Filter Results
:
(3,603)
Show Results For
-
All HBS Web
(3,603)
- People (14)
- News (515)
- Research (2,622)
- Events (15)
- Multimedia (3)
- Faculty Publications (1,683)
Show Results For
-
All HBS Web
(3,603)
- People (14)
- News (515)
- Research (2,622)
- Events (15)
- Multimedia (3)
- Faculty Publications (1,683)
- March 1987 (Revised November 1990)
- Supplement
Toshiba Consumer Products (UK) Ltd. (B)
McCormick, Janice, and Daniel M G Raff. "Toshiba Consumer Products (UK) Ltd. (B)." Harvard Business School Supplement 487-073, March 1987. (Revised November 1990.)
- March 1987 (Revised June 1993)
- Supplement
Toshiba Consumer Products (UK) Ltd. (D)
McCormick, Janice, and Daniel M G Raff. "Toshiba Consumer Products (UK) Ltd. (D)." Harvard Business School Supplement 487-075, March 1987. (Revised June 1993.)
- March 1987 (Revised June 1993)
- Supplement
Toshiba Consumer Products (UK) Ltd. (C)
McCormick, Janice, and Daniel M G Raff. "Toshiba Consumer Products (UK) Ltd. (C)." Harvard Business School Supplement 487-074, March 1987. (Revised June 1993.)
- 1980
- Chapter
Consumer Products Warranties: Perspectives and Issues
By: J. Kennedy, M. Pearce and J. Quelch
Kennedy, J., M. Pearce, and J. Quelch. "Consumer Products Warranties: Perspectives and Issues." In Macromarketing: A Canadian Perspective, edited by D. Thompson, 251–272. Chicago: American Marketing Association, 1980.
- March 1987 (Revised June 1993)
- Supplement
Toshiba Consumer Products (UK) Ltd. (E)
McCormick, Janice, and Daniel M G Raff. "Toshiba Consumer Products (UK) Ltd. (E)." Harvard Business School Supplement 487-076, March 1987. (Revised June 1993.)
- March 1987 (Revised November 1990)
- Case
Toshiba Consumer Products (UK) Ltd. (A)
McCormick, Janice, and Daniel M G Raff. "Toshiba Consumer Products (UK) Ltd. (A)." Harvard Business School Case 487-072, March 1987. (Revised November 1990.)
- November 2017 (Revised October 2018)
- Case
Brandless: Disrupting Consumer Packaged Goods
By: Jill Avery
Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods, offered consumers a limited assortment of values-conscious products delivered directly to their homes with the simplicity of one fixed $3 price point that promised an...
View Details
Keywords:
Brand;
Brand Management;
Retailing;
Retailing Industry;
Private Label;
Direct To Consumer Marketing;
Ecommerce;
Digital Marketing;
Consumer Packaged Goods;
Startup;
Marketing;
Marketing Strategy;
Disruption;
Food;
Product Marketing;
Marketing Channels;
Consumer Behavior;
Brands and Branding;
Venture Capital;
E-commerce;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
United States;
North America
Avery, Jill. "Brandless: Disrupting Consumer Packaged Goods." Harvard Business School Case 518-044, November 2017. (Revised October 2018.)
- October 1999 (Revised March 2000)
- Case
HP Consumer Products Business Organization: Distributing Printers via the Internet
By: Rajiv Lal, Kirthi Kalyanam, Shelby Mc Intyre and Edie Prescott
In spring 1998, Pradeep Jotwani, vice president and general manager of the Consumer Products Business Organization of the Hewlett-Packard Co. (HP), was contemplating the increasing success of e-commerce and its implications for his division. The consumer products group...
View Details
Keywords:
Decision Choices and Conditions;
Marketing Channels;
Business Processes;
Problems and Challenges;
Partners and Partnerships;
Sales;
Business Strategy;
Information Technology;
Consumer Products Industry
Lal, Rajiv, Kirthi Kalyanam, Shelby Mc Intyre, and Edie Prescott. "HP Consumer Products Business Organization: Distributing Printers via the Internet." Harvard Business School Case 500-021, October 1999. (Revised March 2000.)
- September 2017 (Revised March 2023)
- Background Note
Production Processes
By: Willy Shih and Michael W. Toffel
This note describes four broad categories of process architectures and then examines the nature of task assignment that typically would be found in a factory organized along the lines of each process type. It then delves more deeply into work flow policies, materials...
View Details
Keywords:
Production Management;
Production Planning;
Production Scheduling;
Process Analysis;
Process Maps;
Processing Times;
Process Improvement;
Production;
Management;
Product;
Consumer Products Industry;
Consumer Products Industry
Shih, Willy, and Michael W. Toffel. "Production Processes." Harvard Business School Background Note 618-023, September 2017. (Revised March 2023.)
- May 1985
- Case
Cole National Corp. (C): Consumer Products Division
Keywords:
Consumer Products Industry
Cespedes, Frank V. "Cole National Corp. (C): Consumer Products Division." Harvard Business School Case 585-173, May 1985.
- November 1999 (Revised July 2000)
- Case
Roly International: Consumer Licensed Products in China
In this case Roly International, the largest Disney apparel licensee in China, considers how to adapt their distribution channel strategy to the downturn in the Chinese market.
View Details
Keywords:
Emerging Markets;
Distribution Channels;
Brands and Branding;
Apparel and Accessories Industry;
China
Arnold, David J., and Shivani Chand. "Roly International: Consumer Licensed Products in China." Harvard Business School Case 500-050, November 1999. (Revised July 2000.)
- January 2014
- Technical Note
Learning From Extreme Consumers
By: Jill Avery and Michael Norton
Traditional market research methods focus on understanding the average experiences of average consumers. This focus leads to gaps in our knowledge of consumer behavior and often fails to uncover insights that can drive revolutionary, rather than evolutionary...
View Details
Keywords:
Market Research;
Ethnography;
Design Thinking;
Innovation;
New Product Development;
Research;
Marketing;
Consumer Behavior;
Innovation and Invention
Avery, Jill, and Michael Norton. "Learning From Extreme Consumers." Harvard Business School Technical Note 314-086, January 2014.
- September 1988 (Revised November 1988)
- Supplement
Watt Group: Consumer Product and Retailing Doctors (B)
By: Ray A. Goldberg
Goldberg, Ray A. "Watt Group: Consumer Product and Retailing Doctors (B)." Harvard Business School Supplement 589-052, September 1988. (Revised November 1988.)
- September 1988
- Supplement
Watt Group: Consumer Product and Retailing Doctors (C)
By: Ray A. Goldberg
Goldberg, Ray A. "Watt Group: Consumer Product and Retailing Doctors (C)." Harvard Business School Supplement 589-053, September 1988.
- June 2019
- Article
Brokers vs. Retail Investors: Conflicting Interests and Dominated Products
By: Mark Egan
I study how brokers distort household investment decisions. Using a novel convertible bond dataset, I find that consumers often purchase dominated bonds—cheap and expensive versions of otherwise identical bonds coexist in the market. The empirical evidence suggests...
View Details
Keywords:
Brokers;
Fiduciary Standard;
Consumer Finance;
Structured Products;
Household;
Investment;
Decisions;
Motivation and Incentives;
Conflict of Interests
Egan, Mark. "Brokers vs. Retail Investors: Conflicting Interests and Dominated Products." Journal of Finance 74, no. 3 (June 2019): 1217–1260.
- 1984
- Chapter
Consumer Promotions and the Acceleration of Product Purchases
By: Scott A. Neslin, Caroline Henderson and John A. Quelch
Neslin, Scott A., Caroline Henderson, and John A. Quelch. "Consumer Promotions and the Acceleration of Product Purchases." In Research on Sales Promotion: Collected Papers. no. 84-104, edited by Katherine E. Jocz, 22–46. Marketing Science Institute Report. Cambridge, MA: Marketing Science Institute, 1984.
- September 1988 (Revised November 1988)
- Case
Watt Group: Consumer Product and Retailing Doctors (A)
By: Ray A. Goldberg
Goldberg, Ray A. "Watt Group: Consumer Product and Retailing Doctors (A)." Harvard Business School Case 589-051, September 1988. (Revised November 1988.)
- August 2012
- Article
Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness
By: Andrew Gershoff, Ran Kivetz and Anat Keinan
Marketers often extend product lines by offering limited-capability models that are created by removing or degrading features in existing models. This production method, called versioning, has been lauded because of its ability to increase both consumer and firm...
View Details
Keywords:
Brands and Branding;
Production;
Competency and Skills;
Welfare or Wellbeing;
Cost vs Benefits;
Perception;
Customers;
Performance Evaluation;
Fairness;
Business Ventures
Gershoff, Andrew, Ran Kivetz, and Anat Keinan. "Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness." Journal of Consumer Research 39, no. 2 (August 2012): 382–398. (Selected in 2017 for JCR Research Curations on “Behavioral Pricing”.)
- January 2018 (Revised May 2019)
- Case
Adeo Health Science: Turning a Product into a Brand
By: Elizabeth A. Keenan and Jill Avery
For decades, American parents were warned to avoid introducing potential allergens to their babies prior to their first birthday. But two influential clinical studies caused the medical establishment to radically reverse its position. Parents were now warned that...
View Details
Keywords:
Startup;
Health Care;
Consumer;
Consumer Products;
Branding;
Distribution;
Retailing;
Go To Market Strategy;
Marketing;
Marketing Channels;
Marketing Communications;
Brands and Branding;
Marketing Strategy;
Entrepreneurship;
Health Care and Treatment;
Consumer Products Industry;
Consumer Products Industry;
United States;
North America
Keenan, Elizabeth A., and Jill Avery. "Adeo Health Science: Turning a Product into a Brand." Harvard Business School Case 518-065, January 2018. (Revised May 2019.)