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- All HBS Web (240)
- Faculty Publications (166)
Show Results For
- All HBS Web (240)
- Faculty Publications (166)
- October 2006 (Revised March 2007)
- Case
The ColorMatch Hair Color System
By: Clayton M. Christensen and Matthew Beecher
Describes the challenge of finding the right market for a product.
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- March 2006 (Revised October 2006)
- Teaching Note
L'Oreal and the Globalization of American Beauty (TN)
Teaching Note to 805086.
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Keywords:
Beauty and Cosmetics Industry
- October 2005 (Revised July 2009)
- Case
MD Beauty, Inc.
By: William A. Sahlman and Elizabeth Kind
Describes some of the issues confronting the entrepreneurial team responsible for creating a highly successful natural beauty and skin care company. They are considering selling all or some portion of the company's stock.
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Keywords:
Entrepreneurship;
Stocks;
Financial Strategy;
Management Teams;
Beauty and Cosmetics Industry
Sahlman, William A., and Elizabeth Kind. "MD Beauty, Inc." Harvard Business School Case 806-045, October 2005. (Revised July 2009.)
- September 1988
- Supplement
Bella Beauty Products, Inc. (E)
Keywords:
Beauty and Cosmetics Industry
Shapiro, Benson P. "Bella Beauty Products, Inc. (E)." Harvard Business School Supplement 589-033, September 1988.
- July 1977 (Revised February 1978)
- Case
Rose Milk
Greyser, Stephen A. "Rose Milk." Harvard Business School Case 578-024, July 1977. (Revised February 1978.)
- January 2023 (Revised February 2024)
- Teaching Note
Perfect Diary (完美日记)
By: Shunyuan Zhang and Sunil Gupta
Teaching Note for HBS Case No. 522-030.
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- October 2011 (Revised November 2014)
- Teaching Note
Cosmeticos de Espana, S.A. (A) (B) (C) (D) (E) (F)
By: David F. Hawkins
- August 2010 (Revised February 2012)
- Supplement
Cosmeticos de Espana, S.A. (D)
By: David F. Hawkins
The fourth case in the Cosmeticos de Espana case series. What should management's accounting response be to the imposition of foreign currency controls?
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Keywords:
Financial Statements;
Decision Choices and Conditions;
Inflation and Deflation;
Currency Exchange Rate;
Governance Controls;
Beauty and Cosmetics Industry;
Spain;
Venezuela
Hawkins, David F. "Cosmeticos de Espana, S.A. (D)." Harvard Business School Supplement 111-030, August 2010. (Revised February 2012.)
- May 2008
- Supplement
Dove: Evolution of a Brand - Advertising Supplement
By: John A. Deighton
Deighton, John A. "Dove: Evolution of a Brand - Advertising Supplement." Harvard Business School Video Supplement 508-704, May 2008.
- summer 2003
- Article
The Drivers of Market Efficiency in Revlon Transactions
Subramanian, Guhan. "The Drivers of Market Efficiency in Revlon Transactions." Journal of Corporation Law 28, no. 4 (summer 2003): 2003–2004.
- January 1989
- Supplement
Bella Beauty Products, Inc. (G), Supplement
Keywords:
Beauty and Cosmetics Industry
Shapiro, Benson P. "Bella Beauty Products, Inc. (G), Supplement." Harvard Business School Supplement 589-085, January 1989.
- July 1983 (Revised September 1986)
- Case
Johnson Wax: Enhance (B)
After the initial ASSESSOR indicated problems in formulation, product position, and advertising copy, Enhance was modified and retested using ASSESSOR. Compares the new results as well as presenting teaching study data. Enhance is well below predicted share. Is the...
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Keywords:
Product Positioning;
Marketing Strategy;
Advertising;
Product Development;
Beauty and Cosmetics Industry
Clarke, Darral G. "Johnson Wax: Enhance (B)." Harvard Business School Case 584-009, July 1983. (Revised September 1986.)
- January 1983 (Revised June 1985)
- Case
Mary Kay Cosmetics, Inc.: Marketing Communications
By: John A. Quelch
Marketing executives at the company are considering the merits of a variety of communications programs designed to increase the effectiveness of the company's sales force of beauty consultants.
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Keywords:
Marketing Communications;
Salesforce Management;
Decision Making;
Performance Effectiveness;
Management Teams;
Beauty and Cosmetics Industry;
United States
Quelch, John A. "Mary Kay Cosmetics, Inc.: Marketing Communications." Harvard Business School Case 583-068, January 1983. (Revised June 1985.)
- May 1981 (Revised May 1985)
- Case
MEM Co., Inc.
By: John A. Quelch
The President of MEM Co., Inc. is assessing the proposed introduction of a new line of men's toiletries. He also must determine the best distribution channels and the size of the product's advertising budget.
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Keywords:
Advertising;
Distribution Channels;
Budgets and Budgeting;
Product Development;
Beauty and Cosmetics Industry
Quelch, John A. "MEM Co., Inc." Harvard Business School Case 581-154, May 1981. (Revised May 1985.)
- 01 Feb 1998
- News
Women at the Top
They came from as far away as Nigeria and as close as Harvard Square, from industries ranging from banking to television. They were entrepreneurs who headed their own companies, senior executives at major corporations, and leaders of...
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Keywords:
Marguerite Rigoglioso and Susan Young
- 07 Jan 2013
- Lessons from the Classroom
Culture Changers: Managing High-Impact Entrepreneurs
Saffronart, and food businesses Whole Foods and the James Beard Foundation. Khaire created the course, she says, because these industries function in fundamentally different ways than those in industries...
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- 23 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part Two
kitchen; Howard Schultz's early office was the prep room for his first café; and Michael Dell began assembling PCs in his college dorm room. How did they go from these beginnings to creating global organizations that became industry...
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Keywords:
by Martha Lagace
- September 2020
- Teaching Note
First Aid Beauty
By: Karen G. Mills and Annie Dang
Teaching Note for HBS Case No. 319-082.
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- July–August 2012
- Article
The Growth Opportunity That Lies Next Door
By: G. Jones
This article uses the case of Natura, the largest Brazilian beauty company and one of the world's top twenty beauty companies, to explore how the logic of globalization is changing for corporations from emerging countries as growth opportunities in those countries...
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Keywords:
Brazil;
Marketing;
Green Marketing;
Environment;
Globalization;
Developing Countries and Economies;
Geographic Location;
Growth and Development Strategy;
Beauty and Cosmetics Industry;
Latin America;
Europe
Jones, G. "The Growth Opportunity That Lies Next Door." Harvard Business Review 90, nos. 7-8 (July–August 2012): 141–145.
- November 2010 (Revised December 2011)
- Supplement
Oriflame S.A. (C)
By: David F. Hawkins and Karol Misztal
Notes from Oriflame's 2009 annual report relevant to the assessment of the monetary impact of Oriflame's FX risk management actions.
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Keywords:
Financial Reporting;
Financial Statements;
International Accounting;
Currency Exchange Rate;
Annual Reports;
Management Analysis, Tools, and Techniques;
Risk Management;
Standards;
Beauty and Cosmetics Industry
Hawkins, David F., and Karol Misztal. "Oriflame S.A. (C)." Harvard Business School Supplement 111-052, November 2010. (Revised December 2011.)