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Show Results For
-
All HBS Web
(9,733)
- People (21)
- News (2,357)
- Research (5,731)
- Events (43)
- Multimedia (133)
- Faculty Publications (3,819)
- 21 Feb 2023
- Research & Ideas
What's Missing from the Racial Equity Dialogue?
context. I believe that once we can articulate how racism harms everyone, we are closer to dismantling the system that harms us all. Broderick Turner is an assistant professor of marketing at Virginia Tech’s Pamplin College of View Details
Keywords:
by Danielle Kost
DJ DiDonna
Dennis “DJ” DiDonna has dedicated his career to commercializing social science research to create organizations which positively impact the world.
He is a Senior Lecturer in the Entrepreneurial Management Unit at Harvard Business School where he teaches the... View Details
- 31 Jan 2022
- News
The Tussle over Location-Based Pay
- October 2000 (Revised March 2001)
- Case
BizRate.com
By: Youngme E. Moon
BizRate is a market research firm that collects point-of-purchase customer feedback data from retailing merchants. It then makes its findings available to consumers in the form of "BizRate star ratings," which are displayed on its website. To date, its primary revenue...
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Keywords:
Business Education;
Marketing Channels;
Internet and the Web;
Customer Relationship Management;
Trust;
Business Model;
Marketing Strategy;
Internet and the Web;
Business Divisions;
Debates;
Retail Industry
Moon, Youngme E. "BizRate.com." Harvard Business School Case 501-024, October 2000. (Revised March 2001.)
- January 2008 (Revised March 2008)
- Case
Glass Egg Digital Media
Glass Egg is an outsource games development firm in Vietnam. They are able to offer brand-name publishers-Microsoft EA, Atari-significant cost savings in the development of art assets for their video games. However, the firm's management find themselves at a point at...
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Keywords:
Games, Gaming, and Gambling;
Growth and Development Strategy;
Marketing Strategy;
Demand and Consumers;
Product Development;
Organizational Structure;
Entertainment and Recreation Industry
Godes, David B. "Glass Egg Digital Media." Harvard Business School Case 508-066, January 2008. (Revised March 2008.)
- August 2021
- Case
Yummy: Delivering Value to Venezuela
By: Ayelet Israeli, Jenyfeer Martinez Buitrago and Carla Larangeira
By June 2021, Yummy had become Venezuela’s first and largest food delivery app and last-mile logistics company. In Caracas, the nation’s capital, Yummy held a 55% market share, while operations in other cities had already started to take place, including in three of...
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Keywords:
Internet and the Web;
Health Pandemics;
Business Startups;
Growth and Development Strategy;
Expansion
Israeli, Ayelet, Jenyfeer Martinez Buitrago, and Carla Larangeira. "Yummy: Delivering Value to Venezuela." Harvard Business School Case 522-034, August 2021.
- July 2007 (Revised February 2010)
- Case
Saffronart.com: Bidding for Success
By: Mukti Khaire and R. Daniel Wadhwani
Saffronart, a five-year-old online art auction company, leads the market for modern Indian art and now faces competitors in the market it created. Established in 2000 by the wife-and-husband team of Minal and Dinesh Vazirani, Saffronart.com is an innovative online...
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Keywords:
Arts;
Business Startups;
Entrepreneurship;
Auctions;
Industry Growth;
Competition;
Online Technology;
Fine Arts Industry;
India
Khaire, Mukti, and R. Daniel Wadhwani. "Saffronart.com: Bidding for Success." Harvard Business School Case 808-027, July 2007. (Revised February 2010.)
- 26 Sep 2013
- News
A blockbuster tale
- 11 Dec 2015
- News
The many lives of a watch
- 19 May 2021
- Blog Post
Instagram Takeover - Ja’ Saint-Tulias (MBA 2022)
Ja’ Saint-Tulias (MBA 2022) is a forward-thinking, aspiring digital beauty marketing leader, and storyteller with an extensive background in chemical engineering and entrepreneurship from Michigan State University. Since she was a little...
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- 20 Nov 2019
- Research & Ideas
It's No Joke: AI Beats Humans at Making You Laugh
the Author Dina Gerdeman is senior writer at Harvard Business School Working Knowledge. [Image: Cecilie_Arcurs] Related Reading Use Artificial Intelligence to Set Sales Targets That Motivate Don't Turn Your View Details
Keywords:
by Dina Gerdeman
- January 2024 (Revised February 2024)
- Exercise
Travelogo: Understanding Customer Journeys
By: Eva Ascarza, Nicolas Padilla and Oded Netzer
In late May 2023, Sarah Merino, the newly appointed manager of the Customer Insights group at Travelogo—an online travel booking platform—initiates a comprehensive analysis of clickstream data to understand the varied behaviors and needs of their users. In preparation...
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Keywords:
Customer Relationship Management;
Analysis;
Analytics and Data Science;
Marketing Strategy;
Segmentation;
Consumer Behavior;
Travel Industry;
United States
Ascarza, Eva, Nicolas Padilla, and Oded Netzer. "Travelogo: Understanding Customer Journeys." Harvard Business School Exercise 524-044, January 2024. (Revised February 2024.)
- October 2012 (Revised January 2014)
- Case
Building Brand Infosys
By: Rohit Deshpandé and Vidhya Muthuram
Infosys Limited was India's second largest exporter of IT services with annual revenues of $7 billion and a market capitalization of nearly $26 billion in 2012. The company, headquartered in Bangalore, India, had built its reputation as the Indian IT bellwether whose...
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Deshpandé, Rohit, and Vidhya Muthuram. "Building Brand Infosys." Harvard Business School Case 513-003, October 2012. (Revised January 2014.)
- 19 Apr 2010
- Research & Ideas
The History of Beauty
chypre, and was the first perfumer to sell his wares in elegantly designed glass bottles, rather than in the pharmaceutical bottles used previously. An ambitious believer in globalization, he even sent his energetic mother-in-law to open up the American View Details
- September 1993
- Supplement
Manufacturing at ALZA: The Right Prescription? (C)
ALZA, a drug delivery company, considers marketing its own and other companies' products. The primary issue is whether to build an internal sales force focused on a few niche markets, to finance a sales force through alliances, or to acquire a marketing company.
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Keywords:
Mergers and Acquisitions;
Product Marketing;
Alliances;
Research and Development;
Salesforce Management;
Business Strategy;
Pharmaceutical Industry
Leonard, Dorothy A. "Manufacturing at ALZA: The Right Prescription? (C)." Harvard Business School Supplement 694-021, September 1993.
- December 1989 (Revised June 2003)
- Case
Bayside
By: William J. Poorvu and Richard Ellis Crum
Explores the issues associated with leasing office space in a softening market from the perspective of a young leasing agent. Addresses market and lease analysis, negotiating tactics and strategy, and management of a financial partnership.
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Keywords:
Management;
Partners and Partnerships;
Negotiation Tactics;
Markets;
Business Strategy;
Leasing;
Corporate Finance;
Real Estate Industry
Poorvu, William J., and Richard Ellis Crum. "Bayside." Harvard Business School Case 390-113, December 1989. (Revised June 2003.)
- February 2011 (Revised November 2012)
- Case
Aquion Energy
By: Thomas R. Eisenmann and David Kiron
Leaders at Aquion Energy, a Pittsburgh-based battery start-up, are deciding on a market entry strategy. Should they pursue the large but unproven grid utility market or a smaller, but higher margin market?
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Keywords:
Business Startups;
Production;
Business Strategy;
Growth and Development Strategy;
Innovation Strategy;
Disruptive Innovation;
Market Entry and Exit;
Performance Capacity;
Energy Industry
Eisenmann, Thomas R., and David Kiron. "Aquion Energy." Harvard Business School Case 811-047, February 2011. (Revised November 2012.)
- 20 Jan 2014
- Research & Ideas
Language Wars Divide Global Companies
As global companies increasingly adopt a dominant language, usually English, which all employees must use to simplify communications and increase collaboration, many are dismayed to find an unexpected outcome. Results are exactly opposite of what was intended. Instead...
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Keywords:
by Kim Girard