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All HBS Web
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Show Results For
-
All HBS Web
(1,842)
- People (1)
- News (302)
- Research (1,229)
- Events (7)
- Multimedia (9)
- Faculty Publications (906)
- March 2017 (Revised November 2018)
- Case
BYJU'S The Learning App
John A. Deighton
John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details
Competing in the Age of AI
Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From... View Details
- October 2021 (Revised March 2022)
- Supplement
PittaRosso: Artificial Intelligence-Driven Pricing and Promotion
- Teaching Interest
The Business of Entertainment, Media, and Sports (Executive Education)
- December 2020
- Case
Urban Company
- February 2018
- Case
Aetna and the Transformation of Health Care
- May 2018 (Revised September 2018)
- Case
BuzzFeed—What Future for Native Advertising and Branded Content?
- Research Summary
Research Questions
One overarching question drives my research: What are effective marketing strategies for managers in creative industries?
I focus on three sub-questions:
- How can managers in creative industries effectively manage products and product... View Details
- February 2021 (Revised April 2024)
- Case
Shopify: The Conquest for Chinese E-Commerce
- May 29, 2019
- Article
A Study of More Than 250 Platforms Reveals Why Most Fail
- Program
Competing in the Age of AI—Virtual
- 2023
- Working Paper
LALIGA—From a Soccer Competition Organizer to a Global Player in the Sports and Entertainment Industry
- 11 Jun 2014
- Research & Ideas
In the Future of Sports Investing, Media Is the Best Bet
- December 2022 (Revised January 2023)
- Case
Cann: High Hopes for Cannabis Infused Beverages
- August 2021 (Revised March 2022)
- Case
Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences
- July – August 2010
- Article
Are You Ignoring Trends That Could Shake Up Your Business?
- October 2022 (Revised November 2023)
- Case
Framebridge (A): Reimagining Custom Framing
Jeffrey F. Rayport
Jeffrey F Rayport is a faculty member in the Entrepreneurial Management Unit at Harvard Business School, where he teaches in the School’s MBA and Executive Education Programs and on HBS Online. His primary focus in teaching and research is growth-stage technology... View Details