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All HBS Web
(318)
- News (42)
- Research (245)
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- Faculty Publications (174)
Show Results For
-
All HBS Web
(318)
- News (42)
- Research (245)
- Multimedia (3)
- Faculty Publications (174)
- August 1984 (Revised October 1994)
- Case
Suave
By: Mark S. Albion
Promotes discussion on advertising budgeting and media mix decisions in the shampoo market for low-priced, high-volume Suave. Provides various types of market research into consumer behavior and the competition context. The importance of retailers and shelf space is...
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- December 1978 (Revised December 1985)
- Case
Clairol Skin Machine (C)
By: Walter J. Salmon and Steven R. Palesy
Keywords:
Beauty and Cosmetics Industry
Salmon, Walter J., and Steven R. Palesy. "Clairol Skin Machine (C)." Harvard Business School Case 579-112, December 1978. (Revised December 1985.)
- December 1993 (Revised June 1994)
- Case
Gloria Hilliard Mayfield at Mary Kay Cosmetics, Inc.
By: John P. Kotter and Andrew P. Burtis
Keywords:
Beauty and Cosmetics Industry
Kotter, John P., and Andrew P. Burtis. "Gloria Hilliard Mayfield at Mary Kay Cosmetics, Inc." Harvard Business School Case 494-016, December 1993. (Revised June 1994.)
- January 2023 (Revised February 2024)
- Teaching Note
Perfect Diary (完美日记)
By: Shunyuan Zhang and Sunil Gupta
Teaching Note for HBS Case No. 522-030.
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- 2013
- Chapter
The Global and the Local in the Beauty Industry: A Historical Perspective
By: G. Jones
This chapter explores the impact of the global beauty industry on beauty ideals. It shows that as the industry internationalized from the late nineteenth century, there was a homogenization of beauty ideals and practices around the world. Western and white beauty...
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Keywords:
Business History;
Globalization;
History;
Beauty and Cosmetics Industry;
Asia;
Europe;
Latin America;
Middle East;
North and Central America;
South America
Jones, G. "The Global and the Local in the Beauty Industry: A Historical Perspective." Chap. 1 in Globalizing Beauty: Consumerism and Body Aesthetics in the Twentieth Century, edited by Hartmut Berghoff and Thomas Kuhne, 25–40. Worlds of Consumption. New York: Palgrave Macmillan, 2013.
- October 2011 (Revised November 2014)
- Teaching Note
Cosmeticos de Espana, S.A. (A) (B) (C) (D) (E) (F)
By: David F. Hawkins
- 2011
- Book
Beauty Imagined. A History of the Global Beauty Industry
By: G. Jones
Keywords:
Beauty and Cosmetics Industry
Jones, G. Beauty Imagined. A History of the Global Beauty Industry. Beijing: Tsinghua University Press, 2011, Chinese Mandarin ed.
- August 2010 (Revised February 2012)
- Supplement
Cosmeticos de Espana, S.A. (D)
By: David F. Hawkins
The fourth case in the Cosmeticos de Espana case series. What should management's accounting response be to the imposition of foreign currency controls?
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Keywords:
Financial Statements;
Decision Choices and Conditions;
Inflation and Deflation;
Currency Exchange Rate;
Governance Controls;
Beauty and Cosmetics Industry;
Spain;
Venezuela
Hawkins, David F. "Cosmeticos de Espana, S.A. (D)." Harvard Business School Supplement 111-030, August 2010. (Revised February 2012.)
- May 2008
- Supplement
Dove: Evolution of a Brand - Advertising Supplement
By: John A. Deighton
Deighton, John A. "Dove: Evolution of a Brand - Advertising Supplement." Harvard Business School Video Supplement 508-704, May 2008.
- February 2008
- Article
Blonde and Blue-eyed?: Globalizing Beauty, c.1945–c.1980
By: Geoffrey Jones
This article examines the globalization of the beauty industry between 1945 and 1980. The industry grew quickly. Firms employed marketing and marketing strategies to diffuse products and brands internationally, despite business, economic, and cultural obstacles to...
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Keywords:
Cross-Cultural and Cross-Border Issues;
Globalized Markets and Industries;
Product Marketing;
Standards;
Beauty and Cosmetics Industry
Jones, Geoffrey. "Blonde and Blue-eyed? Globalizing Beauty, c.1945–c.1980." Economic History Review 61, no. 1 (February 2008).
- summer 2003
- Article
The Drivers of Market Efficiency in Revlon Transactions
Subramanian, Guhan. "The Drivers of Market Efficiency in Revlon Transactions." Journal of Corporation Law 28, no. 4 (summer 2003): 2003–2004.
- January 1989
- Supplement
Bella Beauty Products, Inc. (G), Supplement
Keywords:
Beauty and Cosmetics Industry
Shapiro, Benson P. "Bella Beauty Products, Inc. (G), Supplement." Harvard Business School Supplement 589-085, January 1989.
- July 1983 (Revised September 1986)
- Case
Johnson Wax: Enhance (B)
After the initial ASSESSOR indicated problems in formulation, product position, and advertising copy, Enhance was modified and retested using ASSESSOR. Compares the new results as well as presenting teaching study data. Enhance is well below predicted share. Is the...
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Keywords:
Product Positioning;
Marketing Strategy;
Advertising;
Product Development;
Beauty and Cosmetics Industry
Clarke, Darral G. "Johnson Wax: Enhance (B)." Harvard Business School Case 584-009, July 1983. (Revised September 1986.)
- January 1983 (Revised June 1985)
- Case
Mary Kay Cosmetics, Inc.: Marketing Communications
By: John A. Quelch
Marketing executives at the company are considering the merits of a variety of communications programs designed to increase the effectiveness of the company's sales force of beauty consultants.
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Keywords:
Marketing Communications;
Salesforce Management;
Decision Making;
Performance Effectiveness;
Management Teams;
Beauty and Cosmetics Industry;
United States
Quelch, John A. "Mary Kay Cosmetics, Inc.: Marketing Communications." Harvard Business School Case 583-068, January 1983. (Revised June 1985.)
- May 1981 (Revised May 1985)
- Case
MEM Co., Inc.
By: John A. Quelch
The President of MEM Co., Inc. is assessing the proposed introduction of a new line of men's toiletries. He also must determine the best distribution channels and the size of the product's advertising budget.
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Keywords:
Advertising;
Distribution Channels;
Budgets and Budgeting;
Product Development;
Beauty and Cosmetics Industry
Quelch, John A. "MEM Co., Inc." Harvard Business School Case 581-154, May 1981. (Revised May 1985.)
- September 2020
- Teaching Note
First Aid Beauty
By: Karen G. Mills and Annie Dang
Teaching Note for HBS Case No. 319-082.
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- September 2013 (Revised November 2015)
- Case
Living Proof: Are We a Technology Company or a Beauty Company?
By: Willy Shih
Jon Flint came up with the idea of a science-based beauty company while talking with his hairdresser about the problems with typical hair and skin care products. Together with a small team that included Professor Robert Langer of MIT, he committed to assemble a team... View Details
Keywords:
Hair Care;
Personal Care;
Science-based;
R&D;
Innovation and Invention;
Innovation and Management;
Innovation Leadership;
Innovation Strategy;
Technological Innovation;
Marketing;
Marketing Strategy;
Product Marketing;
Product Positioning;
Science-Based Business;
Business Strategy;
Commercialization;
Corporate Strategy;
Technology Platform;
Expansion;
Beauty and Cosmetics Industry;
United States;
Boston;
Cambridge
Shih, Willy. "Living Proof: Are We a Technology Company or a Beauty Company?" Harvard Business School Case 614-013, September 2013. (Revised November 2015.)
- July–August 2012
- Article
The Growth Opportunity That Lies Next Door
By: G. Jones
This article uses the case of Natura, the largest Brazilian beauty company and one of the world's top twenty beauty companies, to explore how the logic of globalization is changing for corporations from emerging countries as growth opportunities in those countries...
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Keywords:
Brazil;
Marketing;
Green Marketing;
Environment;
Globalization;
Developing Countries and Economies;
Geographic Location;
Growth and Development Strategy;
Beauty and Cosmetics Industry;
Latin America;
Europe
Jones, G. "The Growth Opportunity That Lies Next Door." Harvard Business Review 90, nos. 7-8 (July–August 2012): 141–145.
- November 2010 (Revised December 2011)
- Supplement
Oriflame S.A. (C)
By: David F. Hawkins and Karol Misztal
Notes from Oriflame's 2009 annual report relevant to the assessment of the monetary impact of Oriflame's FX risk management actions.
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Keywords:
Financial Reporting;
Financial Statements;
International Accounting;
Currency Exchange Rate;
Annual Reports;
Management Analysis, Tools, and Techniques;
Risk Management;
Standards;
Beauty and Cosmetics Industry
Hawkins, David F., and Karol Misztal. "Oriflame S.A. (C)." Harvard Business School Supplement 111-052, November 2010. (Revised December 2011.)
- April 1991 (Revised March 2017)
- Teaching Note
Mary Kay Cosmetics: Sales Force Incentives (A) and (B)
By: Robert Simons
Teaching Note for (9-190-103) and (9-190-122).
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