Filter Results
:
(1,796)
Show Results For
-
All HBS Web
(1,796)
- People (7)
- News (366)
- Research (1,203)
- Events (3)
- Multimedia (6)
- Faculty Publications (684)
Show Results For
-
All HBS Web
(1,796)
- People (7)
- News (366)
- Research (1,203)
- Events (3)
- Multimedia (6)
- Faculty Publications (684)
- March 2008 (Revised April 2008)
- Case
Corning: 156 Years of Innovation
By: H. Kent Bowen and Courtney Purrington
The executive team at Corning has committed to double the rate of new business creation per decade, while at the same time growing the company's current businesses, including glass substrates for LCD displays. Their strategy, built on more than 150 years of successful...
View Details
Keywords:
Innovation Leadership;
Resource Allocation;
Product Development;
Research and Development;
Science-Based Business;
Industrial Products Industry
Bowen, H. Kent, and Courtney Purrington. "Corning: 156 Years of Innovation." Harvard Business School Case 608-108, March 2008. (Revised April 2008.)
- October 1999 (Revised February 2000)
- Case
Steinway & Sons: Buying a Legend (A)
It is 1995 and Steinway & Sons has just been purchased by two young entrepreneurs. For 140 years, Steinway has held the reputation for making the finest quality grand pianos in the world. The past 25 years have proven to be a challenge, however. First, the company has...
View Details
Keywords:
Business Startups;
Decisions;
Entrepreneurship;
Globalization;
Crisis Management;
Brands and Branding;
Marketing Strategy;
Quality;
Competitive Strategy;
Manufacturing Industry;
Japan;
New York (state, US)
Gourville, John T., and Joseph B. Lassiter III. "Steinway & Sons: Buying a Legend (A)." Harvard Business School Case 500-028, October 1999. (Revised February 2000.)
- November 2000 (Revised October 2005)
- Case
TiVo
TiVo is a digital video recorder that allows viewers to watch what they want, when they want to watch it. Fourteen months into the launch, sales are very disappointing. Brodie Keast, VP of marketing and sales, wants to combine a catchy communications campaign, product...
View Details
- September 1991 (Revised August 1996)
- Case
Procter & Gamble Co., The: Lenor Refill Package
By: John A. Quelch
The assistant brand manager for Lenor, Procter & Gamble Germany's fabric softener brand, was preparing a presentation on the national launch of an environmentally friendly refill package.
View Details
Keywords:
Multinational Firms and Management;
Environmental Sustainability;
Product Launch;
Brands and Branding;
Consumer Products Industry;
Germany;
United States
Quelch, John A., Minette E. Drumwright, and Julie Yao. "Procter & Gamble Co., The: Lenor Refill Package." Harvard Business School Case 592-016, September 1991. (Revised August 1996.)
- 28 Nov 2005
- Research & Ideas
Unilever: Transformation and Tradition
possessed, first, strong capabilities in branding and marketing. It understood local markets, and it knew how to market to them. It was at the frontier of market segmentation strategies in packaged consumer products. It opened up new...
View Details
- May 2017 (Revised March 2018)
- Case
Predicting Consumer Tastes with Big Data at Gap
By: Ayelet Israeli and Jill Avery
CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big...
View Details
Keywords:
Retailing;
Preference Elicitation;
Big Data;
Predictive Analytics;
Artificial Intelligence;
Fashion;
Marketing;
Marketing Strategy;
Marketing Channels;
Brands and Branding;
Consumer Behavior;
Demand and Consumers;
Analytics and Data Science;
Forecasting and Prediction;
E-commerce;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
United States;
Canada;
North America
Israeli, Ayelet, and Jill Avery. "Predicting Consumer Tastes with Big Data at Gap." Harvard Business School Case 517-115, May 2017. (Revised March 2018.)
- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
Must-have features of yesterday are today's can-live-withouts. Trusted brands are especially valued and they can still launch new products successfully, but interest in new View Details
Keywords:
by John Quelch
- December 2018
- Case
Choosy
By: Jeffrey J. Bussgang and Julia Kelley
Founded in 2017, Choosy is a data-driven fashion startup that uses algorithms to identify styles trending on social media. After manufacturing similar items using a China-based supply chain, Choosy sells them to consumers through its website and social media pages....
View Details
Keywords:
Artificial Intelligence;
Algorithms;
Machine Learning;
Neural Networks;
Instagram;
Influencer;
Fast Fashion;
Design;
Customer Satisfaction;
Customer Focus and Relationships;
Decision Making;
Cost vs Benefits;
Innovation and Invention;
Brands and Branding;
Product Positioning;
Demand and Consumers;
Supply Chain;
Production;
Logistics;
Business Model;
Expansion;
Internet and the Web;
Mobile and Wireless Technology;
Digital Platforms;
Social Media;
Technology Industry;
Fashion Industry;
North and Central America;
United States;
New York (state, US);
New York (city, NY)
- May 1990 (Revised October 1991)
- Case
Black & Decker Corp.: Spacemaker Plus Coffeemaker (B)
Describes the highly successful recall of the Black & Decker Spacemaker Plus Coffeemaker. Objectives include: 1) factors in product recall effectiveness and success, 2) the use of direct marketing in product recall, 3) the role of public relations in product recall,...
View Details
Smith, N. Craig. "Black & Decker Corp.: Spacemaker Plus Coffeemaker (B)." Harvard Business School Case 590-100, May 1990. (Revised October 1991.)
- 17 Oct 2019
- Research & Ideas
‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells
your order.” Gender-tailored marketing messages from these brands and others—including Mangria and Pink Power tools—are common, yet new research shows they can turn off consumers, particularly women. In fact, they often backfire to the...
View Details
- 08 Nov 2016
- Blog Post
Alumni: Where Are They Now? Featuring: Phil Strazzulla
Current Position: Founder, NextWave Hire Current Location: Cambridge, MA Tell us what you’re up to these days. Along with a friend that I met at the Harvard Business School Innovation Lab, I've started a software company that helps businesses build their employer View Details
Keywords:
Technology
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
refreshing their product lines and extending their brand to more affordable items. Pressure to innovate is intense, says HBS professor Nancy F. Koehn, a business historian and author of View Details
- February 2005
- Article
European Integration and Corporate Restructuring: The Strategy of Unilever c1957-c1990
By: Geoffrey Jones and Peter Miskell
This article examines the role of the large Anglo-Dutch consumer products company in promoting European integration. It shows that Unilever contributed financially to campaigns to support the creation of the European Union, and its subsequent expansion, despite a...
View Details
Keywords:
Horizontal Integration;
Organizations;
Policy;
Expansion;
Market Transactions;
Geographic Location;
Restructuring;
Competition;
Brands and Branding;
Production;
Capital Structure;
Value;
Consumer Products Industry;
European Union;
United States
Jones, Geoffrey, and Peter Miskell. "European Integration and Corporate Restructuring: The Strategy of Unilever c1957-c1990." Economic History Review 58, no. 1 (February 2005): 113–139.
- 22 Sep 2016
- News
Innovation Under Constraint: Constructing a Turnaround at Lego
- 19 Sep 2016
- Video
Innovation Under Constraint: Constructing a Turnaround at Lego
- November 2018 (Revised January 2022)
- Case
JUUL and the Vaping Revolution
By: Michael W. Toffel, John Masko and Sarah Mehta
In late 2019, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs (pronounced “jewel”) faced intense pressure. Sales of JUUL products exceeded $1 billion in 2018, dominating the e-cigarette category. While JUUL Labs’ stated goal was to help current...
View Details
Keywords:
Electronic Cigarettes;
E-Cigarettes;
Vaping;
Nicotine Replacement;
JUUL;
Juuling;
Advertising;
Digital Marketing;
Customers;
Innovation and Invention;
Marketing;
Ethics;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Product Marketing;
Corporate Social Responsibility and Impact;
Social Issues;
Information Technology;
Technology Industry;
San Francisco;
California
Toffel, Michael W., John Masko, and Sarah Mehta. "JUUL and the Vaping Revolution." Harvard Business School Case 619-006, November 2018. (Revised January 2022.)
- 27 May 2014
- First Look
First Look: May 27
consumers make complementary choices in purchase decisions (e.g., chips and salsa), product inter-operabilities (smartphones and networks), and dynamic decisions (current exercise and future healthcare consumption). Multiple consumers...
View Details
Keywords:
Sean Silverthorne
- November 2016
- Case
But, It's For a Good Cause
By: Elizabeth Keenan and John Gourville
Companies have long tried to enhance consumers’ perceptions of their firms and the products they sell in a variety of ways. Such efforts include the development of a brand image that the public views favorably, as in the case of Apple. It extends to the development of...
View Details
- 25 Jan 2017
- HBS Case
How Should Advertisers Respond to Consumer Demand for Whiter Skin?
superior to those with darker skin colors, are marketers crossing a line? Cream makers say they are merely meeting a market need, but social activists argue that these companies have an ethical responsibility to avoid marketing products...
View Details
- May 2000
- Case
J & B
Michael Stoner finds himself called upon to reposition a once venerable and highly profitable brand of Scotch whisky. He must find a cultural trend.
View Details