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All HBS Web
(515)
- News (73)
- Research (413)
- Multimedia (1)
- Faculty Publications (356)
- Web
Post-war PR Campaigns Reaching Wide Audiences | Baker Library | Bloomberg Center | Harvard Business School
equipment, public buildings, etc.—are serving every man, woman, and child in America.”42 Photographs captured symbols of the corporation’s industrial power—from expansive views of mining and transporting iron ore, limestone, and coal to...
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- 05 Feb 2014
- Research & Ideas
Can Putin Score Olympic Gold?
A pall hangs over Sochi. Not since the bribery scandal overshadowed the 2002 Games in Salt Lake City has an Olympic Winter Games been so fraught with controversy. Fears of a terrorist attack by Islamic extremists; outrage over Russia's anti-gay laws; difficulties with...
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- Article
Positioning Brands Against Large Competitors to Increase Sales
By: Neeru Paharia, Jill Avery and Anat Keinan
We explore the effect of having a large dominant competitor and show the conditions under which focusing on a competitive threat, rather than hiding it, can actually help a brand. We demonstrate through lab and field studies that highlighting a large competitor's size...
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Keywords:
Brands;
Brand Management;
Brand Positioning;
Competitive Positioning;
Brands and Branding;
Marketing;
Marketing Strategy;
Air Transportation Industry;
Air Transportation Industry;
Air Transportation Industry;
Air Transportation Industry;
United States
Paharia, Neeru, Jill Avery, and Anat Keinan. "Positioning Brands Against Large Competitors to Increase Sales." Journal of Marketing Research (JMR) 51, no. 6 (December 2014): 647–656. (Lead article.)
- 26 Sep 2014
- News
Where Creativity Rules
- June 2013
- Supplement
Hexcel Turnaround—2001 (Video Supplement)
This is the Video Supplement for Hexcel Turnaround - 2001(A), (B) and (C), HBS Cases 806099, 806100, 806101.
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Keywords:
Turnarounds;
Human Capital;
Organizational Change And Transformation;
Organizational Culture;
Organizational Management;
Leadership;
General Management;
Bankruptcy;
Bankruptcy Reorganization;
Financial Crisis Management;
Acquisitions;
Debt Crisis;
Debt;
Debt Management;
Crisis Management;
Financial Crisis;
Private Equity;
Public Ownership;
Resignation and Termination;
Restructuring;
Air Transportation Industry;
Air Transportation Industry;
Air Transportation Industry;
Air Transportation Industry;
Air Transportation Industry;
United States;
Europe
Sharpe, Jim. "Hexcel Turnaround—2001 (Video Supplement)." Harvard Business School Video Supplement 813-723, June 2013.
- 17 Jul 2012
- First Look
First Look: July 17
origins of the social psychology of creativity, trace its arc, and suggest directions for its future. Demand and Capacity Management in Air Transportation Authors:Cynthia Barnhart, Douglas S. Fearing, Amedeo...
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Keywords:
Sean Silverthorne
- February 2017
- Supplement
JCDecaux, 2016: Global Leader ... Again
By: John R. Wells and Gabriel Ellsworth
In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place...
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Keywords:
JCDecaux;
Clear Channel Outdoor;
OUTFRONT Media;
Lamar Advertising Company;
Jean-François Decaux;
Jean-Charles Decaux;
Outdoor Advertising;
Street Furniture;
Airports;
Billboards;
Bicycles;
Digital Devices;
Digital Marketing;
Bidding;
Advertising;
Advertising Campaigns;
Acquisition;
Mergers and Acquisitions;
Business Growth and Maturation;
Business Model;
Business Organization;
Family Business;
For-Profit Firms;
Joint Ventures;
Design;
Price;
Profit;
Revenue;
Geographic Location;
Geographic Scope;
Global Range;
Globalization;
Global Strategy;
Globalized Firms and Management;
Multinational Firms and Management;
Globalized Markets and Industries;
Government Legislation;
Business History;
Human Resources;
Laws and Statutes;
Business or Company Management;
Goals and Objectives;
Growth and Development Strategy;
Growth Management;
Marketing;
Brands and Branding;
Marketing Channels;
Marketing Strategy;
Product Marketing;
Demand and Consumers;
Supply and Industry;
Operations;
Distribution;
Infrastructure;
Logistics;
Product;
Product Design;
Production;
Organizational Structure;
Property;
Public Ownership;
Renting or Rental;
Problems and Challenges;
Business and Community Relations;
Business and Government Relations;
Family and Family Relationships;
Sales;
Situation or Environment;
Luxury;
Strategy;
Business Strategy;
Commercialization;
Competition;
Competitive Advantage;
Competitive Strategy;
Consolidation;
Corporate Strategy;
Customization and Personalization;
Expansion;
Segmentation;
Mobile Technology;
Wireless Technology;
Air Transportation;
Bicycle Transportation;
Rail Transportation;
Transportation Networks;
Advertising Industry;
France;
Paris
Wells, John R., and Gabriel Ellsworth. "JCDecaux, 2016: Global Leader ... Again." Harvard Business School Supplement 717-441, February 2017.
- 05 Mar 2020
- News
Green Light
ventilation system that cycles the air every few seconds and a secondary system designed to blow out any pathogens or insects that might have snuck past earlier garrisons. All of this security is in place to protect—sans pesticides—the...
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- 24 Jul 2013
- Op-Ed
Detroit Files for Bankruptcy: HBS Faculty Weigh In
York, Los Angeles, and Denver have worked with private partners to emphasize public transportation and start to de-emphasize single-driver cars. Despite obvious obstacles (e.g., you live in a suburb or own a store that can be accessed...
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- 01 Dec 2008
- News
Back to the Future
aired (to an extent often absent even in today’s energy conversation). Energy Future also has this pertinent warning: “A large, sudden increase in oil prices would have serious indirect effects. It would exacerbate inflation, place...
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- 27 Feb 2007
- First Look
First Look: February 27, 2007
in the world. But now the end seemed close. Was there a way to save eDonkey? Was it time for Yagan to get out? He had little time to figure out his next move. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707482 Restructuring...
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Martha Lagace
- 25 Feb 2020
- News
Alumni and Faculty Books for March 2020
You'll discover the simple joy of early chai and omelette at Kyani and Co., of dawdling in Horniman Circle on a lazy morning, of eating your fill on Mohammed Ali Road, of strolling on the sands at Chowpatty at sunset, or taking the air at...
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- 19 Oct 2011
- Research & Ideas
Designing Cities for a Sustainable Future
On a June day in Manhattan with temperatures heading into the 90s, a straphanger named Mike is taking his customary subway ride to work. People are grumbling about the heat, but hey, it's summer, it's supposed to be hot, and besides, "Whaddya gonna do?" New Yorkers...
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- 24 May 2021
- Blog Post
Rebekah Emanuel: Host of Season 3 of the Climate Rising Podcast
change our daily routines. As a society, we have assumptions about how our systems work- transportation infrastructure, communication infrastructure, ordering groceries, heating, cooling- any of these things are just basic assumptions...
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- Web
Art Nature Business
Pond in the town of Arlington, Massachusetts. Established by Frederic Tudor in Boston in 1806, prior to the age of refrigeration, the Tudor Ice Company transported ice by rail and ship from freshwater ponds to locations around the world,...
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- 01 Sep 2011
- News
The City Solution
opportunities. Cities, the C40 says, offer three principal areas for such investment activity: increasing infrastructure energy efficiency, namely in buildings, lighting, and transportation systems; using resources more effectively, for...
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- 01 Sep 2008
- News
The Levitt Brand
skill,” wrote Levitt, citing the railroads as one example of a business that lost its way. “They let others take customers away from them because they assumed themselves to be in the railroad business rather than in the transportation...
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- 01 Apr 2001
- News
Big Deals: Project Finance Helps Mitigate Risk in Large-Scale Investments
Forget millions; think billions. That’s what HBS associate professor Benjamin C. Esty does in Large-Scale Investment, a new MBA elective course he has developed that examines how companies structure, value, and finance large, first-of-a-kind projects. “Most of these...
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- 12 Dec 2018
- News
Lesson Plan
hadn’t been put out to bid since 1991. A 2006 addendum—that no one on the school board, past or present, can recall signing, much less discussing—gave a local transportation company a 4 percent annual fuel surcharge that has cost...
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