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Show Results For
-
All HBS Web
(159)
- News (53)
- Research (90)
- Multimedia (6)
- Faculty Publications (54)
- August 2023
- Supplement
Airbus vs. Boeing (G)-(O)
By: Ramon Casadesus-Masanell, Karen Elterman and Jordan Mitchell
- 21 Mar 2019
- News
What will it take for Boeing to rebuild trust?
- October 2019
- Supplement
Airbus vs. Boeing (J): New Plane Developments (2016)
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes Airbus and Boeing developments in 2016, including Airbus' delivery of the first A320neo (new engine option) and Boeing’s work on the 737 MAX and 777X programs. It also notes Airbus’ restructuring in 2016.
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Keywords:
Product Development;
Air Transportation;
Projects;
Competition;
Restructuring;
Manufacturing Industry;
Air Transportation Industry;
United States;
Europe
Casadesus-Masanell, Ramon, and Karen Elterman. "Airbus vs. Boeing (J): New Plane Developments (2016)." Harvard Business School Supplement 720-385, October 2019.
- 01 May 2019
- News
Boeing and the Importance of Encouraging Employees to Speak Up
- 14 Mar 2019
- News
How Boeing Should Have Responded to the 737 Max Safety Crisis
- April 2007
- Case
The Boeing Company: Moonshine Shop
By: Robert D. Austin, Richard L. Nolan and Shannon O'Donnell
Describes how the "Moonshine Shop," a group of plant-savvy creative generalists, is helping a great industrial company become more innovative. Chronicles the history of the Moonshine Shop, its successes and failures, and describes innovations they've helped put in...
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Keywords:
History;
Business Model;
Saving;
Programs;
Creativity;
Corporate Entrepreneurship;
Research and Development;
Collaborative Innovation and Invention;
Business Processes;
Aerospace Industry
Austin, Robert D., Richard L. Nolan, and Shannon O'Donnell. "The Boeing Company: Moonshine Shop." Harvard Business School Case 607-130, April 2007.
- April 2005
- Teaching Note
Boeing 787: The Dreamliner (TN)
By: Richard L. Nolan and Suresh Kotha
Teaching Note to (9-305-101).
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- September 2006 (Revised February 2010)
- Supplement
Airbus vs. Boeing (F): 2002-2006
By: Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell
Casadesus-Masanell, Ramon, Erich Alexander Voigt, and Jordan Mitchell. "Airbus vs. Boeing (F): 2002-2006." Harvard Business School Supplement 707-452, September 2006. (Revised February 2010.)
- September 2006 (Revised February 2010)
- Supplement
Airbus vs. Boeing (E): 2001
By: Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell
Casadesus-Masanell, Ramon, Erich Alexander Voigt, and Jordan Mitchell. "Airbus vs. Boeing (E): 2001." Harvard Business School Supplement 707-451, September 2006. (Revised February 2010.)
- September 2006 (Revised February 2010)
- Supplement
Airbus vs. Boeing (D): 2000
By: Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell
Casadesus-Masanell, Ramon, Erich Alexander Voigt, and Jordan Mitchell. "Airbus vs. Boeing (D): 2000." Harvard Business School Supplement 707-450, September 2006. (Revised February 2010.)
- 24 Dec 2019
- News
Following the 737 Max scandal, Boeing finally has a new CEO.
- 06 Nov 2019
- News
Boeing mess is 'a template for how not to be trustworthy.'
- October 2019
- Supplement
Airbus vs. Boeing (H): Wing Cracks and Battery Fires (2013)
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes an issue with the batteries of Boeing’s 787 Dreamliner planes overheating and sometimes catching fire in 2013. The planes were grounded for several months until Boeing introduced new safety measures. The case also discusses a problem with cracks on...
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Keywords:
Product Development;
Air Transportation;
Projects;
Competition;
Safety;
Manufacturing Industry;
Air Transportation Industry;
United States;
Europe
Casadesus-Masanell, Ramon, and Karen Elterman. "Airbus vs. Boeing (H): Wing Cracks and Battery Fires (2013)." Harvard Business School Supplement 720-383, October 2019.
- 04 Jun 2009
- News
Markets Want Exit Strategy from BOE
- 14 Nov 2019
- News
Nancy Koehn: Boeing Should Be Held More Accountable For 737 Crashes
- 2001
- Working Paper
Airbus vs. Boeing in Superjumbos: Credibility and Preemption
By: Benjamin C. Esty and Pankaj Ghemawat
In December 2000, Airbus formally committed to spend $12 billion to develop and launch a 555-seat superjumbo plane known as the A380. Prior to and after Airbus’ commitment, Boeing started and canceled several initiatives aimed at developing a “stretch jumbo” with...
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Esty, Benjamin C., and Pankaj Ghemawat. "Airbus vs. Boeing in Superjumbos: Credibility and Preemption." Harvard Business School Working Paper, No. 02-061, February 2002.
- April 1988 (Revised March 1991)
- Supplement
Boeing 767: From Concept to Production (B)
By: David A. Garvin
Updates the (A) case to the present day. The issue facing students is whether Boeing's approach to managing new airplane programs must be modified to fit with this new environment.
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Keywords:
Production;
Change Management;
Product Development;
Product Marketing;
Situation or Environment;
Air Transportation Industry;
Manufacturing Industry
Garvin, David A. "Boeing 767: From Concept to Production (B)." Harvard Business School Supplement 688-041, April 1988. (Revised March 1991.)
- May 1988 (Revised November 1990)
- Case
Airbus vs. Boeing (B): The Storm Intensifies
Discusses the growing competition faced by U.S. producers of civil aircraft due to the success and expanding product line of Airbus Industries. Designed to foster discussion of international trade policy as it affects producers in the industry and to encourage firm...
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Keywords:
Trade;
Policy;
Negotiation;
Competition;
Competitive Strategy;
Aerospace Industry;
United States
Salter, Malcolm S. "Airbus vs. Boeing (B): The Storm Intensifies." Harvard Business School Case 388-145, May 1988. (Revised November 1990.)
- June 2012
- Teaching Note
Boeing 737 Manufacturing Footprint: The Wichita Decision (TN)
By: Willy Shih and Margaret Pierson