Filter Results
:
(2,880)
Show Results For
-
All HBS Web
(2,880)
- People (12)
- News (836)
- Research (1,361)
- Events (10)
- Multimedia (10)
- Faculty Publications (741)
Show Results For
-
All HBS Web
(2,880)
- People (12)
- News (836)
- Research (1,361)
- Events (10)
- Multimedia (10)
- Faculty Publications (741)
- Article
Marketing in the Age of Web 2.0
By: Jill Avery
Web 2.0 technologies empower consumers to create their own personalized experiences on the web, and to share them with others. Hence, web content is democratized and consumers' experiences online are largely social rather than individualistic.
View Details
Keywords:
Digital Marketing;
Internet;
Brands and Branding;
Marketing;
Marketing Communications;
Internet and the Web;
Social Media;
Technology Industry;
Technology Industry
Avery, Jill. "Marketing in the Age of Web 2.0." Simmons Magazine, SOM Edition 90, no. 3 (Fall 2008): 21.
- May 2022 (Revised April 2023)
- Case
LOOP: Driving Change in Auto Insurance Pricing
By: Elie Ofek and Alicia Dadlani
John Henry and Carey Anne Nadeau, co-founders and co-CEOs of LOOP, an insurtech startup based in Austin, Texas, were on a mission to modernize the archaic $250 billion automobile insurance market. They sought to create equitably priced insurance by eliminating pricing...
View Details
Keywords:
AI and Machine Learning;
Technological Innovation;
Equality and Inequality;
Prejudice and Bias;
Growth and Development Strategy;
Customer Relationship Management;
Price;
Insurance Industry;
Financial Services Industry
Ofek, Elie, and Alicia Dadlani. "LOOP: Driving Change in Auto Insurance Pricing." Harvard Business School Case 522-073, May 2022. (Revised April 2023.)
- January 1999
- Case
Bell Atlantic and the Union City Schools (C1): Project Explore
By: Rosabeth M. Kanter and Ellen Pruyne
The third in a five-part series about Bell Atlantic Corp.'s technology-in-education partnership with the Union City, New Jersey school system. Describes Bell Atlantic's efforts to identify an appropriate site for testing emerging telecommunications technology and its...
View Details
Keywords:
Partners and Partnerships;
Education;
Business and Community Relations;
Wireless Technology;
Education Industry;
Telecommunications Industry;
New Jersey
Kanter, Rosabeth M., and Ellen Pruyne. "Bell Atlantic and the Union City Schools (C1): Project Explore." Harvard Business School Case 399-065, January 1999.
- 13 Jan 2020
- Blog Post
Blending my Tech and Managerial Mindsets
there are parts there I borrowed from other inspirational people I’ve worked with and for). If I had to pick a first among equals, I would pick this value: "I am never the smartest person in the room. You are most likely not either." The View Details
- 02 Jan 2019
- What Do You Think?
SUMMING UP: Do We Need an Artificial Intelligence Czar?
think? Original Column The global community faces staggering challenges this century. We spent much of the 20th century learning how to get along with each another. According to data collected and analyzed by Harvard cognitive...
View Details
- 04 Apr 2016
- HBS Seminar
Shelley Correll, Stanford University
The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create
A Harvard Business School professor and a16z crypto research partner and a career marketer and Web3 entrepreneur demystify the coming digital revolution, showing how NFTs will transform our online and offline... View Details
- 04 Apr 2008
- What Do You Think?
Who Owns Intellectual Property?
Summing Up Is intellectual property becoming community property? Is a new generation of users and consumers of intellectual property produced by new technologies bringing totally different assumptions and...
View Details
Keywords:
by Jim Heskett
- March 2008 (Revised April 2008)
- Supplement
Opening Dot EU (B)
By: Benjamin Edelman
EURid considers possible market mechanisms to allocate initial domain names within the Internet's newly-created "dot EU." European Union regulations and community norms substantially constrain EURid's approach, preventing the use of the most natural economic mechanisms...
View Details
Keywords:
Governing Rules, Regulations, and Reforms;
Internet and the Web;
Resource Allocation;
Auctions;
Information Industry;
Europe
Edelman, Benjamin. "Opening Dot EU (B)." Harvard Business School Supplement 908-053, March 2008. (Revised April 2008.)
- Profile
Ruzwana Bashir
Ruzwana Bashir is one of those talented people who could have taken a variety of paths to success. But Bashir, who grew up in North Yorkshire town in a small community of British-Pakistani families, knew from a young age that she wanted...
View Details
- February 2014
- Teaching Note
The Slingshot: Improving Water Access
By: John A. Quelch
Entrepreneur Dean Kamen has inked a multimillion dollar partnership with Coca-Cola (CC) to mass produce and distribute the Slingshot, a low energy device that can convert raw sewage into potable water for poor people and communities in developing economies.
View Details
- October 2022
- Case
Driving Decarbonization at BMW
The case describes BMW’s electrification and decarbonization strategy, and how the company measured carbon emissions throughout the life cycle of its vehicles and used tools like carbon abatement cost curves to evaluate decarbonization opportunities. In mid-2022,...
View Details
Keywords:
Decarbonization;
Climate Change;
Environment;
Sustainability;
Carbon Accounting;
Carbon;
Carbon Abatement;
Electric Vehicles;
Automobiles;
Transportation;
Environmental Accounting;
Environmental Management;
Environmental Sustainability;
Accounting;
Strategy;
Technological Innovation;
Supply Chain;
Business and Stakeholder Relations;
Transportation Industry;
Auto Industry;
Battery Industry;
Germany;
China;
United States;
Europe
Lu, Shirley, George Serafeim, and Michael W. Toffel. "Driving Decarbonization at BMW." Harvard Business School Case 123-008, October 2022.
Debora L. Spar
Debora Spar is the Jaime and Josefina Chua Tiampo Professor of Business Administration at Harvard Business School and Senior Associate Dean for Business and Global Society. Her current research focuses on issues of gender and technology, and the interplay between... View Details
- 24 Aug 2018
- Blog Post
Meet the MS/MBA: Engineering Sciences Class of 2020
advisors, the chance to experience five design cycles, and the opportunity to tap into Harvard’s vast network of leaders and founders, these students will leave Harvard with 2 degrees and the toolkit they need to become leaders of View Details
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
their communications media. For example, Harrah's Entertainment has built a system that recognizes high rollers whether they are on-line, on the telephone, or in any of its casinos. Lesson 8: Revisit View Details
- December 2015 (Revised May 2016)
- Case
Jibo: A Social Robot for the Home
By: Jeffrey J. Bussgang and Christine Snively
In January 2015, Jibo Inc. had completed a raise of $25.3 million in Series A financing after a successful 2014 crowdfunding campaign for preorders of Jibo, the first social robot for the home. Over 4,800 Jibo units were preordered, generating $2.6 million in sales. On...
View Details
Keywords:
Business Development;
Entrepreneurship;
Applications and Software;
Information Infrastructure;
Business Startups;
Technology Industry
Bussgang, Jeffrey J., and Christine Snively. "Jibo: A Social Robot for the Home." Harvard Business School Case 816-003, December 2015. (Revised May 2016.)
- 03 Apr 2009
- What Do You Think?
How Much Obsolescence Can Business and Society Absorb?
their leaders to recognize the importance and take advantage of advances in communications technology to remain relevant and competitive. J. W. Carpenter reported that "Our study shows that without the...
View Details
- November 1999 (Revised June 2000)
- Case
VerticalNet (www.verticalnet.com)
By: Das Narayandas
VerticalNet, a leading creator of targeted business-to-business vertical trade communities on the Internet, is trying to expand its model to facilitate e-commerce. Mark Walsh, the CEO of VerticalNet, has to decide how far he can extend the firm's business model without...
View Details
Narayandas, Das. "VerticalNet (www.verticalnet.com)." Harvard Business School Case 500-041, November 1999. (Revised June 2000.)
- 2014
- Teaching Note
Bluestar's Acquisition of Adisseo (A) (TN)
By: F. Warren McFarlan, Donghong Li and Zhenning Yang
This case describes the process of acquiring Adisseo of France in 2006 by Bluestar Group, the largest subsidiary of ChemChina (a Fortune 500 company). Adisseo was mainly engaged in production of methionine, a feed additive, while China had no methionine production and...
View Details
Keywords:
Internationalization;
Mergers & Acquisitions;
Strategy;
China;
France;
Chemicals;
China;
France
McFarlan, F. Warren, Donghong Li, and Zhenning Yang. "Bluestar's Acquisition of Adisseo (A) (TN)." Tsinghua University Teaching Note, 2014.
- 21 Dec 2015
- Op-Ed
Without Immigrants, We Wouldn't Have Google
educational system, earning a Ph.D. from the University of Chicago. Once again, America proved itself to be the land of opportunity for those with talent and aspirations. The genius of the US technology View Details