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- October 2005 (Revised September 2006)
- Case
Museum of Fine Arts Boston
By: V. Kasturi Rangan and Marie Bell
One of Boston's main cultural attractions, the Museum of Fine Arts (MFA), has experienced a steady decline of its core audience over the last decade. The museum's executive director attempted to bridge the shortfall by staging new, innovative, special exhibitions,...
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Keywords:
Product Marketing;
Growth Management;
Innovation Leadership;
Capital;
Financing and Loans;
Service Operations;
Consumer Behavior
Rangan, V. Kasturi, and Marie Bell. "Museum of Fine Arts Boston." Harvard Business School Case 506-027, October 2005. (Revised September 2006.)
- February 2005
- Article
European Integration and Corporate Restructuring: The Strategy of Unilever c1957-c1990
By: Geoffrey Jones and Peter Miskell
This article examines the role of the large Anglo-Dutch consumer products company in promoting European integration. It shows that Unilever contributed financially to campaigns to support the creation of the European Union, and its subsequent expansion, despite a...
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Keywords:
Horizontal Integration;
Organizations;
Policy;
Expansion;
Market Transactions;
Geographic Location;
Restructuring;
Competition;
Brands and Branding;
Production;
Capital Structure;
Value;
Consumer Products Industry;
European Union;
United States
Jones, Geoffrey, and Peter Miskell. "European Integration and Corporate Restructuring: The Strategy of Unilever c1957-c1990." Economic History Review 58, no. 1 (February 2005): 113–139.
- March 2004 (Revised April 2005)
- Case
International Rivers Network and the Bujagali Dam Project (A)
By: Benjamin C. Esty and Aldo Sesia
In the summer of 2002, the International Rivers Network (IRN), an environmental NGO located in Berkeley, California, was engaged in what appeared to be the last hours of a three year campaign to stop a $582 million dam and hydropower project at Bujagali Falls in...
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Keywords:
Ethics;
Corporate Disclosure;
Project Finance;
Investment;
Environmental Sustainability;
Projects;
Developing Countries and Economies;
Energy Industry;
Uganda
Esty, Benjamin C., and Aldo Sesia. "International Rivers Network and the Bujagali Dam Project (A)." Harvard Business School Case 204-083, March 2004. (Revised April 2005.)
- February 2004 (Revised March 2010)
- Case
Brazil 2003: Inflation Targeting and Debt Dynamics
By: Laura Alfaro, Rafael M. Di Tella and Ingrid Vogel
In October 2002, Brazilians elected a left-wing president, Luis Inacio Lula da Silva, for the first time in that country's history. As markets faltered in response, Lula sought to reaffirm his commitment to fiscal discipline, a floating exchange rate, and inflation...
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Keywords:
Economy;
Inflation and Deflation;
Money;
Borrowing and Debt;
Policy;
Emerging Markets;
Brazil
Alfaro, Laura, Rafael M. Di Tella, and Ingrid Vogel. "Brazil 2003: Inflation Targeting and Debt Dynamics." Harvard Business School Case 704-028, February 2004. (Revised March 2010.)
- August 2002 (Revised June 2006)
- Case
Great Dakota Bank: Online Banking
By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar
In 2002, Great Dakota Bank's retail division is considering how heavily it should be promoting the company's online banking service. A recent promotional campaign appears to have significantly increased enrollments in online banking, but it is unclear whether the bank...
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Keywords:
Banks and Banking;
Internet and the Web;
Customer Relationship Management;
Consumer Behavior;
Demand and Consumers;
Technological Innovation;
Customer Value and Value Chain;
Customer Satisfaction;
Management;
Service Operations;
Banking Industry
Frei, Frances X., Youngme E. Moon, and Hanna Rodriguez-Farrar. "Great Dakota Bank: Online Banking." Harvard Business School Case 603-011, August 2002. (Revised June 2006.)
- May 1999 (Revised December 2007)
- Case
The Dana-Farber Cancer Institute: Development Strategy
By: V. Kasturi Rangan and Marie Bell
Despite revenues in excess of $93 million in 1998, world-renowned Dana-Farber Cancer Institute constantly faces an operating shortfall and looks to its highly successful development office to help cover the deficit. The development office raises money annually (with a...
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Keywords:
Decision Choices and Conditions;
Capital;
Revenue;
Growth and Development Strategy;
Mission and Purpose;
Nonprofit Organizations
Rangan, V. Kasturi, and Marie Bell. "The Dana-Farber Cancer Institute: Development Strategy." Harvard Business School Case 599-104, May 1999. (Revised December 2007.)
- February 1998
- Case
Creating the International Trade Organization
By: David A. Moss, George R. Appling and Andrew D Archer
In the late 1940s, officials at the U.S. State Department began campaigning for the creation of an International Trade Organization (ITO). This new organization would oversee global negotiations on trade liberalization, foreign direct investment, cartels, and commodity...
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Keywords:
Mission and Purpose;
Trade;
Governing Rules, Regulations, and Reforms;
Policy;
Globalized Economies and Regions;
Agreements and Arrangements;
Foreign Direct Investment;
Economic Systems;
International Relations
Moss, David A., George R. Appling, and Andrew D Archer. "Creating the International Trade Organization." Harvard Business School Case 798-057, February 1998.
- March 1997 (Revised November 1997)
- Case
Incidents in Foreign Direct Investment
By: Louis T. Wells Jr. and Courtenay Sprague
Presents seven examples (i.e., incidents) of conflict concerning foreign direct investment. The incidents lay the framework for discussion of issues such as the jurisdiction of the WTO and the U.S. position, the Helms-Burton Act of 1996 and its political implications,...
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Wells, Louis T., Jr., and Courtenay Sprague. "Incidents in Foreign Direct Investment." Harvard Business School Case 797-111, March 1997. (Revised November 1997.)
- June 1995
- Case
Citibank Credit Card: Commercials from the Asian-Pacific Region India 1993 Videotape
Rangan, V. Kasturi. "Citibank Credit Card: Commercials from the Asian-Pacific Region India 1993 Videotape." Harvard Business School Multimedia/Video Case 595-523, June 1995.
- February 1995 (Revised November 1996)
- Case
MasterCard and World Championship Soccer
By: John A. Quelch and Carin-Isabel Knoop
The MasterCard vice president for global promotions and other MasterCard executives are appraising the results of MasterCard's worldwide sponsorship of the 1994 World Cup soccer championship. They must decide whether to commit to sponsor the 1998 championship to be...
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Keywords:
Credit Cards;
Marketing Strategy;
Multinational Firms and Management;
Advertising Campaigns;
Globalization;
Sports;
Financial Services Industry;
Sports Industry;
France;
United States
Quelch, John A., and Carin-Isabel Knoop. "MasterCard and World Championship Soccer." Harvard Business School Case 595-040, February 1995. (Revised November 1996.)
- November 1991 (Revised October 1993)
- Supplement
British Airways: ""Go for It, America!"" Promotion (B)
Provides details on the results of the campaign for British Airways (BA) in terms of expenditure by BA, press coverage, effect on bookings, and effect on overall market share.
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Keywords:
Advertising Campaigns;
Cost Management;
Information Publishing;
Marketing Strategy;
Market Participation;
Aerospace Industry
Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (B). Harvard Business School Supplement 592-050, November 1991. (Revised October 1993.)
- April 1990
- Case
Philip Morris Companies' ""Bill of Rights"" Sponsorship Program
By: Stephen A. Greyser and Norman Klein
Describes the new policy of the National Archives of inviting corporate cosponsorship of historic exhibits and commemorations. In November 1989, Philip Morris Companies (PM) became the first cosponsor of the bicentennial commemoration of the Bill of Rights, and used...
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Keywords:
Policy;
Brands and Branding;
Decisions;
Advertising;
Marketing Strategy;
Risk and Uncertainty;
Financing and Loans;
Reputation;
Nonprofit Organizations
Greyser, Stephen A., and Norman Klein. Philip Morris Companies' ""Bill of Rights"" Sponsorship Program. Harvard Business School Case 590-108, April 1990.
- Research Summary
Overview
By: Vincent Pons
Professor Pons studies questions in political economy and development with the goal of understanding how democratic systems function, and how they can be improved.
He decomposes the electoral cycle into four essential steps: the factors affecting voter... View Details
He decomposes the electoral cycle into four essential steps: the factors affecting voter... View Details