery and Susan Fournier
How, in a business climate in which building relationships with customers has dominated both managerial thought and marketing budgets, could Filene's Basement have fired a loyal customer, one who was formally and informally recognized as a best customer? This case...
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Keywords:
CRM;
Retailing;
Marketing;
Consumer Behavior;
Customer Relationship Management;
Customer Focus and Relationships;
Customer Satisfaction;
Marketing Strategy;
Brands and Branding;
Retail Industry;
United States
Avery, Jill, and Susan Fournier. "Filene's Basement: Inside a Fired Customer's Relationship." Harvard Business School Case 314-076, January 2014. (Revised November 2021.)
- July 2003 (Revised April 2005)
- Case
Branding Citigroup's Consumer Business
By: Rohit Deshpande and Carin-Isabel Knoop
In Spring 1998, Citicorp and Travelers merged to create a financial powerhouse that united the bank with Travelers' consumer finance and brokerage businesses, including Salomon Smith Barney and Primerica. It was the first U.S. financial services company to combine...
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Keywords:
Mergers and Acquisitions;
Customer Focus and Relationships;
Customer Relationship Management;
Decisions;
Asset Management;
Investment Banking;
Management Teams;
Brands and Branding;
Relationships;
Business and Shareholder Relations;
Banking Industry;
United States
Deshpande, Rohit, and Carin-Isabel Knoop. "Branding Citigroup's Consumer Business." Harvard Business School Case 504-023, July 2003. (Revised April 2005.)
Ashish Nanda
Ashish Nanda is Senior Lecturer and C. Roland Christensen Distinguished Management Educator at Harvard Business School. From 2018 to 2021, he was course head for the MBA Required Curriculum course in Strategy. Beginning in 2022, he is teaching an MBA Elective... View Details
Keywords:
asset management;
asset management;
asset management;
asset management;
asset management;
asset management;
asset management;
asset management;
asset management;
asset management;
asset management;
asset management;
asset management;
asset management;
asset management;
asset management;
asset management;
asset management;
asset management;
asset management
- 2010
- Book
The New Science of Retailing: How Analytics Are Transforming the Supply Chain and Improving Performance
By: Marshall Fisher and Ananth Raman
Retailers today are drowning in data but lacking in insight: They have huge volumes of information at their disposal. But they're unsure of how to sort through it and use it to make smart decisions. The result? They're struggling with profit-sapping supply chain...
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Keywords:
Profit;
Knowledge Use and Leverage;
Logistics;
Supply Chain Management;
Mathematical Methods;
Retail Industry
Fisher, Marshall, and Ananth Raman. The New Science of Retailing: How Analytics Are Transforming the Supply Chain and Improving Performance. Harvard Business Press, 2010.
- 22 Dec 2003
- Research & Ideas
Why Negotiation is Like Jazz
say. In this story, the parties exchange relational, substantive, and procedural information that builds upon each party's interpretations and responses to the exchange. Managing a negotiation at the micro...
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Keywords:
by Kathleen L. McGinn
- Web
Application Process - MBA
application will be available beginning Tuesday, June 25. MBA applicants for the 2024-2025 cycle should revisit this page after the application is live to review the most up-to-date information and instructions regarding this year’s...
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- 15 Jul 2019
- Book
Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence
what’s the best way for managers to communicate financial information to shareholders? “People who want to have advanced roles in enterprise confront financial questions more and more, and they have to be...
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Keywords:
by Dina Gerdeman
- Research Summary
New Technologies and the Future of Food and Nutrition
By: Ray A. Goldberg
Ray A. Goldberg has been investigating the impact of new technologies
on, and the functioning of, the global agribusiness system in the
twenty-first century. He is currently developing a seminar to bring
scientists, business leaders, academics, and consumer...
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- Summer 2014
- Article
Delegation in Multi‐Establishment Firms: Adaptation vs. Coordination in I.T. Purchasing Authority
By: Kristina Steffenson McElheran
This paper conducts one of the first large-scale, establishment-level empirical studies of delegation within firms. Recent contributions to a rapidly growing theory literature have focused on the tradeoff between adaptation and coordination in determining...
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Keywords:
Integration;
Leadership;
Management Practices and Processes;
Information Technology;
Organizational Structure;
Adaptation
McElheran, Kristina Steffenson. "Delegation in Multi‐Establishment Firms: Adaptation vs. Coordination in I.T. Purchasing Authority." Journal of Economics & Management Strategy 23, no. 2 (Summer 2014): 225–258.
- September 1985 (Revised July 2007)
- Case
Population Services International: The Social Marketing Project in Bangladesh
Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an...
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Keywords:
Developing Countries and Economies;
Health;
Marketing Strategy;
Social Marketing;
Business and Government Relations;
Nonprofit Organizations;
Bangladesh
Rangan, V. Kasturi. "Population Services International: The Social Marketing Project in Bangladesh." Harvard Business School Case 586-013, September 1985. (Revised July 2007.)
- January 2010 (Revised January 2014)
- Case
By: Mikolaj Jan Piskorski, David Chen, Bill Heil and Aaron Smith
Twitter is a micro-blogging company that allows users to send short text updates to others. The site is used by people, including celebrities, government officials, and businesses. It helps to raise money for non-profit organizations and provides first-responders with...
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Keywords:
Blogs;
Revenue;
Information Publishing;
Growth and Development Strategy;
Social and Collaborative Networks;
Web
Piskorski, Mikolaj Jan, David Chen, Bill Heil, and Aaron Smith. "Twitter." Harvard Business School Case 710-455, January 2010. (Revised January 2014.)
- July 2011
- Background Note
Torts 101: Civil Wrongs & Ways to Right Them
By: Lena G. Goldberg and Mary Beth Findlay
This note summarizes basic principles of tort law and is intended as background information for business students studying legal aspects of management.
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Goldberg, Lena G., and Mary Beth Findlay. "Torts 101: Civil Wrongs & Ways to Right Them." Harvard Business School Background Note 312-033, July 2011.
- June 2016
- Teaching Note
Filene's Basement: Inside a Fired Customer's Relationship
By: Jill Avery and Susan Fournier
How, in a business climate in which building relationships with customers has dominated both managerial thought and marketing budgets, could Filene's Basement have fired a loyal customer, one who was formally and informally recognized as a best customer? This case...
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- June 2003 (Revised December 2003)
- Case
Cathay Pacific: Doing More with Less
By: F. Warren McFarlan and Fred Young
This case explores the various aspects of information technology that can be outsourced. Cathay Pacific outsourced a significant part of its vital operations from Hong Kong to Sydney, Australia.
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Keywords:
Information Technology;
Job Cuts and Outsourcing;
Globalization;
Globalized Firms and Management;
Information Technology Industry;
Hong Kong;
Sydney
McFarlan, F. Warren, and Fred Young. "Cathay Pacific: Doing More with Less." Harvard Business School Case 303-106, June 2003. (Revised December 2003.)