Show Results For
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All HBS Web
(654)
- News (115)
- Research (471)
- Events (2)
- Multimedia (5)
- Faculty Publications (221)
Show Results For
-
All HBS Web
(654)
- News (115)
- Research (471)
- Events (2)
- Multimedia (5)
- Faculty Publications (221)
- Article
Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies
- June 2023
- Simulation
Artea Dashboard and Targeting Policy Evaluation
- 07 Jun 2010
- Research & Ideas
Improving Brand Recognition in TV Ads
- September 2006 (Revised January 2007)
- Background Note
Where to Get Your News and Information: The Digital Disruption
- November–December 2022
- Article
The Value of Descriptive Analytics: Evidence from Online Retailers
Ryan L. Raffaelli
Ryan Raffaelli is the Marvin Bower Associate Professor of Business Administration at Harvard Business School. He created and teaches the MBA course "Leadership: Execution and Action Planning" (LEAP) and serves... View Details
Dennis A. Yao
Dennis Yao is the Lawrence E. Fouraker Professor of Business Administration and Chair of the Doctoral Programs at Harvard Business School. He joined the faculty in 2004 after having been at the Wharton School, University of Pennsylvania. From 1991-1994 he served as... View Details
- 2021
- Working Paper
The Value of Descriptive Analytics: Evidence from Online Retailers
Sunil Gupta
Co-Chair, Driving Digital Strategy
Sunil Gupta is the Edward W. Carter Professor of Business Administration and co-chair of the executive program on Driving... View Details
- 18 Jun 2001
- Research & Ideas
Tech Investment the Wise Way
- March 2009 (Revised September 2013)
- Case
Yelp
The Value of Descriptive Analytics: Evidence from Online Retailers - Marketing Science
- November 2008 (Revised August 2011)
- Case
UnME Jeans: Branding in Web 2.0
Felix Oberholzer-Gee
Felix Oberholzer-Gee is the Andreas Andresen Professor of Business Administration at Harvard Business School. An award-winning instructor, his academic work and consulting are focused on competitive strategy and the effects of digital technology on corporate... View Details
- 20 May 2014
- First Look
First Look: May 20
- October 2019 (Revised January 2020)
- Case
Fixing Facebook: Fake News, Privacy, and Platform Governance
- 30 Nov 2010
- Working Paper Summaries
Sponsored Links’ or ’Advertisements’?: Measuring Labeling Alternatives in Internet Search Engines
- 19 Oct 2012
- Research & Ideas
Digital Technology’s Profound Game Change for Marketers
Jeremy Yang
- 2020
- Book