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All HBS Web
(1,941)
- Faculty Publications (315)
- August 2022
- Case
Meaningful Gigs
By: Brian Trelstad and Rachel Philbin
In October 2020, just a year after founding their company Meaningful Gigs, founders Ronnie Kwesi Coleman and Stephanie Nachemja-Burton prepared for a vital investment meeting with Rethink Education. They had already reached $400,000 in annually recurring revenue (ARR)...
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Keywords:
Venture Capital;
Growth and Development Strategy;
Revenue;
Education Industry;
Technology Industry;
Africa;
United States
Trelstad, Brian, and Rachel Philbin. "Meaningful Gigs." Harvard Business School Case 323-006, August 2022.
- July 2022
- Case
boAt Lifestyle
By: Rajiv Lal and Kairavi Dey
boAt began as a lifestyle brand in the consumer electronics category in 2016 with the aim of bringing affordable, durable, and fashionable audio products and accessories to millennials and Gen-Z customers in India. Born in 2016 with Amazon India as its only sales...
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Keywords:
Marketing;
Brands and Branding;
Initial Public Offering;
Digital Marketing;
Product Development;
Product Marketing;
Business or Company Management;
Electronics Industry;
Consumer Products Industry;
Web Services Industry;
Asia;
India
Lal, Rajiv, and Kairavi Dey. "boAt Lifestyle." Harvard Business School Case 523-019, July 2022.
- May 2022
- Case
Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign
This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among...
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Keywords:
Marketing;
Brands and Branding;
Marketing Strategy;
Digital Marketing;
Social Marketing;
Marketing Communications;
Product Positioning;
Food and Beverage Industry;
Advertising Industry;
United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign." Harvard Business School Case 522-055, May 2022.
- May 2022
- Supplement
Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign
This case reveals the events that took place after the conclusion of the case “Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign.” After reviewing Mekanism’s pitches for the Franz for Life 2.0 campaign, TWG executives felt that the proposed...
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Keywords:
Marketing;
Brands and Branding;
Marketing Strategy;
Digital Marketing;
Social Marketing;
Marketing Communications;
Product Positioning;
Advertising;
Communication Strategy;
Advertising Campaigns;
Social Media;
Food and Beverage Industry;
Advertising Industry;
United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-059, May 2022.
- May 2022
- Supplement
Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign
This case reveals the events that took place after the conclusion of the cases “Thinking Outside the Wine Box (A-B): Mekanism and the Franz for Life Campaign.” After selecting a creative direction for the Franz for Life 2.0 campaign, independent advertising agency...
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Keywords:
Marketing;
Brands and Branding;
Marketing Strategy;
Digital Marketing;
Social Marketing;
Marketing Communications;
Product Positioning;
Advertising;
Communication Strategy;
Advertising Campaigns;
Social Media;
Food and Beverage Industry;
Advertising Industry;
United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-068, May 2022.
- May 2022 (Revised June 2022)
- Case
Proposing to Redesign a Global Investment Bank
By: David G. Fubini
A major, NYC-based, global investment bank is looking to rethink its Systems strategy amid a rapidly evolving digital landscape. Your firm has served the client across most of its major geographies on a range of substantial Systems and IT efforts, but is facing...
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Keywords:
Consulting;
Professional Services;
Business and Stakeholder Relations;
Digital Strategy;
Presentations;
Competitive Strategy;
Consulting Industry;
New York (city, NY)
Fubini, David G. "Proposing to Redesign a Global Investment Bank." Harvard Business School Case 422-096, May 2022. (Revised June 2022.)
- May 2022
- Case
The NFL’s $110-Billion Media Rights Deals
By: Anita Elberse and Elizabeth Warner
On March 18, 2021, Brian Rolapp, chief media and business officer at the National Football League (NFL) presented the results of a months-long effort to renegotiate rights deals with the NFL’s current partners in television—the media conglomerates behind the networks...
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Keywords:
Sports;
Entertainment;
Media;
Marketing;
Strategy;
General Management;
Negotiation;
Partners and Partnerships;
Competition;
Media and Broadcasting Industry;
Media and Broadcasting Industry
Elberse, Anita, and Elizabeth Warner. "The NFL’s $110-Billion Media Rights Deals." Harvard Business School Case 522-090, May 2022.
- 2022
- Book
The Digital Mindset: What It Really Takes to Thrive in the Age of Data, Algorithms, and AI
By: Paul Leonardi and Tsedal Neeley
The pressure to "be digital" has never been greater, but you can meet the challenge.
The digital revolution is here, changing how work gets done, how industries are structured, and how people from all walks of life work, behave, and relate to each other. To thrive...
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Keywords:
Digital;
Artificial Intelligence;
Big Data;
Digital Transformation;
Technological Innovation;
Transformation;
Learning;
Competency and Skills
Leonardi, Paul, and Tsedal Neeley. The Digital Mindset: What It Really Takes to Thrive in the Age of Data, Algorithms, and AI. Boston, MA: Harvard Business Review Press, 2022.
- April 2022 (Revised August 2022)
- Case
Restaurant Brands International: Version 2.0
By: Boris Groysberg and Sarah L. Abbott
In 2010, 3G Capital acquired Burger King, the second largest burger chain globally. 3G expanded Burger King’s operations via acquisitions into a multi-brand business, renamed Restaurant Brands International. The acquisition had been a financial success story for 3G....
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Keywords:
Leadership;
Growth and Development;
Performance Evaluation;
Private Equity;
Franchise Ownership;
Culture;
Change Management;
Strategy;
Human Resources;
Information Technology;
Competition;
Retail Industry;
United States
Groysberg, Boris, and Sarah L. Abbott. "Restaurant Brands International: Version 2.0." Harvard Business School Case 422-047, April 2022. (Revised August 2022.)
- March 2022 (Revised July 2022)
- Teaching Note
Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences
By: Jill Avery
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales...
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Keywords:
Brand Management;
Virtual Reality;
Augmented Reality;
B2B;
E-commerce;
Technology Platform;
Marketing;
Marketing Communications;
Marketing Strategy;
Brands and Branding;
Digital Marketing;
Internet and the Web;
Growth Management;
Customer Relationship Management;
Customer Value and Value Chain;
Social Media;
Applications and Software;
Digital Platforms;
Advertising Industry;
United States
- March 2022 (Revised February 2023)
- Case
Pakistan Rising: Bazaar's Growth Story (A)
By: Paul A. Gompers and Gamze Yucaoglu
The case opens in September 2021 as Hamza Jawaid and Saad Jangda, co-founders of Bazaar technologies (Bazaar), the Pakistani high growth B2B e-commerce marketplace, are contemplating whether the year-and-a half old startup should also venture into offering financing to...
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Keywords:
B2B;
Business Model;
Emerging Markets;
For-Profit Firms;
Strategy;
Digital Platforms;
Information Technology;
Value Creation;
Globalization;
Competition;
Expansion;
Profit;
Resource Allocation;
Diversification;
Corporate Strategy;
Pakistan
Gompers, Paul A., and Gamze Yucaoglu. "Pakistan Rising: Bazaar's Growth Story (A)." Harvard Business School Case 822-098, March 2022. (Revised February 2023.)
- February 2022
- Case
NFX Capital and Moov Technologies
By: Scott Duke Kominers and Nicole Tempest Keller
In July 2019, James Currier, a general partner at San Francisco-based NFX Ventures, was considering a seed stage investment of $1.5 million in Moov Technologies, a B2B marketplace for used industrial equipment. NFX was a venture capital firm focused on seed-stage...
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Keywords:
Venture Capital;
Network Effects;
Marketplace Matching;
Digital Platforms;
Market Design;
Applications and Software;
Semiconductor Industry;
Financial Services Industry;
San Francisco
Kominers, Scott Duke, and Nicole Tempest Keller. "NFX Capital and Moov Technologies." Harvard Business School Case 822-045, February 2022.
- January 2022
- Case
FIFA and The World Cup: The Future of Football
By: Anita Elberse, Oliver Band and Howard Johnson
Should FIFA host its biggest event—the FIFA World Cup—every two years instead of every four, as it has been doing since the event’s inception in the 1930s? In September 2021, Gianni Infantino, the president of the International Federation of Association Football...
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Keywords:
Sports;
Soccer;
Football;
Entertainment;
Media;
Talent Development;
Globalization;
Marketing;
Strategy;
General Management;
Governance;
Decision Making;
Governing and Advisory Boards;
Problems and Challenges;
Brands and Branding;
Sports Industry;
Entertainment and Recreation Industry
Elberse, Anita, Oliver Band, and Howard Johnson. "FIFA and The World Cup: The Future of Football." Harvard Business School Case 522-076, January 2022.
- January 2022
- Case
Hybrid Classroom - an Opportunity or a Threat?
By: V.G. Narayanan
When the Covid pandemic struck in the spring of 2020, HBS pivoted to remote instruction while maintaining the interactive and engaged discussions which distinguished the case system pedagogy. In fall 2020 HBS adopted a hybrid approach, fitting out its classrooms with...
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Keywords:
Education;
Teaching;
Higher Education;
Technology Adoption;
Digital Platforms;
Internet and the Web;
Adaptation;
Opportunities;
Education Industry
Narayanan, V.G. "Hybrid Classroom - an Opportunity or a Threat?" Harvard Business School Case 122-075, January 2022.
- 2021
- Book
The Future of Executive Development
By: Mihnea C Moldoveanu and Das Narayandas
Executive development programs have entered a period of rapid transformation, driven by digital disruption and a widening gap between the skills that participants and their organizations demand and those provided by their executive programs. This work delves into the...
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Moldoveanu, Mihnea C., and Das Narayandas. The Future of Executive Development. Stanford, CA: Stanford Business Books, 2021.
- 30 Nov 2021
- Interview
TikTok: Super App or Supernova?
By: Jeffrey F. Rayport and Brian Kenny
TikTok’s parent company, ByteDance, was launched in 2012 around the simple idea of helping users entertain themselves on their smartphones while on the Beijing Subway. By May 2020, TikTok operated in 155 countries and had roughly 1 billion monthly active users, placing...
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Keywords:
Apps;
Artificial Intelligence;
Business Startups;
Mobile and Wireless Technology;
Business Model;
Digital Platforms;
Growth and Development Strategy;
AI and Machine Learning;
Social Media
"TikTok: Super App or Supernova?" Cold Call (podcast), Harvard Business Review Group, November 30, 2021. (Interviewed by Brian Kenny.)
- 2022
- Working Paper
Omnia Juncta in Uno: Foreign Powers and Trademark Protection in Shanghai's Concession Era
By: Laura Alfaro, Cathy Bao, Maggie X. Chen, Junjie Hong and Claudia Steinwender
We investigate how firms and markets adapt to trademark protection, an extensively used
but under-examined form of IP protection to address asymmetric information, by exploring
a historical precedent: China’s trademark law of 1923. Exploiting unique, newly...
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Keywords:
Trademark;
Firm Dynamics;
Intermediaries;
Intellectual Property Institutions;
Trademarks;
Intellectual Property;
Laws and Statutes;
Outcome or Result;
Organizational Change and Adaptation;
China
Alfaro, Laura, Cathy Bao, Maggie X. Chen, Junjie Hong, and Claudia Steinwender. "Omnia Juncta in Uno: Foreign Powers and Trademark Protection in Shanghai's Concession Era." Harvard Business School Working Paper, No. 22-030, November 2021. (Revised November 2022. Revise and Resubmit American Economic Review.)
- November 2021 (Revised April 2022)
- Case
EbonyLife Media (A)
Founded by Mosunmola “Mo” Abudu in 2012 with a mission to bring high-quality African stories to the world, EbonyLife was the company behind many of Nigeria’s biggest films and TV shows. The company began as a television channel on the Africa-wide direct broadcast...
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Keywords:
Entrepreneurship;
Mission and Purpose;
Growth and Development Strategy;
Digital Platforms;
Consumer Behavior;
Media and Broadcasting Industry;
Nigeria;
Africa
Wu, Andy, Feng Zhu, Pippa Tubman Armerding, and Wale Lawal. "EbonyLife Media (A)." Harvard Business School Case 722-372, November 2021. (Revised April 2022.)
- 2021
- Chapter
Geographic Inequality and the Internet
By: Chris Forman, Avi Goldfarb and Shane Greenstein
BOOK ABSTRACT: This cutting-edge Handbook offers fresh perspectives on the key topics related to the unequal use of digital technologies. Considering the ways in which technologies are employed, variations in conditions under which people use digital media and...
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Forman, Chris, Avi Goldfarb, and Shane Greenstein. "Geographic Inequality and the Internet." In Handbook of Digital Inequality, edited by Eszter Hargittai. Edward Elgar Publishing, 2021.
- October 2021 (Revised November 2021)
- Case
Bodega Aurrera: eCommerce at the Base of the Pyramid
By: Michael Chu, Álvaro Rodríguez Arregui, Carla Larangeira and Jenyfeer Martinez Buitrago
Bodega Aurrera, serving the base of the pyramid and Walmart’s main Mexican format, is considering launching a full eCommerce channel as Covid-19 has erupted in the country. In 2019, Bodega Aurrera accounted for 45% of revenues and 2,748 of Walmex’s 3,416 stores. Having...
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Keywords:
Ecommerce;
Bottom Of The Pyramid;
Digitalization;
Omnichannel;
Walmart;
Business Model;
Internet and the Web;
Marketing Channels;
Technology Adoption;
E-commerce;
Retail Industry;
Latin America;
Mexico
Chu, Michael, Álvaro Rodríguez Arregui, Carla Larangeira, and Jenyfeer Martinez Buitrago. "Bodega Aurrera: eCommerce at the Base of the Pyramid." Harvard Business School Case 322-059, October 2021. (Revised November 2021.)