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All HBS Web
(3,451)
- People (1)
- News (537)
- Research (2,586)
- Events (8)
- Multimedia (8)
- Faculty Publications (1,344)
- 23 Jan 2018
- First Look
First Look at New Research and Ideas, January 23, 2018
cohort that had previously eluded JPMorgan Chase and its competitors. With the one-year anniversary of the launch approaching, managers are focused on retaining customers attracted by a one-time signup bonus...
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Sean Silverthorne
- 19 Oct 2023
- Blog Post
New Venture Competition 2023: Business and Environment Ventures
urban Nigerians with affordable financing for clean, reliable energy. We leverage group financing and carbon accounting to lower costs and risk in the energy transition of...
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- 2015
- Other Teaching and Training Material
Marketing Reading: Digital Marketing
By: Sunil Gupta and Joseph Davin
Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and...
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Keywords:
Advertising;
Buzz Marketing;
Internet Marketing;
Marketing;
Marketing Management;
Social Media;
Social Networks;
Viral Marketing;
Word-of-mouth Marketing;
Digital;
Internet;
Marketing Channels;
Marketing Reference Programs;
Online Advertising;
Advertising Industry
Gupta, Sunil, and Joseph Davin. "Marketing Reading: Digital Marketing." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8224, 2015.
- 17 Oct 2017
- First Look
First Look at New Research and Ideas, October 17, 2017
organizations adopt these strategies, there may be tensions and multiple conflicting institutional logics. Additionally, we consider four strategic leadership topics and how they relate to platform,...
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Sean Silverthorne
- April 2012
- Case
Bayonne Packaging, Inc.
By: Roy D. Shapiro and Paul E. Morrison
A printer and paper converter produces customized packaging used by industrial customers to deliver promotional materials, software, luxury beverages, and gift food and candy. The company specializes in creating innovative packaging solutions for its customers and...
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Keywords:
Production Controls;
Manufacturing;
Capacity Analysis;
Quality Control;
Performance Management;
Process Analysis;
Quality;
Production;
Performance Productivity;
Performance Capacity;
Business Processes;
Manufacturing Industry
Shapiro, Roy D., and Paul E. Morrison. "Bayonne Packaging, Inc." Harvard Business School Brief Case 124-420, April 2012.
- 01 Dec 1997
- News
Growing Together
Gleason (MBA '97) is finding a way to make both a profit and a difference. Last fall, as a part of HBS associate professor Marco Iansiti's Managing Product Development course, Gleason created a model for a...
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Keywords:
Marguerite Rigoglioso and Nancy O. Perry
- 29 Sep 2015
- Research & Ideas
Work 3.0: Redefining Jobs and Companies in the Uber Age
relationship. With operations primarily online, their major expenses are technology and advertising. Labor costs are miniscule, because the workers who create revenue are independent contractors. In...
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- April 2024 (Revised April 2024)
- Case
Market Dynamics and Moral Dilemmas: Novo Nordisk’s Weight Loss Drugs
By: Joseph L. Badaracco, Tom Quinn and John Schultz
Danish pharmaceutical company Novo Nordisk was owned by a charitable foundation, and since its founding in the 1920s had focused on producing insulin to treat diabetes. In 2017, however, it released Ozempic, a diabetes treatment with the revolutionary side effect of...
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Keywords:
Cost vs Benefits;
Decisions;
Judgments;
Values and Beliefs;
Global Strategy;
Health Care and Treatment;
Patents;
Growth and Development Strategy;
Growth Management;
Product Positioning;
Supply and Industry;
Supply Chain;
Corporate Social Responsibility and Impact;
Mission and Purpose;
Philanthropy and Charitable Giving;
Opportunities;
Social Issues;
Equality and Inequality;
Pharmaceutical Industry;
Health Industry;
Denmark;
United States;
Europe;
China;
India;
Middle East;
North Africa
- 24 Aug 2016
- Research & Ideas
Can Obamacare Be Saved?
tended to have narrower provider networks and broader care management strategies. Many more, however, still need to hone unique strategies for the public exchanges that can both improve short-term financial...
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- 01 Jun 1997
- News
A Better Way to Go on Strike
teach the other side a lesson? Indeed, the American pilots could impose endless costs on the airline by simply refusing agreement and management could do the same to the...
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- Web
Copyright and Citations | Baker Library | Bloomberg Center | Harvard Business School
Research & Data Services Curriculum See all... Service Audience Faculty Doctoral Students MBA Students Alumni Executive Education Staff Visiting Researchers Ask Us Ask a Question Fast Answers Policies Staff Directory How Do I... Request HBS Cases Plan A Visit View Details
- 21 Oct 2002
- Research & Ideas
The Parable of the Bungled Baggage And the Unhappy Customer
program identifies our very best customers. And our very best customers often fly one or two times a week. Now, you're not in that category of frequent flyers, but because you're talking with the top View Details
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by W. Earl Sasser
- 05 Dec 2017
- First Look
First Look at New Research and Ideas, December 5, 2017
that addresses part of that challenge—with a particular focus on predicting customer churn. However, several other equally important aspects of managing retention have not received similar level of attention, leaving many managerial...
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Sean Silverthorne
- 18 Jul 2017
- First Look
First Look at New Research and Ideas, July 18, 2017
to better connections rather than superior skill. Knowing When to Ask: The Cost of Leaning-in By: Exley, Christine L., Muriel Niederle, and Lise Vesterlund Abstract—Gender differences in the propensity to...
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Sean Silverthorne
- 02 Jan 2018
- First Look
First Look at New Research and Ideas, January 3, 2018
and act in a way that supports the longer-term needs of their businesses—and it’s hard to fault them. The biggest problem with a short-term approach is that managers develop blind spots around crucial...
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Sean Silverthorne
- July 2004 (Revised August 2004)
- Case
Superior Manufacturing Company
By: David F. Hawkins, James W. Culliton and Jacob Cohen
Management must extract relevant cost data from the company's cost accounting system for product line decisions. A rewritten version of an earlier case.
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Hawkins, David F., James W. Culliton, and Jacob Cohen. "Superior Manufacturing Company." Harvard Business School Case 105-010, July 2004. (Revised August 2004.)
- December 2016
- Case
Public Mission, Private Funding: The University of California, Berkeley
By: William C. Kirby and Joycelyn W. Eby
UC Berkley, long known as one of the leading public universities in both the U.S. and the world, has seen turbulent times recently. While student enrollment and costs have increased steadily in recent years, the school, which has been fiercely proud of its public...
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Keywords:
Public University;
University Administration;
Conflict Management;
State Funding;
Competition;
Faculty Governance;
University Of California Berkeley;
Change Management;
Volatility;
Diversity;
Residency;
Higher Education;
Philanthropy and Charitable Giving;
Globalization;
Policy;
Leading Change;
Crisis Management;
Growth and Development Strategy;
Organizational Design;
Privatization;
Problems and Challenges;
Education Industry;
United States
Kirby, William C., and Joycelyn W. Eby. "Public Mission, Private Funding: The University of California, Berkeley." Harvard Business School Case 317-023, December 2016.
- 23 May 2017
- First Look
First Look at New Ideas and Research: May 23, 2017
points. Pseudo-set framing changes gambling choices (Study 1), effort (Studies 2 and 3), giving behavior (Field Data and Study 4), and purchase decisions (Study 5). These...
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Keywords:
Carmen Nobel
- Other Unpublished Work
Risk Aversion, Risk Premium and the Choice of Capital Projects
By: S. Datar, R. Banker and B. Gopi
- February 1999 (Revised July 2004)
- Case
Life as a Minor League CEO Frank Burke and The Chattanooga Lookouts
By: Stephen A. Greyser and Kirk A. Goldman
A "slice of life" depiction of the range of issues and activities experienced by Frank Burke (HBS MBA 1987), the president of a minor league baseball team (the Chattanooga Lookouts). Raises questions of the applicability of MBA skills in this role and the "quotient of...
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Keywords:
Happiness;
Managerial Roles;
Entrepreneurship;
Business or Company Management;
Marketing;
Cost Management;
Cost vs Benefits;
Operations;
Sports;
Business Education;
Sports Industry;
Tennessee
Greyser, Stephen A., and Kirk A. Goldman. "Life as a Minor League CEO Frank Burke and The Chattanooga Lookouts." Harvard Business School Case 599-029, February 1999. (Revised July 2004.)