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(687)
- News (30)
- Research (608)
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- Multimedia (1)
- Faculty Publications (334)
Show Results For
-
All HBS Web
(687)
- News (30)
- Research (608)
- Events (1)
- Multimedia (1)
- Faculty Publications (334)
- December 2009 (Revised December 2012)
- Case
Sony and the JK Wedding Dance
By: John Deighton and Leora Kornfeld
Executives at Sony Music Entertainment faced a dilemma: a user-generated video featuring controversial artist Chris Brown's music was netting millions of views per week on YouTube. Sony held the copyright to the song, and was entitled to issue a takedown notice to the...
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Keywords:
Music Entertainment;
Copyright;
Marketing Strategy;
Consumer Behavior;
Network Effects;
Social and Collaborative Networks;
Internet;
Music Industry
Deighton, John, and Leora Kornfeld. "Sony and the JK Wedding Dance." Harvard Business School Case 510-064, December 2009. (Revised December 2012.) (request a courtesy copy.)
- December 2019 (Revised March 2020)
- Case
Impossible Foods
By: Jose B. Alvarez and Natalie Kindred
Impossible Foods founder and CEO Pat Brown started the company out of concern over livestock production’s impact on climate change. Impossible’s mission is to end consumption of animals by 2035, and its strategy is to develop and market plant-based foods so similar to...
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Keywords:
Agribusiness;
Food;
Consumer Behavior;
Behavior;
Venture Capital;
Technological Innovation;
Innovation Strategy;
Entrepreneurship;
Marketing Strategy;
Distribution;
Production;
Product Development;
Product Positioning;
Growth Management;
Global Strategy;
Competition;
Climate Change;
Environmental Sustainability;
Animal-Based Agribusiness;
Agriculture and Agribusiness Industry;
Technology Industry;
Food and Beverage Industry;
Consumer Products Industry;
United States;
China;
Asia;
California;
Hong Kong;
Taiwan
Alvarez, Jose B., and Natalie Kindred. "Impossible Foods." Harvard Business School Case 520-046, December 2019. (Revised March 2020.)
Publications
2000-2005 Selected
Chiu, C-y, Morris, M.W., Hong, Y-y, & Menon, T. (2000). Motivated cultural cognition: The impact of implicit cultural theories on dispositional attribution varies as a function of Need for Closure.... View Details
- September 2019
- Article
Technology Reemergence: Creating New Value for Old Technologies in Swiss Mechanical Watchmaking, 1970-2008
By: Ryan Raffaelli
In 1983, 14 years after the introduction of the battery-powered quartz watch, mechanical watches and the Swiss watchmakers who built them were predicted to be obsolete (Landes, 1983). Unexpectedly, however, by 2008 the Swiss mechanical watchmaking industry had...
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Keywords:
Technology Reemergence;
Technology Cycles;
Cognition And Market Redefinition;
Legacy Technology Trajectories;
Information Technology;
Demand and Consumers;
Organizational Change and Adaptation;
Identity;
Change;
Consumer Products Industry;
Switzerland
Raffaelli, Ryan. "Technology Reemergence: Creating New Value for Old Technologies in Swiss Mechanical Watchmaking, 1970-2008." Administrative Science Quarterly 64, no. 3 (September 2019): 576–618.
- December 2003 (Revised May 2004)
- Case
Sears Auto Centers (A) (Abridged)
By: Lynn S. Paine
In the early 1990s Sears faced and allegations by the California Department of Consumer Affairs that the company's auto repair centers had been overbilling customers and making unnecessary repairs. Top management must evaluate the problem and come up with a plan to...
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Keywords:
Corporate Governance;
Corporate Accountability;
Ethics;
Organizational Culture;
Compensation and Benefits;
Management Teams;
Employees;
Behavior;
Motivation and Incentives;
Performance Improvement;
Auto Industry
Paine, Lynn S. "Sears Auto Centers (A) (Abridged)." Harvard Business School Case 304-063, December 2003. (Revised May 2004.)
- October 2005 (Revised December 2006)
- Case
Magazine Luiza: Building a Retail Model of "Courting the Poor"
By: Frances X. Frei and Ricardo Reisen de Pinho
Describes the innovative retail model of the Brazilian firm Magazine Luiza. Magazine Luiza enables low-income consumer credit by applying a flexible and nuanced evaluation system. Additionally, its dedication to customer service, employee motivation, and progressive...
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Keywords:
Motivation and Incentives;
Information Technology;
Income;
Innovation and Management;
Success;
Customer Focus and Relationships;
Credit;
Retail Industry;
Brazil
Frei, Frances X., and Ricardo Reisen de Pinho. Magazine Luiza: Building a Retail Model of "Courting the Poor". Harvard Business School Case 606-048, October 2005. (Revised December 2006.)
- 04 Aug 2006
- What Do You Think?
What Happens When the Economics of Scarcity Meets the Economics of Abundance?
efficiently reach any type of 'Long Tail' content." But even with increased ease of access, others pointed to added sources of scarcity. Soura Bhattacharyya commented, " there is no such thing [as a free lunch]. Scarcity of time on the part of the View Details
Keywords:
by James Heskett
- 2013
- Book
Sidetracked: Why Our Decisions Get Derailed and How We Can Stick to the Plan
By: Francesca Gino
You may not realize it but simple, irrelevant factors can have profound consequences on your decisions and behavior, often diverting you from your original plans and desires. Sidetracked will help you identify and avoid these influences so the decisions you make do...
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Keywords:
Decision Making;
Decision-making;
Judgment;
Decisions;
Strategy;
Behavior;
Ethics;
Attitudes
Gino, Francesca. Sidetracked: Why Our Decisions Get Derailed and How We Can Stick to the Plan. Boston, MA: Harvard Business Review Press, 2013.
- 27 Feb 2019
- Working Paper Summaries
Judgment Aggregation in Creative Production: Evidence from the Movie Industry
- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
virtually irresistible. But long-term assessments could differ, particularly if the free service reduces quality and consumer choice. In this short paper, we examine these concerns. Publisher's link:...
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Keywords:
Dina Gerdeman
- November 1991
- Case
Monsanto's March into Biotechnology (B)
Monsanto has yet to receive FDA approval for BST, a growth hormone for cows. Anti-BST groups have successfully lobbied Wisconsin and Minnesota, major milk producing states, to ban milk from BST-injected cows; the FDA has charged Monsanto with improperly promoting BST...
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Keywords:
Animal-Based Agribusiness;
Safety;
Food;
Governing Rules, Regulations, and Reforms;
Law Enforcement;
Conflict and Resolution;
Research and Development;
Technology;
Agriculture and Agribusiness Industry;
Biotechnology Industry;
Minnesota;
Wisconsin
Leonard, Dorothy A. "Monsanto's March into Biotechnology (B)." Harvard Business School Case 692-066, November 1991.
- March 2023
- Article
Giving-by-proxy Triggers Subsequent Charitable Behavior
By: Samantha Kassirer, Jillian J. Jordan and Maryam Kouchaki
How can we foster habits of charitable giving? Here, we investigate the potential power of giving-by-proxy experiences, drawing inspiration from a growing trend in marketing and corporate social responsibility contexts in which organizations make charitable...
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Kassirer, Samantha, Jillian J. Jordan, and Maryam Kouchaki. "Giving-by-proxy Triggers Subsequent Charitable Behavior." Art. 104438. Journal of Experimental Social Psychology 105 (March 2023).
- March 2023
- Case
Ransomware Attack at Colonial Pipeline Company
By: Suraj Srinivasan and Li-Kuan Ni
On the morning of May 7, 2021, Colonial Pipeline Company became aware that the company had been the victim of a malicious ransomware attack that had stolen and locked up company data. The extortionists demanded 75 bitcoins (worth about $4.4 million at the time) in...
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Keywords:
Disruption;
Communication;
Communication Strategy;
Decision Making;
Decision Choices and Conditions;
Judgments;
Corporate Accountability;
Corporate Disclosure;
Corporate Governance;
Governance Controls;
Policy;
Employees;
News;
Cybersecurity;
Digital Strategy;
Information Infrastructure;
Information Management;
Internet and the Web;
Crisis Management;
Business or Company Management;
Resource Allocation;
Risk Management;
Negotiation Tactics;
Failure;
Business and Stakeholder Relations;
Attitudes;
Behavior;
Perception;
Reputation;
Trust;
Public Opinion;
Social Issues;
Infrastructure;
Distribution Industry;
United States;
Alabama
Srinivasan, Suraj, and Li-Kuan Ni. "Ransomware Attack at Colonial Pipeline Company." Harvard Business School Case 123-069, March 2023.
- November 2009 (Revised January 2010)
- Case
Communispace
By: Anat Keinan
Communispace is the market leader in creating and managing private, brand-focused online communities for major corporate clients. These communities have provided its clients with insights into how consumers view their brands, with quick feedback on potential marketing...
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Keywords:
Customer Focus and Relationships;
Brands and Branding;
Product Launch;
Network Effects;
Social and Collaborative Networks;
Online Technology;
Communications Industry;
Media and Broadcasting Industry
Keinan, Anat. "Communispace." Harvard Business School Case 510-018, November 2009. (Revised January 2010.)
- 04 May 2009
- Research & Ideas
What’s Next for the Big Financial Brands
consumer trust is no longer a brand; it is merely a name. The Merrill Lynch brand is unlikely to ever recover and Bank of America should drop it. Merrill Lynch is no longer a brand. Both before and after the collapse of the Internet...
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- June 2019
- Article
Learning to Become a Taste Expert
By: Kathryn A. Latour and John A. Deighton
Evidence suggests that consumers seek to become more expert about hedonic products to enhance their enjoyment of future consumption occasions. Current approaches to becoming expert center on cultivating an analytic mindset. In the present research the authors explore...
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Latour, Kathryn A., and John A. Deighton. "Learning to Become a Taste Expert." Journal of Consumer Research 46, no. 1 (June 2019): 1–19.
- January 2024
- Case
Mariam Braimah: Designing a Career in Tech
By: Lakshmi Ramarajan, Hannah Riley Bowles and Michael Norris
In 2022, Mariam Braimah, a digital designer working at Netflix, is considering the next move in her career. She has spent several years at Netflix, and in her spare time, using her savings, has founded a design-focused fellowship program and a consumer insights company...
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- 23 May 2023
- Research & Ideas
Face Value: Do Certain Physical Features Help People Get Ahead?
features align with the average features of all people of the same gender, race, and approximate age. Average faces tend to be perceived as more attractive—though they’re not always the most charismatic. The researchers mined psychology, View Details
Keywords:
by Kara Baskin
- 31 May 2023
- HBS Case
From Prison Cell to Nike’s C-Suite: The Journey of Larry Miller
View Video Editor's note: Watch the video in "full screen" mode for the best viewing experience. Before shaping one of the world’s largest sports brands, Nike executive Larry Miller spent years of his youth and early adulthood behind bars for several crimes, including...
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- 2018
- Working Paper
Learning to Become a Taste Expert
By: Kathryn A. Latour and John A. Deighton
Evidence suggests that consumers seek to become more expert about hedonic products to enhance their enjoyment of future consumption occasions. Current approaches to becoming an expert center on cultivating an analytic mindset. In the present research the authors...
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Keywords:
Hedonic;
Wine;
Expertise;
Holistic;
Analytic;
Sensory;
Taste;
Learning;
Experience and Expertise;
Analysis;
Perception
Latour, Kathryn A., and John A. Deighton. "Learning to Become a Taste Expert." Harvard Business School Working Paper, No. 18-107, June 2018.