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All HBS Web
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- Faculty Publications (2,096)
Consumer →
- April 1980 (Revised September 1985)
- Background Note
The Disposable Diaper Industry in 1974
Describes the rapidly growing disposable diaper industry in 1974, a period in which Procter and Gamble's industry leadership faced strong challenges from Kimberly Clark, Johnson and Johnson, and Union Carbide. The latter two firms were in the process of entry into the...
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Porter, Michael E. "The Disposable Diaper Industry in 1974." Harvard Business School Background Note 380-175, April 1980. (Revised September 1985.)
- Article
Levitz Furniture: A Case History in the Creation and Destruction of Shareholder Value
By: W. E. Fruhan Jr.
Fruhan, W. E., Jr. "Levitz Furniture: A Case History in the Creation and Destruction of Shareholder Value." Financial Analysts Journal (March–April 1980).
- 1980
- Article
Consumer Impulse Purchase and Credit Card Usage: An Empirical Examination Using the Log Linear Model
By: Rohit Deshpandé and S. Krishnan
Most of the work in impulse purchase behavior has investigated the association of socioeconomic variables and unplanned purchases with equivocal results. This paper examines the interrelationship between impulse purchases, credit card usage, cost of items bought, and...
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- January 1980 (Revised October 1993)
- Case
Renn Zaphiropoulos
By: John P. Kotter
Focuses on the management style of Renn Zaphiropoulos in the context of a rapidly changing business environment within Xerox Corporation. To be contrasted with the case, Fred Henderson and the videotape, A Day with Fred Henderson (9-881-502), which are appropriate for...
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Keywords:
Situation or Environment;
Management Style;
Consumer Products Industry;
Consumer Products Industry
Kotter, John P. "Renn Zaphiropoulos." Harvard Business School Case 480-044, January 1980. (Revised October 1993.)
- December 1979 (Revised October 1983)
- Case
Fred Henderson
By: John P. Kotter
Focuses on the management style of Fred Henderson in the context of a relatively stable business environment within Xerox Corporation. To be contrasted with the case, Renn Zaphiropoulos and the videotape, A Day with Renn Zaphiropoulos (9-881-501), which are appropriate...
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Keywords:
Situation or Environment;
Management Style;
Consumer Products Industry;
Consumer Products Industry
Kotter, John P. "Fred Henderson." Harvard Business School Case 480-043, December 1979. (Revised October 1983.)
- 1979
- Chapter
Advertising Waste and Consumer Protection: Issues for Policymakers and Practitioners
By: J. Quelch and M. Pearce
- 1979
- Chapter
Preventive Health Care and Consumer Behavior: Towards a Broader Perspective
By: J. Quelch and S. Ash
- July 1979 (Revised July 1980)
- Case
Dallas Tire Corp. (A)
Cash, James I., Jr. "Dallas Tire Corp. (A)." Harvard Business School Case 180-006, July 1979. (Revised July 1980.)
- April 1979 (Revised June 1984)
- Supplement
Chain Saw Industry in 1978, Addendum
Supplements the case. Designed as an in-class handout.
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Keywords:
Consumer Products Industry
Porter, Michael E. "Chain Saw Industry in 1978, Addendum." Harvard Business School Supplement 379-177, April 1979. (Revised June 1984.)
- March 1979 (Revised May 1983)
- Supplement
Polaroid-Kodak, (B11)
Supplements the (B1) through (B10) cases.
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Keywords:
Consumer Products Industry
Porter, Michael E. "Polaroid-Kodak, (B11)." Harvard Business School Supplement 379-149, March 1979. (Revised May 1983.)
- Article
A Consumer Guide to Six Introductory Organizational Behavior Textbooks
By: Leonard A. Schlesinger and Michael McCaskey
Schlesinger, Leonard A., and Michael McCaskey. "A Consumer Guide to Six Introductory Organizational Behavior Textbooks." Exchange: The Organizational Behavior Teaching Journal (Winter 1979).
- 1979
- Chapter
The Impact of Elderly Consumer Dissatisfaction and Buying Experience on Information Search: A Path-Analysis Approach
By: Rohit Deshpandé and G. Zaltman
Deshpandé, Rohit, and G. Zaltman. "The Impact of Elderly Consumer Dissatisfaction and Buying Experience on Information Search: A Path-Analysis Approach." In New Dimensions of Consumer Satisfaction and Complaining Behavior: Papers from the Third Annual Conference on Consumer Satisfaction, Dissatisfaction and Complaining Behavior, edited by R. Day and K. Hunt, 145–152. Department of Marketing, School of Business, Indiana University, 1979.
- January 1978 (Revised October 1985)
- Supplement
Polaroid-Kodak, Addendum
Supplements the case.
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Keywords:
Consumer Products Industry
Porter, Michael E. "Polaroid-Kodak, Addendum." Harvard Business School Supplement 378-165, January 1978. (Revised October 1985.)
- 1978
- Article
Perceptions of Unfair Marketing Practices: Consumerism Implications
By: Gerald Zaltman, Rajendra K. Srivastava and Rohit Deshpandé
Previous research in complaint behavior has ignored the perception of unfair marketing practices as an explanatory variable. Perceptions of unfair marketing practices are related to consumer complaint behavior, although differentially related across different ages....
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Zaltman, Gerald, Rajendra K. Srivastava, and Rohit Deshpandé. "Perceptions of Unfair Marketing Practices: Consumerism Implications." Advances in Consumer Research 5 (1978): 247–253.
- January 1978 (Revised February 1983)
- Supplement
Polaroid-Kodak (B2)
Supplements the (B1) case.
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Keywords:
Consumer Products Industry
Porter, Michael E. "Polaroid-Kodak (B2)." Harvard Business School Supplement 378-174, January 1978. (Revised February 1983.)