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- Faculty Publications (14)
Show Results For
- All HBS Web (107)
- Faculty Publications (14)
- January 2009 (Revised March 2010)
- Case
LeBron James
By: Anita Elberse and Jeff McCall
In 2005, to the astonishment of many sports industry insiders, superstar basketball player LeBron James fired his agent and established his own firm, LRMR, to handle all aspects of his business ventures and marketing activities and named his childhood friend Maverick...
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Keywords:
Talent and Talent Management;
Compensation and Benefits;
Brands and Branding;
Marketing Strategy;
Sports;
Sports Industry
Elberse, Anita, and Jeff McCall. "LeBron James." Harvard Business School Case 509-050, January 2009. (Revised March 2010.)
- April 2006 (Revised June 2008)
- Case
New Balance Athletic Shoe, Inc.
By: H. Kent Bowen, Robert S. Huckman and Carin-Isabel Knoop
Considers whether New Balance, one of the world's five largest manufacturers of athletic footwear, should respond to Adidas' planned acquisition of Reebok--a transaction that would join the second- and third-largest companies in the industry. Highlights the unique...
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Keywords:
Mergers and Acquisitions;
Production;
Supply Chain Management;
Performance Improvement;
Competition;
Consolidation;
Apparel and Accessories Industry
Bowen, H. Kent, Robert S. Huckman, and Carin-Isabel Knoop. "New Balance Athletic Shoe, Inc." Harvard Business School Case 606-094, April 2006. (Revised June 2008.)
- November 2012
- Case
New Balance Athletic Shoe, Inc. (Abridged)
By: H. Kent Bowen, Robert S. Huckman, Carin-Isabel Knoop and Matthew Preble
Considers whether New Balance, one of the world's five largest manufacturers of athletic footwear, should respond to Adidas' planned acquisition of Reebok—a transaction that would join the second- and third-largest companies in the industry. Highlights the unique...
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Keywords:
Production;
Competitive Strategy;
Supply Chain;
Brands and Branding;
Apparel and Accessories Industry;
Sports Industry;
Retail Industry;
Asia;
United States
Bowen, H. Kent, Robert S. Huckman, Carin-Isabel Knoop, and Matthew Preble. "New Balance Athletic Shoe, Inc. (Abridged)." Harvard Business School Case 613-006, November 2012.
- Web
MBA Voices
the stories of our community members. [...] Read more 14 May 2024 Video: MBA Moms Celebrate Mother’s Day tag Women Mother’s Day is a special occasion for our MBA moms. We asked Jimena Gutierrez (MBA 2024), Cecilia Liu (MS/MBA 2025), and...
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- 07 Jun 2023
- HBS Case
3 Ways to Gain a Competitive Advantage Now: Lessons from Amazon, Chipotle, and Facebook
the same customers. The Ordinary reduces costs. The no-frills cosmetic brand eschews the kind of product customization and coveted celebrity endorsements often seen in the industry, cutting research and...
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Keywords:
by Michael Blanding
- 29 Feb 2024
- HBS Case
Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent
five-year, $6.5 million-a-year contract with LA Galaxy that positioned him to buy the Major League Soccer’s (MLS) Miami franchise in 2018. As his two-decade soccer career waned, Beckham’s star remained ascendant in business and entertainment, with deals to View Details
- Web
Marketing - Faculty & Research
Leonard A. Schlesinger and Matt Higgins May–June 2024 | Article | Harvard Business Review Celebrities have shifted from endorsing established brands to being influencers for established brands to drawing on...
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- Web
General Management - Faculty & Research
Matt Higgins May–June 2024 | Article | Harvard Business Review Celebrities have shifted from endorsing established brands to being influencers for established brands to drawing on their influence to create...
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- Web
Research - Global
Celebrity Brand? By: Ayelet Israeli, Jill Avery, Leonard A. Schlesinger and Matt Higgins Celebrities have shifted from endorsing established brands to being influencers for...
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- Web
California - Global
Matt Higgins Celebrities have shifted from endorsing established brands to being influencers for established brands to drawing on their influence to create brands themselves. The authors examine what it...
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- Web
Living in a Dorm at HBS - MBA
short lease, and love the people in my dorm. For more information about housing options at HBS you can read the following blog posts:Living Off Campus at HBS You Might Want to Read Video: MBA Moms Celebrate Mother’s Day From Harvard to...
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- Web
Meet The HBS African American Student Union - MBA
Fitzhugh Conference Black New Venture Competition Fall/Spring Retreat Black History Month Celebration You Might Want to Read Blending Heritage and Innovation: Lisa Yan (MBA 2025) African American Student Union Spotlight on Emerging...
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- Web
What is FIELD Global Immersion? - MBA
View Video You Might Want to Read Top 10 MBA Voices Blogs of 2023 Bridging Science and Business: My Summer Internship at Eli Lilly HBS Section I Celebrates Parents, Mentors, and Partners Day Admissions Events Check out our upcoming...
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- Web
How I Spent My HBS 2+2 Deferral: Jada Haynes - MBA
Innovation: Lisa Yan (MBA 2025) Video: MBA Moms Celebrate Mother’s Day From Harvard to Miss New Jersey: A Journey of Perseverance and Self-Belief Admissions Events Check out our upcoming webinars, prospective student days, and information...
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- Web
Crossing the Bridge: A Reflection on the HKS/HBS Joint Degree Program - MBA
institutions will develop me into a thoughtful and impactful leader now and into the future. To those thinking about applying to become a Jointee, DO IT! This experience has been invaluable. You Might Want to Read Blending Heritage and Innovation: Lisa Yan (MBA 2025)...
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- Web
Human Behavior & Decision-Making - Faculty & Research
Makes a Successful Celebrity Brand?By: Ayelet Israeli, Jill Avery, Leonard A. Schlesinger and Matt Higgins May–June 2024 | Article | Harvard Business Review Celebrities have shifted from View Details
- Web
HBS Veteran Spotlight: Rex Willis (MBA 2024) - MBA
forces. Today, we hear from Rex Willis (MBA 2024), an active-duty officer in the US Navy and an MBA student at HBS. Join us as we explore this unique journey and celebrate the valuable contributions of veterans. This post was prepared in...
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- Web
Top 10 MBA Voices Blogs of 2023 - MBA
social impact. Read More>>> CELEBRATING ASIAN AMERICAN AND PACIFIC ISLANDER HERITAGE MONTH AT HBS May is Asian American & Pacific Islander (AAPI) Heritage Month. The Asian Affinity Business Association (AABA), in collaboration with...
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- Web
Bringing Space Tech Back to Earth - MBA
Moms Celebrate Mother’s Day From Harvard to Miss New Jersey: A Journey of Perseverance and Self-Belief Admissions Events Check out our upcoming webinars, prospective student days, and information sessions on campus and around the world....
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- Web
HBS Veteran Spotlight: Lindsey Chrismon (MBA 2025) - MBA
forces. Today, we hear from Lindsey Chrismon (MBA 2025) who served with dedication and is now pursuing an MBA, connecting the worlds of military service and higher education. Join us as we explore this unique journey and celebrate the...
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