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Show Results For
-
All HBS Web
(3,450)
- People (5)
- News (611)
- Research (2,388)
- Events (5)
- Multimedia (4)
- Faculty Publications (1,309)
David C. Edelman
A sought-after advisor on digital transformation and marketing strategy, David developed foundational business concepts such as “The Customer Decision Journey,” and “Segment-of-One Marketing.” Most recently, he guided Aetna (now part of CVS Health) through becoming... View Details
- February 2004 (Revised April 2004)
- Case
Orchid Partners: A Venture Capital Start-up
By: Myra M. Hart and Kristin Lieb
The development of a new venture partnership and the challenges associated with raising its first fund are chronicled. The decision to focus on early-stage investments, the determination of the appropriate size of the fund, the fund-raising process, and the steps in...
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Keywords:
Business Startups;
Venture Capital;
Entrepreneurship;
Problems and Challenges;
Partners and Partnerships;
Investment;
Motivation and Incentives;
Financing and Loans;
Personal Development and Career
Hart, Myra M., and Kristin Lieb. "Orchid Partners: A Venture Capital Start-up." Harvard Business School Case 804-138, February 2004. (Revised April 2004.)
- March 2005 (Revised December 2005)
- Case
Actis & CDC: A New Partnership
By: G. Felda Hardymon and Ann Leamon
The senior managing partner of Actis, a leading private equity investor in emerging markets, must decide whether to go into the market to raise money. Actis was spun out of CDC, a 50-year-old division of the U.K.'s Department for International Development, and is...
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Keywords:
Private Equity;
Partners and Partnerships;
Emerging Markets;
Financial Services Industry;
United Kingdom
Hardymon, G. Felda, and Ann Leamon. "Actis & CDC: A New Partnership." Harvard Business School Case 805-122, March 2005. (Revised December 2005.)
- 16 Jan 2019
- Research & Ideas
What Football Firings Teach Managers About Staying Relevant
to their dismissal. A link between tenure and effectiveness We developed a simple model to analyze the relationship between coach tenure and effectiveness using NFL data from...
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- May 2005 (Revised April 2010)
- Case
GlaxoSmithKline: Reorganizing Drug Discovery (A)
By: Robert S. Huckman and Eli Strick
Describes the reorganization of drug discovery at GlaxoSmithKline (GSK) following the formation of GSK from the merger of Glaxo Wellcome and SmithKline Beecham. This reorganization placed nearly 2,000 research scientists into six centers of excellence in drug discovery...
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Keywords:
Mergers and Acquisitions;
Decision Choices and Conditions;
Operations;
Organizational Structure;
Performance Improvement;
Research and Development;
Pharmaceutical Industry
Huckman, Robert S., and Eli Strick. "GlaxoSmithKline: Reorganizing Drug Discovery (A)." Harvard Business School Case 605-074, May 2005. (Revised April 2010.)
- 30 Aug 2019
- Blog Post
3 Growing Pains from my First Year at HBS: Academic, Social, and Career
this kind of intentionality is essential in a complex and ambiguous business world as well, where you cannot control the outcome. Even if you satisfy everything that you should be doing and make sound...
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- May 2021 (Revised February 2024)
- Teaching Note
THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
By: Ayelet Israeli and Jill Avery
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on...
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Keywords:
Data;
Data Analytics;
Artificial Intelligence;
AI;
AI Algorithms;
AI Creativity;
Fashion;
Retail;
Retail Analytics;
E-Commerce Strategy;
Platform;
Platforms;
Big Data;
Preference Elicitation;
Predictive Analytics;
App Development;
"Marketing Analytics";
Advertising;
Mobile App;
Mobile Marketing;
Apparel;
Online Advertising;
Referral Rewards;
Referrals;
Female Ceo;
Female Entrepreneur;
Female Protagonist;
Analytics and Data Science;
Analysis;
Creativity;
Marketing Strategy;
Brands and Branding;
Consumer Behavior;
Demand and Consumers;
Forecasting and Prediction;
Marketing Channels;
Digital Marketing;
Internet and the Web;
Mobile and Wireless Technology;
AI and Machine Learning;
E-commerce;
Digital Platforms;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
United States
- July 2016 (Revised January 2019)
- Case
Cyber Breach at Target
By: Suraj Srinivasan, Lynn S. Paine and Neeraj Goyal
In November and December of 2013, Target Corporation suffered one of the largest cyber breaches to date. The breach that occurred during the busy holiday shopping season resulted in personal and credit card information of approximately 110 million Target customers...
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Keywords:
Safety;
Credit Cards;
Customer Relationship Management;
Internet and the Web;
Governing and Advisory Boards;
Crisis Management;
Retail Industry
Srinivasan, Suraj, Lynn S. Paine, and Neeraj Goyal. "Cyber Breach at Target." Harvard Business School Case 117-027, July 2016. (Revised January 2019.)
- 15 Mar 2019
- Blog Post
PART 3: Military Transition and the JD/MBA - Getting on the JD/MBA Path
think beyond classes and activities. The faculty at both schools and at the wider university is a remarkable group of accomplished people who want to help you and can mentor...
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- April 2001 (Revised February 2003)
- Case
Moore Medical Corporation
Moore Medical is a medium-sized distributor of medical supplies to practitioners, such as podiatrists and emergency medical technicians. At the time of the case, it has relied on traditional customer channels such as catalogs, phones, and faxes to communicate product...
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Keywords:
Change Management;
Internet and the Web;
Marketing Communications;
Information Technology;
Order Taking and Fulfillment;
Medical Devices and Supplies Industry;
Medical Devices and Supplies Industry
McAfee, Andrew P., and Gregory Bounds. "Moore Medical Corporation." Harvard Business School Case 601-142, April 2001. (Revised February 2003.)
- Research Summary
Overview
By: Jill J. Avery
I love brands and have been managing them and studying them for 25 years, as a brand manager and as an academic researcher and teacher. My research program focuses on brand management and customer relationship management and centers on themes relating to the meaning of...
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- 17 Jan 2024
- HBS Case
Psychological Pricing Tactics to Fight the Inflation Blues
have to be careful about how and what they charge.” Amid fierce online competition among companies that know consumers can compare prices with a few clicks, the ultimate goal of psychological pricing is to help View Details
- 02 Sep 2015
- What Do You Think?
What's Wrong With Amazon’s Low-Retention HR Strategy?
service for customers and long-term profits to patient investors but disappointment for some people who have gone to work there. (In parlance that my co-authors and I used in...
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- 2015
- Working Paper
Client Service, Compensation, and the Sell-Side Analyst Objective Function: An Empirical Analysis of Relational Incentives in the Investment-Research Industry
By: David A. Maber, Boris Groysberg and Paul M. Healy
This paper investigates how sell-side analysts build and sustain their client networks; the economic gains to successfully managing this challenge; and the metrics through which these incentives are delivered. In a typical semiannual period, the average analyst...
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Keywords:
Networks;
Measurement and Metrics;
Operations;
Customer Focus and Relationships;
Jobs and Positions
Maber, David A., Boris Groysberg, and Paul M. Healy. "Client Service, Compensation, and the Sell-Side Analyst Objective Function: An Empirical Analysis of Relational Incentives in the Investment-Research Industry." Working Paper, 2015.
- 25 Mar 2018
- News
When consumer packaged goods start acting like software
Ranjay Gulati
Ranjay Gulati is the Paul R. Lawrence MBA Class of 1942 Professor of Business Administration and the former Unit Head of the Organizational Behavior Unit at Harvard Business School. He is an expert on leadership, strategy, and organizational issues... View Details
- April 2011
- Module Note
Customer-Centric Information and Control Systems in B2B Settings: The Case for Customer-Supplier Partnerships
By: Francisco de Asis Martinez-Jerez
Martinez-Jerez, Francisco de Asis. "Customer-Centric Information and Control Systems in B2B Settings: The Case for Customer-Supplier Partnerships." Harvard Business School Module Note 111-106, April 2011.
- February 2022
- Case
Cleveland Clinic Abu Dhabi
By: Linda A. Hill and Emily Tedards
In 2006, the Cleveland Clinic and Mubadala Investment Company partnered with a bold ambition to deliver world class healthcare in the United Arab Emirates. In 2015, after nearly a decade of planning and construction, Cleveland Clinic Abu Dhabi opened its doors. By...
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Keywords:
Organizational Behavior;
Culture;
Alignment;
Organizational Effectiveness;
Purpose;
Impact;
Leadership Development;
Diversity;
Collaboration;
Co-creation;
Learning Organizations;
Empowerment;
Teams;
Team Dynamics;
Teamwork;
Team Effectiveness;
Trust;
Talent;
Talent Development And Retention;
Psychological Safety;
Organizational Evolution;
Coaching;
Board;
Analytics;
Innovation;
Data;
Data Visualization;
Digital Technology;
Digital;
Customer Experience;
Experimentation;
Change Management;
Data-driven Decision-making;
Debates;
Ecosystem;
Partnership;
Telemedicine;
Sustainability;
Global Organizations;
Local;
Hospital;
Healthcare;
United Arab Emirates;
Health Care and Treatment;
Partners and Partnerships;
Globalization;
Quality;
Organizational Culture;
Mission and Purpose;
Innovation and Management;
Information Technology;
Joint Ventures;
Leadership;
Performance Effectiveness;
Abu Dhabi;
United Arab Emirates
Hill, Linda A., and Emily Tedards. "Cleveland Clinic Abu Dhabi." Harvard Business School Case 422-058, February 2022.
- 2017
- Chapter
Marketing Models for the Customer-Centric Firm
By: Eva Ascarza, Peter S. Fader and Bruce G.S. Hardie
A customer-centric firm takes the view that there are three key drivers of (organic) growth and overall profitability: Customer acquisition, customer retention, and customer development (i.e., increasing the value of each existing customer (per unit of time) while they...
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Ascarza, Eva, Peter S. Fader, and Bruce G.S. Hardie. "Marketing Models for the Customer-Centric Firm." In Handbook of Marketing Decision Models. 2nd ed. Edited by Berend Wierenga and Ralf van der Lans, 297–330. International Series in Operations Research & Management Science. Springer, 2017.
- 11 Jan 2000
- Research & Ideas
Calling All Managers: How to Build a Better Call Center
reacting to the company's own organizational difficulties. Frei, Evenson and Harker point out that institutions generally suffer from a lack of overall customer focus when the...
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