Filter Results
:
(6)
Show Results For
-
All HBS Web
(21)
- Faculty Publications (6)
Show Results For
-
All HBS Web
(21)
- Faculty Publications (6)
Page 1 of
6
Results
- July 2021 (Revised January 2022)
- Case
Supreme: Remaining Cool While Pursuing Growth
By: Jill Avery, Sandrine Crener, Marie-Cecile Cervellon and Ranjit Thind
Following VF Corporation’s acquisition of cult streetwear brand Supreme, consumers and industry pundits were nervous that becoming part of a large, public corporation would put an end to Supreme’s slow and careful growth trajectory as pressure for quarterly results...
View Details
Keywords:
Marketing;
Brands and Branding;
Luxury;
Marketing Strategy;
Consumer Behavior;
Growth Management;
Fashion Industry;
Retail Industry;
United States;
North America
Avery, Jill, Sandrine Crener, Marie-Cecile Cervellon, and Ranjit Thind. "Supreme: Remaining Cool While Pursuing Growth." Harvard Business School Case 522-006, July 2021. (Revised January 2022.)
- May 2019
- Article
A Counterfeit Competence: After Threat, Cheating Boosts One's Self-Image
By: S. Wiley Wakeman, Celia Moore and F. Gino
In six studies, we show that after experiencing a threat to their abilities, individuals who misrepresent their performance as better than it actually is boost their feelings of competence. We situate these findings in the literature on self-protection. We show that...
View Details
Keywords:
Cheating;
Self-perception;
Self-protection;
Competency and Skills;
Identity;
Perception;
Performance
Wakeman, S. Wiley, Celia Moore, and F. Gino. "A Counterfeit Competence: After Threat, Cheating Boosts One's Self-Image." Journal of Experimental Social Psychology 82 (May 2019): 253–265.
- Article
Capturing Value from Intellectual Property (IP) in a Global Environment
By: Juan Alcácer, Karin Beukel and Bruno Cassiman
Globalization should provide firms with an opportunity to leverage their know-how and reputation across countries to create value. However, it remains challenging for them to actually capture that value using traditional Intellectual Property (IP) tools. In this paper,...
View Details
Keywords:
Appropriation Strategy;
Counterfeit;
Intellectual Property Rights;
Litigation;
Value Capturing;
Intellectual Property;
Rights;
Value;
Lawsuits and Litigation;
Global Range;
Situation or Environment
Alcácer, Juan, Karin Beukel, and Bruno Cassiman. "Capturing Value from Intellectual Property (IP) in a Global Environment." Special Issue on Geography, Location, and Strategy. Advances in Strategic Management 36 (2017): 163–228.
- February 5, 2011
- Book Review
Early America, Ripe for Counterfeiters
By: Nancy F. Koehn
Keywords:
Crime and Corruption
Koehn, Nancy F. "Early America, Ripe for Counterfeiters." New York Times (February 5, 2011). (Book Review.)
- Article
The Counterfeit Self: The Deceptive Costs of Faking It
By: Francesca Gino, Michael I. Norton and Dan Ariely
Although people buy counterfeit products to signal positive traits, we show that wearing counterfeit products makes individuals feel less authentic and increases their likelihood of both behaving dishonestly and judging others as unethical. In four experiments,...
View Details
Gino, Francesca, Michael I. Norton, and Dan Ariely. "The Counterfeit Self: The Deceptive Costs of Faking It." Psychological Science 21, no. 5 (May 2010): 712–720.
- August 1994 (Revised July 1995)
- Case
Astra Sports, Inc. (A)
By: John A. Quelch
Astra executives meet to discuss how to counteract the appearance of Korean-made counterfeit athletic shoes in Europe, Asia, and Latin America.
View Details
Keywords:
Brands and Branding;
Strategy;
Crime and Corruption;
Manufacturing Industry;
Apparel and Accessories Industry;
Sports Industry;
North Korea;
Latin America;
South Korea;
Asia;
Europe
Quelch, John A. "Astra Sports, Inc. (A)." Harvard Business School Case 595-007, August 1994. (Revised July 1995.)