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Show Results For
-
All HBS Web
(2,270)
- People (10)
- News (682)
- Research (1,195)
- Events (10)
- Multimedia (29)
- Faculty Publications (707)
- 22 Aug 2022
- Video
Helmy Abouleish
Helmy Abouleish, CEO of the SEKEM Initiative, details the group’s commitment to education, emphasizing how it allows community members to further their creative and productive potential.
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- 08 Feb 2019
- Video
Building Innovation Capacity
- 12 Apr 2013
- News
How to Fund Innovation
- 23 Jul 2001
- Research & Ideas
How One Center of Innovation Lost its Spark
How do once-thriving centers of innovation slow down, falter, and in some cases all but grind to a halt? That's a question that fascinates HBS professor Donald N. Sull. In a new working paper describing his in-depth research, Sull focused on the travails of one former...
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- May 2011
- Article
The Power of Small Wins
By: Teresa M. Amabile and Steven J. Kramer
What is the best way to motivate employees to do creative work? Help them take a step forward every day. In an analysis of knowledge workers' diaries, the authors found that nothing contributed more to a positive inner work life (the mix of emotions, motivations, and...
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Keywords:
Creativity;
Interpersonal Communication;
Employee Relationship Management;
Leadership;
Performance Effectiveness;
Emotions;
Motivation and Incentives;
Groups and Teams;
Collaborative Innovation and Invention;
Innovation Leadership;
Working Conditions;
Management Practices and Processes;
Management Skills;
Mission and Purpose;
Organizational Culture;
Performance Productivity;
Attitudes;
Behavior;
Happiness;
Perception;
Trust;
Time Management;
Resource Allocation;
Business or Company Management;
Goals and Objectives;
Managerial Roles
Amabile, Teresa M., and Steven J. Kramer. "The Power of Small Wins." Harvard Business Review 89, no. 5 (May 2011).
- October 2008 (Revised November 2008)
- Case
Miles Davis: Kind of Blue
Examines how successful companies can “jump to the next S-curve” through an analogy to the life's work of Miles Davis, especially his paradigm-shattering Kind of Blue album in 1959. Students consider how and why Davis, who had already proven he was tops in his field,...
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Austin, Robert D., and Carl Stormer. "Miles Davis: Kind of Blue." Harvard Business School Case 609-050, October 2008. (Revised November 2008.)
- 10 Sep 2007
- Research & Ideas
High Note: Managing the Medici String Quartet
Robertson, of the acclaimed ensemble Medici String Quartet. It seemed a perfect opportunity to explore the process of creative collaboration, a central theme not just in music but in knowledge-intensive businesses. The result is...
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James W. Riley
James Riley is an Assistant Professor of Business Administration in the Organizational Behavior Unit at Harvard Business School. He teaches LEAD in the MBA required curriculum.
Professor Riley is an economic sociologist. He conducts ethnographic research to... View Details
- 08 Feb 2019
- Video
Why do innovation initiatives fail?
- 06 Apr 2007
- What Do You Think?
Will Market Forces Stop Global Warming?
Summing Up Debate on this month's questions occurred on at least three levels. Is global warming occurring? Do humans (primarily through CO2 emissions) have much to do with it? Should we rely on market forces to provide appropriate responses, or will this require...
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- Research Summary
Research Questions
By: Anita Elberse
One overarching question drives my research: What are effective marketing strategies for managers in creative industries?
I focus on three sub-questions:
- How can managers in creative industries effectively manage products and product... View Details
- 16 May 2016
- HBS Seminar
Jared Curhan, MIT Sloan School of Management
- May 2022
- Case
Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign
This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among...
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Keywords:
Marketing;
Brands and Branding;
Marketing Strategy;
Digital Marketing;
Social Marketing;
Marketing Communications;
Product Positioning;
Food and Beverage Industry;
Advertising Industry;
United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign." Harvard Business School Case 522-055, May 2022.
- 25 Mar 2011
- News
Necessity, not Scarcity, is the Mother of Invention
- 12 Mar 2024
- Cold Call Podcast
How to Bring Good Ideas to Life: The Paul English Story
Keywords:
Re: Frances X. Frei
- May 1986
- Supplement
Gillette Co.: Dry Idea Advertising (B), Video Introduction
Provides an overview of the two-part video: 1) bake-off participant interviews with managers from Gillette and its advertising agency for Dry Idea, and 2) creative presentations by the two bake-off competitors.
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Bonoma, Thomas V. "Gillette Co.: Dry Idea Advertising (B), Video Introduction." Harvard Business School Supplement 586-146, May 1986.
- 29 Apr 2012
- News
Keeping a Business Innovative
- 2021
- Article
Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era
By: Alvin J. Silk and Ernst R. Berndt
The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications...
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Keywords:
Industry Evolution;
Advertising;
Spending;
Measurement and Metrics;
Mathematical Methods;
Media;
Advertising Industry;
United States
Silk, Alvin J., and Ernst R. Berndt. "Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era." Foundations and Trends® in Marketing 15, no. 1 (2021): 1–85.
- 2016
- Working Paper
Do Network Dynamics Undermine Idea-based Network Advantages? Experimental Results from an Entrepreneurship Bootcamp
By: Rembrand Koning
Do networks plentiful in ideas provide early stage startups with performance advantages? On the one hand, network positions that provide access to a multitude of ideas are thought to increase team performance. On the other hand, research on network formation argues...
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Koning, Rembrand. "Do Network Dynamics Undermine Idea-based Network Advantages? Experimental Results from an Entrepreneurship Bootcamp." Working Paper, August 2016.