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Show Results For
-
All HBS Web
(1,841)
- People (1)
- News (290)
- Research (1,224)
- Events (7)
- Multimedia (9)
- Faculty Publications (898)
John A. Deighton
John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details
- February 2018
- Case
Aetna and the Transformation of Health Care
- April 2020 (Revised January 2022)
- Case
Uber: Competing Globally
- December 2022 (Revised January 2023)
- Case
Cann: High Hopes for Cannabis Infused Beverages
Competing in the Age of AI
Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From... View Details
- February 2021 (Revised April 2024)
- Case
Shopify: The Conquest for Chinese E-Commerce
- Teaching Interest
The Business of Entertainment, Media, and Sports (Executive Education)
- May 2018 (Revised September 2018)
- Case
BuzzFeed—What Future for Native Advertising and Branded Content?
- Research Summary
Research Questions
One overarching question drives my research: What are effective marketing strategies for managers in creative industries?
I focus on three sub-questions:
- How can managers in creative industries effectively manage products and product... View Details
- July – August 2010
- Article
Are You Ignoring Trends That Could Shake Up Your Business?
- May 29, 2019
- Article
A Study of More Than 250 Platforms Reveals Why Most Fail
- 2023
- Working Paper
LALIGA—From a Soccer Competition Organizer to a Global Player in the Sports and Entertainment Industry
- 11 Jun 2014
- Research & Ideas
In the Future of Sports Investing, Media Is the Best Bet
- Program
Competing in the Age of AI—Virtual
- December 2020
- Case
Urban Company
- 09 Jun 2008
- Lessons from the Classroom
Monetizing IP: The Executive’s Challenge
- Web
Online Business Courses & Certifications | HBS Online
- August 2021 (Revised March 2022)
- Case
Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences
- 01 Mar 2022
- News