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Show Results For
-
All HBS Web
(3,544)
- People (15)
- News (909)
- Research (2,032)
- Events (7)
- Multimedia (58)
- Faculty Publications (1,432)
Beauty Imagined: A History of the Global Beauty Industry
The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Estée Lauder, Chanel, L'Oréal, and Shiseido, have imagined beauty for us.... View Details
- June 2013 (Revised November 2013)
- Case
Bluefin Labs: The Acquisition by Twitter
By: John Deighton and Leora Kornfeld
What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter...
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Keywords:
Measurement and Metrics;
Data and Data Sets;
Internet;
Software;
Communication Technology;
Advertising;
Social and Collaborative Networks;
Acquisition;
Television Entertainment;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
United States
Deighton, John, and Leora Kornfeld. "Bluefin Labs: The Acquisition by Twitter." Harvard Business School Case 513-091, June 2013. (Revised November 2013.) (request a courtesy copy.)
- March 2024
- Teaching Note
Sonder Holdings Inc.: Using Technology to Solve Hospitality’s Frictions
By: John A. Deighton and Leora Kornfeld
Teaching Note for HBS Case No. 922-039. Digital disruption is challenging the hospitality industry. Traditional hotels face competition from platforms, most visibly Airbnb but also the homeshare divisions of online travel agencies such as Expedia and Booking.com, that...
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- 17 Jun 2017
- Research & Ideas
Amazon, Whole Foods Deal a Big Win for Consumers
Source: 400tmax Editor's Note. Online retailing behemoth Amazon announced June 16 that it would acquire upscale grocery chain Whole Foods Market in a deal valued at more than $13 billion. Though the company has dabbled with the idea of a brick-and-mortar footprint in...
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- October 2004
- Case
World Wide Licenses Ltd.: From Disney to Polaroid
World Wide Licenses (WWL) was a low-technology firm that licensed famous brands, which it then applied to timepieces, stationery, and back-to-school products. It transformed into a digital imaging company and landed worldwide rights to the Polaroid brand name. Explores...
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Keywords:
Organizational Change and Adaptation;
Leadership Development;
Brands and Branding;
Technology Adoption;
Technological Innovation;
Transformation
Tripsas, Mary. "World Wide Licenses Ltd.: From Disney to Polaroid." Harvard Business School Case 805-060, October 2004.
- April 2004 (Revised May 2017)
- Case
Real Madrid Club de Futbol
By: John Quelch, Jose Luis Nueno and Carin-Isabel Knoop
In June 2004, Florentino Perez, a well-known Spanish businessman, was elected president of Real Madrid, one of the world's top soccer clubs. In his campaign, Perez had promised to turn around the club's finances, bring in world-class talent, and expand the club's brand...
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Keywords:
Risk Management;
Change Management;
Expansion;
Marketing Channels;
Sports;
Management Teams;
Trends;
Brands and Branding;
Sports Industry;
Spain
Quelch, John, Jose Luis Nueno, and Carin-Isabel Knoop. "Real Madrid Club de Futbol." Harvard Business School Case 504-063, April 2004. (Revised May 2017.)
- July 2000 (Revised October 2000)
- Case
Petstore.com
Petstore.com is one of four contenders for leadership in the highly competitive online pet supply business. Petstore.com faces decisions regarding potential merger partners and how to brand its service within the website managed by its ultimate merger partner,...
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Keywords:
Competition;
Internet and the Web;
Mergers and Acquisitions;
Partners and Partnerships;
Internet and the Web;
Brands and Branding;
Marketing Strategy;
Retail Industry
Eisenmann, Thomas R. "Petstore.com." Harvard Business School Case 801-044, July 2000. (Revised October 2000.)
- Web
Systems Integration - Institute For Strategy And Competitiveness
some degree of autonomy yet gain the power of affiliation with a major high volume provider bringing expertise and brand recognition. The key in this type of affiliation is outcome measurement across the...
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- 30 May 2016
- News
Hillary Clinton’s campaign message keeps evolving
- January 1998
- Case
Frontgate Catalog
Frontgate is a high-end, Lebanon, Ohio-based catalog business. The decision makers are trying to determine how much financial and personnel resources to invest in the development of a Web site. The decision is being made in light of branding issues and competitor's Web...
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Keywords:
Customer Relationship Management;
Competition;
Internet and the Web;
Brands and Branding;
Retail Industry;
Ohio
Rayport, Jeffrey F., and Carrie Ardito. "Frontgate Catalog." Harvard Business School Case 898-080, January 1998.
- 10 Feb 2015
- First Look
First Look: February 10
entry) as a means of reconciling non-monotonic incentive responses to competition, effectively manipulating the number and skills distribution of contestants facing one another. February 2015 GfK Marketing Intelligence Review Beyond...
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Keywords:
Sean Silverthorne
- May 2019
- Teaching Note
JUUL and the Vaping Revolution
By: Michael W. Toffel, Trevor Fetter, John Masko and Sarah Mehta
Teaching Note for HBS No. 619-006.
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Keywords:
Electronic Cigarettes;
E-Cigarettes;
Vaping;
Nicotine Replacement;
JUUL;
Juuling;
Advertising;
Advertising Campaigns;
Digital Marketing;
Customers;
Innovation and Invention;
Innovation Strategy;
Marketing;
Ethics;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Product Marketing;
Corporate Social Responsibility and Impact;
Social Issues;
Information Technology;
Technology Industry;
San Francisco
- December 2010 (Revised January 2012)
- Case
Zespri
By: Jose B. Alvarez and Mary Louise Shelman
Grower-owned Zespri is the sole exporter of New Zealand-grown kiwifruit outside of Australia and New Zealand. Facing growing international competition, Zespri invested in consumer branding and innovation, which has led to new types of kiwifruit that taste better and...
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- 21 Jul 2013
- News
Smartphone Boom Ending as Price Drop Hits Apple
- August 2016
- Case
S'well: The Mass Market Decision
By: Youngme Moon
This case tells the story of how Sarah Kauss, a young female entrepreneur, built a premium water bottle brand from scratch. After having built a high-end brand, the key decision in the case is whether to begin expanding the S'well product portfolio to the mass market.
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Keywords:
Brands and Branding;
Marketing;
Business Startups;
Entrepreneurship;
Distribution;
Strategy;
United States
Moon, Youngme. "S'well: The Mass Market Decision." Harvard Business School Case 317-019, August 2016.
- 01 Feb 2017
- Blog Post
How to Partner With a Student Club: Join a Club Panel
Club panel events provide a myriad of benefits to employers coming to campus. Company representatives can build brand awareness and speak to their company and its mission in...
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Keywords:
All Industries
- March 1999 (Revised July 1999)
- Case
Crunch
By: Paul W. Marshall and Jeremy Dann
Entrepreneur Doug Levine runs a fitness company with an incredibly powerful brand. His company leverages the brand to expand, both in terms of facilities and lines of business. But he may need to make significant organizational changes in order to continue the growth.
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- Career Coach
Adriann Dolphin
Adriann wants to help students explore roles in the consumer products and tech industries. She can also provide insight into the job experience in consulting, having worked in that industry. She is happy to help with interview prep,...
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- 10 Jun 2014
- News
Uber Rides Social Media Dominance to $17B Valuation
- 08 Nov 2011
- News