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Show Results For
-
All HBS Web
(3,449)
- People (1)
- News (529)
- Research (2,583)
- Events (8)
- Multimedia (8)
- Faculty Publications (1,348)
- 2015
- Other Teaching and Training Material
Marketing Reading: Digital Marketing
By: Sunil Gupta and Joseph Davin
Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and...
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Keywords:
Advertising;
Buzz Marketing;
Internet Marketing;
Marketing;
Marketing Management;
Social Media;
Social Networks;
Viral Marketing;
Word-of-mouth Marketing;
Digital;
Internet;
Marketing Channels;
Marketing Reference Programs;
Online Advertising;
Advertising Industry
Gupta, Sunil, and Joseph Davin. "Marketing Reading: Digital Marketing." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8224, 2015.
- 01 Mar 2017
- News
Alumni and Faculty Books for March 2017
Understanding Advanced Topics in Accounting by Lawrence Weiss (DBA 1989) (Business Expert Press) Accounting information provides individuals with a starting point to understand and evaluate the key drivers of a firm, its financial...
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- June 1987 (Revised May 1990)
- Case
John Deere Component Works (B)
By: Robert S. Kaplan
Having installed an activity-based system, the division is now exploring the insight provided by that system. In particular, it is studying the economics of lot-size process planning and product mix management.
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Keywords:
Activity Based Costing and Management;
Production;
Business or Company Management;
Planning;
Cost Accounting;
Cost Management;
Product Marketing;
Management Practices and Processes;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry
Kaplan, Robert S. "John Deere Component Works (B)." Harvard Business School Case 187-108, June 1987. (Revised May 1990.)
- 01 Dec 2015
- News
Alumni and Faculty Books for December 2015
great business cultures, building on over a century of academic thinking. They share a simple, highly predictive measurement tool, the Total Motivation (ToMo) Factor, which enables managers to measure the strength of their business...
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- 21 Apr 2021
- Research & Ideas
The Pandemic Conversations That Leaders Need to Have Now
leaders manage these conversations effectively. Drawing on our insights and those of others, we offer this guide to help leaders have the kinds of discussions we need to be having right now. The four I’s of...
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- August 1994 (Revised May 1997)
- Case
Sony Corporation: The Walkman Line
Explores how Sony manages its Walkman line in both the domestic (Japanese) and Western markets. Describes a simple target costing system, a simple Japanese cost accounting system, and the management of product proliferation.
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Cooper, Robin. "Sony Corporation: The Walkman Line." Harvard Business School Case 195-076, August 1994. (Revised May 1997.)
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
Mahek A. Shah, and Kevin A. Schulman Abstract—The federal government mandated adoption of certified electronic health record systems (EHR), at least in part, to reduce administrative costs for physicians....
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Keywords:
Sean Silverthorne
- November 2017 (Revised October 2018)
- Case
Brandless: Disrupting Consumer Packaged Goods
By: Jill Avery
Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods, offered consumers a limited assortment of values-conscious products delivered directly to their homes with the simplicity of one fixed $3 price point that promised an...
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Keywords:
Brand;
Brand Management;
Retailing;
Retailing Industry;
Private Label;
Direct To Consumer Marketing;
Ecommerce;
Digital Marketing;
Consumer Packaged Goods;
Startup;
Marketing;
Marketing Strategy;
Disruption;
Food;
Product Marketing;
Marketing Channels;
Consumer Behavior;
Brands and Branding;
Venture Capital;
E-commerce;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
United States;
North America
Avery, Jill. "Brandless: Disrupting Consumer Packaged Goods." Harvard Business School Case 518-044, November 2017. (Revised October 2018.)
- 24 Aug 2016
- Research & Ideas
Can Obamacare Be Saved?
tended to have narrower provider networks and broader care management strategies. Many more, however, still need to hone unique strategies for the public exchanges that can both improve short-term financial...
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- 30 Jan 2017
- Research & Ideas
Vanguard, Trian And The Problem With 'Passive' Index Funds
Vanguard’s index funds have obvious appeal to investors, especially smaller ones. Their passive approach makes these funds less expensive to maintain than active mutual funds, and their operating costs as a...
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- 15 Dec 2008
- Research & Ideas
The Surprisingly Successful Marriages of Multinationals and Social Brands
to managers and stimulating reflection among scholars, a new working paper by HBS professors James E. Austin and Herman B. "Dutch" Leonard looks at how View Details
- December 1992 (Revised May 1993)
- Case
Porsche AG
By: Robert S. Kaplan
Describes the financial management of the research and development departments of an automobile manufacturer and technology supplier. Existing cost systems measure accurately the costs incurred by department and by project. But little formal information is provided...
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Keywords:
Financial Management;
Cost Accounting;
Research and Development;
Machinery and Machining;
Auto Industry;
Technology Industry
Kaplan, Robert S. "Porsche AG." Harvard Business School Case 193-071, December 1992. (Revised May 1993.)
- Web
Health Plans - Institute For Strategy And Competitiveness
reward integrated practice unit models by providers Encourage or mandate provider outcome reporting through registries by medical condition Create standards for meaningful provider cost measurement and...
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- July 2019
- Article
Evaluation of Economic and Clinical Outcomes Under Centers for Medicare & Medicaid Services Mandatory Bundled Payments for Joint Replacements
By: Derek A. Haas, Xiaoran Zhang, Robert S. Kaplan and Zirui Song
In 2016, the Centers for Medicare & Medicaid Services (CMS) launched its first mandatory bundled payment program, the Comprehensive Care for Joint Replacement (CJR) model, by randomizing metropolitan statistical areas (MSAs) into the payment model. The paper analyzed...
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Keywords:
Medicare;
Medicaid;
Bundled Payments;
Health Care and Treatment;
Cost Management;
Performance Evaluation;
Outcome or Result
Haas, Derek A., Xiaoran Zhang, Robert S. Kaplan, and Zirui Song. "Evaluation of Economic and Clinical Outcomes Under Centers for Medicare & Medicaid Services Mandatory Bundled Payments for Joint Replacements." JAMA Internal Medicine 179, no. 7 (July 2019): 924–931.
- 01 Jun 1997
- News
A Better Way to Go on Strike
teach the other side a lesson? Indeed, the American pilots could impose endless costs on the airline by simply refusing agreement and management could do the same to the...
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- December 2016
- Case
Public Mission, Private Funding: The University of California, Berkeley
By: William C. Kirby and Joycelyn W. Eby
UC Berkley, long known as one of the leading public universities in both the U.S. and the world, has seen turbulent times recently. While student enrollment and costs have increased steadily in recent years, the school, which has been fiercely proud of its public...
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Keywords:
Public University;
University Administration;
Conflict Management;
State Funding;
Competition;
Faculty Governance;
University Of California Berkeley;
Change Management;
Volatility;
Diversity;
Residency;
Higher Education;
Philanthropy and Charitable Giving;
Globalization;
Policy;
Leading Change;
Crisis Management;
Growth and Development Strategy;
Organizational Design;
Privatization;
Problems and Challenges;
Education Industry;
United States
Kirby, William C., and Joycelyn W. Eby. "Public Mission, Private Funding: The University of California, Berkeley." Harvard Business School Case 317-023, December 2016.
- 01 Dec 2018
- News
Sustaining Business And Society For The Long Term
Professor Rebecca Henderson “Doing well by doing good” has rapidly gained momentum in recent years as business leaders, investors, and stakeholders have deepened their understanding of the double bottom line. To help View Details
- Article
Repositioning and Cost-Cutting: The Impact of Competition on Platform Strategies
By: Robert Seamans and Feng Zhu
Organizational structures are increasingly complex. In particular, more firms today operate as multi-sided platforms. In this paper, we study how platform firms use repositioning and cost-cutting in response to competition, elucidate external and internal factors that...
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Keywords:
Platform Strategy;
Repositioning;
Cost-cutting;
Intra-firm Learning;
Multi-Sided Platforms;
Cost Management;
Product Positioning;
Organizational Structure;
Competitive Strategy;
Knowledge Acquisition;
Journalism and News Industry
Seamans, Robert, and Feng Zhu. "Repositioning and Cost-Cutting: The Impact of Competition on Platform Strategies." Strategy Science 2, no. 2 (June 2017): 83–99.
- 01 Dec 1997
- News
Making Real Progress in the Middle East: The Bottom-Up, Economic Solution
these ventures is competitive advantage and profit. For Israeli companies, cooperation can open up new markets, provide cost-effective outsourcing opportunities, and significantly lower the View Details