Filter Results
:
(9,541)
Show Results For
-
All HBS Web
(9,541)
- People (41)
- News (3,123)
- Research (3,949)
- Events (39)
- Multimedia (150)
- Faculty Publications (2,752)
Show Results For
-
All HBS Web
(9,541)
- People (41)
- News (3,123)
- Research (3,949)
- Events (39)
- Multimedia (150)
- Faculty Publications (2,752)
- June 2016
- Case
Big Spaceship: The Evolving Agency
By: Boris Groysberg and Matthew G. Preble
This case discusses the evolution of Big Spaceship, an advertising and marketing agency, from a product-focused business to a relationship-oriented one as clients seek deeper and more meaningful long-term partnerships. The 15-year-old company had already evolved...
View Details
Keywords:
Digital Marketing;
Advertising;
Advertising Campaigns;
Marketing;
Organizational Structure;
Organizational Design;
Organizational Culture;
Organizational Change and Adaptation;
Social Media;
Advertising Industry;
United States;
New York (city, NY)
Groysberg, Boris, and Matthew G. Preble. "Big Spaceship: The Evolving Agency." Harvard Business School Case 416-003, June 2016.
- 2008
- Book
Managing Up
By: Linda A. Hill
Managing up is not political game playing. Rather, it's a conscious approach to working with your supervisor toward goals that are important to both of you. Through managing up, you build a productive working relationship with your boss and create a way to use the...
View Details
Hill, Linda A. Managing Up. Boston, MA: Harvard Business Press, 2008. (Mentor.)
- Fall 2012
- Article
Innovation Strategy and Entry Deterrence
By: Ozge Turut and Elie Ofek
We model an incumbent's decision to pursue radical or incremental innovation when facing a rival entrant. The radical innovation may yield lucrative financial returns but entails significant technological and market-related uncertainties. It is also particularly...
View Details
Turut, Ozge, and Elie Ofek. "Innovation Strategy and Entry Deterrence." Journal of Economics & Management Strategy 12, no. 3 (Fall 2012).
- October 1998
- Case
Farallon Capital Management: Risk Arbitrage (C)
By: Andre F. Perold and Robert Howard
Farallon Capital Management, an investment firm that specializes in risk arbitrage, has taken significant long and short positions in MCI Communications and British Telecommunications, respectively, in the belief that the proposed merger of these firms will be...
View Details
Keywords:
Capital Markets;
Equity;
Mergers and Acquisitions;
Financial Institutions;
Risk Management;
Investment Funds;
Financial Services Industry
Perold, Andre F., and Robert Howard. "Farallon Capital Management: Risk Arbitrage (C)." Harvard Business School Case 299-022, October 1998.
- January 11, 2021
- Article
The Breach of the U.S. Capitol Was a Breach of Trust
By: Sandra J. Sucher and Shalene Gupta
This article frames the January 6th attack of the U.S. Capitol as a betrayal of our trust in government. Using Sucher and Gupta’s trust framework, the article explains how the attacks were a failure of the four elements of trust: competence, motives, fair means, and...
View Details
Sucher, Sandra J., and Shalene Gupta. "The Breach of the U.S. Capitol Was a Breach of Trust." Harvard Business Review Digital Articles (January 11, 2021).
- May 1995 (Revised March 1996)
- Case
ToyWorld, Inc.: Information Technology Planning
ToyWorld, a fast growing retailer, was revitalizing its information technology (IT) infrastructure and called in AT&T to help plan for the future. Five strategic alternatives for use of information and communications technology were identified through value chain...
View Details
Keywords:
Strategic Planning;
Information Technology;
Growth and Development;
Expansion;
Partners and Partnerships;
Retail Industry
Applegate, Lynda M. "ToyWorld, Inc.: Information Technology Planning." Harvard Business School Case 195-262, May 1995. (Revised March 1996.)
- October 2011
- Supplement
An Interview with Ganesh Natarajan, CEO of Zensar
By: David A. Garvin
Zensar is a rapidly growing, mid-sized Indian IT services company with a collaborative management philosophy and innovative HR policies. One of its practices, Vision Communities, is an inclusive forum for innovation and strategy formulation. As the company grows,...
View Details
Keywords:
Decisions;
Human Resources;
Employees;
Leadership Style;
Management;
Organizational Culture;
Information Technology Industry;
India
Garvin, David A. "An Interview with Ganesh Natarajan, CEO of Zensar." Harvard Business School Video Supplement 312-706, October 2011.
- December 1986 (Revised February 1993)
- Case
Scandinavian Airlines System
Discusses the fostering of entrepreneurship and innovation in the large corporation. It traces the development and history of Scandinavian Airlines System (SAS) from 1946 to the present with particular emphasis on the leadership of Jan Carlzon, CEO from 1981 to the...
View Details
Keywords:
Organizational Change and Adaptation;
Leading Change;
Innovation and Management;
Corporate Entrepreneurship;
Organizational Culture;
Air Transportation Industry;
Scandinavia
Kao, John J. "Scandinavian Airlines System." Harvard Business School Case 487-041, December 1986. (Revised February 1993.)
- 09 Jul 2010
- News
The Perfect School For You
- Web
Answers to Your Top Questions about Financial Aid at HBS - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st...
View Details
- 2023
- Working Paper
Teams in the Digital Workplace: Technology's Role for Communication, Collaboration, and Performance
By: Jacqueline N. Lane, Paul Leonardi, Noshir Contractor and Leslie DeChurch
This paper addresses the need for theoretical advancements in understanding team processes and the impact of technology on teams. Specifically, it examines the use of digital collaboration technologies by organizational teams and their effect on team communication and...
View Details
Keywords:
Affordances;
Groups and Teams;
Communication Technology;
Social Media;
Organizational Change and Adaptation;
Perception
Lane, Jacqueline N., Paul Leonardi, Noshir Contractor, and Leslie DeChurch. "Teams in the Digital Workplace: Technology's Role for Communication, Collaboration, and Performance." Harvard Business School Working Paper, No. 23-079, June 2023. (Accepted by Small Group Research. Revised July 2023.)
- November 2005 (Revised December 2006)
- Case
Jeanette Clough at Mount Auburn Hospital
Jeanette Clough, the CEO of Mt. Auburn Hospital, successfully leads a turnaround for the struggling local hospital. When she assumed leadership of Mt. Auburn in 1998, the hospital had recently suffered a $10 million loss. During her first six months, several members of...
View Details
Keywords:
Organizational Change and Adaptation;
Change Management;
Leading Change;
Expansion;
Health Care and Treatment;
Business and Community Relations;
Health Industry;
Cambridge
Roberts, Laura Morgan, and Ayesha Kanji. "Jeanette Clough at Mount Auburn Hospital." Harvard Business School Case 406-068, November 2005. (Revised December 2006.)
- Web
About the Program - Summer Venture in Management
looking for students who are curious and interested in making a difference in the world. Participants are selected based on academic achievement, demonstrated leadership and their impact in the community around them. We define leadership...
View Details
- 2015
- Other Teaching and Training Material
Marketing Reading: Digital Marketing
By: Sunil Gupta and Joseph Davin
Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and...
View Details
Keywords:
Advertising;
Buzz Marketing;
Internet Marketing;
Marketing;
Marketing Management;
Social Media;
Social Networks;
Viral Marketing;
Word-of-mouth Marketing;
Digital;
Internet;
Marketing Channels;
Marketing Reference Programs;
Online Advertising;
Advertising Industry
Gupta, Sunil, and Joseph Davin. "Marketing Reading: Digital Marketing." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8224, 2015.
- Program
Finance for Senior Executives
divisional levels Recognize and address biases within financial systems and structures Identify the best performance metrics Forecast and monitor outcomes with greater confidence Improve collaboration with senior-level peers Become a more effective leader through...
View Details
- March 2013
- Article
For Mobile Devices, Think Apps, Not Ads
By: Sunil Gupta
Many companies envision mobile ads becoming an integral part of their communications strategies. But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to...
View Details
Keywords:
Applications and Software;
Advertising;
Mobile and Wireless Technology;
Innovation and Invention
Gupta, Sunil. "For Mobile Devices, Think Apps, Not Ads." Harvard Business Review 91, no. 3 (March 2013).
- May 2024
- Article
Selfish Corporations
By: Emanuele Colonnelli, Niels Gormsen and Timothy McQuade
We study how perceptions of corporate responsibility influence policy preferences and the effectiveness of corporate communication when agents have imperfect memory recall. Using a new large-scale survey of U.S. citizens on their support for corporate bailouts, we...
View Details
Colonnelli, Emanuele, Niels Gormsen, and Timothy McQuade. "Selfish Corporations." Review of Economic Studies 91, no. 3 (May 2024): 1498–1536.
- February 2009 (Revised September 2010)
- Case
JWT China: Advertising for the New Chinese Consumer
By: Elisabeth Koll
This case analyzes the business strategy and expansion of JWT China from the late 1990s to 2008. As part of the world's fourth largest marketing communications network, JWT China grew into one of the largest integrated communications companies in China operating from...
View Details
Keywords:
Governing Rules, Regulations, and Reforms;
Marketing Strategy;
Consumer Behavior;
Business and Government Relations;
Business Strategy;
Expansion;
Advertising Industry;
China
Koll, Elisabeth. "JWT China: Advertising for the New Chinese Consumer." Harvard Business School Case 809-079, February 2009. (Revised September 2010.)
- 03 Sep 2013
- News
Stanford trio explore success formula for Reddit posts
- 10 Oct 2023
- News
HBS Responds to the Attacks on Israel
are especially troubling coming at a time of rising antisemitism globally. Members of our community have experienced loss, are fearful for family and loved ones, or worry about the escalating tensions in the region. I share their...
View Details