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All HBS Web
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- Faculty Publications (100)
- Article
Pricing and Production Flexibility: An Empirical Analysis of the U.S. Automotive Industry
By: Antonio Moreno and Christian Terwiesch
We use a detailed data set from the U.S. auto industry spanning from 2002 to 2009 and a variety of econometric methods to characterize the relationship between the availability of production mix flexibility and firms’ use of responsive pricing. We find that production...
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Keywords:
Empirical Operations Management;
Flexibility;
Pricing;
Automotive Industry;
Production;
Price;
Management;
Analysis;
Auto Industry;
United States
Moreno, Antonio, and Christian Terwiesch. "Pricing and Production Flexibility: An Empirical Analysis of the U.S. Automotive Industry." Manufacturing & Service Operations Management 17, no. 4 (Fall 2015): 428–444.
- 2015
- Working Paper
The Wisdom of Crowds in Operations: Forecasting Using Prediction Markets
By: Achal Bassamboo, Ruomeng Cui and Antonio Moreno
Prediction is an important activity in various business processes, but it becomes difficult when historical information is not available, such as forecasting demand of a new product. One approach that can be applied in such situations is to crowdsource opinions from...
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Keywords:
Wisdom Of Crowds;
Demand Forecasting;
Price Forecasting;
Forecasting and Prediction;
Social and Collaborative Networks;
Size;
Performance
Bassamboo, Achal, Ruomeng Cui, and Antonio Moreno. "The Wisdom of Crowds in Operations: Forecasting Using Prediction Markets." Working Paper, October 2015.
- September 2015
- Supplement
Luca de Meo Speaks at Harvard Business School
By: Linda A. Hill
A video supplement to the HBS case study entitled "Luca de Meo at Volkswagen Group." De Meo, Member of the Board at Audi AG and the former Chief Marketing Officer of Volkswagen Group, speaks about leading innovation and the automotive industry. Recorded at Harvard...
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Hill, Linda A. "Luca de Meo Speaks at Harvard Business School." Harvard Business School Multimedia/Video Supplement 416-702, September 2015.
- September 2015
- Case
Eco7: Launching a New Motor Oil
By: John Quelch and Sunru Yong
Aaron Jonnerson, vice president of marketing at the automotive division of Avellin, must make marketing mix decisions for the launch of Eco7, a new environmentally-friendly motor oil. The company's performance has been mediocre, shareholder pressure is increasing, and...
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Keywords:
Distribution Channels;
Environmental Sustainability;
Product Launch;
Transportation;
Energy Sources;
Auto Industry
Quelch, John, and Sunru Yong. "Eco7: Launching a New Motor Oil." Harvard Business School Brief Case 916-507, September 2015.
- June 2015 (Revised August 2016)
- Case
Apple's Future: Apple Watch, Apple TV, and/or Apple Car?
By: David B. Yoffie and Eric Baldwin
In 2015, Apple CEO Tim Cook knew that Apple, despite its phenomenal success, needed to continue to innovate in new product areas in order to continue its momentum into the future. This case explores three new (actual or potential) product offerings from Apple: the...
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Keywords:
Strategy;
Electronics;
Innovation;
Technology;
Technological Innovation;
Competitive Strategy;
Corporate Strategy;
Emerging Markets;
Growth and Development Strategy;
Computer Industry;
Retail Industry;
Electronics Industry
Yoffie, David B., and Eric Baldwin. "Apple's Future: Apple Watch, Apple TV, and/or Apple Car?" Harvard Business School Case 716-401, June 2015. (Revised August 2016.)
- July 2014 (Revised December 2016)
- Case
EcoMotors International
By: John D. Macomber and Hermes Alvarez
Eco-Motors, funded in part by Khosla Ventures, has to decide how to go to market with a new technology for internal combustion engines for automotive and industrial use. The OPOC engine has opposed pistons and is a two-stroke engine, as compared to a more traditional...
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Keywords:
Technological Innovation;
Business Model;
Customer Value and Value Chain;
Engineering;
Manufacturing Industry;
Green Technology Industry;
Auto Industry
Macomber, John D., and Hermes Alvarez. "EcoMotors International." Harvard Business School Case 215-012, July 2014. (Revised December 2016.)
- June 2014 (Revised January 2017)
- Supplement
YAAS's Service Center (B)
By: Brian Hall and Sara del Nido
This case is about a compensation change at an automotive service company in the Middle East. The case allows investigation and analysis of many issues related to compensation design and human resource management, and even change management. The focus of the case is...
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Keywords:
Compensation;
Emotions;
Values;
Human Resources;
Labor;
Negotiation;
Organizations;
Social Psychology;
Value Creation;
Motivation and Incentives;
Auto Industry;
Service Industry;
Kuwait;
Middle East
Hall, Brian, and Sara del Nido. "YAAS's Service Center (B)." Harvard Business School Supplement 914-050, June 2014. (Revised January 2017.)
- June 2014 (Revised January 2017)
- Supplement
YAAS's Service Center (C)
By: Brian Hall and Sara del Nido
This case is about a compensation change at an automotive service company in the Middle East. The case allows investigation and analysis of many issues related to compensation design and human resource management, and even change management. The focus of the case is...
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Keywords:
Compensation;
Emotions;
Values;
Human Resources;
Labor;
Negotiation;
Organizations;
Social Psychology;
Value Creation;
Motivation and Incentives;
Auto Industry;
Service Industry;
Kuwait;
Middle East
Hall, Brian, and Sara del Nido. "YAAS's Service Center (C)." Harvard Business School Supplement 914-051, June 2014. (Revised January 2017.)
- June 2014 (Revised January 2017)
- Case
YAAS's Service Center
By: Brian Hall and Sara del Nido
This case is about a compensation change at an automotive service company in the Middle East. The case allows investigation and analysis of many issues related to compensation design and human resource management, and even change management. The focus of the case is...
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Keywords:
Compensation;
Emotions;
Values;
Compensation and Benefits;
Human Resources;
Labor;
Negotiation;
Organizations;
Social Psychology;
Value Creation;
Motivation and Incentives;
Auto Industry;
Service Industry;
Kuwait;
Middle East
Hall, Brian, and Sara del Nido. "YAAS's Service Center." Harvard Business School Case 914-049, June 2014. (Revised January 2017.)
- March 2014 (Revised January 2017)
- Case
From Beijing Jeep to ASC Fine Wines: The Story of an American Family Business in China
By: William C. Kirby and Erica M. Zendell
In 1985, Don St. Pierre Sr. became President of Beijing Jeep, the troubled joint venture between American Motor Corporation and the Chinese government to build Jeep Cherokees in China. Just over a decade later in 1996, leveraging contacts from his time in the...
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Keywords:
Entrepreneurship In Emerging Markets;
China;
Joint Ventures;
Wine Industry;
International Entrepreneurship;
International Business;
Exports;
Chinese Manufacturing;
Business And Government Relations;
Ownership Stake;
Strategy;
Operations;
Auto Industry;
Food and Beverage Industry;
China
Kirby, William C., and Erica M. Zendell. "From Beijing Jeep to ASC Fine Wines: The Story of an American Family Business in China." Harvard Business School Case 314-053, March 2014. (Revised January 2017.)
- January 2014 (Revised March 2015)
- Case
Google Car
By: Karim R. Lakhani, James Weber and Christine Snively
By 2013, Google, while not a traditional manufacturer of automobiles, had invested millions of dollars in its self-driving cars which had logged over 500,000 miles of testing. The Google management team faced several questions. Should Google continue to invest in the...
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Keywords:
Digital Services;
Innovation;
Technology;
Technological Innovation;
Internet and the Web;
Market Entry and Exit;
Transportation;
Auto Industry;
United States
Lakhani, Karim R., James Weber, and Christine Snively. "Google Car." Harvard Business School Case 614-022, January 2014. (Revised March 2015.)
- July 2013
- Case
Jackson Automotive Systems
By: William E. Fruhan and Wei Wang
Jackson Automotive Systems produces automotive parts for advanced heating and air conditioning systems, engine cooling systems, fuel injection and transfer systems, and various other engine parts and it supplies them to the automotive industry primarily in Michigan....
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Keywords:
Production;
Financial Crisis;
Corporate Finance;
Manufacturing Industry;
Auto Industry;
Michigan
Fruhan, William E., and Wei Wang. "Jackson Automotive Systems." Harvard Business School Brief Case 914-505, July 2013.
- July 2013
- Supplement
Jackson Automotive Systems, Spreadsheet for Instructors (Brief Case)
By: William E. Fruhan and Wei Wang
- July 2013
- Supplement
Jackson Automotive Systems, Spreadsheet for Students (Brief Case)
By: William E. Fruhan and Wei Wang
- July 24, 2013
- Article
Family Business: How to Spot a Patriarch Problem
By: Josh Baron and Rob Lachenauer
In this article, the authors discuss the concept of a "problem patriarch" in family businesses, using the example of Carl, a successful leader who undermined the talent he hired. Carl started a struggling $10 million automotive parts distributor and turned it into a $2...
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Baron, Josh, and Rob Lachenauer. "Family Business: How to Spot a Patriarch Problem." Harvard Business Review (website) (July 24, 2013).
- March 2013
- Teaching Note
Renesas Electronics and the Automotive Microcontroller Supply Chain (A) (TN)
By: Willy Shih and Margaret Pierson
- March 2013
- Supplement
Renesas Electronics and the Automotive Microcontroller Supply Chain
By: Willy C. Shih and Margaret Pierson
Shih, Willy C., and Margaret Pierson. "Renesas Electronics and the Automotive Microcontroller Supply Chain ." Harvard Business School PowerPoint Supplement 613-085, March 2013.
- January 2013
- Case
Andrew Ryan at VC Brakes
By: Frank V. Cespedes and Sunru Yong
An aftermarket brake component manufacturer, VC Brakes, is bought out by a global automotive parts corporation after the 2008 financial crisis. Unlike its previous parent company, the new owner attempts to change VC Brakes' autocratic management style and...
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Keywords:
Organizational Culture;
Quality Management;
Crisis Management;
Human Resource Management;
Organizational Change and Adaptation;
Quality;
Change Management;
Leading Change;
Restructuring;
Management Practices and Processes;
Problems and Challenges;
Auto Industry
Cespedes, Frank V., and Sunru Yong. "Andrew Ryan at VC Brakes." Harvard Business School Brief Case 913-552, January 2013.
- 2012
- Article
The Architecture of Transaction Networks: A Comparative Analysis of Hierarchy in Two Sectors
By: Jianxi Luo, Carliss Y. Baldwin, Daniel E. Whitney and Christopher L. Magee
Many products are manufactured in networks of firms linked by transactions, but comparatively little is known about how or why such transaction networks differ. This article investigates the transaction networks of two large sectors in Japan at a single point in time....
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Keywords:
Transactions;
Hierarchy;
Industry Architecture;
Innovation;
Networks;
Market Transactions;
Vertical Integration;
Industry Structures;
Innovation and Invention;
Auto Industry;
Electronics Industry;
Japan
Luo, Jianxi, Carliss Y. Baldwin, Daniel E. Whitney, and Christopher L. Magee. "The Architecture of Transaction Networks: A Comparative Analysis of Hierarchy in Two Sectors." Industrial and Corporate Change 21, no. 6 (December 2012): 1307–1335.